Wellness

2025’S VANGUARD OF WELLNESS & INNOVATION By Alhanouf Mohammed Alrowaili Rooted in a land rich with history, Saudi Arabia offers more than just resources; it offers rhythm, ritual, and a deep reverence for tradition. Across its vast regions, from the palm-filled oases of Najd and Al-Ahsa to the red sands of Al-Jouf and Hail, wellness is not a trend but a living legacy. The Saudi entrepreneurs, artists, and creators shaping today’s wellness landscape are united by more than just innovation. They share the same cultural vision and goals: pride in their identity, respect for their ancestors’ knowledge, and a commitment to preserving the ethics, rituals, and values passed down through generations. Whether crafting products from date palms, blending herbal remedies, or reviving ancient care rituals, they are not only creating businesses, they are also safeguarding heritage while shaping the future with authenticity and soul. Where Ancient Wisdom Meets Intelligent Healing In 2025, wellness is no longer defined by fleeting trends or luxury routines; it’s a return to wisdom. A quiet magic is unfolding, where healing is rooted in cultural knowledge, plant-based rituals, and conscious innovation. No longer is natural healing seen as separate from progress. Today, it’s a foundation for a new kind of care: one that is intuitive, intelligent, and deeply human. At the forefront of this evolution are individuals who are preserving heritage while building the future of wellness.  From reviving ancestral remedies to creating ethical products with global appeal, Mohammed AlMutairi, Sara Albedaiwi, Nahla AlMutairi, Abdulrahman BinZayed, Dalal Muteb AlHajri, Malak AlSaleh, Shomookh Faisal, Abeer Al-Zaid, Reem Alhussan, and Abdullah Saleh Mohammed AlAliwi are part of a growing community redefining what it means to heal and care for the body, the land, and the soul. Nature as Healer: Herbs, Sidir & Date Oil In every drop of date oil, in every pinch of green sidir, there lives a story, a cure, a comfort, a piece of heritage. These natural elements, long trusted by Arab healers, are now leading ingredients in a new wave of wellness. Sidir offers antibacterial properties and internal healing, while date oil nourishes skin, improves elasticity, and carries antioxidant power from the palm groves of the region. The Power of Drinking Matcha, Taro & Beyond Matcha and taro are emerging as holistic staples in the health industry. Rich in antioxidants, amino acids, and minerals, they help detoxify the body and strengthen both skin and hair. These ingredients are being celebrated for their ability to blend seamlessly with Arab wellness philosophies, creating a bridge between botanical science and time-honored rituals. Hair & Body Rituals: Sidr, Henna & Herbal Tea Wash Wellness in Saudi culture has always included head-to-toe care. Sidr, a sacred tree in regional tradition, is used in cleansing and healing baths, known for its purifying and protective properties. Henna, treasured for generations, strengthens hair, cools the body, and fosters a sense of spiritual and physical balance. Herbal hair tea washes, gently brewed from native plants and flowers, nourish the scalp and bring a cooling, revitalizing effect. A Legacy of Care These Saudi pioneers are part of a larger vision, one where wellness is not simply consumed but lived. Whether through handcrafted oils, natural incense, healing butters, or ancient herbal blends, they are reviving and refining a culture of wellness built on sustainability, tradition, and access. Together, this collective forms the Wellness Vanguard of 2025, a generation guided not only by innovation but by integrity, community, and cultural pride. They remind us that the future of healing doesn’t always lie in the new, but in honoring what we’ve known all along.

DATE SEEDS TO SKINCARE By Alhanouf Mohammed Alrowaili In the golden heart of Saudi Arabia, where ancient palm trees stand as enduring symbols of resilience and renewal, Abeer Abdullah Alzaid and Saud Algosaibi co-founded Layal, a brand redefining skincare, sustainability, and heritage, one date seed at a time. More than just a skincare label, Layal tells a story of returning to roots while boldly embracing the future. Combining ancestral wisdom with modern innovation, Abeer and Saud have transformed the humble date seed into the cornerstone of natural, high-performance beauty. Their vision is to reintroduce the palm tree, not only as a cultural icon but as a powerful symbol of natural wellness. Though officially founded in 2021, Layal’s journey began years earlier. In 2018, the founders discovered the untapped potential of date seed oil, a resource long cherished in Saudi homes for healing scars and as a natural eyeliner, yet overlooked by modern skincare. Scientific testing confirmed what tradition had always known: the date seed is rich in vitamin E, essential fatty acids, antioxidants, and amino acids that nurture skin regeneration and fight aging. Abeer’s expertise in organic skincare formulation, paired with Saud’s research in essential oils and local agriculture, laid the foundation for a brand that honors both heritage and efficacy. Their mission was clear: to revive forgotten uses of the palm and transform agricultural waste into luxurious, valuable products. Layal’s first offering, a 100% pure date seed oil serum, quickly won loyal fans. Its success blossomed into a full product line, including facial and body oils and scrubs, hair oils, sulfate-free shampoos and conditioners, multi-use essential oil balms for pain relief, date seed heating pads for muscle and joint therapy, and more. Among Layal’s most cherished creations is Bukhoor Tabeena, a natural incense crafted from palm leaves, inspired by the lush oasis of Al-Ahsa. Infused with authentic Arabian aromas, it naturally repels insects while evoking the warm spirit of traditional Saudi homes. Bukhoor Tabeena is more than fragrance, it’s a sensory bridge to the past, capturing the very essence of palm farms and cultural heritage. Every product honors traditional Saudi remedies while meeting modern quality standards. Local botanicals such as frankincense and seder (Ziziphus spina-christi), known for their healing and cleansing properties, are woven throughout the collection. Layal’s commitment to sustainability runs deep. Nothing goes to waste, from converting palm pulp into compost to exploring palm fiber packaging, the brand reimagines the palm tree’s entire ecosystem as a model of circular production. At Layal’s core lies profound respect for the environment and Saudi Arabia’s natural landscape. All primary ingredients, date seeds, oils, and botanicals, are sourced locally, supporting small-scale farms and reducing carbon footprints. Their date seed oil extraction uses cutting-edge gas extraction technology from pharmacology, preserving nutrients by avoiding heat or solvents. Every small batch is lab-tested for purity and safety, complying with Saudi Food & Drug Authority standards. Packaging reflects this eco-conscious ethos: glass bottles, biodegradable labels, recyclable boxes, and refillable systems are thoughtfully chosen to minimize waste. For Layal, sustainability is a foundation, not an afterthought. For Abeer and Saud, the palm tree is more than a plant, it’s a living symbol of cultural continuity and ancestral memory. Abeer’s childhood memories of her grandmother’s seed-based heating pads and traditional scrubs breathe emotional and spiritual depth into the brand. This family business embodies a heartfelt blend of heritage and a passion for natural, sustainable quality. Innovative products like the handmade date seed heating pad offer biodegradable, reusable alternatives to electric pads, while Safcha tea, with antioxidants akin to green tea, repurposes palm leaves once discarded. Layal’s products are available through retail and concept stores in Riyadh and across Saudi Arabia, with international expansion plans targeting the GCC and global wellness markets. Looking ahead, Layal aims to become a global symbol of Arabian botanical luxury without ever losing its roots in Saudi soil and traditions. Upcoming innovations include natural supplements, a natural ointment for burns, scars, and sun damage, tonics, and palm pollen-infused waters. No matter how far the brand travels, its soul remains intertwined with the date palms that have shaded the desert for centuries and the ancestral wisdom passed down through generations. Abeer Al-Zaid, a proud descendant of Hail, carries Saudi heritage into everything she creates. Her natural products factory in the Eastern Province bridges tradition with innovation. Layal reflects Saudi Arabia’s rich cultural fabric, weaving together influences from the palm groves of Al-Ahsa to the deserts of Hail into one authentic identity. Rooted in recycling, sustainability, and cultural preservation, Layal brings the Arabian Peninsula’s most beloved fruit, the date, back to life, crafting products that honor the past while inspiring the future.

ABDULLAH SALEH MOHAMMED AL-ALIWI BLENDING TRADITION & WELLNESS THROUGH NATURAL FOODS By Alhanouf Mohammed Alrowaili Al-Qassim, often called the “food basket” of Saudi Arabia, is a region defined by its rich agricultural heritage and timeless traditions. Known for its high-quality dates and sprawling palm groves, it’s a place where the local economy and lifestyle have been shaped by the land for generations. The people of Qassim are deeply rooted in Saudi values of hospitality, craftsmanship, and strong family bonds.  Traditional architecture, including mud-brick homes, continues to grace its towns and villages, reflecting a deep connection to the land. Festivals like the Qassim Date Festival celebrate not only the region’s agricultural legacy but also its vibrant folklore and crafts. In a world increasingly drawn to natural wellness and cultural authenticity, the brand Ghumsa stands out by blending time-honored recipes with a modern Saudi touch. Ghumsa is more than a food company; it’s a story of heritage and a deep-rooted passion for natural living, founded by Saudi entrepreneur Abdullah Saleh Mohammed Al-Aliwi. Abdullah’s journey didn’t start in the food world. With a degree in Laboratory Science, he once envisioned a future in clinical labs.  However, his personal interests pulled him in a new direction, toward the healing traditions and clean eating habits he had cherished since childhood. This personal discovery ignited the idea for Ghumsa, a brand that would offer nutrient-dense, traditional products without compromising on purity or authenticity. While Ghumsa draws inspiration from Moroccan culinary traditions, it carries a distinctly Saudi soul. Growing up in Saudi Arabia shaped Abdullah’s values: a deep appreciation for quality, hospitality, and cultural authenticity. He wanted to create a brand that honored Moroccan recipes like Amlou, a rich almond butter, but presented them through a Saudi lens.  The brand’s name, “Ghumsa,” was chosen to resonate across cultures and dialects, evoking the comforting act of “dipping” or “mixing,” turning every jar into a moment of tradition reborn in the present. The brand’s beginnings were humble, starting as an online store with a carefully curated selection of almond butter blends, natural honeys, and pure oils. Support from Abdullah’s family became a foundation for the brand’s growth, allowing it to evolve into a trusted name in the natural food space. At the heart of Ghumsa’s offering is Amlou, a traditional spread that is both delicious and highly nutritious. Rich in healthy fats, vitamin E, and fiber, its nutrient profile supports heart health and overall wellness. Modern science confirms what tradition has long known: Amlou is a smart, functional food. Another key product is Sidr honey, derived from the nectar of the Ziziphus spina-christi tree.  Celebrated across the Arab world for its medicinal properties, modern research continues to validate its reputation. Sidr honey boasts strong antibacterial and antifungal properties, making it a natural remedy for digestive health and immune support. Ghumsa carefully sources this honey to ensure it reaches consumers in its purest, most potent form. Abdullah’s philosophy extends beyond selling products; he is dedicated to reshaping how people view traditional foods. He keeps the brand fresh and relevant by introducing contemporary blends, updating packaging, and providing on-demand access through digital platforms.  This modern approach ensures Ghumsa resonates with younger generations while honoring the cultural wisdom of the past, creating a product line that feels both timeless and timely. What began with family and friends has grown into a loyal customer base across Saudi Arabia and the Gulf, as people buy into a story of health, nature, and cultural connection. Abdullah envisions a future where Ghumsa reaches global markets, sharing its unique blend of tradition and innovation with the world. While the brand invests in social media and product development for expansion, its core remains unchanged: a commitment to quality, authenticity, and the daily rituals that connect us to our roots. Ghumsa stands as a powerful example of a brand that doesn’t just sell, but shares a story of heritage, health, and hope.

REEM SAAD ALHUSSAN A Vision for Women’s Wellness, From Culture to Care By Alhanouf Mohammed Alrowaili In a market dominated by global beauty giants and imported products, Reem Saad Alhussan recognized something missing, something deeply personal, something local. It wasn’t just about lotions, deodorants, or sleek packaging. It was about identity, respect, and the everyday ritual of care that women in Saudi Arabia were navigating without products that truly understood them. From that vision, HER KSA was born, not simply as a brand, but as a movement. One rooted in cultural understanding, scientific integrity, and the belief that self-care is not indulgence, but self-respect. When Reem chose the name HER KSA, it was intentional. “HER” represents every woman, daughter, mother, professional, dreamer, while “KSA” is the soil it springs from: the homeland, the heritage, the future.  “I wanted to send a message,” Reem shares. “You deserve the very best, always.” She saw Saudi women gracefully balancing tradition and modernity, yet when it came to personal care, available products either failed to reflect their lifestyle or lacked the safety and quality every woman deserves. Armed with a degree in Business Administration and expertise in international trade and brand development, Reem transformed her personal struggle into a professional mission. “I wasn’t just creating a business,” she explains. “I created something I needed something I believed every woman like me deserved.” HER KSA offers a thoughtfully curated range of personal care essentials, natural soaps, body butters, silk loofahs, intimate care, designed for every stage of a woman’s life: menstruation, pregnancy, postpartum, and beyond. These are not generic, mass-produced formulas. Each product is crafted with carefully selected ingredients, developed in collaboration with dermatologists and women’s health experts, and tested rigorously for safety and effectiveness.  “Everything is rooted in science, but also in care,” Reem emphasizes. “These are products I would give to my sister, my daughter, my best friend.” Local production ensures the highest standards while also supporting the national economy and fostering consumer trust. To Reem, wellness is not a luxury; it is balance, physical health, mental clarity, emotional comfort. That philosophy is woven into every detail of HER KSA: natural, effective formulations, elegant and discreet packaging, and intuitive design that fits seamlessly into modern life. From soothing textures to signature scents, each element creates a holistic ritual that empowers women throughout their day. The response has been powerful. Women across the region share how HER KSA has transformed not just their routines, but their perception of self. “The message I hear most often is: ‘I finally feel seen,’” Reem says. “And that, to me, is the greatest validation of all.” Looking ahead, HER KSA is expanding into wellness tools, nutritional supplements, and sustainable packaging solutions, building a complete ecosystem of women’s wellness. “My mission has always been about more than products,” Reem explains. “It’s about supporting women through every stage of life, physically, emotionally, and mentally.” Reem’s vision is clear: she wants HER KSA to stand as a symbol of trust, quality, and care. A brand women turn to not just because it works, but because it listens, understands, and feels like theirs. With every product and every conversation, HER KSA is writing a new chapter in Saudi Arabia’s self-care story, one where heritage meets science, and where self-care becomes an act of empowerment and belonging. In a world where personal care is often treated as one-size-fits-all, HER KSA proves that true innovation comes from cultural awareness, attention to detail, and the lived experience of women themselves. It is a reminder that the best way to understand a woman’s needs is through the eyes and the heart, of another woman.

Nahla Al-Mutairi’s MISSION FOR PURE BEAUTY By Alhanouf Mohammed Alrowaili The skin, our body’s largest organ, not only protects us from external elements but also absorbs what we apply to it. Research has shown that natural oils can penetrate deep into the skin, influencing both surface health and internal balance. Castor oil, for instance, is rich in ricinoleic acid, which studies link to reduced inflammation, improved circulation, and detoxification. Scientific findings further confirm that essential fatty acids in cold-pressed oils can be absorbed through the skin, nourishing the body inside and out. This harmony of ancient wisdom and modern science is at the heart of OILY. In a world crowded with artificial cosmetics, Saudi entrepreneur Nahla Al-Mutairi chose a different path, one that returns to purity and nature. Her journey began with a personal struggle to find truly natural, chemical-free oils for skin and hair.  Frustrated by the lack of quality and transparency in many international products, she set out to create her own. What started as a personal mission soon grew into a purpose-driven brand. “I wanted every woman to have access to safe, pure, and effective natural care products,” Nahla explains. Guided by research and authenticity, Nahla spent years sourcing and testing oils from trusted local and international producers. She experimented on herself, shared results with close clients, and eventually developed a curated collection of high-quality, cold-pressed oils designed for hair, skin, and holistic wellness. OILY now partners with certified suppliers worldwide, adheres to Good Manufacturing Practices (GMP), and ensures every batch is tested for purity, safety, and efficacy. At the heart of OILY is a clear vision: to become the leading source of pure, natural oils in the Arab world. Its foundation rests on three values, Quality, Transparency, and Sustainability. Every oil reflects these principles, from jojoba for deep hydration to almond for softness, argan for strength, castor for nourishment, and lavender for calm.  Local treasures such as date seed, coffee, and Saad oils carry forward the richness of Arab tradition. All are cold-pressed, chemical-free, and chosen for their integrity rather than fleeting trends. OILY produces in small batches to ensure freshness, using dark glass bottles with eco-friendly, recyclable packaging. The brand is proudly cruelty-free, safe for women, men, and children, and designed to support natural healing, hair growth, hydration, and overall wellness. As OILY gains recognition across Saudi Arabia and the Gulf, plans for international expansion are underway. Through its social platforms, the brand also educates customers on incorporating oils into daily self-care, not just as products but as part of a lifestyle rooted in balance and authenticity. Nahla Al-Mutairi’s story is one of vision and resilience. By blending cultural heritage with scientific rigor, she has created more than a beauty brand, she has built a movement for natural wellness. OILY stands as a reflection of Saudi excellence, proving that a purpose-driven idea born at home can inspire confidence and care around the world.

MOHAMMED AL-MUTAIRI SADROZ’S JOURNEY OF HERITAGE AND HEALING FROM MADINAH By Alhanouf Mohammed Alrowaili In the sacred city of al-Madinah al-Munawwarah, Saudi Arabia, where history lives in every stone and alleyway, a brand was born, carrying the essence of Arab heritage into the modern world. SADROZ is more than a beauty brand; it is a living legacy. Its story begins with a deep passion for natural herbs and traditional remedies, practices passed down for generations in the homes of Madinah. Inspired by the timeless hair and skincare rituals of grandmothers who relied on ingredients like sidr, henna, tar oil, and mashat, founder Mohammed Al-Mutairi envisioned a way to transform these heritage recipes into practical, reliable products for every household. Before it became known as Madinah, the city was called Yathrib, one of the oldest inhabited settlements of the Arabian Peninsula. It later became the city of refuge for the Prophet Muhammad (peace be upon him), transforming into the spiritual heart of Islam and earning its revered title: Al-Madinah Al-Monawara, The Radiant City. Today, it is home to the Prophet’s Mosque, Al-Masjid An-Nabawi, one of the holiest places in the Muslim world and a center of peace, knowledge, and healing for more than 1,400 years. Madinah’s significance extends beyond the spiritual. It has long been a place of natural richness and healing traditions.  The land yields herbs and plants such as sidr, myrrh, frankincense, dates, and black seed, all used for centuries in medicine and self-care. Values of purity, modesty, and care for both body and soul are deeply woven into the cultural identity of the city. These same values form the foundation of SADROZ’s mission: to preserve and share Madinah’s timeless practices in ways that resonate with today’s world. At the heart of SADROZ’s formulations is sidr, Ziziphus spina-christi, a plant celebrated across the Arabian Peninsula for centuries. Traditionally, sidr leaves were used to cleanse and strengthen hair, calm the scalp, and refresh the skin. Mentioned in Islamic texts and praised in prophetic traditions, sidr holds a place not only as a practical herb but also as a symbol of healing and purity. Ground into fine powders or infused into oils, it became a staple in personal care rituals across Arabia. Today, modern research continues to validate its benefits. Studies, including those published in the Journal of Ethnopharmacology, highlight sidr’s antibacterial, antifungal, and soothing properties, showing its potential to improve scalp health, reduce irritation, and support strong, vibrant hair. At SADROZ, this ancient knowledge is honored and enhanced with precise formulations, resulting in products such as the Sidr Hair Mask and Herbal Shampoo, both crafted to restore the natural vitality of hair. What sets SADROZ apart is its ability to bridge tradition with science.  Every formula draws from inherited wisdom while applying modern techniques to ensure stability, safety, and effectiveness. Ingredients such as sidr, henna, and tar oil are carefully sourced from trusted suppliers and rigorously tested before blending. The brand values honesty, heritage, and quality above all, deliberately avoiding harsh chemical additives, parabens, or artificial perfumes. Instead, SADROZ delivers gentle, nourishing products suitable for the entire family, including children and expectant mothers. From herbal shampoos to nourishing masks and oils, SADROZ offers practical solutions for dryness, weak roots, buildup, and dullness.  Alongside the products, the brand encourages customers to embrace heritage-inspired rituals, such as warming oils before use or wrapping hair in a warm towel after applying a mask small act that reconnects modern routines with the wisdom of the past. One of SADROZ’s early challenges was raising awareness about the difference between traditional, plant-based care and mass-produced cosmetics. Many consumers are accustomed to quick results from synthetic formulas, even when these compromise long-term health.  SADROZ chose a different path, prioritizing long-term nourishment and sustainable results, even if that meant slower growth. The brand also recognizes the importance of seasonal care. While its core line remains consistent, SADROZ occasionally introduces limited collections designed for the climate, offering richer oils in winter and lighter blends during summer. Despite market challenges, SADROZ has steadily built trust among those seeking mindful, culturally grounded alternatives. The founder envisions the brand as a global reference for traditional Arab hair and body care, sharing the values of Madinah with new generations across the world.  With plans to expand into Gulf and international markets, and to establish physical stores soon, SADROZ (nanaalmadina.com) remains committed to its essence: bringing forward the wisdom of the past in authentic, practical forms for today’s lifestyle.

DALAL MUTEB AL-HAJRI Herbalist and Folk Healer on the Roots of Invisible Ailments By Alhanouf Mohammed Alrowaili In the vast landscapes of Saudi Arabia, healing traditions are not just historical artifacts, they are a living, breathing part of the culture. This deep well of knowledge flows from three primary sources, Tibb al-Nabawi (Prophetic Medicine), the pragmatic wisdom of Bedouin folk medicine, and the intimate, inherited practices passed down through families. Tibb al-Nabawi is rooted in the teachings of the Prophet Muhammad (peace be upon him), emphasizing a holistic approach to wellness through diet, hygiene, and natural remedies. The use of honey, black seed, and cupping (hijama) are practices that have been revered for centuries. Complementing this, Bedouin folk medicine, forged in the harsh environment of the desert, relies on a profound understanding of native herbs, camel products, and ritualistic practices to treat ailments. For generations, these traditions have served as a trusted form of first aid and spiritual care, demonstrating the resilience of ancient desert life. This rich heritage finds its modern voice in Dalal Muteb Al-Hajri, a folk healing practitioner who embodies this fusion of traditions. For her, healing is not a profession learned from books, but a way of life taught by her mother, father, and grandmothers. “We rarely went to hospitals,” she explains, “We healed ourselves with what our land, our bodies, and our inherited wisdom provided.”  Dalal offers insights into subtle, often misunderstood ailments that are central to Saudi folk traditions. These are not just old sayings, they represent generations of intuitive diagnosis and natural remedies that focus on balance, warmth, and deep listening to the body. Folk Diagnoses and Remedies: Khuā’ al-Kabid (Liver “Wind”), Modern medicine might diagnose this as a mineral deficiency or dietary imbalance, but folk tradition attributes it to a sudden exposure to cold air, like a draft after a bath or from air conditioning. Symptoms include pale skin, a dull complexion, loss of appetite, and a cramp after eating.  The folk remedy focuses on gently “pulling” the air out using warming treatments like hijama (wet cupping), therapeutic massage (temrīkh), or a warm herbal poultice (Sabkha) applied over the liver region. Khuā’ al-Rahim (Uterine “Wind”), This condition refers to an energetic imbalance or trapped air in the uterus, often experienced after childbirth or during menstruation. It’s believed to be caused by exposure to cold floors or sudden temperature changes.  Symptoms include heavy discharge, severe back and abdominal pain, and a feeling of internal gurgling. To treat this, traditional practices emphasize warmth and gentle care. This can include drinking uterine-warming herbal infusions, eat grounding foods, and wrap the abdomen in a warm lamb’s wool blanket. Al-Afna (The Putrefaction),  This folk diagnosis is used for children suffering from poor growth, hysterical crying, and other behavioral changes, along with a bloated abdomen and yellowish pallor. It’s believed to be caused by external influences like a foul odor, the “evil eye,” or negative spiritual frequencies. The remedy is highly specific, a healing oil known as Zayt al-Afna, which contains sulfur-rich root herbs thought to expel negative energies and restore the child to health. Dalal’s practice is a careful fusion of ancestral methods and a grounded, modern awareness. She insists that true healing is a responsibility that requires profound caution. She emphasizes key lessons for her clients and aspiring practitioners: The Power of Herbs, herbs are potent, and their misuse can be dangerous.  For instance, some herbs like camphor can cause more harm than good, and certain remedies like Anzaroot can be deadly to infants. Balance is Key, each herb has a specific nature, cold or warm, dry or moist. Mixing them without understanding these properties can disrupt the body’s natural balance and lead to new problems.  Awareness Over Imitation, not every remedy found in old texts or on social media is safe. She advises against dangerous practices like inserting heated objects into the body, a common, but harmful, folk tradition. Dalal’s philosophy is captured in a foundational saying, “The stomach is the house of disease, and diet is the head of every medicine.”  She trusts the guidance of well-known herbal scholars like Jaber Al-Qahtani and combines their knowledge with her own decades of observation. Her methods are gentle and centered on holistic care, from using salt water to ease swelling to applying poultices for a specific duration. She even addresses the modern phenomenon of nervous abdominal jumpiness (shuwaā), a condition she links to the vagus nerve in a way that aligns with modern neurological thinking.  Through her online store, Dalal’s store oil1organic in salla offers specialized remedies for women, men and children, targeting ailments linked to emotional trauma, fear, and grief. Each product is a direct reflection of her commitment to culturally grounded care. She believes that folk traditions and modern science can coexist, with each supporting the other in a patient’s journey to wellness. Dalal sees herself not just as a healer, but as a guardian of a living legacy, a fusion of belief, body, and care that has sustained her people for centuries.

Abdulrahman BinZayedand the Path to Ancestral Wellness By Alhanouf Mohammed Alrowaili Before a world of herbal elixirs, ancestral recipes, sun-dried flowers, and thyme honey, Abdulrahman BinZayed lived in a world defined by aviation. His life revolved around checklists, flight paths, and calculations. But life, as it often does, offered a detour, one that transformed not only his career, but his understanding of wellness, beauty, and meaning. It all began with love. Marrying a Moroccan woman opened a doorway into a world rich with ritual, earth, and deep reverence for nature. A simple trip to Morocco became transformative. “I thought I was visiting a country,” Abdulrahman reflects. “Instead, I discovered a philosophy.” From steam-filled Hammams to the scent of argan oil pressed at dawn, Morocco revealed itself not as a destination, but as a living archive of healing. In remote villages, Abdulrahman met women grinding herbs from memory. In bustling souks, vendors blended oils out of necessity to soothe skin, ease breath, and restore balance.  This wasn’t modern wellness with minimalist branding. It was generational knowledge passed through hands. Out of this respect, Maroc4products was born. Abdulrahman never aimed to build just another brand. His goal was to preserve what he found: healing rooted in simplicity, rituals shaped by rhythm, and recipes passed in dialects.  Today, Maroc4products offers over 600 items herbal blends, oils, soaps, and sprays crafted by Moroccan artisans, cooperatives, and families. Each product tells a story. “These don’t just heal the body,” he says. “They reconnect us to the earth, to family, to how things used to be.”  Each item in the Maroc4products catalog ties to a place, memory, or cultural ritual argan oil from Essaouira, amlou from Agadir, or sprays made with ar’ar wood inspired by Berber purification. No two batches are the same. “It’s not about uniformity,” Abdulrahman explains. “It’s about truth. These are made by hands, not machines.” Education is vital. Tutorials and videos don’t just promote they teach people when and how to use these traditional remedies. A cornerstone of the brand is the Golden Guarantee: a full refund or replacement, no questions asked. It’s not a sales tactic it’s a trust statement. Maroc4products partners with small cooperatives many led by women ensuring fair pay and ethical sourcing. Their facility in Morocco continues to use time-honored techniques like cold pressing and botanical infusion, preserving artisanal quality at every step. More than a store, Maroc4products is a living cultural archive. Its offerings aren’t just beauty products they’re vessels of heritage: soaps with the scent of old riads, teas to calm nerves like a grandmother’s remedy, and skincare rooted in nature’s beauty. From rose water to woven crafts, every product carries lineage and purpose. As a Saudi herbalist, Abdulrahman sees Moroccan wisdom as a mirror of his own cultural roots. “Traditions differ, but the respect for healing, nature, and ancestry is the same.” His work is not fusion, but appreciation honoring both cultures equally in the realm of wellness. Unlike many brands, Abdulrahman offers plants, minerals, and herbs in their purest forms alongside selective lab-tested options. His Moroccan farms create local jobs and ensure every step, from soil to shipment, is handled with care. From sea herbs to mountain flora, his goal remains: share nature without distortion. Through ancient manuscripts, consultations with healers, and scientific support, Abdulrahman works to revive and protect traditional knowledge. “We don’t modernize nature,” he says. “We modernize how people access it with education, trust, and integrity.”

Malak Al-Saleh A Brush with Heritage, One Zeer at a Time By Alhanouf Mohammed Alrowaili In the heart of Riyadh, where tradition and modernity dance in delicate balance, a quiet yet powerful artistic revival is unfolding. Leading this movement is Malak Al-Saleh, a Saudi artist whose brush transforms heritage into living beauty. Through her brand, Sunflower Studio, Malak redefines how art, culture, and everyday objects intertwine. Her canvas extends beyond paper and fabric to clay, glass, and leather. Yet, her most symbolic muse remains the Zeer, a traditional clay water pot.  A Lifelong Journey with Art  Malak’s connection to art began long before Sunflower Studio existed. Creativity was woven into her childhood, education, and identity. Though she studied science at King Saud University, her passion for drawing and painting never waned. What started as personal expression turned commercial in 2016, when friends and family began requesting personalized portraits, launching her artistic venture.  The Moment Everything Changed  The idea to merge her art with traditional objects came during the holy month of Ramadan. Malak was asked to paint on clay cups and Zeers as gifts. What began as a seasonal project became a revelation: the Zeer was more than a water vessel, it was a vessel for storytelling. From that moment on, the Zeer’s earthy surface transformed into a canvas for palm trees, horses, camels, and floral motifs inspired by Saudi Arabia’s landscapes and heritage. Each brushstroke added layers of history, memory, and meaning.  The Zeer: A Vessel of Culture and Health  For centuries, the Zeer has been central to daily life across the Arab world. Made from porous clay, it cools water naturally through evaporation, a sustainable, electricity-free process passed down through generations. In the Hijaz region, especially in the revered cities of Makkah Al-Mukarramah and Al-Madinah Al-Munawwarah, Turbah-made Zeers are prized for their quality. Beyond practicality, the Zeer symbolizes resourcefulness, resilience, and a connection to the earth. Drinking from it engages the senses, the cool water, the scent of clay, offering a grounding experience that echoes ancient traditions. Scientifically, as water interacts with minerals in the clay, it becomes slightly more alkaline, potentially improving hydration and digestion. In a world dominated by plastic bottles and filters, the Zeer quietly reminds us of nature’s pure and simple ways.  Art with a Purpose  As Malak’s reputation grew, so did her product range. She began painting coffee mugs, leather bags, heating pads, and more, each piece celebrating heritage and nature. Every item from Sunflower Studio is hand-painted, often customized to the buyer’s wishes. Her work honors local culture with recurring themes that reflect Saudi identity and environment. Still, the Zeer remains her signature medium, not just a favorite object, but a message.  A Studio Rooted in Identity  The name Sunflower was chosen thoughtfully. Malak relates to the flower’s bold size, radiant color, and its instinct to follow the light. Like the sunflower, her art seeks brightness, illuminating what is often overlooked and bringing warmth into homes and hearts. Her creations have attracted attention beyond Saudi Arabia, reaching neighboring Gulf countries, Iraq, and Libya. Clients see in her work a bridge between tradition and modern taste, a refreshing alternative to mass-produced decor.  Looking to the Future  Malak dreams of growing Sunflower Studio into more than a brand; it’s a vision for an artistic landmark and tourist destination. She imagines a space where visitors from around the world can experience Saudi craftsmanship, learn its history, and take home hand-painted pieces filled with love. She also welcomes collaborations with local brands, galleries, and artists, believing creativity flourishes best when shared.  A Legacy of Light and Clay  What sets Malak apart isn’t just her technique or aesthetic, but her perspective. Where others see a simple water pot, she sees identity waiting to be expressed. Where others see everyday objects, she sees blank canvases ready for transformation. At a time when culture risks dilution by convenience, artists like Malak do more than preserve; they reimagine the past. Her story is one of earth and pigment, heritage and innovation, silence and color. And through it all, she continues to follow the light, just like the sunflower that inspired her.

Sara Al Bedaiwi Nature, Nourishment, and Self-Worth By Alhanouf Mohammed Alrowaili Amid the whirlwind of fleeting beauty fads and ever-changing trends, Sara Al Bedaiwi holds on to something timeless: the power of nature. As the founder of Ghazeer, a Saudi-born natural hair care brand, Sara has set out to revive heritage wisdom with modern precision, helping people reconnect with their beauty through the ritual of self-care. Holding a bachelor’s degree in nutrition, a diploma in English, and most recently, a Hair Care Diploma from Hawaii, USA, Sara brings a unique blend of science and tradition to the beauty industry. “We always find our way back to nature somehow,” she reflects, describing what drew her into the natural beauty space. Unlike many entrepreneurs whose stories begin with a single turning point, Sara’s love for beauty and wellness has always been part of her identity. “There wasn’t a specific moment,m I’ve just always been passionate about beauty and self-care,” she shares. The path to launching Ghazeer was far from simple. “Starting something from scratch is never easy,” Sara admits with a candid smile. “The most challenging part was the product registration process. It was all new to me.” Yet her determination never wavered. Raised in Saudi Arabia, she drew strength from her culture, her surroundings, and her inner drive. “Everything around me pushed me to try, believe, and aim for success.” Without a single mentor guiding her, Sara found inspiration in self-made success stories, shaping her own definition of entrepreneurship: “To me, nothing is impossible. You can do it anywhere, anytime. And sometimes, the way you create something becomes more powerful than the thing itself.” Choosing the name Ghazeer was intentional and deeply meaningful. “I wanted a pure Arabic name that reflects the ultimate result of great hair, thick, full, and healthy. Ghazeer embodies all of that.” At its core, the brand is built on three principles: natural ingredients, effective results, and ease of use. What truly distinguishes the brand is its pioneering innovation: herbal hair tea waters. “It’s the first of its kind,” Sara explains proudly. “Made with high-quality herbs and crafted through a unique treatment process, there’s nothing else like it on the market.” The brand continues to evolve, with specialized formulas for children’s hair care now joining its collection. Every product is grounded in tradition yet backed by science—developed with lab-approved herbs and tested in SFDA-authorized facilities. “We prioritize safety and effectiveness above all,” Sara emphasizes. For Sara, Ghazeer is about more than hair; it’s about self-confidence. “I want our products to benefit people beyond physical results. When someone takes time to care for themselves, it reinforces their confidence, self-worth, and inner beauty, things we often overlook in our busy lives.” Currently, the brand offers two signature herbal blends: one targeting growth and strength, and the other designed to deeply moisturize and nourish. Sara envisions her ideal customer as “someone who values quality and can feel the difference over time.” The feedback so far, particularly from customers in Saudi Arabia, has been overwhelmingly positive. “It’s what keeps us going. People genuinely love the products, and that’s incredibly motivating.” Now entering its second year, Sara likens Ghazeer to a growing child. “It needs 24/7 attention right now, just like a baby in its growth phase, until it becomes strong enough to stand on its own.” Looking to the future, Sara envisions expanding beyond hair care into natural skincare, a direction perfectly aligned with the brand’s ethos. Ultimately, she dreams of taking Ghazeer global, showcasing the richness of Saudi wellness traditions to the world. And the legacy she hopes to leave? “That natural and safe ingredients can have a strong and lasting impact, even more than people expect.” Through Ghazeer, Sara Al Bedaiwi is not just building a beauty brand, she is redefining self-care with simplicity, tradition, and strength, helping a new generation discover the true power of nature, and of themselves.