MOHAMMED AL-MUTAIRI
SADROZ’S JOURNEY OF HERITAGE AND HEALING FROM MADINAH
By Alhanouf Mohammed Alrowaili
In the sacred city of al-Madinah al-Munawwarah, Saudi Arabia, where history lives in every stone and alleyway, a brand was born, carrying the essence of Arab heritage into the modern world. SADROZ is more than a beauty brand; it is a living legacy. Its story begins with a deep passion for natural herbs and traditional remedies, practices passed down for generations in the homes of Madinah. Inspired by the timeless hair and skincare rituals of grandmothers who relied on ingredients like sidr, henna, tar oil, and mashat, founder Mohammed Al-Mutairi envisioned a way to transform these heritage recipes into practical, reliable products for every household.
Before it became known as Madinah, the city was called Yathrib, one of the oldest inhabited settlements of the Arabian Peninsula. It later became the city of refuge for the Prophet Muhammad (peace be upon him), transforming into the spiritual heart of Islam and earning its revered title: Al-Madinah Al-Monawara, The Radiant City.
Today, it is home to the Prophet’s Mosque, Al-Masjid An-Nabawi, one of the holiest places in the Muslim world and a center of peace, knowledge, and healing for more than 1,400 years. Madinah’s significance extends beyond the spiritual. It has long been a place of natural richness and healing traditions.
The land yields herbs and plants such as sidr, myrrh, frankincense, dates, and black seed, all used for centuries in medicine and self-care. Values of purity, modesty, and care for both body and soul are deeply woven into the cultural identity of the city. These same values form the foundation of SADROZ’s mission: to preserve and share Madinah’s timeless practices in ways that resonate with today’s world.
At the heart of SADROZ’s formulations is sidr, Ziziphus spina-christi, a plant celebrated across the Arabian Peninsula for centuries. Traditionally, sidr leaves were used to cleanse and strengthen hair, calm the scalp, and refresh the skin. Mentioned in Islamic texts and praised in prophetic traditions, sidr holds a place not only as a practical herb but also as a symbol of healing and purity. Ground into fine powders or infused into oils, it became a staple in personal care rituals across Arabia.
Today, modern research continues to validate its benefits. Studies, including those published in the Journal of Ethnopharmacology, highlight sidr’s antibacterial, antifungal, and soothing properties, showing its potential to improve scalp health, reduce irritation, and support strong, vibrant hair.
At SADROZ, this ancient knowledge is honored and enhanced with precise formulations, resulting in products such as the Sidr Hair Mask and Herbal Shampoo, both crafted to restore the natural vitality of hair. What sets SADROZ apart is its ability to bridge tradition with science.
Every formula draws from inherited wisdom while applying modern techniques to ensure stability, safety, and effectiveness. Ingredients such as sidr, henna, and tar oil are carefully sourced from trusted suppliers and rigorously tested before blending.
The brand values honesty, heritage, and quality above all, deliberately avoiding harsh chemical additives, parabens, or artificial perfumes. Instead, SADROZ delivers gentle, nourishing products suitable for the entire family, including children and expectant mothers. From herbal shampoos to nourishing masks and oils, SADROZ offers practical solutions for dryness, weak roots, buildup, and dullness.
Alongside the products, the brand encourages customers to embrace heritage-inspired rituals, such as warming oils before use or wrapping hair in a warm towel after applying a mask small act that reconnects modern routines with the wisdom of the past.
One of SADROZ’s early challenges was raising awareness about the difference between traditional, plant-based care and mass-produced cosmetics. Many consumers are accustomed to quick results from synthetic formulas, even when these compromise long-term health.
SADROZ chose a different path, prioritizing long-term nourishment and sustainable results, even if that meant slower growth. The brand also recognizes the importance of seasonal care. While its core line remains consistent, SADROZ occasionally introduces limited collections designed for the climate, offering richer oils in winter and lighter blends during summer.
Despite market challenges, SADROZ has steadily built trust among those seeking mindful, culturally grounded alternatives. The founder envisions the brand as a global reference for traditional Arab hair and body care, sharing the values of Madinah with new generations across the world.
With plans to expand into Gulf and international markets, and to establish physical stores soon, SADROZ (nanaalmadina.com) remains committed to its essence: bringing forward the wisdom of the past in authentic, practical forms for today’s lifestyle.
