Maryam Aldoub
Redefining Modest Fashion with Elegance and Purpose
Maryam Aldoub has carved a unique space in the fashion industry by focusing on modest fashion, a niche she identified as underrepresented. Her journey began when she saw a gap in the market for stylish clothing that adhered to modesty guidelines, a challenge she personally experienced as a Muslim woman. “I found it difficult to find clothing that was both trendy and modest,” she recalls. Her vision was simple yet profound—fashion could be elegant, contemporary, and modest, all at once. Over the years, this vision has evolved, and so has the industry, with modest fashion becoming a recognised and celebrated category globally.
As a mother to three young boys, an entrepreneur, and a prominent influencer, Aldoub’s life is a balancing act of immense proportions. However, she has found effective strategies to manage her multifaceted roles. Time management is at the core of her daily routine. “I prioritise my tasks and allocate specific time blocks for each role,” she explains. Delegation has also been crucial to her success, allowing her to focus on key areas both at home and in business.
Yet, Aldoub stresses the importance of self-care, recognising that she can only maintain balance by taking time for herself. Flexibility is another key aspect of her life, which helps her adapt to the unexpected challenges of motherhood, business, and influencing. Aldoub’s brand, Trend Driven, has become synonymous with a marriage of elegance and modesty.
Her vision was to provide women who choose to dress modestly with stylish, high-quality clothing that makes them feel beautiful and confident. This endeavour has not only shaped her journey as a businesswoman but also redefined her understanding of entrepreneurship. “Building this brand has taught me valuable lessons in staying true to my vision while understanding my audience and adapting to the ever-changing fashion industry,” she reflects.
Through her brand, Aldoub has built a global community of women who appreciate modest fashion, fostering connections across cultures. Modesty, for Aldoub, is far more than just a personal choice—it is a symbol of empowerment. In a world where fashion often pushes boundaries in ways that conflict with modest values, Aldoub has remained committed to her principles. She takes current fashion trends and integrates them into her designs while adhering to modesty guidelines.
This delicate balance allows her to appeal to a wide range of women without compromising on her core values. Cultural sensitivity plays a significant role in her approach. She designs with an understanding of the diverse cultural norms her customers live by, striving to create clothing that is respectful of various traditions, yet universally appealing. Her extensive social media presence, particularly on Instagram, has been an integral part of her success.
With a devoted following, Aldoub manages the pressures of constantly being in the public eye by setting boundaries and being selective about what she shares. “I ensure that my content remains authentic and true to who I am,” she says. By collaborating with like-minded brands and engaging meaningfully with her followers, she has built a platform that is not only influential but also genuine.
Aldoub’s sister, Dalal AlDoub, has been a constant source of support and inspiration throughout her journey. “Our bond has had a significant influence on my career,” she reflects. Their shared values have not only shaped her brand but also provided the grounding she needs in the highs and lows of her career. For Aldoub, family plays a central role in her professional life. Whether it is her sister, her parents, or her children, their unwavering support has given her the strength to pursue her dreams, even when faced with challenges.
As someone who has successfully balanced motherhood, entrepreneurship, and influencing, Aldoub has invaluable advice for young women aspiring to follow in her footsteps. “Follow your passion, stay true to yourself, and don’t be afraid to take risks,” she advises. Her journey is a testament to the power of resilience and authenticity. She encourages women to build strong support networks, continuously seek personal growth, and, above all, believe in themselves.
Cultural heritage is deeply ingrained in Aldoub’s work, particularly her Kuwaiti roots. By weaving her heritage into her designs, she not only adds depth but also connects with her audience on a more personal level. This cultural richness resonates with her global followers, who appreciate the diversity and authenticity that her work embodies.
Looking to the future, Aldoub is excited about expanding her brand while remaining deeply committed to personal growth and family. She envisions launching new collections, collaborating with like-minded brands, and exploring innovative opportunities within the modest fashion industry. On a personal level, she is focused on nurturing her family bonds and continuing her spiritual and emotional growth. With her eyes set on the future, Aldoub is poised to take on new challenges with the same passion and purpose that have defined her career so far.
Maryam Aldoub’s journey is an inspiring narrative of balance, empowerment, and a deep commitment to values, proving that fashion can indeed be modest, elegant, and influential all at once.
