Lifestyle

SCREEN TIME BALANCE BALANCE BETWEEN REEL LIFE AND REAL LIFE By Minahil Rasool In the modern world, where digital screens have become omnipresent, the line between our virtual and physical lives grows ever more blurred. Whether we find ourselves engrossed in the glow of a smartphone, captivated by the allure of a television, or diligently working away on a laptop, screens have woven themselves into the very fabric of our daily existence. While much discourse surrounds the potential pitfalls of excessive screen time, it is essential to consider the broader context: how integral has screen time become, and why does it appear inextricable from our lives? THE RISE OF SCREEN DEPENDENCY In today’s fast-paced society, screens serve as a gateway to the world, offering an array of conveniences that were once unimaginable. We rely on them for nearly every aspect of our lives, from work and communication to entertainment and education. The average person now spends more time in front of screens than engaged in any other activity, a reality that often sees us reaching for our devices out of habit, even when there is no pressing need.  The ever-present nature of smart gadgets has revolutionised how we live, bringing with it both significant advantages and undeniable drawbacks. The undeniable truth is that our daily routines are now anchored by screen usage. Whether it’s answering emails, attending virtual meetings, or scrolling through social media, screens are a constant presence. This omnipresence begs the question: How much screen time is truly necessary, and what impact does this have on our well-being? The Double-Edged Sword of Screen Time The discussion around screen time is often tinged with negativity, with frequent references to the myriad health issues associated with prolonged exposure. These concerns are not without merit. Extended screen time has been linked to eye strain, sleep disturbances, and a host of mental health issues, including anxiety and depression.  It is well-documented that using screens late into the night, especially in bed, can disrupt our natural sleep cycles, leading to poor sleep quality and heightened stress levels. Over time, these effects can compound, contributing to more severe health problems. Beyond the impact on sleep, prolonged screen time is also closely associated with sedentary behaviour, which has been shown to increase the risk of obesity.  The lack of physical activity that often accompanies extended screen use can lead to a decline in overall fitness, further exacerbating health issues such as cardiovascular disease and diabetes. The psychological effects are equally concerning, with studies indicating that excessive screen time can contribute to feelings of loneliness and social isolation, despite the illusion of connectivity provided by social media. Despite the well-known risks, screen time continues to dominate our lives. But why do we persist in devoting so much of our time to screens, despite being aware of the potential harms? THE INEVITABLE INTEGRATION OF SCREENS IN DAILY LIFE One of the primary reasons for our increasing screen dependency is the seamless integration of digital technology into every facet of our lives. The rise of digital learning has made screens an indispensable tool for students, who now rely on laptops and tablets for their education. This shift has made it difficult for young people to limit their screen time, as their academic success often hinges on their ability to engage with digital content. For adults, the demands of the modern workplace have similarly entrenched screen time in daily life. As more organisations embrace digital transformation, employees are required to communicate through a variety of online platforms, from emails to video conferencing tools. The advent of remote work has further entrenched this trend, with many professionals now spending the majority of their workweek tethered to their screens. The necessity of screen time for productivity has become an undeniable reality, making it increasingly challenging for adults to cut back on their usage. Social media has also played a significant role in the proliferation of screen time.  The average person spends over two hours per day on social media platforms, a figure that underscores the importance of these networks in maintaining personal and professional relationships. In a world where connectivity is paramount, social media has become a lifeline for many, offering a sense of belonging and community that can be difficult to find elsewhere. Even after a long day of work or study, people often turn to screens for relaxation and entertainment, whether through streaming services, gaming, or simply browsing the web. The ease with which we can access endless content has made screen time an almost inevitable part of daily life.  The Hidden Benefits of Screen Time While it is easy to focus on the negative aspects of screen time, it is important to recognise that it also brings several benefits. When used wisely, screens can enhance productivity, foster creativity, and provide valuable opportunities for learning and personal growth. The internet has democratized access to information, allowing people to acquire new skills and knowledge from the comfort of their homes. Moreover, screens have enabled us to maintain connections with loved ones across great distances, a fact that has been particularly evident during global crises like the COVID-19 pandemic. The entertainment value of screens cannot be overlooked either. From movies and television shows to online gaming and social media, screens offer a wealth of leisure activities that can provide much-needed relaxation and enjoyment. In moderation, these activities can contribute positively to our mental well-being, offering a respite from the stresses of daily life. However, it is crucial to remember that the benefits of screen time are most impactful when enjoyed in moderation. The overuse of screens can diminish their value, leading to a range of physical and mental health issues that can outweigh the positives. FINDING THE RIGHT BALANCE  Given the pervasive nature of screen time in our lives, finding a healthy balance is essential. This begins with a conscious effort to assess how much screen time is truly necessary for our daily tasks, whether for work, education, or leisure. By setting clear limits and taking

Fashion Footprints Creating an Identity Through Style Choices by Prerna Vipul Kakad Fashion footprints are more than just clothing; it’s a powerful tool for self-expression and identity formation. The choices that we make in our attire can speak volumes about who we are, our values, and how we wish to be perceived by the world. The Language of Fashion, The Vernacular of Style Indeed, fashion is frequently referred to as a language. Clothing says something about our personality, attitude, and social standing, just like words say alot. This nonverbal communication can have a big impact right away.  While bohemian clothing might represent a free-spirited and artistic character, a fitted suit might suggest professionalism and authority. People can create a narrative about themselves by using fashion as a language to project an identity that is consistent with their inner self or idealized persona. Historical Perspectives on Fashion and Identity In the Renaissance era, clothing was a clear indicator of social status, with laws even regulating what different classes could wear. Similarly, traditional attire across cultures often signifies regional identities and heritage. For instance, the Japanese kimono, Indian sari, or Scottish kilt are more than just clothing items; they are symbols of cultural pride and historical continuity. These garments carry stories of their origins, craftsmanship, and the people who wear them. In the modern era, fashion continues to be a potent tool for expressing identity but with more fluidity and personal choice. The democratization of fashion through globalization and technology means that individuals now have access to a plethora of styles, allowing for more personalized and eclectic fashion footprints. Personal style: A journey of self-exploration and experimentation Creating a personal style is similar to going on a self-exploration journey. It entails discovering one’s own style through self-awareness, investigating diverse fashion inspirations, and trying out various looks until a distinctive look is achieved. This is a very personal process that frequently changes over time as people mature and their tastes shift. Personal style is not just about following trends; it’s about curating a wardrobe that feels authentic and resonates with one’s identity. For some, this might mean adhering to a minimalist aesthetic with a focus on simplicity and functionality. For others, it could involve a maximalist approach, embracing bold colors, patterns, and statement pieces. The key is to find a balance that reflects who you are and makes you feel confident and proud. Fashion and Psychological Identity Psychologically, fashion plays a significant role in shaping one’s identity and self-esteem. The clothes that we wear can influence our mood, behavior, and how we perceive ourselves. This phenomenon, known as “enclothed cognition,” suggests that our attire affects our cognitive processes and emotional states. For example, wearing professional attire can make individuals feel more competent and authoritative, while casual clothing might promote relaxation and creativity. Enclothed Cognition: Dressing for Confidence and Self-Discovery- Additionally, fashion enables people to explore many aspects of who they are. Teenagers, for example, frequently play around with different looks as they work through the process of developing their identities and are more comfortable with experimenting with various things. They explore and try on various appearances to find what speaks to them and what they feel good about. This exploration is one of the most important aspects of creating a solid and cohesive sense of self. Using Fashion to Foster Social Connections Additionally, fashion fosters a sense of community and social connectedness. Through their clothing, people can reflect their shared ideals and identification with groups or subcultures. For instance, the punk movement of the 1970s, with its distinctive leather jackets, band tees, and outlandish hairstyles, embraced fashion as a means of resistance against mainstream culture. In a similar scenario, connecting with people who have similar interests or values can happen through fashion. Online and off, fashion networks offer forums for people to express their love of fashion, trade ideas, and find inspiration.    These groups frequently provide a feeling of solidarity and belonging, which serves to further emphasize the notion that fashion is about more than just personal expression but also fosters social connections. Digital Media’s Effect on Fashion Identity Social media sites like Instagram, TikTok, and Pinterest have revolutionized how we engage with fashion and create our identities in the digital age. Trends are shaped and their followers are inspired by fashion bloggers and influencers. People can find countless sources of inspiration and improve their personal aesthetics by exploring the ever-expanding array of fashion-related content available on the internet. But there are drawbacks to living in a digital world. A person may lose their uniqueness because of social pressure to fit in and the digital environment must be carefully navigated However, at the same time individuals can be inspired by a lot of positive things and trends that make them feel good about themselves. Sustainable Fashion: Reflecting Values Through Clothing In recent years, there has been a growing awareness of the environmental and ethical implications of fashion. As a result, many individuals are choosing to express their values through sustainable fashion choices. Opting for ethically produced, eco-friendly clothing allows individuals to align their fashion footprint with their commitment to sustainability and social responsibility. Sustainable fashion is a movement that promotes conscious consumption and a closer relationship with the clothing we wear. It entails making decisions that minimize harm to the environment and society while taking into account the entire lifecycle of clothing, from manufacture to disposal. People can create an identity that represents their ideals and promotes good change by adopting sustainable fashion. Fashion footprints are a testament to the power of clothing in shaping personal identity. From historical influences to modern-day social media, the way we dress communicates who we are and how we wish to be perceived. By understanding the language of fashion and making mindful choices, we can create a style that is authentic, empowering, and reflective of our individuality. In the end, fashion is not just about what we wear; it’s about who we are. Fashion is not just

Sitora Rozikova Building a Digital Empire with Authenticity and Self-Love By Jane Stevens  Sitora Rozikova, co-founder of 143.active and a renowned digital creator, has carved a unique niche in the digital content landscape. Her journey, marked by passion, resilience, and a commitment to self-love and empowerment, serves as an inspiration to many aspiring creators and entrepreneurs. In this exclusive feature for Magnav Magazine, Sitora shares her story, her motivations, and her vision for the future. From a young age, Sitora Rozikova harboured a dream of making a significant impact on the world. “Ever since I was little, I loved expressing myself and dreamed of doing something important, something that would make a difference,” she recalls. However, as life progressed with the demands of school, work, and family, this dream was momentarily set aside.  The COVID-19 pandemic, with its unprecedented global lockdowns, unexpectedly provided Sitora with the opportunity to reconnect with her aspirations. “During those days at home, I started trying out different things, and that’s when I stumbled upon making social media content. It was like a light bulb moment—I felt so happy and fulfilled doing it,” she shares. The genesis of 143.active was fuelled by a powerful and straightforward message: the importance of self-love. Sitora explains, “The driving force behind starting 143.active was a simple yet powerful message: the importance of self-love.”  The brand name “143” symbolises “I love you,” with each number representing the letters in these words. 143.active aims to inspire women to embrace and nurture their inner love through its thoughtfully designed activewear. “Our fabrics are like buttery soft clouds that envelop you in comfort and make you feel good,” she describes. For Sitora, 143.active is more than just a business; it is a manifestation of her lifelong passion for promoting self-love and empowerment. “Starting 143.active allowed me to turn that passion into action by creating a brand that embodies these values,” she states. The positive feedback from customers and their increased confidence and self-expression continue to motivate her to grow and evolve the brand. Sitora’s Instagram profile is a vibrant reflection of her commitment to inspiring and empowering her audience.  Through everyday looks and beauty tutorials, she aims to make her content accessible and relatable. “My primary goal is to inspire and empower my audience. I strive to make my tutorials accessible and easy to follow so that everyone, regardless of skill level or budget, can feel confident trying them,” she explains. Beyond beauty tips, Sitora hopes her followers gain confidence and a sense of self-expression, finding her platform to be a supportive and encouraging community. Maintaining authenticity and uniqueness in a crowded digital landscape is a challenge Sitora navigates by staying true to herself. “For me, the most important thing is to be myself,” she asserts. Initially, she tried following trends and mimicking famous creators, but it felt inauthentic. “It wasn’t until I decided to be genuine and share my real experiences and interests that things started to change.”  By being real and sharing valuable content, Sitora has built a genuine connection with her audience. “It’s about creating a community of people who appreciate your authenticity and the value you offer,” she adds. Sitora’s creative process is grounded in simplicity and relatability. Inspiration often strikes from her everyday activities. “I just go about my day, doing everyday stuff, and sometimes I think, ‘Hey, that could make a good piece of content!’” she shares. Sitora documents her ideas in a journal and films them when she can. While she draws inspiration from other creators, she always ensures to add her unique twist to keep her content authentic and relatable. The journey of a digital creator is fraught with challenges, and Sitora has faced her fair share. Burnout and the pressure to stay consistent are significant hurdles. “As a perfectionist, I try to make my videos as good as possible, which can sometimes lead to exhaustion,” she admits. To combat this, she has learned to balance her workload and take necessary breaks. Despite the challenges, Sitora’s love for her work keeps her motivated and makes the effort worthwhile. The Importance of Building Genuine Relationships with Your Audience Sitora’s advice to aspiring digital creators is rooted in authenticity and perseverance. “Just start and don’t let self-doubt hold you back. Be yourself, as your unique perspective is what will set you apart and resonate with your audience,” she advises.  She emphasises the importance of seeing this journey as a marathon, not a sprint, and focusing on steady growth. Building genuine relationships with the audience is more valuable than mere follower counts. “Stay motivated by your passion for creating, and remember, the only limits are the ones you set for yourself,” she encourages. As Sitora embarks on the next phase of her journey, her goals are clear and ambitious. “My goal is simple: to use my creativity to make a positive difference and to connect with others,” she says. She plans to diversify her content across various platforms, exploring new formats such as podcasts or live events to engage her community in different ways.  On the entrepreneurial front, Sitora aims to grow 143. active by launching new product lines and expanding its market reach, while building a strong, supportive community centered on self-love and empowerment. Sitora Rozikova’s journey as a digital creator and entrepreneur is a testament to the power of authenticity, passion, and resilience. Her story of rediscovering a childhood dream, creating meaningful content, and building a brand that promotes self-love is an inspiration to many. As she continues to evolve and innovate, Sitora’s impact on the digital world and beyond is poised to grow, leaving a lasting legacy of empowerment and positivity.

From Self-Taught to Celebrated Maya Schulz’s   Journey Through Art and Heritage  By Pteter Davis From a young age, Maya Schulz’s journey into the world of art began when she immigrated to the UK. Art became her medium of communication, allowing her to express herself and connect with others. At the age of seven, she won a national art contest in honor of the Royal Wedding of Charles and Diana. This early recognition fueled her passion for art and solidified its importance in shaping her identity. Since then, art has been a constant and significant part of her life, guiding her on a path of self-discovery and creative expression. Maya’s rich cultural and Asian heritage has profoundly shaped her artwork. Deeply inspired by Islamic art and the vibrant aesthetics of her Asian Bengali heritage, these influences are intricately woven into her paintings, reflecting the beauty and traditions that surrounded her growing up. The colors, patterns, and stories from her cultural background infuse her art with a unique and personal touch, allowing her to create pieces that are visually striking and deeply meaningful. Winning the national art contest at a young age was a transformative experience for Maya. It not only filled her with pride and accomplishment but also instilled the confidence to pursue painting as a serious career.  This prestigious honor served as a catalyst, propelling her to enter and win several other competitions. Additionally, it allowed her to excel in her art studies from a very early age, setting a solid foundation for her future artistic endeavors. Winning this contest was a pivotal moment that shaped her career and fueled her passion for creating art. Maya’s recent artistic endeavors have been greatly influenced by her exploration of layering in mixed media art. Inspired by renowned artists such as Van Gogh and Paul Cezanne, she developed a deep appreciation for Impressionism and its layering techniques.  This admiration led her to delve into mixed media art, where layering adds rich texture and depth to her pieces and allows her to experiment with various mediums. Recently, she has been blending different techniques to create her unique style, incorporating elements like gold and silver leafing, which have become central to her artistic expression. electing colors for her artwork is a deeply intuitive process for Maya. She relies on her emotions and instincts to guide her toward the right hues that resonate with the message and feelings she wants to convey.  Colors play a crucial role in bringing her art to life and connecting with the viewer on a visceral level. Bright and vibrant colors can convey energy, happiness, and passion, while muted and softer tones can evoke tranquility, nostalgia, or melancholy.  In her art, colors serve as a tool to create an emotional atmosphere, tell a story, and invite the viewer into a deeper experience. One artwork that holds immense personal meaning for Maya is a piece called “Winnie.” This painting represents a significant period in her life, marked by the loss of a dear friend.  Her late friend was not only a close companion but also her biggest supporter and advocate for her art. To honor her friend’s memory, Maya poured her heart and soul into creating “Winnie,” a modern piece that incorporates layering and building techniques with fluid art.  The process of creating this artwork became a form of therapy for Maya, helping her navigate through her grief and find solace in expressing her emotions on canvas. In addition to creating the artwork, she dedicated her first solo art exhibition to her late friend and chose to raise money for her favorite charity, MIND. Born during a civil war in Bangladesh, Maya’s journey as an artist has been deeply influenced by the personal experiences that shaped her upbringing. Growing up amid conflict, she witnessed the incredible resilience and courage of her family as they fought for freedom.  These experiences have left an indelible mark on her creative path, guiding the themes and subjects of her work. The foundations of her art lie in the themes of resilience, unity, and the indomitable spirit of humanity. Maya draws inspiration from the stories of ordinary individuals, like her family, who faced extraordinary challenges during times of war. Being a self-taught artist, Maya faced numerous challenges but managed to conquer them through determination and perseverance. One major hurdle was the lack of formal guidance and structure that traditional art education provides. She overcame this by actively seeking alternative resources such as online tutorials, art books, and workshops.  Another challenge was the absence of constructive criticism and feedback from experienced artists. Maya sought out art communities both online and offline to receive valuable feedback and critique. Self-doubt and comparison to formally trained artists were also obstacles she encountered, but she learned to embrace her unique journey and view her lack of formal training as an advantage.  Maya stays inspired and continuously finds new ideas for her artwork by actively seeking out sources of inspiration from the world around her. Nature, people, everyday objects, and even mundane situations serve as catalysts for new ideas. She finds inspiration in other artists and their works, exploring diverse styles, techniques, and concepts. Maintaining a sketchbook or an idea journal helps her capture fleeting thoughts and concepts. Experimentation and pushing boundaries, along with introspection and self-reflection, also play significant roles in fueling her inspiration. To aspiring artists, Maya advises embracing the joy of creating without fear of making mistakes. She emphasizes the importance of practice and discipline, seeking inspiration from a wide array of sources, and sharing work with others for feedback and support. Believing in oneself and trusting one’s artistic intuition is crucial, as is staying true to one’s unique style and vision. Maya’s journey is a testament to the power of persistence, passion, and the continuous pursuit of growth and self-discovery in the world of art.

Capturing the Essence of Slow Life Mariangela Russo’s  Journey from Sommelier to Influential Blogger Mariangela Russo’s journey into the world of blogging and Instagram began out of her love for photographing food, places, landscapes, and all things beautiful. What started as a hobby quickly garnered appreciation from her audience, prompting her to continue sharing her work on her blog and Instagram profile. Mariangela’s Advice to New Content Creators: Simplicity and Authenticity With a background as a sommelier in her family restaurant for ten years, Mariangela transitioned to a new chapter in her life. She now hosts authentic experiences at home during the spring and summer, where she cooks and introduces guests to the local way of life.  During the slower winter months, she dedicates her time to cooking, traveling, and creating collaborations with brands. Being a wife and mother is also a crucial part of her life, and she seamlessly integrates these roles into her creative endeavors. Travel is a significant source of inspiration for Mariangela. She finds creativity in various stimuli, whether it’s a sound, nature, or a particular emotion. This inspiration is channeled into her blog, “Accade in Tavola,” which was conceived as a repository of emotions and memories.  Reflecting on her childhood, she recalls how important discussions and family matters were always centered around the table. Now, her blog captures these moments through writing and photography, focusing on emotions, experiences, food, travel, and table settings. A pivotal moment for Mariangela was when, just four months after starting her blog, she received an email from Corriere della Sera, a prestigious Italian newspaper, announcing her as one of the four finalists for the most interesting food Instagram profiles of 2018.  This recognition was a turning point, leading to collaborations with major brands and a steadily growing community of followers. Mariangela prides herself on staying true to authenticity, avoiding trends in favor of real content and real life.  She showcases the slow life of her hometown in Basilicata, capturing daily moments from the market, bakery, street life, and her kitchen. With her baby often by her side, she shares local products and simple recipes, sometimes even teaching her audience how to cook basic dishes. Her advice for new creators is to focus on simplicity and authenticity, sharing real aspects of their lives. She believes it’s essential to enable people to travel virtually from their sofas and see how others live across the globe, presenting simple recipes and genuine, authentic life experiences.

Ninin Kassim A Life Full of Passion and Spark, On Camera and Beyond By Jane Stevens  With over two decades of experience in the media industry, Niiniin Kassim has witnessed and adapted to the significant shifts in the landscape of hosting and presenting. The media world has evolved dramatically, demanding hosts and presenters to be versatile, tech-savvy, and possess a strong social media presence. Authenticity and personal branding have become crucial, with the rise of streaming platforms broadening opportunities and changing content consumption patterns. Throughout her career, Niiniin has been involved in a diverse range of engagements, from overseeing weddings to hosting prestigious award ceremonies. She tailors her hosting style to match the unique tone and audience of each event. For weddings, she focuses on warmth and personalization, while for award ceremonies, she emphasizes professionalism and high energy. Glamour and style are essential for a TV host, enhancing the visual appeal and professionalism of the presentation. A well-considered look creates a strong first impression and aligns with the show’s tone, contributing to a polished and engaging appearance. These elements not only attract and maintain viewer interest but also reinforce credibility and brand, ultimately impacting the overall success of the show. One of the most significant milestones in Niiniin’s career was earning the title of a celebrity interviewer after conducting a major interview with Shahrukh Khan. This achievement opened doors to more exciting opportunities, such as interviewing prominent figures like Sudha Murty, Gaur Gopal Das, Geetanjali Shree, and Niharika NM. Additionally, she secured movie roles in Diamond Necklace and 1001 Nunakal (Lies), marking a significant turning point in her career. Raised in Dubai with a Malayali background, Niiniin developed a distinctive style that set her apart as a bilingual TV presenter. Speaking English, Hindi, and Arabic on a Malayalam channel became her trend. She believes in owning one’s identity and confidently standing out uniquely in the field. In addition to hosting, Niiniin has ventured into modeling and voice-over artistry, enhancing her versatility as a TV presenter. Modeling helps her understand how to look good on camera, while voice-over work improves her voice control and expressiveness. Together, these skills make her on-screen presence more dynamic and engaging. Beyond the glamour and corporate life, Niiniin is a shy person who values spirituality deeply. Balancing her corporate job with media projects brings fulfillment in different ways, ensuring that her professional choices align with her personal values and beliefs. Behind the scenes, being a TV presenter involves extensive preparation, research, and rehearsals to ensure a good show or event. A common misconception is that it’s a fun, easy, and glamorous job, but it requires quick thinking, handling unexpected situations, and working long, irregular hours. Conducting celebrity interviews is a significant part of Niiniin’s career. She employs thorough research to ask meaningful and interesting questions, meeting and interacting with guests before the interview to create a comfortable atmosphere. Active listening and adaptability help her follow interesting tangents and uncover unique stories.  Memorable moments include asking SRK to hold her hands and promise to take her as his heroine if he ever needs a voluptuous woman, and making the usually serious Geetanjali Shree sing a song for the audience. To aspiring TV hosts and presenters, especially in the dynamic landscape of the UAE, Niiniin advises staying current with industry trends and continually improving skills. Registering with reputable agencies, networking extensively, and maintaining strong social media engagement are essential.  Focusing on finding meaningful opportunities rather than chasing money and fame is crucial, as good work will help establish a strong reputation. As Aamir Khan says in 3 Idiots, “Don’t chase success, chase excellence in what you do; success will follow you eventually.”

Jessica Holsman  The Study Guru and Author Empowering Students Worldwide   By Desk Editor Jessica Holsman, better known by her online moniker “Study With Jess,” has become a prominent figure in the educational sphere, inspiring students with her practical advice and motivational content. Born and raised in Australia, Jessica has leveraged her passion for education and personal development to build a multifaceted career as an author, YouTuber, and entrepreneur. Jessica Holsman is the author of “The High School Survival Guide: Your Roadmap to Studying, Socializing & Succeeding” which has received acclaim for its relatable and effective approach to navigating the complexities of high school life. The book offers a comprehensive toolkit designed to help students manage their academic workload, social interactions, and personal well-being.  Jessica draws on her own experiences and blends them with actionable tips and strategies, making the book an invaluable resource for high school students aiming to excel both inside and outside the classroom. Jessica’s impact extends far beyond the pages of her book. She has cultivated a substantial following on her YouTube channel, “Study With Jess,” where she shares study tips, organizational strategies, and motivational content.  Her channel features a variety of videos, including study routines, productivity hacks, and mental health advice. Through her engaging and informative content, Jessica aims to make studying a more enjoyable and less daunting experience for her viewers. On Instagram, Jessica continues to inspire her followers with aesthetically pleasing and motivational posts. Her Instagram feed (@studywithjess) is a blend of educational content, personal insights, and glimpses into her daily life. She uses the platform to connect with her audience on a deeper level, sharing behind-the-scenes looks at her creative process and offering words of encouragement to her community. In addition to her writing and online presence, Jessica is also an entrepreneur. She is the founder of Education, a stationery company that designs products aimed at helping students stay organized and motivated. Education offers a range of planners, notebooks, and other study aids that reflect Jessica’s commitment to creating tools that are both functional and inspiring. essica Holsman’s success can be attributed to her genuine passion for helping others and her ability to relate to the challenges faced by students today. She advocates for a balanced approach to education, emphasizing the importance of mental health and self-care alongside academic achievement. Her work encourages students to set realistic goals, develop effective study habits, and maintain a positive mindset. Through her various platforms, Jessica has built a supportive community where students can find the resources and motivation they need to succeed. Her approachable and encouraging style resonates with a wide audience, making her a trusted and beloved figure in the education sector. Jessica Holsman, or “Study With Jess,” has made a significant impact on the educational journeys of many students worldwide. Through her book, YouTube channel, Instagram presence, and entrepreneurial ventures, she continues to inspire and empower young minds to achieve their full potential.  Jessica’s work exemplifies the power of combining passion with purpose, demonstrating that with the right tools and mindset, success is within reach for every student.

Safa Siddiqui The Glamorous Star of ‘Dubai Bling’ and Influencer Extraordinaire By Afef Yousfi Safa Siddiqui, a name synonymous with glamour and luxury, has carved a niche for herself in the world of social media and reality television. As a prominent influencer and a cast member of Netflix’s hit show “Dubai Bling,” Safa’s life is a captivating blend of opulence, style, and personal charm. Born and raised in Dubai, Safa embodies the cosmopolitan spirit of the city, sharing glimpses of her lavish lifestyle with a global audience. Safa Siddiqui’s journey to fame is a testament to her keen sense of style and entrepreneurial spirit. Her Instagram account (@safa_dubai) boasts an impressive following, where she shares her daily life, fashion choices, and luxurious experiences. From breathtaking travel destinations to exclusive events, Safa’s Instagram feed is a curated collection of moments that reflect her sophisticated taste and vibrant personality. Her influence extends beyond just fashion; she is an inspiration for many aspiring influencers who look up to her for guidance on how to build a personal brand and connect with a wide audience. In 2022, Safa Siddiqui took her fame to new heights by joining the cast of Netflix’s “Dubai Bling.” The reality show offers viewers an inside look at the glamorous lives of Dubai’s elite, showcasing their extravagant lifestyles, personal dramas, and intricate relationships. Safa’s role in “Dubai Bling” has brought her even closer to her fans, allowing them to see the unfiltered reality behind her social media persona. Her charismatic presence on the show has made her a standout character, drawing in viewers with her candidness, elegance, and the occasional glimpse into her personal challenges. Safa’s involvement in “Dubai Bling” has not only increased her visibility but also highlighted her multifaceted personality. She effortlessly balances her role as a reality TV star with her responsibilities as a mother and entrepreneur. Her ability to navigate the complexities of her public and private life with grace has earned her admiration from fans worldwide. The show’s portrayal of her life provides a deeper understanding of who Safa is beyond the glitz and glamour of her online persona. One aspect of Safa’s life that has particularly resonated with viewers is her relationship with her husband, Fahad. Their love story, characterized by mutual respect and deep affection, adds a relatable and humanizing element to her otherwise larger-than-life image. In various interviews and episodes of “Dubai Bling,” Safa and Fahad’s dynamic is showcased, offering fans a peek into their partnership and the support they provide each other in their respective careers. This genuine portrayal of their relationship has endeared Safa to many, illustrating that even amidst a life of luxury, the foundation of personal happiness often lies in meaningful connections and family. Beyond her on-screen and social media success, Safa Siddiqui is also known for her philanthropic efforts. She is actively involved in various charitable initiatives, using her platform to raise awareness and support for causes close to her heart.  This aspect of her life showcases her commitment to giving back to the community and making a positive impact.  Safa’s philanthropic endeavors range from participating in charity events to spearheading fundraising campaigns, reflecting her dedication to using her influence for good.  This procedure is minimally invasive, requiring no hospitalization, and works by refreshing and firming the skin on the face. Another sought-after service is body sculpting, a non-invasive and pain-free technique that targets areas such as the abdomen, thighs, buttocks, love handles, upper arms, and calves, effectively eliminating fat in these regions. Clients at Maria Aesthetic can expect the highest level of care and attention. Maria’s approach is centered around making her clients feel safe, comfortable, and relaxed. She begins each consultation by thoroughly understanding the client’s medical history and needs. This is followed by professional advice and a step-by-step explanation of the proposed treatmSafa Siddiqui’s rise to fame is a compelling narrative of ambition, style, and resilience.  Through her social media presence and her role in “Dubai Bling,” she continues to captivate and inspire a global audience. Safa’s story is a reminder that with passion and determination, one can achieve extraordinary success and leave a lasting impact on the world. Her ability to connect with her audience on a personal level, combined with her strategic approach to brand building, sets her apart in the competitive world of influencers. As she continues to shine in the limelight, Safa Siddiqui remains a symbol of the dazzling allure of Dubai, embodying the city’s dynamic spirit and luxurious charm. Her journey is far from over, and her fans eagerly await the next chapter in the life of this remarkable influencer and reality TV star. With her unrelenting drive and the continued support of her family and fans, Safa is poised to reach even greater heights, further cementing her status as a leading figure in the worlds of fashion, social media, and reality television. Safa’s influence is not only limited to her immediate social media circle but has also penetrated various other domains such as business and lifestyle. Her collaborations with luxury brands and high-end fashion labels have further solidified her status as a fashion icon. She has been the face of numerous campaigns, showcasing products that align with her personal brand of sophistication and elegance. This strategic alignment with top-tier brands not only enhances her personal brand but also provides these brands with a direct connection to her extensive and engaged follower base. Her entrepreneurial spirit is evident in her ventures beyond social media. Safa has launched several business initiatives, including a fashion line that reflects her impeccable taste and understanding of contemporary trends. These ventures demonstrate her ability to diversify her interests and leverage her fame into successful business endeavors. Her fashion line, known for its luxurious fabrics and innovative designs, has been well-received, further establishing her as a businesswoman with a keen eye for market demands and consumer preferences. Safa’s personal story also resonates with many because of the challenges she has overcome along the way. Despite her glamorous exterior,

The Visionary Leadership of Fatema Dewji Business and Beyond by Prerna Vipul Kakad In the fields of marketing and corporate leadership, Fatema Dewji stands out as a beacon of empowerment, creativity, and achievement. With over a decade of experience as a founder, author, and marketing executive, Fatema has carved a niche in brand management, marketing strategy, empowerment, and personal development, particularly within the fast-moving consumer goods (FMCG) sector. Building a Foundation in Tanzania Fatema’s journey began after she graduated from Georgetown University with a degree in finance and management. Returning to Tanzania, she initially managed the finance division at MeTL, one of Africa’s largest business houses. Her role in the oil refinery sector, though essential, felt monotonous, prompting her to seek a more dynamic and engaging career path. Her frequent visits to local dukas (shops) in the area ignited her interest in the products they stocked and the shopkeepers’ preferences. She noticed that many products on their shelves—from soap to oil, detergent to water—were manufactured by MeTL, yet neither the shopkeepers nor the consumers recognized this. This realization underscored a significant disconnect between the products and the customers, sparking her passion for marketing. Determined to bridge this gap, Fatema founded a marketing division within MeTL. Thirteen years ago, she embarked on this journey with a vision and a single designer. Today, she leads a team of over 70 talented individuals, transforming MeTL’s marketing strategy and establishing a strong, recognizable brand. Author and Influencer Fatema’s influence extends beyond marketing. Her published works, including “Marketing for an African Powerhouse,” “Storyteller: Build a Story for Your Brand, Capture Hearts and Transform Your Business,” and “The Alchemy of Self Love,” have become best-sellers and are incorporated into curricula at prestigious universities such as Harvard and Georgetown. A sought-after speaker, Fatema shares her experiences and insights on platforms like Forbes Africa, CNBC, and TEDx. Her dedication to female empowerment is exemplified by her program, Educate, Empower & Inspire, where she narrates the stories of African women. Her podcast, “Micro Moments of Self Love,” furthers her mission of encouraging self-improvement and self-care. Championing Africa’s Youth and Business Growth Fatema is passionately dedicated to Africa’s youth. She has conducted hundreds of workshops on personal development, business growth, and marketing, training the next generation of leaders. Her significant contributions to the continent’s economic advancement are recognized by her inclusion in the Choiseul 100 Africa ranking for three consecutive years. Fatema’s academic credentials include a Bachelor of Science in Business Administration from Georgetown University, where she double-majored in Management and Finance. This strong academic background, combined with her real-world experience, underpins her thought leadership, which she shares through her blog on personal growth, leadership, and marketing. Innovative Projects and Community Initiatives As the director of marketing for MeTL Group, Fatema has spearheaded over 70 successful product launches, managing more than 1,000 items across 25 divisions and creating 150 brands. Her focus on customer satisfaction and value for money is evident in the delivery of high-quality products and services. Her love for learning and empowering others inspired the creation of Bloom Hub, a STEM learning facility for children aged five to sixteen. Bloom Hub offers classes in robotics, coding, and 3D printing, combining creativity and technology to inspire young minds. Under her leadership, Bloom Hub has become a premier STEM learning facility, fostering an environment where children can dream big and develop essential life skills. Fashion and Sports Leadership Fatema’s fashion brand, FD The Movement, empowers individuals to break stereotypes and societal expectations. The brand’s mission is to inspire self-improvement and positive change through aspirational clothing.  Each piece is designed with powerful affirmations, promoting a mindful approach to achieving goals and boosting confidence and positivity. As the matron of Simba Queens, the champions of the Tanzania Women Premier League (2023-24), Fatema is committed to empowering players both on and off the field. Her efforts in securing sponsorships and promoting the team ensure continuous support and development, highlighting her dedication to uplifting women through sports. Keys to Success: Versatility, Hard Work, and Lifelong Learning Fatema believes in the importance of adaptability, hard work, and lifelong learning. She emphasizes the need for a flexible mindset to find innovative solutions and navigate challenges. Enjoying the journey is crucial, as the process itself builds character and resilience. She advises aspiring leaders to seek mentors who can guide them through their chosen fields. Personal growth, characterized by hard work, resilience, and accountability, is paramount to success. Empowering Success, Inspiring Change Fatema Dewji’s journey is a testament to her innovative leadership, steadfast commitment, and significant impact on business and beyond. Her relentless pursuit of achievement, empowerment, and greatness continues to inspire and transform lives across Africa and beyond.

Azeez Omeed Ali Inspiring Through Culture and Social Media By Jane Stevens  Azeez Omeed Ali, a prominent social media figure, grew up in Sulaymaniyah, a city steeped in culture and history. From a young age, he was captivated by storytelling and the power of media to connect people from diverse backgrounds. This fascination led him to explore various forms of content creation, including photography, writing, and eventually social media. Azeez recalls the turning point in his journey when he realised the profound impact of sharing his personal experiences and insights. He began by posting about local events, cultural traditions, and his personal journey, which resonated with a growing audience. The positive feedback and engagement he received motivated him to continue and expand his presence on social media platforms. His desire to make a difference truly inspired him to become a public figure. “I wanted to use my platform to raise awareness about important issues, share knowledge, and inspire others to pursue their passions,” Azeez explains. Over time, his content evolved to include a mix of educational, motivational, and entertaining posts, helping him build a loyal following. To maintain creativity and produce engaging content, Azeez employs several strategies.  He creates a content calendar to organize ideas, themes, and posting schedules, providing a clear roadmap. He stays inspired by exploring various sources of creativity, such as books, films, events, or nature walks. Engaging with his audience is also crucial; listening to followers’ feedback, comments, and messages helps guide his content creation. Experimenting with different types of content—videos, infographics, polls, and Q&A sessions keeps his feed fresh and engaging.  Azeez values collaboration, partnering with other creators or brands to bring new perspectives and ideas, and broadening his audience. He also emphasizes the importance of taking breaks to recharge and foster fresh ideas. With 349K followers, Azeez employs a combination of strategies to ensure meaningful interactions. Hosting Q&A sessions or live streams allows real-time interaction, building a more personal connection. Running contests or giveaways boosts engagement and rewards loyalty while maintaining a consistent posting schedule keeps followers engaged and informed. Azeez is committed to using his platform to influence and inspire others. He shares positive messages, motivational content, and valuable insights to uplift and empower his followers. “By being authentic, relatable, and engaging, I aim to make a positive impact,” he says. Sharing personal stories of overcoming challenges has sparked conversations about resilience, self-care, and the importance of seeking help. Many followers have expressed gratitude for the relatable content, which has inspired them to take positive action. In handling business inquiries through DM and email, Azeez seeks collaborations and partnerships that align with his content, values, and audience. These include brand sponsorships, affiliate marketing, content creation, giveaways and contests, event collaborations, long-term partnerships, and charity and social causes. These collaborations aim to create meaningful and authentic connections with brands and organisations that align with his values and resonate with his audience. Looking to the future, Azeez envisions his social media presence and overall career continuing to grow and evolve. His goals include enhancing engagement, expanding his reach, and providing more educational and informative content. For his overall career, he aims for continuous learning, user-centric improvements, and staying at the forefront of technological advancements. “In five years, I see myself as a more robust and versatile presence, capable of providing even greater value to users by being more intuitive, knowledgeable, and responsive,” Azeez predicts. Balancing personal life with a demanding social media presence is challenging, but Azeez employs several strategies to maintain a healthy equilibrium. He sets clear boundaries between work and personal life, prioritizes self-care, and manages his time efficiently. Delegating tasks and seeking support when needed helps lighten the workload while unplugging from social media allows him to unwind and relax. Living in Sulaymaniyah, Iraq, Azeez’s culture greatly influences his content.  He incorporates elements of Iraqi and Kurdish culture, such as traditional music, dance, art, and folklore, into his posts. Using Kurdish and Arabic languages honors his roots, and highlighting the values, traditions, and customs of Iraq and Kurdistan emphasizes respect for family, hospitality, and community ties. He also shares stories and historical insights about Iraq’s past to educate and inspire his audience. Through collaborations and partnerships, Azeez promotes cross-cultural appreciation and dialogue worldwide. For aspiring influencers, Azeez offers several tips for growing their following and making a mark in the social media world. Finding your niche, creating engaging content, maintaining consistency, engaging with your audience, collaborating and networking, staying authentic, and being willing to learn and adapt is key. “Growing a following takes time and effort, so stay patient, persistent, and true to your unique voice and vision,” Azeez advises. Azeez Omeed Ali’s journey from Sulaymaniyah to becoming a prominent social media figure is a testament to his passion for storytelling and desire to make a positive impact. His dedication to authenticity, creativity, and cultural representation has not only garnered him a significant following but also inspired many others to pursue their passions and make a difference in their communities. You may be interested in reading this article: Kaya Scodelario, Arwa Alammari, Anjali Phougat, and Youmi Khoury.