Sara Al Bedaiwi
Nature, Nourishment, and Self-Worth
By Alhanouf Mohammed Alrowaili
Amid the whirlwind of fleeting beauty fads and ever-changing trends, Sara Al Bedaiwi holds on to something timeless: the power of nature. As the founder of Ghazeer, a Saudi-born natural hair care brand, Sara has set out to revive heritage wisdom with modern precision, helping people reconnect with their beauty through the ritual of self-care.
Holding a bachelor’s degree in nutrition, a diploma in English, and most recently, a Hair Care Diploma from Hawaii, USA, Sara brings a unique blend of science and tradition to the beauty industry. “We always find our way back to nature somehow,” she reflects, describing what drew her into the natural beauty space.
Unlike many entrepreneurs whose stories begin with a single turning point, Sara’s love for beauty and wellness has always been part of her identity. “There wasn’t a specific moment,m I’ve just always been passionate about beauty and self-care,” she shares.
The path to launching Ghazeer was far from simple. “Starting something from scratch is never easy,” Sara admits with a candid smile. “The most challenging part was the product registration process. It was all new to me.” Yet her determination never wavered. Raised in Saudi Arabia, she drew strength from her culture, her surroundings, and her inner drive. “Everything around me pushed me to try, believe, and aim for success.”
Without a single mentor guiding her, Sara found inspiration in self-made success stories, shaping her own definition of entrepreneurship: “To me, nothing is impossible. You can do it anywhere, anytime. And sometimes, the way you create something becomes more powerful than the thing itself.”
Choosing the name Ghazeer was intentional and deeply meaningful. “I wanted a pure Arabic name that reflects the ultimate result of great hair, thick, full, and healthy. Ghazeer embodies all of that.” At its core, the brand is built on three principles: natural ingredients, effective results, and ease of use.
What truly distinguishes the brand is its pioneering innovation: herbal hair tea waters. “It’s the first of its kind,” Sara explains proudly. “Made with high-quality herbs and crafted through a unique treatment process, there’s nothing else like it on the market.”
The brand continues to evolve, with specialized formulas for children’s hair care now joining its collection. Every product is grounded in tradition yet backed by science—developed with lab-approved herbs and tested in SFDA-authorized facilities. “We prioritize safety and effectiveness above all,” Sara emphasizes.
For Sara, Ghazeer is about more than hair; it’s about self-confidence. “I want our products to benefit people beyond physical results. When someone takes time to care for themselves, it reinforces their confidence, self-worth, and inner beauty, things we often overlook in our busy lives.”
Currently, the brand offers two signature herbal blends: one targeting growth and strength, and the other designed to deeply moisturize and nourish. Sara envisions her ideal customer as “someone who values quality and can feel the difference over time.” The feedback so far, particularly from customers in Saudi Arabia, has been overwhelmingly positive. “It’s what keeps us going. People genuinely love the products, and that’s incredibly motivating.”
Now entering its second year, Sara likens Ghazeer to a growing child. “It needs 24/7 attention right now, just like a baby in its growth phase, until it becomes strong enough to stand on its own.”
Looking to the future, Sara envisions expanding beyond hair care into natural skincare, a direction perfectly aligned with the brand’s ethos. Ultimately, she dreams of taking Ghazeer global, showcasing the richness of Saudi wellness traditions to the world.
And the legacy she hopes to leave? “That natural and safe ingredients can have a strong and lasting impact, even more than people expect.”
Through Ghazeer, Sara Al Bedaiwi is not just building a beauty brand, she is redefining self-care with simplicity, tradition, and strength, helping a new generation discover the true power of nature, and of themselves.
