The heart of the Expo is its CPD-accredited education programme, designed to support both clinical excellence and sustainable business growth. Across two days, leading voices in the industry will share knowledge on best practice, regulation, advanced treatments, and future-focused business strategy. Alongside this, live demonstrations and innovation showcases will give attendees hands-on access to the latest technologies and products shaping the sector. Purpose-built networking spaces and hosted social events will encourage real conversations and meaningful partnerships, turning chance encounters into long-term collaborations.

For Hayley, bringing this level of opportunity to the South West is deeply personal. She recognised that while the region is rich in talent and ambition, it has often been excluded from the infrastructure that supports national-level growth. Her response was not to complain, but to build. By placing ABE Expo at Ashton Gate Stadium, one of Bristol’s most iconic and accessible venues, she has anchored the event in a setting that reflects both professionalism and possibility.

Behind this ambitious project is a woman whose leadership is shaped as much by experience as by expertise. Educated in psychology and dermatology, Hayley approaches aesthetics with a rare depth of understanding. She sees it not only as a technical discipline, but as one that touches confidence, emotional wellbeing, and trust. That perspective has guided her commitment to raising standards while keeping humanity at the centre of the industry. As a working mother of four who continued to grow her businesses through personal loss, her leadership carries resilience, empathy, and an unshakeable sense of purpose.

That same philosophy extends beyond the Expo into the Aureum Awards UK, which will take place on the evening of 18 September 2026 at Ashton Gate Stadium. Timed to coincide with the close of ABE Expo, the awards will bring together professionals from across beauty, hair, aesthetics, and wellbeing for a night that celebrates excellence without elitism. With free entry across all categories and a transparent, independent judging process, the Aureum Awards are designed to recognise talent on merit alone, not on social media following or business size. The evening promises a luxury experience, complete with live entertainment, networking, and an atmosphere that reflects the pride and passion of the sector itself.

What connects both ABE Expo and the Aureum Awards is Hayley’s unwavering belief that inclusion must be paired with responsibility. She champions both medics and non-medics, but always within a framework of education, regulation, and ethical practice. In a field that can be divided by hierarchy and fear, she consistently chooses collaboration, clear pathways, and informed progression. Her work invites people to grow rather than to compete, and to align ambition with integrity.