Lifestyle

Arwa Alammari Blending Modernism with Cultural Heritage in Fashion and Empowering Women Globally By Wajiha Naaz Arwa Alammari, the creative force behind ArAm, has established herself as a prominent figure in the fashion industry. As a Saudi Arabian fashion designer and an ambassador for the Arab Fashion Council, Arwa has earned a spot on the Forbes 30 Women List in 2022 and the Forbes 50 Women List in 2023. Her accolades include the EmiGala Award, the Saudi Cultural National Award, and the Grazia Award. Arwa also serves as a fashion sector development consultant, continually pushing the boundaries of the fashion world. In today’s world, fashion is synonymous with modernism and freedom of expression. It serves as a language for people to convey their identities, emotions, and creativity. A fashion designer’s role is to facilitate this medium of expression, allowing individuals to articulate their unique selves. Arwa Alammari, a celebrated fashion designer, takes immense pride in this profession. She understands the needs of women and caters to them with precision, blending modernism with cultural heritage in her designs to highlight the richness and essence of each piece. “Being a person who has loved art all her life and possesses entrepreneurial skills, I used my passion and expertise to explore the fashion market and identify gaps,” Arwa shares. During this exploration, she realized that the market lacked pieces reflecting their rich culture, taste, and heritage. Recognizing that women in her region had sophisticated tastes and exposure to the foreign market, she seized the opportunity to create a line that filled this gap—garments that reflected a woman’s status and heritage while offering something previously unavailable in the region. Arwa holds an MBA, complemented by her studies in fashion at Asmode. The name “ArAm” symbolizes her identity, derived from her name: A-R from Arwa and A-M from Alammari. Her long-term goal was always to establish an international presence, showcasing heritage and cultural richness on a global scale. This ambition has been well-received worldwide, with her collections showcased in London, Dubai, Moscow, New York, and more, garnering admiration from international audiences. “Art and culture inspire me deeply, and I aim to create pieces for modern women that empower them uniquely and femininely,” Arwa explains. “Wearing ArAm, they feel like they are donning timeless art, making them feel special. Clients who wear ArAm pieces often say they turn heads in a crowd, with people always asking where they purchased their outfits. This core value defines ArAm Designs and what we strive to introduce in the market.” Arwa skillfully merges tradition with modernity in her collection. “A standout example is the dress worn by Eva Herzigova at the Oscars Vanity Fair after-party,” she recalls. “Inspired by the ancient tombs and natural heritage of AlUla, the dress captures the region’s rich history through its lines and colors. My creation of the Saudi Tuxedo, inspired by the traditional Saudi Bisht, offers a modern twist that has captivated stylish men worldwide, including Vogue Arabia’s editor-in-chief, Manuel Arnault.  Additionally, my Sadu dresses, inspired by traditional Bedouin weaving techniques, demonstrate how traditional elements can be seamlessly integrated into contemporary fashion.” Arwa’s professional journey is decorated with numerous accolades, including top international and local awards. “Starting in 2014, when I first received an award for having the ‘greatest style,’ followed by a ‘fashion style’ award in the next two years, I became an ambassador for the Arab  Fashion Council in 2017,” Arwa proudly states. “In 2020, BBC World covered my ‘creative journey collection,’ and in 2021, I won the Saudi Cultural National Awards. I received the Emmy Gala Award in 2022 and was listed in Forbes’ top 30 women supporting Middle Eastern brands. In 2023, I was listed among the top 50 women in Forbes. These awards motivate me to represent Saudi and Arab countries creatively and excellently.” Reflecting on the evolving fashion scene in Saudi Arabia, Arwa acknowledges the significant shift. “The Ministry of Culture established the Fashion Commission and other bodies to oversee policy formulation and support the fashion sector,” she notes. “Educational institutions like Princess Nourah University in Riyadh offer robust curriculums that equip students with a solid understanding of fashion and business. NGOs and associations are promoting best practices and empowering local fashion. The Cultural Development Fund supports the financial aspects, pushing the industry further.” “Fashion is not just about art; it encompasses cultural, commercial, and industrial elements,” Arwa emphasizes. “While society has accepted many successful stories, encouraging further collaboration with other associations is crucial. Many institutions, designers, and creators are working together to develop the fashion industry, though there is still much to achieve.” Arwa believes that sustainability goes beyond merely reusing materials. “Sustainability involves prolonging a product’s lifecycle, from design and packaging to creating high-quality clothing and offering after-sales services. Any action that extends a garment’s life contributes to sustainability,” she explains. Recognizing the world’s growing focus on Saudi Arabian designers, Arwa feels optimistic about the future. “Our region’s purchasing power is high, and our aesthetics, blending Eastern and Western elements, appeal to a global audience. Investments in Saudi brands for international exposure promise a bright future for the industry,” she asserts. As we conclude, Arwa shares advice for aspiring designers: “Develop a genuine and distinct vision.  Research the market thoroughly and look for opportunities. The road may be challenging and long, but with perseverance, continuous learning, and resilience, your hard work will pay off handsomely, leading to great success.” Arwa Alammari’s journey is a testament to her passion, creativity, and dedication to merging modernism with cultural heritage. Her work not only empowers women but also represents the rich cultural tapestry of her region on a global stage. Through ArAm, she continues to inspire and lead in the fashion industry, showcasing the best of Saudi and Arab creativity to the world. You may be interested in reading these articles: Kaya Scodelario, Azeez Omeed Ali, Anjali Phougat, and Youmi Khoury.  

Anjali Phougat Redefining Fashion with Indo-Western Fusion By Diya Vora Every young child aspires to be just like their parents when they grow up. For their children, parents serve as heroes and role models. They inspire them, guide them, and seem almost God-like. One such individual who successfully followed in her parent’s footsteps is Anjali Phougat. Anjali Phougat is an American-based fashion designer, film fashion wardrobe stylist, and the proprietor of the popular brand Dream Design Collection. She has the remarkable ability to transform her collection into a captivating and visually stunning event. Her collections are often wedding-focused, elevating the overall impression of the clothing. Anjali’s journey into the world of fashion began in her childhood. Inspired by her mother, who owned a small home-based boutique, Anjali developed a keen interest in fashion. Over time, she realised her passion for design and aspired to launch her own multi-designer business. The path from conception to implementation was long and arduous. Anjali, an amateur who had recently migrated to the US, initially worked for her family and friends as a hobby. Anjali believes, “It takes an army to build a kingdom.” Her social media staff manages her profiles, and it took a few years to reach one million followers. Currently, Anjali has over two million followers across Facebook and Instagram. The team also manages her website, shops, and e-commerce platforms integrated with her social media portals. Consistently updated, her social media handles feature fresh and shareable content that engages users. Maintaining a loyal following interested in her products and company requires hard work, consistency, and high-quality material. Anjali’s journey was not easy; it was a collective effort through good days and bad. The key lesson learned was to persist even when the desired results were not immediate. Anjali emphasises, “You need a strong sense of passion to succeed as an entrepreneur. When something comes from within, there is no outside force such as monetary gain driving the business. You put your heart and soul into it, and success, though slow, is guaranteed.” Anjali faced numerous challenges, particularly transitioning from an IT background in a different country to the fashion industry. She encountered setbacks due to the lack of Indian designs in the Western market and the acceptance of individuals with brown complexions. To address this, she combined Western and Indian styles to create a more inclusive appeal. Anjali also navigated the complexities of starting an e-commerce business, obtaining a business permit, and managing her time as a mother with a busy lifestyle.  Her unwavering determination and “never give up” mentality saw her through these obstacles. Sustainability is a significant focus for Anjali. During New York Fashion Week, she created her runway collection using repurposed fabric. She promotes sustainability on her social media, encouraging quality over quantity. Anjali advocates for using quality garments that can be reused and passed down to future generations. She believes it is important for everyone, including business owners, to contribute towards a sustainable lifestyle. Living in America, Anjali primarily caters to an American audience. She designs wearable clothing for every size, shape, and skin tone, aiming to appeal to a wide range of customers.  DDC creates custom solutions for a diverse audience, with Indo-Western fusion being in high demand. Anjali respects and incorporates the customs and cultures of others into her designs, offering a contemporary consumer both Indian and Western elements. As a couture designer, Anjali creates memorable pieces that tell various stories. One such piece was showcased during Paris Fashion Week, where Bollywood actor Abhay Verma was the showstopper.  He wore a black Sherwani adorned with hand-embroidered sequins, offering a glamorous blend of traditional craftsmanship and contemporary design. This unique choice honored Indian heritage with elegance. Anjali’s collection for Paris Fashion Week, inspired by India’s national bird, the Peacock, received overwhelming praise. The initial concept always begins with brainstorming and jotting down ideas. The process involves multiple meetings to come up with a creative solution for clients, presenting shade cards, selecting fabrics, and determining the best cuts for comfort. The process is detailed and intricate, far beyond the finished product seen on social media. Anjali advises the younger generation to remain focused and consistent in their pursuits. She encourages them to embrace challenges as part of their journey and to learn from them. “Be consistent and focused on your goal,” she emphasises. Anjali envisions a global presence for DDC. Having showcased collections in Paris and dressed public figures at the Cannes Red Carpet Festival for five consecutive years, she aims to establish DDC franchises in every country and represent India on a massive global scale. Currently, she is designing for a movie project and has events lined up for Milan Fashion Week, New York Fashion Week, L.A. Fashion Week, and shows in India and Dubai. “We have a lot going on,” says Anjali. “We invite you to follow us on social media to learn more about our upcoming projects and other updates—we have a ton of exciting things in store for you!” Anjali Phougat’s journey from a young girl inspired by her mother’s boutique to an acclaimed fashion designer is a testament to passion, perseverance, and the power of following one’s dreams.   You may be interested in reading this article: Kaya Scodelario, Azeez Omeed Ali, Arwa Alammari, and Youmi Khoury.

From Unexpected Beginnings to Comedy Stardom: Sherouk Abdelaziz Shares Her Journey and Future Plans By Wajiha Naaz In today’s dynamic world of comedy, where humour serves as a universal language of expression, Sherouk Abdelaziz has carved out a niche for herself through authenticity and wit. Initially trained in acting and directing, Sherouk never anticipated a career in comedy. However, her journey took an unexpected turn when she began sharing videos of her daily life in Dubai, infused with her trademark sarcasm. From navigating low salaries to comically dealing with midnight cooking escapades by flatmates, Sherouk’s genuine approach struck a chord with audiences who appreciated her relatable take on everyday challenges. Reflecting on her achievement as the first Entertainment Female in the UAE, Sherouk recalls the unexpected thrill of winning amidst tough competition. “When they announced my name, I was like, Whaaaaaaaat!!!” she exclaims, highlighting how the recognition boosted her career and opened doors to new collaborations and opportunities. Her Instagram bio, “Welcome to my vibrant life,” encapsulates Sherouk’s daily routine, filled with laughter, optimism, and a touch of madness. She approaches each day with a positive outlook, turning life’s frustrations into comedic gold while keeping her online presence vibrant and uplifting. Living in Dubai has significantly influenced Sherouk’s comedic style, blending humour with honesty about expat life and cultural nuances. “My comedy journey began with the amazement of daily life in Dubai—the cars, human traffic, even the metro!” she jests, illustrating how she navigates cultural sensitivity while sharing humorous insights. When asked about her comedic influences, Sherouk humorously quips, “I check out other influencers and hit that like and share button sometimes, but Sherouk Abdelaziz all the way!” For Sherouk, creating new material is an organic process rooted in her daily experiences. “No fire, no candies,” she playfully notes in Egyptian slang, emphasising how she translates everyday ups and downs into spontaneous, relatable sketches without scripts or rehearsals. To aspiring comedians, especially women, Sherouk offers straightforward advice: “Just do it! Comedy thrives on the quirky and absurd. Start finding your topics and your audience will find you. Don’t worry about perfection or judgement; authenticity resonates.” Looking ahead, Sherouk is excited about her upcoming projects, including her own show, “15 Minutes with Sherouk Abdelaziz,” and delving into scripted content. “I’m always pushing boundaries and can’t wait to share the fun with you all,” she concludes with infectious enthusiasm, promising more laughter-filled adventures ahead in the world of comedy and entertainment. Sherouk Abdelaziz’s journey exemplifies resilience and creativity in the realm of comedy, where she seamlessly blends cultural observations with humour, resonating deeply with her diverse audience. Her ability to turn everyday experiences into comedic gold reflects her innate talent and passion for storytelling through laughter.  Beyond accolades and recognition, Sherouk remains grounded in her mission to uplift spirits and spread joy through her comedic endeavours. As she continues to explore new avenues in entertainment and scripted content, Sherouk Abdelaziz stands as a beacon of inspiration for aspiring comedians, particularly women, encouraging them to embrace their unique voices and pursue their comedic dreams with unwavering determination. In conclusion, Sherouk Abdelaziz’s comedic journey is a testament to the power of authenticity and humour in connecting with audiences worldwide. With her infectious energy and genuine approach, she continues to make waves in the comedy scene, promising even more laughter and entertainment in the years to come.

The Art of Dressing Fashion’s Role in Crafting Personal Identity The Power of Fashion – How do clothing choices reflect and shape identity? by Prerna Vipul Kakad Fashion is more than just the latest trends on the catwalk or the newest collections from top designers. It is a powerful form of self-expression that transcends fabric and stitching, playing a crucial role in how individuals present themselves to the world and perceive their identities. From the colours and styles people choose to the brands and accessories they favour, clothing choices are deeply intertwined with personal and cultural identities. People often use their clothes as a canvas to communicate to the world the kind of person they wish to appear, emphasising their individuality, values, and interests. As we navigate different social spaces and contexts, attire serves as a visual language, communicating aspects such as who we are, what our values are, and what our aspirations might be. The significance of fashion in crafting personal identity can be traced back through history, where garments have been used to denote status, profession, and community affiliation.  Today, in a globalised world, fashion continues to be a dynamic and evolving medium through which individuals assert their uniqueness and align themselves with various social groups.The complex relationship between fashion and identity is multifaceted, with wardrobe choices both representing our inner selves and influencing the opinions of those around us.  The psychological and sociological facets of fashion reveal how our appearance affects our self-esteem, emotional state, and even our interactions with others. By understanding its power and using it appropriately, we can appreciate the significant role fashion plays in our lives and how it aids us in navigating the challenging terrain of identity in the modern world. As societies evolved, so did the role of fashion. The Industrial Revolution brought about mass production, making fashionable clothing more accessible to the general public. This democratisation of fashion allowed people from different social backgrounds to express their individuality and aspirations through their attire.  The 20th century, with its rapid social changes and the rise of youth subcultures, further emphasised fashion as a tool for personal and collective identity. From the rebellious spirit of the punk movement to the elegant sophistication of haute couture, fashion became a medium for both conformity and rebellion. On a psychological level, clothing has a profound impact on how we feel about ourselves and how we are perceived by others. The concept of “enclothed cognition” suggests that the clothes we wear can influence our psychological state and behaviour.  For instance, wearing professional attire can boost our confidence and improve our performance in work settings, while casual or athletic wear might make us feel more relaxed and active. Moreover, our clothing choices can serve as a form of self-affirmation, reinforcing our self-concept and helping us to embody the traits we wish to project. Thus, people often choose outfits that align with their personal values and aspirations, whether it be a tailored suit that exudes professionalism or a bohemian dress that reflects a free-spirited nature. From a sociological perspective, fashion plays a crucial role in forming and maintaining group identities. Through our clothing choices, we align ourselves with certain social groups and distinguish ourselves from others. This can be seen in the way fashion trends emerge within specific subcultures, such as the goth or hip-hop communities, where distinct styles of dress become symbols of group membership and solidarity. Fashion also serves as a medium for social commentary and change. Designers often use their collections to challenge societal norms and address issues such as gender, race, and sustainability. The rise of gender-neutral fashion, for example, reflects a growing movement towards inclusivity and the breaking down of traditional gender roles. As we move forward, the connection between identity and fashion will only deepen. Technological innovations like wearables and sustainable materials are already changing our perception of and interactions with fashion. Furthermore, the growing significance of social media and digital identities means there is a greater convergence than ever before between our online personalities and fashion choices. Fashion is a potent and versatile medium for shaping and expressing our identities. By comprehending its historical, psychological, and sociological aspects, we can recognise the significant influence that our wardrobe decisions have on both our lives and the world around us. Whether through striking declarations or subtle details, the art of clothing will always reflect who we are and who we aspire to be. Fashion is an effective way to express oneself. When you dress in a way that feels true to who you are, your personality and values shine through. Your confidence can be greatly increased by being authentic because you are showcasing a genuine version of yourself. Dressing in a way that showcases your originality and strengthens your sense of worth can make you feel exceptional and self-assured. With the right clothes, you can dramatically improve your physical appearance. Dressing in well-fitting, body-conforming clothing can make you feel more attractive and enhance your overall look. Choosing patterns and colours that complement your body shape and skin tone can also improve your appearance. When you are happy with how you look, your confidence automatically rises, allowing you to approach the world with more assurance. The idea of “enclothed cognition” postulates that your clothing can have an impact on your mental health. For example, dressing professionally can boost your self-esteem and sense of competence. Similarly, cheerful colours and cosy textiles can lift your spirits and help you develop a more positive self-image. You can greatly enhance the psychological impact of the clothes you wear, which will help you feel more confident. How you dress significantly impacts how others perceive you. Stylish and well-coordinated outfits can attract favourable attention and compliments, boosting your self-esteem. Dressing appropriately for different social settings can make you feel more welcomed and at ease, reducing anxiety and increasing confidence. Positive comments from others can significantly enhance your self-confidence. Having a diverse wardrobe helps you feel more confident and less stressed since it

WALAA SONBUL From Family Kitchen to Culinary Spotlight By Michelle Clark  In the vibrant culinary world of Saudi Arabia, one name stands out for her remarkable journey and dedication to the art of cooking: Walaa Sonbul. From her early days in her family’s kitchen to her notable appearance on Top Chef Season 6, Walaa’s story is a testament to passion, creativity, and an unyielding commitment to excellence. Cooking has been a significant part of Walaa Sonbul’s life since her childhood. Growing up, she enjoyed helping her mother and grandmother in the kitchen, a space where aromas mingled with laughter and love. It was here, amid the warmth of familial bonds and traditional recipes, that her love for food was ignited. The kitchen became her playground, and she learned early on that food could be a powerful expression of creativity and emotion. As she grew older, Walaa’s fascination with cooking deepened, leading her to pursue professional training. She enrolled at the prestigious Le Cordon Bleu, where she honed her skills and expanded her culinary knowledge. This experience opened doors to opportunities in fine dining restaurants, where she was able to express her creativity and refine her techniques. The rigorous training and exposure to diverse culinary styles were instrumental in shaping her approach to cooking, infusing it with a blend of tradition and innovation. Walaa’s journey took a significant turn when she became a contestant on Top Chef Season 6. The experience was a whirlwind, filled with intense challenges and high-pressure situations. One of the most memorable moments for her was creating a dish under severe time constraints.  This challenge pushed her to think on her feet and innovate with available ingredients, an experience that profoundly impacted her culinary style. Competing on the show taught her to be more adaptable and creative, constantly striving for excellence in every dish. The lessons learned from this high-stakes environment honed her skills and bolstered her confidence, enabling her to excel in the culinary world. Saudi Arabian cuisine, with its rich history and diverse flavors, plays a central role in Walaa’s culinary creations. She has a deep appreciation for traditional Saudi ingredients like cardamom, saffron, and dates, which she incorporates into her dishes to add a unique depth of flavor. However, Walaa is not content with merely preserving tradition; she believes in blending it with modern cooking techniques and international influences to create exciting and innovative dishes. This approach allows her to honor her cultural heritage while also appealing to a global palate, making her cuisine both familiar and novel. One of the most challenging projects Walaa undertook was creating a fusion dessert that combined elements of Saudi Arabian and British cuisine for a special event. Balancing the bold spices of Saudi cuisine with the delicate flavors of British desserts was no easy feat. She conducted thorough research on both culinary traditions, experimenting with different ingredient combinations and conducting several taste tests to ensure the flavors complemented each other harmoniously. This project was a true test of her creativity and skill, pushing her to explore new culinary frontiers and achieve a harmonious blend of disparate traditions. Walaa’s love for diving also significantly influences her culinary creativity. The underwater world, with its diverse and vibrant ecosystems, serves as a constant source of inspiration for her. The colors, textures, and forms she encounters while diving translate into her culinary creations, making them visually appealing and rich in flavor complexity.  The beauty and serenity of the Red Sea, in particular, inspire her to create dishes that are both aesthetically pleasing and deeply satisfying to the palate. For Walaa, every dive is like embarking on a new culinary adventure, bringing fresh ideas and perspectives to her kitchen. In the fast-evolving world of gastronomy, staying updated with the latest trends and techniques is crucial.  Walaa ensures she remains at the forefront of the culinary scene by attending food expos and culinary workshops. These platforms provide her with opportunities to learn new skills, discover innovative cooking methods, and keep her creations fresh and exciting. Continuous learning and adaptation are key to her success, enabling her to maintain a dynamic and relevant presence in the culinary world. For aspiring chefs, especially those looking to pursue a career in Saudi Arabia’s culinary scene, Walaa offers valuable advice. She emphasizes the importance of immersing oneself in the local food culture and learning traditional Saudi recipes. Exploring the diverse flavors of the region and gaining professional training and experience in various types of kitchens are also essential steps.  Networking with industry professionals and staying updated on culinary trends can help aspiring chefs thrive in the dynamic culinary landscape of Saudi Arabia. Passion, dedication, and a commitment to continuous learning are the cornerstones of a successful culinary career. Looking to the future, Walaa aspires to continue pushing the boundaries of flavor combinations and exploring new cooking techniques.  She envisions opening her own restaurant and catering service that showcases a fusion of global cuisines while incorporating the rich flavors of Saudi Arabian gastronomy. Her goal is to create unique dining experiences that delight the senses and inspire a deeper appreciation for the art of cooking.  She aims to inspire others to appreciate the joy and creativity involved in cooking, spreading happiness one delicious dish at a time. Walaa Sonbul’s journey in the culinary world is a testament to her passion, creativity, and dedication. From her early days in her family kitchen to the high-pressure challenges of Top Chef and beyond, she continues to push boundaries and inspire others with her innovative approach to cooking. As she looks to the future, Walaa aims to blend tradition with modernity, bringing the rich flavors of Saudi Arabian cuisine to a global audience while fostering a love for the culinary arts. Her story is an inspiration to aspiring chefs and food enthusiasts alike, highlighting the importance of passion, perseverance, and a willingness to explore new horizons. May you also want to read about other inspiring stories in Magnav Magazine: Alycia Marvila and Dr. Moe

CRAFTING CULINARY EXCELLENCE CHEF TOM CENCI “Pioneering new trends in London’s culinary landscape” By Zoe Cole Passion, innovation, and a deep-rooted love for cooking keep renowned chef Tom Cenci motivated in the ever-evolving world of culinary arts. Having honed his craft in top restaurants around the globe, Tom has worked in Michelin-starred establishments, opened innovative restaurant concepts, and is now the Executive Chef of Maslow’s. Tom’s impressive journey spans over two decades and covers three continents. His visionary approach and determination to push boundaries have cemented him as one of the top chefs in London. With an appearance on MasterChef and the newly relaunched rooftop restaurant Yasmin under his belt, Tom shows no signs of slowing down. Join us as we delve into his inspirational story of culinary innovation. During our school years, not many of us have a clear vision of what we want to be when we grow up. The same cannot be said for Tom Cenci. As a young teenager, he always had an interest in cooking. When the opportunity arose to gain real-world experience, he jumped at the chance to contact local hotels to work in their kitchens.  Tom’s talent was evident right away, and after his initial work experience at Cliveden House, he was offered a job. Balancing school during the day and working in the evenings, Tom’s commitment was clear. Upon completing Culinary Arts College, he knew that to succeed as a professional chef, he needed to move to the big city, of London.  There, he was exposed to the structure of a fast-paced kitchen, and his journey as a professional chef began. Within a few months, 1 Lombard Street received a Michelin star. This experience revealed to Tom the inner workings of top restaurants, and he continues to use it as a blueprint for his ventures when opening new establishments. To continue growing as a chef, Tom’s mentor, Herbert Berger, suggested that he build his skills in Paris, the food capital of the world. With exceptional food and motivated chefs, Paris lived up to Tom’s expectations. He saw a different way of working in the city. Tough, long hours impacted his work-life balance, but Tom relished the experience and looks back at his time in Paris as the place that built him as a chef.  Many lessons were learned, both good and bad, but Paris was just the beginning of Tom’s international journey. After a short stint back in London, Tom was offered an opportunity he could not refuse: to open a restaurant in Istanbul. Two years and another restaurant opening in Canada later, Tom was finally ready to settle down in London.  This is when things began to change for the chef, a time he describes as a significant moment in his career. He was approached to open a new restaurant in London, with no name, no concept, and no menu. Tom joined the team as an integral part of the restaurant’s development and relished the opportunity. After experimenting with different ideas, a key staple of the menu came when the owner’s wife spoke about one of her favorite meals.  Here, Duck and Waffle, London’s first 24-7 upscale restaurant, was born. By showcasing his inventive style and ground-breaking approach, Tom cemented himself as one of the top chefs in London. His career continued to skyrocket, and he worked with esteemed establishments such as Hakkasan and Soho House. Through his work with prestigious brands, Tom caught the attention of Maslow’s, a multi-faceted hospitality group.  Maslow oversees two houses, Mortimer House and 1 Warwick, in the vibrant neighborhoods of Soho and Fitzrovia. Offering members-only workspaces, restaurants, and bars within their houses, Maslow’s was inspired by Abraham Maslow’s theory of human motivation and happiness. Committed to offering the best to their patrons, they brought in Tom to lead the food and beverage operations as the Executive Chef of Maslow’s.  Mortimer House Kitchen, Nessa, and Yasmin all reflect Tom’s innovative style and mastery in crafting exceptional dishes whilst upholding the highest standards. Each restaurant has its own identity, ranging from Italian, British Bistro, and Middle Eastern. The recently relaunched Yasmin was inspired by Tom’s time in Istanbul. Drawing from his first-hand experience working in the city, Tom aimed to bring authentic flavors and dishes to Yasmin, setting it apart in London’s competitive restaurant scene. Working with his team of chefs, he welcomes fresh ideas and promotes a collaborative environment. The stunning location, nestled on the rooftop of 1 Warwick, gives patrons an intimate Middle Eastern experience. Yasmin’s menu is a vibrant tapestry of Middle Eastern cuisine. Signature dishes such as sesame seed hummus, za’atar spiced mushroom skewers, and buttermilk and harissa steak blend traditional flavors with a contemporary twist.  The ambiance of Yasmin is designed to transport diners to the heart of Istanbul. The rooftop setting provides guests with panoramic views across the city. Lush greenery and elegant décor create a warm and inviting atmosphere, ideal for both intimate dinners and lively gatherings. Initially a members-only restaurant, rave reviews led to its opening to the public, allowing more people to experience its unique offerings. Tom Cenci’s story is one of passion and ambition. His career has pushed the boundaries of culinary creativity and innovative dining concepts. Tom’s journey from a determined young cook to a celebrated chef stands as a testament to his dedication and love for the culinary arts. Tom’s commitment to mentoring the next generation of chefs has ensured that his influence will be felt for years to come.  Looking ahead, Tom is excited about the future and the idea of opening more sites. As he continues to shape the gastronomic landscape, one thing is certain: Tom Cenci’s journey is far from over. His relentless pursuit of excellence and innovation will undoubtedly lead to continued achievements in the future.

The Supreme Empress of Fashion Kholoud Alali A yearning for flawless expression, transforming the mirage of fashion into a tangible reality By Michelle Clark Pioneering Fashion and Lifestyle Influencing in Qatar Kholoud Alali, renowned for her vibrant and authentic presence on social media, has made a significant mark as a fashion and lifestyle influencer. Her journey, which began organically and without a clear roadmap, showcases her deep-rooted passion for art and self-expression, evolving into a career that resonates with many. As the first Qatari female fashion and lifestyle influencer, Kholoud’s story is one of creativity, cultural representation, and inspirational success. From a young age, Kholoud was drawn to art and creative self-expression. Her passion for these fields naturally developed into a love for fashion and capturing moments of everyday beauty. This journey began with her sharing pictures and snippets of her lifestyle on social media. Through her posts, Kholoud not only showcased her personal style but also highlighted the modern aspects of Qatari culture, offering a unique perspective that resonated with a broad audience. Kholoud’s content creation is a blend of self-teaching and staying current with trends. She emphasizes that her work is more than just taking pictures; it’s about storytelling and creating experiences. Each post is meticulously planned, captured, and edited to ensure it aligns with her brand and connects with her audience. The effort she puts into her content is immense, but the reward is seen in the enjoyment and engagement from her followers. As her influence grew, so did her platform. Kholoud found herself becoming a role model, particularly for young women in her region. She embraced this unplanned role, always staying true to her love for art and self-expression. Her advice to aspiring influencers is to find a topic they are passionate about, be genuine and authentic, post high-quality content regularly, and actively engage with their audience. Consistency, continuous learning, and collaborations are key to growing as an influencer. The recognition of being the first Qatari female fashion and lifestyle influencer is a significant milestone for Kholoud. It reflects her journey from sharing personal style to becoming a symbol of inspiration and representation for her community. This title not only marks a personal achievement but also breaks barriers, motivating her to continue pushing boundaries and representing Qatari women on a global scale. Kholoud’s creative process is a mix of inspiration from art and culture, keeping up with trends, and listening to her audience. She collaborates with brands to introduce fresh ideas and uses mood boards to maintain a cohesive look. Embracing spontaneity, she allows unexpected moments to inspire some of her best content. One of her most memorable experiences was collaborating with international brands, showcasing diverse fashion styles in a way that resonated with her audience.  This venture respected her values while embracing global fashion trends, bridging cultural and fashion divides. The positive response from her audience highlighted the importance of evolving and experimenting in fashion to foster a broader understanding and appreciation of diverse styles. Navigating challenges and criticism is part of Kholoud’s journey. She embraces constructive feedback, stays true to her values, and relies on her support system for encouragement.  Prioritizing self-care helps her manage stress, and she views setbacks as opportunities for growth. Focusing on her achievements and the support from her audience keeps her motivated and driven. To stay relevant in the ever-changing landscape of social media, Kholoud prioritizes adaptability and audience engagement. She stays informed about the latest trends, interacts actively with her audience, and experiments with new content formats. These efforts ensure her content remains fresh and engaging, helping her maintain a strong connection with her followers. Looking ahead, Kholoud aims to continue inspiring and connecting with her audience on a deeper level. She plans to further establish her brand and expand her reach while remaining true to her values of authenticity and creativity.  Currently, she is working on collaborations with both local and international brands and exploring opportunities to share more about sustainable fashion and conscious living. Kholoud Alali’s journey is a testament to the power of passion, authenticity, and resilience. Her story continues to inspire many, and her future endeavors promise to bring even more innovative and impactful content to her followers.

Fashion Forward The Eco-Friendly Revolution Will Transform 2024  By Aashi Jain  In recent years, the fashion industry has undergone significant changes. Once known for being trend-driven and environmentally damaging, it is now embracing sustainability as a core value. In 2024, sustainable fashion is more than just a buzzword; it is a revolution redefining the industry. This essay explores future trends, scope, and the importance of sustainable fashion, providing unique insights into an environmentally friendly transformation. The fashion business is one of the world’s greatest pollutants. The environmental impact of fast fashion is astonishing, from water-intensive cotton growing to chemical-laden dyeing and garbage generation. Sustainable fashion seeks to address these concerns by implementing eco-friendly strategies that limit environmental harm while promoting social responsibility. Consumers today are more knowledgeable and attentive to their shopping selections. According to a Nielsen survey, 73% of worldwide customers are willing to adjust their purchase habits to lessen their environmental impact. This shift in consumer behavior is prompting brands to reconsider their manufacturing processes and materials. Eco-friendly materials are a major trend in sustainable fashion. Organic cotton, hemp, bamboo, and recycled polyester are increasingly popular, requiring fewer resources and producing less pollution. Innovative alternatives to traditional textiles include Piñatex (made from pineapple leaves), mushroom leather, and seaweed-based fabrics. Circular fashion involves recycling and upcycling old clothes to make new ones, reducing waste and saving resources. Technological advances also sustainably play a crucial role. 3D printing enables the production of custom-fit garments with minimal waste, allowing designers to experiment with novel materials and structures. Blockchain is being utilized to ensure transparency in the supply chain, allowing consumers to track the origins of their clothing and verify its ecological credentials. Ethical production practices are becoming increasingly important. Brands prioritize fair compensation and safe working conditions for their employees. Certifications such as Fair Trade and B Corp are becoming indicators of ethical behavior. Supporting local artisans and producing in smaller, more regulated quantities help reduce carbon footprints while also supporting local businesses. The sustainable fashion movement is more than just a trend; it represents the industry’s future. As awareness and demand for environmentally friendly products rise, more firms will be driven to adopt sustainable practices. Mainstream adoption is likely as sustainable methods become more widespread, making eco-friendly design accessible to all consumers.  Ongoing research into new materials and manufacturing technologies will fuel innovation, such as biofabrication, which involves growing textiles in labs and has the potential to transform fabric production, making it more sustainable and resource-efficient. Regulatory changes are also driving the industry toward sustainability.  Governments around the world are implementing policies to promote recycling, waste reduction, and ethical work standards. As consumers grow more environmentally conscious, their preferences will shape the market, and brands that fail to implement sustainable practices risk losing relevance and market share. Sustainable fashion encompasses not just environmental benefits but also social and economic factors.  Environmentally, sustainable methods such as renewable energy, water efficiency, and waste reduction significantly reduce the fashion industry’s carbon footprint and help preserve biodiversity by lowering pollution and decreasing habitat damage. Socially, fair salaries and safe working conditions improve the quality of life for garment workers, empowering them and their communities.  Supporting artisanal manufacturing helps maintain traditional crafts and cultural heritage while offering economic opportunities for local communities. Economically, the expansion of sustainable fashion has the potential to create jobs in new industries such as recycling facilities, sustainable textile production, and ethical fashion businesses. Brands that prioritize sustainability can capitalize on the increased demand for eco-friendly products, giving them a competitive advantage. The sustainable fashion revolution of 2024 demonstrates the industry’s ability to adapt and evolve. By integrating eco-friendly materials, circular fashion, technological advancements, and ethical manufacturing processes, the fashion industry is paving the road for a more sustainable future.  As consumers, brands, and governments embrace sustainability, this trend will gain traction, ensuring that fashion not only looks good but also benefits the environment and its people. The path toward sustainable fashion is still underway, but the progress made thus far is encouraging and indicative of a brighter, more sustainable future.

Samantha Kanonji Blending Motherhood, Humor, and Heritage in Dubai By Jane Stevens In the bustling city of Dubai, Samantha Kanonji, a Lebanese content creator, has carved a niche for herself in the digital world. With a background in psychology and a passion for connecting with other mothers, Samantha has transformed her daily experiences into engaging social media content. As a mother of two and a dedicated influencer, she shares her journey of balancing motherhood, personal aspirations, and cultural heritage with her ever-growing audience. Talking to MAGNAV exclusively she shared her views and her journey. Talking about her personal life and background Samantha Said, “I began creating content when my son turned one because I wanted to document his milestones and share my motherhood journey with other moms in a light-hearted and humorous way,” Samantha recounts. Her goal is to help mothers feel connected and supported, knowing they are all experiencing similar challenges. Creating relatable content, especially humorous ones, has always been Samantha’s forte. “I’ve always dreamed of being an actor,” she reveals. “Social media has given me the opportunity to showcase my acting skills while blending them with motherhood and beauty content. I aim to show that even busy moms can look good and enjoy life.” Coming up with new ideas can be challenging, but Samantha draws inspiration from her daily life. A particularly memorable moment for her was when one of her videos went viral. “In the video, I humorously pleaded for someone to take my baby because I couldn’t sleep anymore. The relatable content resonated with many moms, who left hilarious comments, making them feel connected to my journey.” As a mother, Samantha prioritizes her children’s privacy and ensures they are portrayed positively on social media. “I always discuss video ideas with them and get their approval before filming,” she says. Her kids, especially her five-year-old son Issa, love the camera. “Nowadays, he even suggests ideas and guides me on how we should create the videos.” Winning the MENA Digital Award was an incredibly exciting and proud moment for Samantha. “It was a recognition of my hard work and the positive impact my social media content has on my audience,” she shares. Samantha strives to maintain and showcase her Lebanese and Middle Eastern traditions through her content. “I aim to present a positive image of our culture and heritage to my followers,” she explains. Her advice to aspiring content creators is to be genuine and unique. “Avoid copying others and replicating ideas without adding your ‘extra sauce,’ and focus on creating content that genuinely represents who you are with unique value to your community and audience.” Samantha Kanonji’s journey as a content creator is a testament to her dedication, creativity, and love for her family and heritage. Through her humorous and relatable content, she has created a supportive community for mothers while staying true to her cultural roots. As she continues to grow and inspire, Samantha remains a beacon of positivity and authenticity in the digital world. Being a mom and a content creator is challenging, but Samantha manages her time effectively to balance both roles. “Including my kids in my videos helps us spend quality time together while creating fun and memorable content,” she says.  

Empowering Beauty Najat Sultan’s Voyage of Influence and Novelty By Siwar Ben Abdelghani Najat Sultan, a name synonymous with beauty, artistry, and engineering prowess, has carved a niche for herself as a beacon of inspiration for countless young women across the Middle East. Hailing from the crossroads of Saudi Arabia and Pakistan, Najat’s multifaceted journey encompasses roles as diverse as a blogger, artist, engineer, and esteemed ambassador for Sephora in the region. However, it is her profound impact on her legion of fans and followers, particularly among the demographic of young women aged 13 to 25, that truly defines her remarkable influence. Through her adept mastery of makeup techniques and unwavering commitment to excellence, Najat has cultivated a loyal following who eagerly adopt her methods and express their heartfelt gratitude. Let us delve into the captivating narrative of Najat Sultan, a testament to the boundless possibilities that arise from embracing one’s passions and persevering in the pursuit of excellence. Describing herself as an avid learner with an insatiable thirst for knowledge, Najat’s journey traverses the realms of academia, creativity, and entrepreneurship. Initially embarking on the path of architectural studies, Najat soon found herself drawn into the captivating world of beauty and makeup, where her innate talent and keen eye for detail garnered widespread recognition among her peers at university.  Despite the inherent challenges of balancing her academic pursuits with her burgeoning involvement in the beauty sphere, Najat’s unwavering determination, coupled with steadfast support from her family and followers, propelled her toward achieving a harmonious equilibrium. Najat’s proficiency in painting since 2012 catalyzed her seamless transition into the realm of makeup artistry, as she deftly wielded brushes and wielded a discerning eye for color selection. Through her engaging blog and social media platforms, Najat’s posts resonate deeply with her audience, eliciting a flurry of positive messages that serve as a testament to her enduring impact. Moreover, her role as a Sephora ambassador in the Middle East further underscores her esteemed status within the beauty industry, providing her with a platform to inspire and empower countless individuals on their own beauty journeys. Reflecting on her formative years, Najat reminisces fondly about her early affinity for cosmetics, a passion that manifested itself as she eagerly shared her makeup tips and tricks with her peers. Encouraged by her family, particularly her brother Ahmed, Najat found solace in their unwavering support and encouragement, which emboldened her to pursue her dreams with unwavering determination.  As she navigates the rich tapestry of cultural traditions inherent to Pakistan and Saudi Arabia, Najat endeavors to celebrate and share the beauty rituals that have shaped her identity, fostering a sense of unity and inclusivity within her diverse audience. In a landscape characterized by rapid change and evolution, Najat Sultan stands as a beacon of hope and inspiration for aspiring individuals across the Middle East and beyond.  Through her unwavering commitment to excellence, coupled with her boundless creativity and entrepreneurial spirit, Najat has transcended boundaries and shattered stereotypes, leaving an indelible mark on the beauty industry. As she continues to advocate for authenticity, perseverance, and inclusivity, Najat Sultan remains a testament to the transformative power of passion and determination in shaping one’s destiny.