Wayne Spriggs
Building a Global Legacy in Design, Investment, and Entrepreneurship
By Desk Reporter
In today’s fast-paced business world, true visionaries stand out not only for their achievements but for the way they shape the industries they touch. Wayne Spriggs is one such figure, whose journey from ambitious entrepreneur to industry leader is a story of determination, innovation, and excellence. As the Founder and CEO of Lusso, an award-winning luxury interiors brand operating across the UK and UAE, Wayne has redefined modern elegance while simultaneously carving his place among the top-tier entrepreneurs and investors of his generation.
Wayne Spriggs’ entrepreneurial spirit was evident early on, but it was in 2021 when he was officially recognized with the Great British Entrepreneur Award, a testament to his influence, strategic brilliance, and leadership within the business community. This accolade marked the beginning of a new chapter, solidifying his reputation as a pioneer not only in luxury design but in business innovation more broadly.
At the helm of Lusso, Wayne has led the brand to impressive heights, creating a name synonymous with premium, sophisticated bathroom and interior products. Lusso’s aesthetic—a blend of timeless luxury and contemporary simplicity—has resonated with a global clientele, positioning it among the most desirable luxury brands for both residential and commercial spaces. Under Wayne’s leadership, Lusso’s footprint has expanded rapidly, with a growing presence in the UAE, a region known for its appreciation of cutting-edge design and opulence.
Beyond Lusso, Wayne’s personal brand has grown in parallel, highlighting his multifaceted role as a designer, investor, and entrepreneur. In 2023 and 2024, he added two Archiproducts Design Awards to his portfolio, accolades that recognize excellence in international product design and innovation. These awards are not merely decorative—they underline Wayne’s creative acumen and his ability to understand and anticipate the evolving needs of high-end consumers. However, Wayne’s impact is not confined to the realm of luxury interiors.
As an investor in property, brands, and eCommerce, he has demonstrated a keen eye for emerging opportunities and sustainable growth. His investment firm, WS Invest (www.ws-invest.co.uk), serves as a testament to his diversified business approach, focusing on ventures that align with his ethos of quality, innovation, and long-term value. Through WS Invest, Wayne supports start-ups and established businesses alike, bringing strategic guidance, operational expertise, and capital investment to fuel their growth.
On social media, particularly through his Instagram profile @ws74, Wayne offers a glimpse into his world—balancing the personal and professional with a focus on entrepreneurship, design, luxury living, and mentorship. His digital presence mirrors the authenticity and ambition that define his career, inspiring aspiring entrepreneurs and creatives globally.
Wayne’s success stems not only from hard work but from an unwavering commitment to excellence. He understands that brand-building is not just about products; it is about creating emotional connections with clients, offering an experience that resonates with their lifestyle aspirations. This client-centric approach has been a cornerstone of Lusso’s success and a model Wayne applies to his broader investment ventures.
In an increasingly competitive and fast-evolving marketplace, adaptability and forward-thinking are essential traits, and Wayne exemplifies both. His transition from a single-brand focus to a multi-sector investment strategy shows his ability to evolve and stay ahead of trends. Whether it’s identifying high-growth eCommerce opportunities or advising on property development projects, Wayne brings a mix of intuition, analytical rigor, and creative thinking that sets him apart.
Wayne Spriggs also embodies a modern vision of leadership. He is deeply involved in the daily strategic direction of his companies, yet he empowers his teams with trust and responsibility. His leadership style reflects a balance between maintaining high standards and fostering innovation through collaboration. It’s a formula that has earned him loyalty, not just from customers and partners, but from the talented individuals who work alongside him.
As 2025 approaches, Wayne shows no signs of slowing down. With plans to further expand Lusso’s global presence, explore new sectors through WS Invest, and mentor the next generation of entrepreneurs, he remains a dynamic force in the business world. His journey is a reminder that success is built through a combination of vision, relentless pursuit of goals, and a willingness to innovate continuously.
Wayne Spriggs’ story is not just one of personal success—it is emblematic of a broader shift happening in the business world, where entrepreneurs who combine creativity with business savvy are leading the way into the future. His achievements in design, investment, and brand leadership make him a standout figure, not only in the UK and UAE but on the global stage.
In a world where trends can be fleeting, Wayne Spriggs is building legacies—one innovation, one investment, and one idea at a time.
