Nahla Al-Mutairi’s
MISSION FOR PURE BEAUTY
By Alhanouf Mohammed Alrowaili
The skin, our body’s largest organ, not only protects us from external elements but also absorbs what we apply to it. Research has shown that natural oils can penetrate deep into the skin, influencing both surface health and internal balance. Castor oil, for instance, is rich in ricinoleic acid, which studies link to reduced inflammation, improved circulation, and detoxification. Scientific findings further confirm that essential fatty acids in cold-pressed oils can be absorbed through the skin, nourishing the body inside and out. This harmony of ancient wisdom and modern science is at the heart of OILY.
In a world crowded with artificial cosmetics, Saudi entrepreneur Nahla Al-Mutairi chose a different path, one that returns to purity and nature. Her journey began with a personal struggle to find truly natural, chemical-free oils for skin and hair.
Frustrated by the lack of quality and transparency in many international products, she set out to create her own. What started as a personal mission soon grew into a purpose-driven brand. “I wanted every woman to have access to safe, pure, and effective natural care products,” Nahla explains.
Guided by research and authenticity, Nahla spent years sourcing and testing oils from trusted local and international producers. She experimented on herself, shared results with close clients, and eventually developed a curated collection of high-quality, cold-pressed oils designed for hair, skin, and holistic wellness. OILY now partners with certified suppliers worldwide, adheres to Good Manufacturing Practices (GMP), and ensures every batch is tested for purity, safety, and efficacy.
At the heart of OILY is a clear vision: to become the leading source of pure, natural oils in the Arab world. Its foundation rests on three values, Quality, Transparency, and Sustainability. Every oil reflects these principles, from jojoba for deep hydration to almond for softness, argan for strength, castor for nourishment, and lavender for calm.
Local treasures such as date seed, coffee, and Saad oils carry forward the richness of Arab tradition. All are cold-pressed, chemical-free, and chosen for their integrity rather than fleeting trends.
OILY produces in small batches to ensure freshness, using dark glass bottles with eco-friendly, recyclable packaging. The brand is proudly cruelty-free, safe for women, men, and children, and designed to support natural healing, hair growth, hydration, and overall wellness.
As OILY gains recognition across Saudi Arabia and the Gulf, plans for international expansion are underway. Through its social platforms, the brand also educates customers on incorporating oils into daily self-care, not just as products but as part of a lifestyle rooted in balance and authenticity.
Nahla Al-Mutairi’s story is one of vision and resilience. By blending cultural heritage with scientific rigor, she has created more than a beauty brand, she has built a movement for natural wellness. OILY stands as a reflection of Saudi excellence, proving that a purpose-driven idea born at home can inspire confidence and care around the world.
