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Umayraa Bahromova
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Umayraa Bahromova Joins Forces with Magnav for Middle East and International Publications

Umayraa Bahromova Joins Forces with Magnav  for Middle East and International Publications Umayraa Bahromova Joins Forces with Magnav for Middle East and International Publications In a landmark agreement signed earlier in December, Umayraa Bahromova officially entered into a partnership with Magnav International Magazine, solidifying her role in spearheading Middle Eastern and international publications for the globally recognized magazine.  The signing ceremony was held in Dubai between Riz Z. Bhutta, the CEO of Magnav, and Umayraa, marking a new chapter for the magazine’s outreach and influence in the region and beyond. This collaboration reflects Magnav’s commitment to partnering with forward-thinking leaders to expand its horizons, and Umayraa Bahromova’s multifaceted expertise perfectly aligns with this vision. A Visionary Leader with a Global Journey Born amidst the breathtaking Pamir Mountains of Tajikistan, Umayraa Bahromova’s life story is a testament to perseverance, adaptability, and excellence. Her journey has taken her across the world, allowing her to live, study, and work in culturally diverse cities such as Chicago, Boston, London, Barcelona, Moscow, Sofia, and now, Dubai. Umayraa holds advanced degrees in International Relations and Business, with a career that spans project management, global health research, and the beauty and fitness industries. Her fluency in five languages and ongoing pursuit of learning Arabic underscore her passion for connecting with diverse cultures and bridging gaps across borders. A certified personal trainer, makeup artist, and dance instructor, Umayraa’s interests extend beyond business to include creative pursuits and wellness. Her latest passion, horse riding, reflects her adventurous spirit, as she travels to experience the world from horseback in stunning landscapes. Umayraa Bahromova’s dynamic personality and business acumen make her a force to be reckoned with. She possesses an authoritative presence that not only commands respect but also inspires confidence among her peers, clients, and collaborators. Her innate leadership qualities have helped her forge strong business relationships and successfully navigate competitive industries. Known for her dominance in business settings, Umayraa stands out as a future leader to watch in the Middle East and on the global stage. Her ability to thrive under pressure and deliver results gives her a distinct edge, making her an invaluable partner for organizations like Magnav that prioritize excellence and innovation. A Promising Collaboration The partnership between Magnav and Umayraa Bahromova is expected to elevate the magazine’s presence across the Middle East and international markets. Her involvement promises fresh perspectives, strategic leadership, and a deep understanding of global trends, all of which will contribute to Magnav’s mission to inspire, empower, and lead conversations in fashion, lifestyle, and culture. As the new year approaches, this collaboration sets the stage for an exciting future, with Umayraa Bahromova at the helm of Magnav’s international ventures, bringing her vision, determination, and unique touch to the forefront of the magazine’s endeavors.

Dubai’s Luxury Perfume Brand Ajmal Unveils Three Exquisite New Fragrances
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Dubai Luxury Perfume Brand Ajmal Unveils Three Exquisite New Fragrances

Dubai’s Luxury Perfume Brand Ajmal  Unveils Three Exquisite New Fragrances By Wajiha Naaz A Sensory Journey of Elegance and Sophistication Fragrances have long been an essential part of our lives, transcending time and culture to evoke emotions, memories, and a sense of personal identity. They capture the essence of elegance, mystery, and allure, allowing each individual to express their unique personality. In the Middle East, where the tradition of perfumery is deeply ingrained, scents are more than just accessories—they are a reflection of status, heritage, and luxury.  Ajmal Perfumes, with its seven decades of expertise, has been at the forefront of this rich tradition, crafting fragrances that tell stories and elevate daily life. Now, the brand has unveiled three new fragrances—Golden Hawk, Blue Hawk, and Feather Blossom—set to captivate the senses and enrich the UAE’s luxurious fragrance landscape. The arrival of these three scents marks yet another milestone for Ajmal Perfumes, a brand that has perfected the intricate art of perfumery through years of dedication and innovation. Each of these fragrances is designed to evoke a distinct mood, making them an essential part of one’s daily routine, whether for a formal occasion, an evening out, or simply as a personal indulgence. Golden Hawk is the embodiment of bold sophistication. From its first spritz, it opens with vibrant citrus and spice that command attention. As it settles, the floral heart of lavender and orange blossom unfolds, providing a delicate yet powerful balance.  The scent finishes with a luxurious base of patchouli, sandalwood, and labdanum, subtly layered with hints of leather and caramel. Encased in a gold-accented bottle, the fragrance is a statement piece on any vanity, mirroring the powerful essence it holds within. For those who prefer a fresher, more dynamic scent, Blue Hawk offers a clean and invigorating experience. The fragrance begins with a burst of bergamot and lemon, providing a crisp and refreshing opening. This transitions smoothly into a heart of juniper and lavender, adding depth and complexity.  A base of cedarwood and amber provides a warm, elegant finish, ensuring that Blue Hawk is not only sophisticated but also perfect for everyday wear. The sleek matte blue bottle is understated yet refined, perfectly complementing the fragrance’s modern appeal. In contrast, Feather Blossom is a softer, more feminine scent that exudes elegance and charm. Its top notes of blackcurrant and lychee offer a sweet and playful beginning, while tuberose and jasmine at the heart add a floral richness.  The base of amber, sandalwood, and vanilla creates a creamy, luxurious finish, making it the perfect fragrance for those who seek a delicate, lasting presence. The emerald green bottle, adorned with a crystal-studded cap, is as graceful and enchanting as the fragrance it contains. As Abdulla Ajmal, CEO of Ajmal Perfumes, expressed, “With over seven decades of craftsmanship, we are committed to creating fragrances that reflect the essence of elegance and luxury. The launch of these three exclusive fragrances not only honours our rich heritage but also showcases our dedication to innovation and the discerning tastes of our customers.” Customer reactions to these new scents have been overwhelmingly positive. Many have praised the craftsmanship behind each fragrance, noting the unique combinations of notes that make each scent stand out.  Golden Hawk is often described as a bold signature scent for those who want to make an impression, while Blue Hawk has been lauded for its freshness and versatility. Feather Blossom, with its delicate blend of fruity and floral notes, has quickly become a favourite among those seeking a softer, more romantic fragrance. Available exclusively at Ajmal Perfumes showrooms and online, these new fragrances are set to become staples in the collections of luxury perfume lovers across the UAE. As Ajmal continues to innovate while preserving the timeless art of perfumery, these three new offerings reflect the brand’s dedication to excellence and its ability to create fragrances that resonate with the senses and the soul. In a world where fragrance has become an essential part of daily life, the launch of Golden Hawk, Blue Hawk, and Feather Blossom offers more than just a new scent—it offers a new experience, a new identity, and a new way to express the luxury and elegance that define both Ajmal Perfumes and its loyal customers.

Leading the Charge in Sustainable Luxury
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Dubai Yachts Unveils the Region’s first Eco-consious Yachting Experience

DUBAI YACHTS UNVEILS THE REGION’S FIRST ECO-CONSCIOUS YACHTING EXPERIENCE Leading the Charge in Sustainable Luxury By Staff Reporter  Dubai, UAE – 28th September 2024: Dubai Yachts, a prominent player in the luxury yachting sector, has taken a pioneering step towards sustainability by launching the region’s first eco-conscious yachting experience. As demand for sustainable luxury travel surges, Dubai Yachts’ innovative fleet sets a new benchmark, blending high-end opulence with a commitment to reducing environmental impact. With the global luxury yachting market currently valued at $13 billion and projected to grow by 8% annually, this move signals a significant shift. Dubai Yachts’ eco-friendly fleet, though not yet fully sustainable, represents a vital first step towards reducing the environmental footprint of the industry while maintaining the luxury for which it is renowned. A report by McKinsey & Company reveals that 64% of ultra-high-net-worth individuals now consider sustainability a key factor when making travel decisions. In response to this growing trend, Dubai Yachts has introduced vessels that deliver 20-30% lower emissions than traditional yachts, alongside a focus on passenger safety through sustainable design. These yachts are equipped with energy-efficient engines and advanced waste management systems, and have eliminated single-use plastics in favour of sustainable materials for all tableware. This ensures an onboard experience that is both luxurious and environmentally responsible. Tarlan Musaev, CEO and Founder of Dubai Yachts, said: “Sustainability is the future of luxury travel. While our fleet isn’t fully sustainable yet, we are taking crucial steps towards reducing our environmental impact, setting a new standard for the global yachting industry.” Dubai, already a global yachting hub with its world-class marinas and advanced infrastructure, is ideally positioned to lead this movement. The city’s winter yachting season, from October to April, attracts thousands of yacht owners from across the globe. In 2022, tourism alone contributed over $27 billion to Dubai’s GDP. By incorporating eco-conscious yachting, Dubai strengthens its appeal to travellers seeking both luxury and responsibility. Musaev added: “Dubai is uniquely positioned to lead this transformation. Our fleet offers clients the grandeur they expect, with the added benefit of being more environmentally responsible. This is only the beginning of a wider shift in the industry.” Dubai Yachts’ eco-conscious fleet is expected to have a ripple effect across the global yachting industry. With more than 40% of the world’s superyachts owned by individuals in Europe and the Middle East, this move could inspire other yachting hubs, from Monaco to Miami, to follow suit. Aligning with global sustainability goals, including the United Nations’ 2030 Agenda for Sustainable Development, Dubai Yachts is positioning itself as a leader in responsible luxury travel, setting a bold precedent for the future of yachting.

Inaugural Trust Path & Reputation Summit Unveiled at United Nations Headquarters with Key Global Leaders
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Inaugural Trust Path & Reputation Summit Unveiled at United Nations Headquarters with Key Global Leaders

Inaugural Trust Path & Reputation Summit Unveiled at United Nations Headquarters with Key Global Leadersby Staff Reporter  New York, USA – September 21, 2024: The Centre for Global Studies (CGS), an initiative of the Parliamentary Assembly of the Mediterranean (PAM), successfully hosted the inaugural Trust Path & Reputation Summit (TPRS) today. The event, held at the United Nations Headquarters in New York, was a key side event to the UN Summit of the Future. It was organised in partnership with the UN Security Counter-Terrorism Executive Directorate (CTED), the Permanent Mission of the Kingdom of Morocco to the UN in New York, and the Permanent Mission of Italy to the UN. The Summit, themed “Parliamentary Support in Re-Establishing Trust and Reputation in Multilateral Governance”, aimed to address the urgent need for greater cooperation among parliaments and governments worldwide. Its primary focus was the restoration of trust and reputation in global governance systems. This dialogue aligns with the strategic goals of the broader UN Summit of the Future, which seeks to enhance the multilateral system and deliver on commitments for a better world. The event was graced by a host of distinguished global leaders and diplomats who lent their expertise to the discussion. Among those in attendance were H.E. Hon. Enaam Mayara, PAM President and President of the House of Councillors of the Kingdom of Morocco; H.E. Amb. Dennis Francis, President of the 78th Session of the UN General Assembly; H.E. Amb. Omar Hilale, Permanent Representative of Morocco to the UN; H.E. Amb.  Gianluca Greco, Deputy Permanent Representative of Italy to the UN; Ms. Natalia Gherman, Assistant Secretary-General and Executive Director of the UN Security Council Counter-Terrorism Committee Executive Directorate (CTED); Hon.  Deborah Bergamini (Italy), PAM Rapporteur on Political Affairs; and H.E. Hon. Mohamed Abou El Enein, Deputy Speaker of the Egyptian Parliament and PAM President Emeritus. These figures, alongside others from the global stage, provided critical insight into the importance of restoring trust in international governance. The CGS has long been at the forefront of efforts to assess and strengthen trust and reputation for both public and private sectors on a global scale. As a premier research institution, CGS is recognised for its rigorous standards in evaluating trustworthiness and reputation, serving as a trusted reference for countries, corporations, and organisations seeking to navigate today’s complex global landscape. During the session, H.E. Amb. Dr. Abdulsalam AlMadani, Chairman of the Centre for Global Studies, delivered the closing remarks, expressing gratitude to the distinguished guests for their invaluable contributions. In his address, Amb. AlMadani formally announced the launch of the Trust Path & Reputation Summit (TPRS), reinforcing its theme of “Parliamentary Support in Re-Establishing Trust and Reputation in Multilateral Governance.” The Summit underscores the critical role of transparency, trust-building, and reputation enhancement in creating a more sustainable and cooperative future. The TPRS will focus on three pivotal areas: Media, Politics, and Economy, providing a platform for thought leadership and practical strategies aimed at fostering good governance, developing policies with meaningful impact, and supporting legislative advancements. Restoring Trust and Building Transparency The Trust Path & Reputation Summit aims to serve as a beacon of trust, facilitating communication and cooperation between institutions and communities globally. Through open dialogues and platforms that prioritise access to accurate and reliable information, the Summit will elevate the quality of conversations around governance, ethics, and public transparency. The initiative will also provide participants with opportunities to engage with key stakeholders, form strategic partnerships, and explore innovative solutions that promote transparency, financial accountability, and ethical leadership. This focus on global cooperation, cybersecurity, and adherence to international standards will serve as a blueprint for fostering integrity and trust within communities. In addition to addressing the need for improved governance, the Summit will focus on critical global issues such as economic stability, environmental sustainability, and technological innovation. By fostering greater institutional transparency and adhering to best practices, the Summit will present tangible solutions to today’s most pressing challenges. The conclusion of the Summit will be marked by a Global Declaration on Trust and Transparency, a document outlining clear commitments to restoring credibility in institutions and empowering global communities through ethical and sustainable practices. The Path Forward H.E. Amb. Dr. Abdulsalam AlMadani, in his remarks, stated, “The launch of the Trust Path & Reputation Summit is a sincere call to action. We believe in the importance of integrity, open dialogue, and mutual respect as we face the challenges of tomorrow. Our goal is to rebuild trust by creating open platforms for the exchange of accurate information and fostering a future based on transparency and credibility. This Summit represents the first step in a journey towards meaningful change, and we are committed to addressing global challenges to improve the future for generations to come.” The Summit will also address vital topics such as the impact of media on public perception, the significance of sustainable development policies, and the role of financial regulations in building institutional trust. By supporting ethical leadership, promoting international cooperation, and adhering to global standards, the Trust Path & Reputation Summit aims to drive positive change and foster stronger institutions. A dedicated website has been launched for the Trust Path & Reputation Summit, providing comprehensive information on the programme, key speakers, and the exhibition. The accompanying exhibition will showcase innovative solutions and strategies that support trust and transparency, offering an unparalleled opportunity for global stakeholders to engage and drive real change. About PAM and CGS The Parliamentary Assembly of the Mediterranean (PAM) is an international organisation dedicated to fostering dialogue and cooperation among Mediterranean countries, addressing shared challenges through parliamentary collaboration. The Centre for Global Studies (CGS) is a leading think tank, committed to advancing dialogue and promoting strategic solutions for pressing global issues. Through its initiatives, CGS seeks to strengthen international cooperation and provide thought leadership on trust and transparency in governance.

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