Lifestyle

Alexandria Ocasio Cortez A Cultural Force Redefining Leadership By Desk Reporter In an era where women are rising to claim their rightful places at the forefront of global leadership, figures like Alexandria Ocasio-Cortez embody this powerful shift. Around the world, more women are stepping into influential roles across politics, business, culture, and innovation, challenging outdated structures and offering new perspectives grounded in empathy, resilience, and strength. As we embrace this era of transformation, it is crucial to celebrate and support leaders like Ocasio-Cortez, who are not just participating in change but are at the heart of creating it. Alexandria Ocasio-Cortez (AOC) has emerged as a transformative figure in American politics, blending grassroots activism with savvy digital communication to redefine political engagement for a new generation. As the youngest woman ever elected to the U.S. Congress, she has become a symbol of progressive values, cultural representation, and the power of social media in modern governance. Born in 1989 in the Bronx, New York, to Puerto Rican parents, Ocasio-Cortez’s ascent from a working-class background to the halls of Congress is emblematic of the American dream. Her political journey began as a volunteer organizer for Bernie Sanders during the 2016 presidential campaign, where she honed her skills in grassroots mobilization. In 2018, she captured national attention by unseating a ten-term incumbent in the Democratic primary, signaling a shift towards a more progressive and diverse political landscape. Ocasio-Cortez has been at the forefront of advocating for bold progressive policies. Her support for the Green New Deal has sparked nationwide discussions on climate change and economic inequality. She has also been a vocal proponent of Medicare for All, affordable housing, and immigration reform, emphasizing the need for systemic change to address longstanding societal issues. Beyond policy, Ocasio-Cortez’s presence in Congress has been a powerful statement on cultural representation. Her decision to wear hoop earrings and red lipstick during her swearing-in ceremony was more than a fashion choice; it was a declaration of her Latina heritage and a challenge to traditional norms in political spaces. This act resonated with many young Latinas, who saw in her a reflection of their own identities and aspirations. Ocasio-Cortez’s adept use of social media platforms, particularly Instagram, has revolutionized political communication. With millions of followers, she offers behind-the-scenes glimpses into the legislative process, demystifying governance and engaging a younger, digitally native audience.  Her candid discussions on policy issues, coupled with personal anecdotes, have humanized politics and fostered a sense of accessibility and transparency. Within the Democratic Party, Ocasio-Cortez represents a progressive wing that often challenges the establishment.  Her alliance with figures like Senator Bernie Sanders and participation in initiatives like the “Fighting Oligarchy” tour underscore her commitment to reshaping the party’s direction. While some party strategists express concern over her influence, fearing alienation of moderate voters, her growing popularity suggests a significant shift in the party’s base and priorities. Ocasio-Cortez’s impact extends beyond policy and politics; she embodies a new archetype of leadership that is inclusive, outspoken, and reflective of America’s diverse populace. Her journey from bartender to congresswoman serves as a testament to the possibilities within the democratic system, inspiring countless individuals to engage in civic life and pursue public service. As we move further into the 21st century, Alexandria Ocasio-Cortez exemplifies the undeniable wave of women leaders reshaping the global narrative. Her story is a reminder that leadership today demands authenticity, courage, and a commitment to justice. It is time for societies everywhere to recognize and elevate women to the most critical roles, not just in politics but across every sphere. In welcoming this new era of leadership, we open the doors to a more inclusive, dynamic, and compassionate world.

An Exclusive with Hyatt’s Commercial Leader for the MEA Ahmed El Meligui Redefining Hospitality in the Middle East and Africa By Peter Davis With more than 30 years of expertise in the hospitality industry, Ahmed El Meligui, Regional Vice President, Sales, Revenue and Business Development, and Business Development for the Middle East and Africa at Hyatt, has become a key architect of commercial growth and innovation in the region. Since joining Hyatt in 2022, he has played a pivotal role in shaping the group’s strategy across a diverse and rapidly evolving market. El Meligui’s approach is rooted in a wealth of experience spanning both on-property and above-property roles. This dual lens has allowed him to expertly navigate the intricate balance between operational effectiveness and strategic direction. His leadership, marked by a genuine passion for people development, has inspired high-performing teams across culturally diverse landscapes, fostering a culture of empowerment and inclusion. Reflecting on the hospitality sector’s transformation over the decades, El Meligui notes the MEA region has experienced a profound shift. Guest expectations have matured towards personalised service, seamless digital integration, and environmentally conscious operations. “Today’s guests seek meaningful, frictionless experiences supported by smart technology and sustainable values,” he explains.  Consequently, commercial strategies have evolved too, embracing dynamic pricing, data-driven customisation, and alliances that foster brand differentiation and loyalty. Upon joining Hyatt, El Meligui’s priorities were clear: to strengthen customer relationships, highlight the breadth of Hyatt’s brand portfolio, and synchronise distribution and innovation strategies. Sustainability, particularly within the MICE sector, also featured heavily on his agenda. As the market continued to shift, so did the focus, expanding to emerging segments, nurturing local partnerships, and adapting to post-pandemic travel behaviours, all while ensuring the guest experience remained at the core. El Meligui’s broad experience, both at property level and within corporate leadership, has shaped a holistic vision for revenue growth. His time spent at the operational level instilled a deep appreciation for service excellence and team engagement. At the corporate level, he embraced broader strategic thinking, identifying macro trends, building synergy between properties, and driving sustainable performance. His leadership style is defined by authenticity and empowerment. In a region as culturally diverse as MEA, El Meligui emphasises the importance of open communication and mutual respect. “Recognising and celebrating cultural diversity within the team creates an environment where collaboration and innovation can flourish,” he says. Hyatt’s continued expansion across MEA is another area where El Meligui’s strategic oversight is felt strongly. The success of a new property opening or conversion, he shares, hinges on a profound understanding of local markets and guest needs. “From aligning with cultural norms and local regulations, to creating bespoke guest experiences, every detail counts.” Technology, partnerships, and sustainability are central pillars of Hyatt’s expansion approach, enabling flexibility and resilience in dynamic markets. When it comes to balancing short-term goals with long-term brand equity, El Meligui sees it as a matter of harmonising tactical execution with strategic foresight. While dynamic pricing and occupancy optimisation fuel immediate results, long-term brand growth is built on guest loyalty, consistent service, and innovation. Adapting to evolving travel behaviours, be it the growing wellness trend or hybrid work, is key to futureproofing the business. Digital transformation is a cornerstone of his commercial strategy, particularly in emerging markets where tech adoption is accelerating. Through AI, automation, and data-driven platforms, Hyatt is enhancing personalisation, improving distribution, and driving direct bookings. “Technology enables us to meet guests where they are, and tailor experiences in ways that weren’t possible before,” he states. One standout success story under El Meligui’s leadership was the orchestration of a multi-property collaboration in Dubai, where one of the Hyatt hotels, Grand Hyatt Dubai, hosted a major global leadership conference with 2,000 attendees. The operation spanned five Hyatt properties, with Grand Hyatt Dubai and Hyatt Regency Dubai Creek Heights at the centre of the experience. The coordinated buyout met the client’s demands for exclusivity and proximity, demonstrating Hyatt’s ability to deliver large-scale, integrated events with excellence. Looking to the future, El Meligui sees enormous opportunity in the growth of sustainable tourism and wellness. Travellers are seeking more than just accommodation, they crave authentic cultural immersion and environmentally responsible stays. The Middle East and Africa, with their rich heritage and natural beauty, are uniquely positioned to meet this demand. Hyatt is already responding with properties such as the Alila hotels in Oman, where sustainability is embedded in the guest journey, and the much-anticipated Miraval The Red Sea, set to open in Saudi Arabia by 2026, marking the wellness brand’s first international debut. El Meligui’s career journey has been defined by a series of bold transitions and strategic choices. A turning point came early when he pivoted from operations to sales, gaining commercial acumen and a broader business vision. Progressing into above-property roles, he expanded his influence and sharpened his market insight. His arrival at Hyatt in 2022 marked a new chapter, one in which he saw perfect alignment between his values and Hyatt’s forward-thinking ethos. He remains driven by a commitment to collaboration, growth, and embracing new opportunities. Behind this impressive professional trajectory lies the unwavering support of his family. Their love for hospitality, matched with their constant encouragement, has provided El Meligui with the grounding and perspective needed to navigate the highs and lows of leadership. “They remind me of what truly matters,” he reflects. “Staying true to my values and maintaining balance is what keeps me focused and fulfilled.” In a region undergoing extraordinary transformation, Ahmed El Meligui stands out not only as a seasoned strategist but as a visionary leader, driving Hyatt’s growth while helping redefine what hospitality means in the Middle East and Africa.

Nathalie Fanj An Inspiring Dreamer Redefining Modern Luxury By Jane Stevens In 2025, the creative design studio industry is undergoing a powerful transformation, led by a new wave of women entrepreneurs who are blending artistic vision with strategic innovation. These women are not only founding studios, they are redefining creativity, shaping industries, and opening new avenues for collaboration and expression. Among these forward-thinking leaders stands Nathalie Fanj, a name that has become synonymous with elegance, originality, and a fresh creative spirit. In the vibrant world of design and visual storytelling, few names stand out with the effortless sophistication and innovative mindset of Nathalie Fanj. As the Founder and Creative Director of Studio Fanj, Nathalie has carved out a distinctive space where art, branding, and modern aesthetics converge into a meaningful, refined experience. With a background that blends creativity, cultural awareness, and business expertise, Nathalie’s journey is a true testament to passion and precision. Her eye for detail, her ability to translate abstract ideas into powerful visuals, and her commitment to authenticity have earned her a devoted global audience, showcased through her Instagram @nathaliefanj. Founded from a desire to merge timeless elegance with contemporary design thinking, Studio Fanj is more than just a creative consultancy, it is a living philosophy. Each project under Studio Fanj’s direction reflects Nathalie’s signature approach, balancing innovation with simplicity, tradition with bold imagination. Whether through branding projects, artistic collaborations, or creative campaigns, Nathalie brings a fresh, elevated sensibility to every piece of work. Studio Fanj’s expertise spans branding, content creation, creative direction, and visual identity development. Under Nathalie’s leadership, the studio thrives on the art of storytelling, building visual narratives that deeply connect with today’s culturally aware, globally connected audience. Nathalie’s personal creative style, a blend of minimalist clarity and artistic daring, mirrors her studio’s ethos. She is a storyteller through visuals, using textures, composition, and subtle messaging to create memorable, emotionally charged experiences. Every project Nathalie touches carries her signature polish, depth, and intention. Her influence extends beyond traditional design circles, she is part of a powerful new generation of Middle Eastern entrepreneurs who are reshaping the global narrative about women in the creative industries. Nathalie embraces her cultural heritage while staying globally engaged, reflecting a modern spirit of leadership, resilience, and refined creativity. Through her website, www.studiofanj.com, Nathalie offers an intimate look into her world, presenting her studio’s projects, collaborations, and evolving aesthetic vision. It stands as a digital portfolio and a growing hub for future creative partnerships. She remains accessible and open to collaboration through her professional email (nathaliefanj@egoandeast.co), welcoming bold ideas and opportunities for creative synergy. As Nathalie continues to expand Studio Fanj’s impact and influence, her mission remains focused, crafting authentic, sophisticated creative experiences that leave a lasting emotional imprint. Her work challenges the traditional boundaries of design while honoring timeless artistic principles. In a time when the creative industry is ripe with innovation, women like Nathalie Fanj are not just contributing to the conversation, they are leading it. In 2025, women entrepreneurs in the creative design studio space are driving transformation with vision, originality, and leadership. Nathalie’s journey is a powerful example of how creativity, when paired with purpose and passion, can truly shape the future.

Malikah Kabli Bridging Cultures Through Fashion and Influence By Afef Yousfi Throughout history, women have continually redefined the boundaries of possibility. From Amelia Earhart’s pioneering flights to Malala Yousafzai’s courageous advocacy for education, their stories inspire and empower generations across the world. In today’s digital age, this legacy continues through women who blend tradition and modernity, leading and inspiring global audiences with grace, strength, and authenticity. One such woman is Malikah Kabli, a Saudi Arabian influencer whose journey beautifully embodies the spirit of a modern muse while staying deeply rooted in cultural pride. Malikah Kabli has carved a unique niche in the realms of fashion, beauty, and lifestyle. Known for her captivating Instagram presence, she offers her audience a window into a world where elegance meets authenticity. She is not just another influencer; she represents a movement where Arab women redefine beauty standards, celebrate their heritage, and inspire self-confidence in millions. Malikah’s posts are more than just curated visuals; they are expressions of identity, pride, and modern femininity. With over 1.5 million followers on Instagram, Malikah’s influence is undeniable. Her content is characterized by stunning visuals that balance glamour with relatability. Whether she is sharing glimpses of her latest fashion looks, collaborating with renowned brands, or offering insights into her personal reflections, Malikah’s audience feels an authentic connection to her. Her engagement rate, which averages between 0.59% and 0.68%, is a testament to how deeply her followers resonate with her voice. She has successfully created a community rather than just an audience, a place where beauty, culture, and empowerment coexist. Malikah Kabli’s style is a harmonious blend of contemporary trends and traditional elements. In her wardrobe, luxurious designer pieces exist alongside traditional attire, offering a stunning fusion that honors her Saudi roots while embracing global fashion sensibilities. She wears her identity with pride, and through her carefully curated looks, she introduces the richness of Middle Eastern culture to a global audience. Every post she shares is a celebration of where she comes from, proving that cultural heritage is not a limitation but a source of endless inspiration. Beyond aesthetics, Malikah uses her platform to champion themes of empowerment, resilience, and self-love. Her captions often carry messages that uplift and motivate. Lines like “A woman who knows what she brings to the table is invincible” are more than words; they become affirmations for women navigating their own journeys.  In a digital space often criticized for promoting unattainable perfection, Malikah offers a refreshing voice that emphasizes inner strength, authenticity, and self-worth. Her influence reaches far beyond social media partnerships and collaborations with beauty and fashion brands. Malikah represents a new generation of Arab women who are challenging outdated stereotypes and showcasing the multifaceted realities of Middle Eastern identity.  Through her work, she invites the world to witness a culture that is proud of its traditions and unafraid to embrace the modern world. Malikah Kabli’s success story reflects a broader, powerful narrative. It is the story of countless women today who are not waiting for permission to lead, create, or dream but are doing it on their own terms.  In every caption, every collaboration, and every photograph, Malikah shows that a woman’s power lies in her ability to be fully herself. She proves that elegance and strength are not mutually exclusive, and that a woman deeply rooted in her culture can still have wings that stretch across the globe. Her journey also highlights the importance of representation. In seeing Malikah thrive, young Arab girls around the world see the possibility of living authentically and proudly, without compromising tradition for modernity or vice versa. Malikah’s story is a beacon, a reminder that influence is most powerful when it is wielded with authenticity and purpose. Today, as we continue to celebrate women who inspire us, Malikah Kabli stands among the new generation of leaders shaping the world in subtle yet profound ways. Like the pioneers before her, she proves that courage, creativity, and heart can change perceptions, bridge cultures, and build new dreams. Every era brings forth women who lead in ways unique to their time. Malikah Kabli is one of the voices of this generation, a voice that is stylish, proud, strong, and deeply inspiring. Her journey reminds us all that when women rise, they lift entire communities with them, and through their stories, they open doors for the future to walk through.

MrBeast James Stephen Donaldson   The Digital Philanthropist Redefining YouTube and Beyond By Jane Stevens James Stephen Donaldson, better known by his online alias MrBeast, has redefined the landscape of digital content creation, blending entertainment with philanthropy in ways never seen before. Born on May 7, 1998, in Wichita, Kansas, and raised in Greenville, North Carolina, MrBeast has built an empire on YouTube, amassing hundreds of millions of subscribers and billions of views. He is not just a content creator; he is a pioneer in the world of digital philanthropy, setting new standards for generosity, innovation, and engagement in the social media era. MrBeast’s rise to prominence was anything but overnight. He started his YouTube channel in 2012 at the age of 13, experimenting with different types of content, from gaming videos to reaction clips. However, his breakthrough came in 2017 with a simple yet ingenious video: counting to 100,000.  The video, which took over 40 hours to complete, went viral and set the stage for his signature content, attention-grabbing challenges, massive giveaways, and record-breaking stunts. His content quickly evolved to include extravagant challenges, such as spending 24 hours in a haunted house, tipping thousands of dollars to waitresses, and giving away cars, houses, and even entire stores of goods to unsuspecting individuals. His philanthropic giveaways, where he donates millions to strangers, charities, and fans, became a cornerstone of his brand, making him one of the most admired figures in the digital space. One of MrBeast’s most remarkable contributions is his innovative approach to philanthropy. Unlike traditional charity work, which often operates behind the scenes, he has made giving back a spectacle that inspires millions. His initiative, #TeamTrees, launched in 2019 in collaboration with fellow YouTuber Mark Rober, aimed to plant 20 million trees by the end of the year.  The campaign raised over $23 million and showcased the power of digital communities in driving real-world impact. Following this success, he launched #TeamSeas in 2021, aiming to remove 30 million pounds of trash from oceans, a goal that was met with overwhelming support from his global audience. Beyond philanthropy, MrBeast has ventured into the business world with strategic acumen. In 2020, he launched MrBeast Burger, a virtual restaurant chain operating on a delivery-only model.  By leveraging existing restaurant kitchens, his brand rapidly expanded across the U.S. and internationally, offering fans the chance to experience his brand in a tangible way. The concept was a massive success, demonstrating his ability to merge digital influence with real-world business ventures. In 2022, he expanded his brand further with Feastables, a snack company focused on high-quality, sustainable ingredients. The launch of Feastables’ chocolate bars was met with huge enthusiasm, selling out rapidly and reinforcing MrBeast’s status as not just a content creator but a savvy entrepreneur. His success is also reflected in his financial achievements. According to Forbes, MrBeast is one of the highest-paid YouTubers, earning tens of millions annually from ad revenue, brand sponsorships, and merchandise sales. However, what sets him apart from other influencers is his commitment to reinvesting his earnings back into his content.  His videos, which often cost millions to produce, showcase elaborate setups, massive prizes, and large-scale social experiments, making them some of the most-watched content on the platform. MrBeast’s influence extends far beyond YouTube. He has utilized his platform to push for social change, whether through environmental campaigns, acts of kindness, or highlighting issues such as food insecurity and homelessness. In one notable video, he built food pantries and provided thousands of meals to communities in need, reinforcing his reputation as a digital philanthropist. Despite his immense success, MrBeast has not been without challenges. His massive scale of operations requires an extensive team and meticulous planning, leading to occasional controversies and criticisms, including workplace-related concerns. However, his transparency and willingness to address issues head-on have helped maintain his credibility and trust among his audience. His personal life has also seen its share of ups and downs. Open about his struggles with Crohn’s disease, a chronic illness affecting the digestive system, MrBeast has used his platform to raise awareness about health challenges while continuing to push the boundaries of digital content creation. As MrBeast continues to evolve, the question remains: what’s next for the world’s biggest YouTuber? Given his track record, the answer is likely to be even bigger projects, more ambitious philanthropic endeavors, and a continued effort to reshape the digital landscape. Whether through pioneering new business ventures, driving social change, or creating even more viral content, MrBeast’s influence shows no signs of waning. At a time when social media is often criticized for fostering materialism and superficiality, MrBeast stands out as a beacon of positivity, proving that digital influence can be a force for good. His unique ability to entertain, inspire, and give back makes him one of the most important figures in modern digital culture, ensuring that his legacy will extend far beyond YouTube for years to come.

Rachel Kaelin Living Elegantly Between Swiss Serenity and Italian Charm By Peter Davis How a Swiss-American Influencer Built a Dream Life in Lugano While Inspiring Millions Online  Rachel Kaelin, the Swiss-American influencer and content creator behind @rachelbaelin, has captivated over a million followers with her refined elegance, travel inspiration, and timeless style. Nestled in the Italian-speaking region of Switzerland, she has crafted a lifestyle that blends sophistication with adventure. In this exclusive interview, she shares her journey, love for Switzerland, and the secrets behind her Instagram success. Her transition to Switzerland was more than just a move—it was a journey of self-discovery. As a Swiss-American, she always felt an inherent connection to the country. “The first time I visited Europe at 16, I was enchanted,” she recalls. There was an undeniable magic she had never experienced before. Settling in Lugano felt like the perfect fusion of Swiss precision and Italian charm.  “Here, I’m surrounded by snow-capped mountains, stunning lakes, and Mediterranean palm trees while enjoying some of the finest cuisine in the world.” More than just the scenery, it was the lifestyle that truly captivated her. The slower pace, the emphasis on relationships, and the warmth of everyday interactions made a lasting impact. “Strangers greet each other warmly with ‘Buongiorno,’ and friendships are nurtured with genuine connection—it’s a way of life I’ve fully embraced.” Living in such a breathtaking part of the world has allowed her to uncover Switzerland’s hidden gems. Some of her favorite places include Morcote, an Italian-style lakeside village known for its historic charm and the enchanting Parco Scherrer, Mürren, a clifftop village offering mesmerizing views of the Eiger, Mönch, and Jungfrau peaks, and Lungern, a picture-perfect destination with lush green hills, cascading waterfalls, and a turquoise lake that looks like a painting.  These places, though lesser-known, capture the essence of Switzerland’s untouched beauty. Despite her love for travel, Rachel has found a balance between adventure and home life. “I live in one of the most breathtaking places in the world,” she says. With Lake Lugano as her backyard, Lake Como just a short drive away, and the Alps within two hours, she never feels the need to escape.  Instead of constantly seeking new destinations, she has embraced a travel philosophy that prioritizes quality over quantity. “I always ensure I spend at least two weeks at home between trips to reset and focus on my business.” Her love for elegance extends beyond landscapes and into fashion.  Inspired by timeless icons like Audrey Hepburn and Marilyn Monroe, Rachel’s style is effortlessly sophisticated. “Living in Switzerland has refined my fashion choices,” she shares. “Swiss fashion is about elegance, quality, and longevity rather than fleeting trends.” Even when traveling, she remains committed to this philosophy, curating outfits that are both stylish and practical.  As someone who loves to be prepared, she meticulously plans her wardrobe for every trip, mixing and matching staple pieces to create a variety of looks. Her go-to European summer ensemble? White linen trousers, a fitted tank top, gold jewelry, and brown leather sandals. Her success on Instagram has been nothing short of transformative. “Instagram has changed my life—it’s a powerful tool for creating freedom and opportunity,” she says.  Recognizing the potential of social media, she is developing the Viral Reels Blueprint, a course designed to simplify Instagram growth. “I want to eliminate the guesswork and show people how to create content that thrives within the algorithm.” What started as a passion for sharing beautiful moments has evolved into a thriving business, proving that with the right approach, social media can open doors to incredible opportunities. Among the many brand partnerships she has taken part in, one stands out as particularly meaningful. The Ticino Gourmet Tour’s ‘Jump in Ticino’ campaign was one of the most memorable collaboration that allowed her to highlight the beauty of her home region. “It was a multi-day experience that felt like a dream,” she recalls. From gourmet dining to luxury hotel stays, the partnership was a perfect blend of her love for travel and appreciation for Swiss-Italian culture. Looking ahead, Rachel’s mission remains clear—to inspire others to chase their dreams. “I want to help people create their own success stories,” she says. “Growth is possible. Virality is possible. Turning Instagram into a career is possible.” She envisions future collaborations with luxury brands like Aston Martin and Bentley while also indulging her love for travel with upcoming trips to places like Maderia, Portugal.  The balance between having a stable home and embracing her wanderlust is something she deeply values. For those aspiring to follow in her footsteps, Rachel offers words of encouragement. “If you feel lost or uncertain about your next steps, remember—growth is possible,” she says. Her Viral Reels Blueprint isn’t just about social media; it’s about creating a life that excites you and unlocking opportunities that once seemed out of reach. “This journey is about more than content—it’s about turning your vision into reality.” Follow Rachel on Instagram @rachelbaelin and @officialbaelin to stay updated on her latest adventures. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

The Unintentional Addiction How Social Media Apps Consume More Than Just Our Time By Peter Davis  In the digital age, it’s become almost second nature to reach for our phones and open apps like Instagram, TikTok, Facebook, or Snapchat without even thinking. These platforms, designed to captivate and engage, have woven themselves into the fabric of our daily lives. But what drives this unintentional addiction? How harmful is it, and what are the long-term consequences of this habit? Moreover, how have tech giants engineered their apps to keep us glued to our screens, and why does this addiction seem to transcend age, even though the blame often falls on the younger generation? The Psychology Behind the Addiction Social media apps are meticulously designed to exploit human psychology. They tap into our innate desire for social connection, validation, and novelty. Every like, comment, or share triggers a release of dopamine, the brain’s “feel-good” chemical. This creates a feedback loop, encouraging us to check our phones repeatedly for that next hit of dopamine. The endless scroll feature, autoplay videos, and personalized content algorithms ensure that there’s always something new to consume, making it difficult to put the phone down. The unpredictability of what we might see next, whether it’s a funny meme, a heartwarming story, or a shocking piece of news, keeps us hooked. This phenomenon, known as “variable reinforcement,” is the same psychological principle that makes slot machines so addictive. We keep scrolling because we never know when the next rewarding piece of content will appear. The Cost of the Addiction: More Than Just Time While it’s easy to dismiss social media use as a harmless way to pass the time, the reality is far more concerning. This addiction eats away at more than just our hours; it impacts our mental health, relationships, and even our ability to focus. 1. Mental Health:  Studies have linked excessive social media use to increased rates of anxiety, depression, and loneliness. The constant comparison to others’ curated lives can lead to feelings of inadequacy and low self-esteem. The fear of missing out (FOMO) exacerbates these feelings, creating a cycle of stress and dissatisfaction. 2. Relationships:  While social media promises connection, it often fosters superficial interactions at the expense of deeper, meaningful relationships. Spending hours scrolling through feeds can lead to neglect of real-life connections, creating a sense of isolation even when surrounded by people. 3. Attention Span:  The constant barrage of notifications and bite-sized content has shortened our attention spans. We’ve become accustomed to consuming information quickly and moving on, making it harder to engage in activities that require sustained focus, such as reading a book or completing a work project. Long-Term Worries The long-term implications of social media addiction are alarming. Over time, excessive use can lead to chronic mental health issues, reduced productivity, and even physical health problems like poor posture and eye strain. For younger users, whose brains are still developing, the impact can be even more profound, potentially affecting their ability to form healthy relationships and develop critical thinking skills. Moreover, the normalization of constant connectivity has blurred the boundaries between work and personal life, leading to burnout and stress. As we become more reliant on these platforms for entertainment, news, and social interaction, we risk losing the ability to engage with the world in a meaningful, offline way. How Tech Giants Keep Us Hooked Social media companies are well aware of the psychological mechanisms that drive addiction, and they’ve designed their apps accordingly. Features like infinite scrolling, push notifications, and personalized content feeds are not accidental, they’re carefully crafted to maximize user engagement. The algorithms that power these platforms are designed to learn our preferences and keep us coming back for more. For example, TikTok’s algorithm is particularly adept at quickly identifying what content resonates with each user, serving up an endless stream of videos tailored to their interests. Instagram’s Explore page and Facebook’s News Feed operate on similar principles, ensuring that there’s always something new and engaging to capture our attention. Why Everyone Falls Prey, Regardless of Age It’s a common misconception that only young people are susceptible to social media addiction. In reality, these platforms are designed to appeal to users of all ages. Whether it’s a teenager scrolling through TikTok, a middle-aged professional checking LinkedIn, or a grandparent sharing photos on Facebook, the addictive design principles are universal. The moment someone is introduced to a new app, they’re drawn into its ecosystem. The initial curiosity—what’s this app about?—quickly gives way to habitual use as the app’s design takes hold. This is why even someone who has never used Instagram before can quickly become just as addicted as a long-time user. The platforms are engineered to be intuitive and engaging from the very first interaction. The Blame Game: Why the Young Are Targeted While people of all ages are affected by social media addiction, the blame often falls disproportionately on the younger generation. This is partly due to the perception that young people are more tech-savvy and spend more time online. However, this narrative overlooks the fact that older generations are equally susceptible to the addictive design of these platforms. The focus on young people may also stem from concerns about their developmental vulnerability. Adolescents and young adults are at a critical stage of brain development, making them more susceptible to the negative effects of social media, such as cyberbullying, body image issues, and peer pressure. However, this doesn’t absolve older users of responsibility or imply that they’re immune to the harms of excessive social media use. Breaking the Cycle Recognizing the addictive nature of social media is the first step toward breaking the cycle. Here are a few strategies to regain control: 1. Set Boundaries:  Designate specific times for checking social media and stick to them. Turn off non-essential notifications to reduce distractions. 2. Digital Detox:  Take regular breaks from social media, whether it’s for a few hours, a day, or even a week. Use this

From Brazilian Beaches to Parisian RunwaysLayla Pacheco The astonishing Fashion model By Wajiha Naaz orn and raised in Brazil, Layla Pacheco always harboured dreams of gracing the Parisian runways. Her unexpected discovery by a modelling agency on a beach in her homeland set her on a path that would lead her far from home. At just 14, she left for São Paulo, marking the beginning of a career filled with challenges, growth, and remarkable achievements. Balancing the demands of the fashion industry with personal well-being requires discipline and thoughtful planning. Layla emphasizes the importance of maintaining a fitness regimen, consuming nutritious meals, and prioritizing self-care, even amidst a hectic schedule. This holistic approach ensures she remains physically prepared and mentally focused for every photoshoot and runway event. Reflecting on her career milestones, Layla recounts her inaugural Paris Fashion Week as a standout moment. Walking alongside industry icons, she felt a profound sense of accomplishment. The backstage energy, pre-show adrenaline, and the recognition of her work solidified her passion for fashion and motivated her to continue evolving in the industry. Layla’s Brazilian heritage offers her a vibrant perspective on beauty and culture. Her international experiences, having lived in cities like Milan, Paris, New York, Santiago, Istanbul, and Miami, have enriched her understanding of global fashion and art. Currently residing in Utah, she finds a harmonious balance between her career and personal well-being, attributing her versatility and authenticity in the fashion world to this blend of cultural influences. A typical day for Layla begins with a nutritious breakfast, followed by a workout—be it running, weight training, or yoga. She prioritizes hydration, balanced meals, and moments of relaxation throughout the day to maintain her energy and health. Setting clear goals and remembering her initial motivations keep her driven. Planning meals and workouts in advance, coupled with a supportive and positive environment, reinforces her daily determination. For those embarking on a journey towards a healthier lifestyle, Layla advises starting small and practicing patience. Incorporating one healthy habit at a time—such as a brief walk, a nutritious snack, or a few minutes of meditation—can lead to significant progress. She emphasizes that consistency is key and encourages seeking guidance or professional assistance when needed.  To Layla, living her best life involves prioritizing self-care and continuous growth. Daily habits like setting intentions, practicing mindfulness, eating healthily, staying active, and dedicating time to personal development help her maintain a positive and focused mindset, ready to embrace new challenges. Mindfulness and mental health are integral to Layla’s well-being. She believes in nurturing the mind as much as the body, employing strategies like meditation, journaling, and taking time to disconnect and recharge. These practices assist her in managing stress and maintaining balance in both her personal and professional spheres. Looking ahead, Layla aspires to continue her evolution as a model, exploring diverse projects and creative challenges that foster growth. In the realm of fitness, she aims to set new personal goals and experiment with innovative wellness practices.  As a trained healthy food chef from Brazil, she seeks to further integrate balanced nutrition into her lifestyle and professional endeavours. Ultimately, Layla’s overarching goal is to inspire others, demonstrating that with passion, balance, and a healthy diet, one can thrive in all aspects of life.