Lifestyle

MIAR’s Italian Crafted Bag Collection
Lifestyle

MIAR Italian Crafted Bag Collection Marks a New Era of Luxury and Sustainability

MIAR Italian Crafted Bag Collection Redefining Modest Fashion with Elegance and Purpose by Ibtissem Mannai In a remarkable debut, MIAR has launched a collection of Italian-crafted bags in Dubai that marries luxury with sustainability, setting the tone for a new era in high-end fashion. This exclusive collection, meticulously crafted from ethically sourced materials and designed with precision, embodies MIAR’s dedication to reshaping luxury fashion for the discerning, eco-conscious consumer. By blending traditional Italian artistry with contemporary design principles and sustainable practices, MIAR has introduced a brand that goes beyond aesthetics, creating products that reflect both elegance and responsibility. Each MIAR bag is a testament to Italian craftsmanship, renowned worldwide for its attention to detail and quality. These bags are crafted from premium Italian leathers that are sourced responsibly, ensuring the materials reflect MIAR’s environmental commitment. Every aspect of design and production is done with a high standard of precision, resulting in products that are not only beautiful but durable.  This dedication to quality is evident in the texture, stitching, and overall feel of each MIAR bag, positioning them as timeless pieces made to last. For MIAR’s clientele, this balance of luxury and environmental ethics represents a new wave of conscious consumerism. Sustainability is woven into every part of MIAR’s production process, marking a significant shift from the traditional luxury fashion model. Where other luxury brands often emphasize opulence, MIAR is focused on incorporating sustainable practices without compromising on quality or style. Each bag is made using eco-friendly Italian leathers and low-impact manufacturing methods that reduce the environmental footprint of production.  By prioritizing these methods, MIAR is not just creating high-quality bags but is also setting an example in sustainable luxury, aligning with consumers’ increasing expectations for responsible and ethical brands. This approach resonates with a growing market of consumers who are seeking luxury that aligns with their values, offering a sophisticated choice that is as conscious as it is beautiful.  The brand’s expansion plan also reflects its modern approach to accessibility and global reach. By choosing Dubai as its launchpad, MIAR is setting its sights on a diverse and cosmopolitan market, capturing the attention of international clients who are attuned to luxury trends.  Furthermore, MIAR’s accessible e-commerce platform makes the brand’s Italian-crafted products available to a global audience, eliminating geographic limitations and allowing clients around the world to experience the quality and craftsmanship of MIAR bags.  This digital presence reflects the brand’s adaptability in a rapidly evolving fashion landscape, where luxury brands are increasingly tapping into online channels to meet the demands of today’s digital-savvy consumers.  At its core, MIAR’s ethos is to create a product that not only elevates Italian artistry but also appeals to a modern audience that values sustainability. The thoughtful selection of materials and methods echoes a commitment to preserving artisanal traditions while embracing new standards for ethical fashion.  Unlike some luxury brands that may only recently have adopted sustainable practices, MIAR was founded with these values at its center. This approach has set it apart in the luxury market as a brand that understands the evolving values of its clientele, who seek quality and elegance with a reduced environmental impact. In addition to redefining how luxury products are made, MIAR’s launch signifies a broader shift in the luxury industry, where the combination of tradition and sustainability is becoming a priority. The launch of MIAR’s collection marks an important moment in high-end fashion—a celebration of elegance, craftsmanship, and responsibility.  With a focus on refined aesthetics and eco-conscious values, MIAR is not just selling bags; it is presenting a new narrative in luxury fashion where timeless style meets a commitment to a better future. As MIAR looks to the future, its dedication to excellence and sustainability promises to inspire both the industry and consumers alike.  In an era where luxury and ethics are increasingly interwoven, MIAR stands as a leader that will likely influence other brands to adopt similar practices. This debut collection is more than just a line of beautifully crafted bags—it’s a symbol of what the luxury market can aspire to be: an industry where elegance, quality, and environmental responsibility come together seamlessly.

Honayda Serafi
Lifestyle

Arabian Frontrunner Women

Arabian Frontrunner Women by Amna Kanwal  In recent years, Arab women have emerged as the vanguard of fashion, business, and lifestyle, seamlessly blending the deep cultural heritage of the Arab world with modern innovation. Their creative and entrepreneurial strides have not only transformed their local communities but have also made significant ripples on a global stage. These women are rewriting the narrative of what it means to honour tradition while embracing modernity, standing as powerful figures who inspire future generations across various sectors. From athletics to entrepreneurship, Arabian frontrunner women are proving that determination and talent know no boundaries. Hana Al Rostamani: A Beacon of Leadership in Finance Hana Al Rostamani is a pioneering figure in the financial world. She currently serves as the Group Chief Executive Officer of First Abu Dhabi Bank (FAB), the UAE’s largest bank. Her appointment as the first woman to hold this prestigious position signifies a monumental shift in the male-dominated finance sector of the Arab world. With over 25 years of experience, Hana’s leadership is characterized by innovation, diversity, and inclusion. She is renowned for her transformative approach, particularly in leading the digital transformation of FAB’s personal banking services.  Hana’s journey has seen her work across prestigious institutions such as First Gulf Bank, Citibank, and the AW Rostamani Group, providing her with both domestic and international expertise. Arabian frontrunner women continue to advocate for gender equality, pushing the boundaries of what’s possible in traditionally male-dominated sectors. Her academic credentials from George Washington University, where she earned a B.Sc. in Business Administration and an M.Sc. in Information Management, highlight her intellectual rigor. But her influence stretches far beyond finance.  As the Chair of the Global Council on the Sustainable Development Goals and a member of several keyboards, including Buna, which facilitates cross-border payments in the Arab region, she is actively shaping the future of regional finance. Through their resilience and vision, Arabian frontrunner women are redefining success in industries such as finance, arts, and public service. Hana’s legacy is one of breaking barriers—not just for herself, but for women across the Arab world. By focusing on financial literacy, innovation, and sustainable development, she represents the bridge between tradition and modernity. Her work symbolises a shift in Arab society, showing that women can—and should—lead at the highest levels, inspiring a new generation to break free of conventional roles. Honayda Serafi: Saudi Arabia’s Fashion Visionary Honayda Serafi, a distinguished Saudi fashion designer, is a woman who champions the fusion of cultural tradition with modern aesthetics. Her work embodies the power of fashion to tell stories, with each collection deeply rooted in the rich heritage of Saudi Arabia while appealing to a global audience. Growing up in a household immersed in the arts, Honayda developed a profound appreciation for creativity from a young age. Her mother, an art and fashion historian, instilled in her the importance of cultural identity, which she now intricately weaves into her designs. Educated in Paris, Honayda’s fashion career blossomed, where she mastered the art of balancing heritage with high fashion. Her fashion line represents empowerment and individuality, challenging conventional norms while embracing tradition. Honayda is more than a designer; she is a storyteller. Each piece she creates tells a narrative, often inspired by strong women and the power of self-expression. This is particularly vital in the Arab world, where she inspires women to be both proud of their cultural roots and unafraid to break new ground. In addition to her design work, Honayda is a passionate advocate for sustainability. She integrates eco-friendly materials and ethical practices into her fashion, setting a new standard for responsible luxury in the Middle East. Her philanthropic initiative ‘Sketch&Give,’ aimed at empowering young designers, further underlines her dedication to nurturing future generations. Honayda’s impact is undeniable, not just in fashion but in empowering Arab women to find their voice and take centre stage on the global platform. She exemplifies the rising strength of Saudi women in a region experiencing rapid change. Shireen Abu El Ezz: Egyptian Actress and Cultural Advocate Shireen Abu El Ezz is a powerhouse in Egyptian cinema, theatre, and television, captivating audiences with her versatility and emotional depth. Her journey from a young aspiring actress to one of Egypt’s most celebrated talents speaks to her relentless commitment to her craft and her passion for the arts. Shireen’s career is defined by her ability to bring authenticity and profound emotion to her roles, which has earned her critical acclaim. But her influence goes beyond her on-screen presence. She is a vocal advocate for the arts, recognizing their pivotal role in shaping society. In a time when many traditional art forms are at risk of fading, Shireen uses her platform to promote the preservation of Egypt’s cultural heritage. The achievements of Arabian frontrunner women in technology and science are reshaping the global perception of the region. She also takes pride in mentoring young actors, guiding them through the complexities of the industry, and encouraging them to remain true to their unique voices. Her work in promoting cultural narratives that resonate with both local and international audiences makes her a cultural leader, ensuring that Egypt’s rich artistic heritage is both preserved and celebrated. Through her dedication to the arts and her commitment to community initiatives, Shireen Abu El Ezz is not just a star of the screen, but a vital figure in the Arab world’s cultural landscape. She represents the power of storytelling and the importance of art as a medium for cultural preservation and societal change. As role models, Arabian frontrunner women inspire young girls to pursue their dreams, regardless of societal limitations. Asalah Mostafa Nasri: The Voice of the Arab World Asalah Mostafa Nasri, commonly known as Asalah, is one of the Arab world’s most iconic singers. With her powerful, emotive voice, she has captured the hearts of millions, becoming a cherished figure across the Middle East. Born in Damascus, Asalah’s musical journey began early in life, and she has since evolved into a symbol of cultural pride and artistic

THE PSYCHOLOGY OF FASHION AND COLOUR
Lifestyle

The Psychology of Fashion & Colour

THE PSYCHOLOGY OF FASHION AND COLOUR By Aman Sayed  Our clothing choices reveal far more than our taste—they reflect our identities, shape our behaviour, and influence our emotions. Each garment we wear is more than fabric; it is a form of self-expression, a window into who we are and how we wish to be seen by others. This is why certain items of clothing, particularly those passed down through generations, carry such deep sentimental significance, preserving memories, traditions, and familial honour. This intrinsic connection between clothing and emotion also explains why we instinctively choose our finest outfits for important occasions, whether to make a strong first impression or to stand out, underscoring the profound psychological impact of fashion on our self-perception and how we are perceived by others. Fashion psychology delves into the complex ways our clothing choices affect our decisions and self-confidence. Our wardrobe can directly influence our mood and mindset; a cherished outfit, for example, may subtly boost confidence, while different fabrics and colours can evoke varied emotional responses. For some, fashion serves as a form of individuality, a medium to express uniqueness. For others, it offers a sense of belonging, whether by embracing trends or aligning with societal norms. An established concept in this field, enclothed cognition, suggests that the clothes we wear impact our psychological state. Wearing formal attire can make us feel more authoritative and composed, whereas casual wear may bring about feelings of ease and relaxation. Fashion psychology extends beyond personal choice, intertwining with broader cultural and social dynamics. Every aspect of a garment, from its design to its fabric, carries layers of meaning, often informed by personality, cultural influences, and social context. Fashion, therefore, serves as a mirror to our inner world, reflecting not only our mood and character but also our aspirations and dreams. The Role of Colour in Fashion Psychology Colour holds a special place in fashion psychology, capable of influencing not only our emotions but also how others perceive us. Colour communicates on a non-verbal level, conveying messages often without conscious awareness. Here’s a closer look at the psychological impact of some key colours: • White Symbolising innocence, purity, and new beginnings, white is often associated with simplicity and a fresh start. Wearing white can evoke a sense of clarity and a clean slate for the future, making it a popular choice for occasions that mark new chapters in life. • Red Red exudes passion, attraction, and assertiveness, commanding attention and often linked with power and confidence. Red lipstick, for instance, has become a timeless symbol of boldness and allure. Red’s vibrancy and intensity make it a go-to for those wishing to stand out or make a strong impression. • Blue Often associated with reliability, professionalism, and stability, blue is a preferred choice for formal settings. Known to evoke trust and calm, blue is ideal for those seeking to project authority and competence, reinforcing a sense of trustworthiness and approachability. • Black Signifying sophistication, mystery, and elegance, black is a colour of control and formality.  Frequently worn by figures of authority, black’s refined and understated quality lends itself well to occasions that require both gravity and respect. It is also a colour used to express grief in some cultures, underscoring its versatility and depth of meaning. • Yellow Yellow radiates positivity and warmth, much like the sun. Often linked with creativity and enthusiasm, this vibrant colour symbolises joy and energy, making it a popular choice for those wishing to bring optimism into their appearance. Cultural Significance of Colour Colour interpretation is also deeply rooted in cultural context. A shade that symbolises mourning in one culture might represent celebration in another. Designers skilfully use colour to elicit specific emotions in their audiences, shaping their collections to tell a story and convey a particular message. Far from being merely decorative, colour in fashion is a powerful storytelling tool, integral to branding and shaping the narrative that a designer wishes to communicate. Conclusion Fashion is far more than a superficial concern—it is a deeply psychological realm that reflects and shapes who we are. Our clothing choices embody our inner state, communicate aspects of our identity, and influence our feelings and actions. Through colour, fabric, and style, fashion becomes a language of self-expression, bridging the personal with the societal, the emotional with the aspirational. Fashion, in all its complexity, offers an ever-evolving canvas through which we project ourselves into the world.

Dina Shaker
Lifestyle

Pioneering Egypt’s Fashion Renaissance with Deconstruction and Timeless Design: Dina Shaker

Dina Shaker Pioneering Egypt’s Fashion Renaissance with Deconstruction and Timeless Design by Jane Stevens  Dina Shaker is no stranger to transformation, whether through her designs or her personal journey in the fashion world. Known for her avant-garde approach, Shaker’s work draws inspiration from her background in interior architecture and the influence of celebrated figures like Zaha Hadid. Having initially studied at Alexandria University’s Faculty of Fine Arts in Interior Architecture, Shaker transitioned into fashion as a medium where she could fully express her creativity. Her innovative approach, rooted in deconstruction and reimagining classic pieces, has made her a leading figure in Egypt’s burgeoning fashion scene. “Deconstruction, for me, isn’t about destroying; it’s about challenging norms by analysing classic forms and rebuilding them with a fresh perspective,” she explains. Shaker’s philosophy reflects a broader belief that fashion should constantly evolve, much like life itself, pushing boundaries and questioning established ideas. This ethos is evident in her collections, which break down traditional tailoring techniques, reassembling them into something entirely new yet strikingly beautiful. Her collections have been showcased in prestigious fashion capitals such as Paris, Tokyo, and London. Despite the global success, Shaker stays grounded in her Egyptian roots, designing for both local and international audiences. “I focus on universal themes like humanity and individuality. When designs have meaning and purpose, they can resonate with anyone, regardless of location,” she notes. This balance of the local and the global is what defines Dina Shaker’s approach—her designs speak to a broad audience while maintaining a deeply personal connection to her culture. A hallmark of Shaker’s design philosophy is her fascination with multi-functional and transformative fashion. In her Fall/Winter 2024 collection, oversized, deconstructed jackets that transform into skirts or shorts exemplify her commitment to versatility. “I design for women who lead purposeful lives—what I call the modern muse. She may be a multitasking mother or a professional juggling meetings and events.  For this kind of woman, practicality is essential,” says Shaker. Her pieces, though bold and intricate, are created with wearability in mind. She designs garments that can transition easily between different occasions, ensuring that fashion remains a tool of empowerment for women who embrace multifaceted roles. Shaker’s love for hybridization in design—whether turning a jacket into a skirt or playing with unconventional tailoring techniques—stems from her desire to create garments that challenge conventional notions of beauty.  “Oversized coats and blazers allow wearers to feel comfortable and free—like moving in a spacious home,” she says, drawing a parallel between fashion and architecture. This idea of creating “space” in clothing is central to Shaker’s aesthetic, ensuring that her designs don’t restrict the wearer but instead give them room to express their individuality. Her career took off with the launch of ‘Spicy’, a retail brand founded in 1999. Through this venture, Shaker gained invaluable experience in the business of fashion—understanding the importance of balancing a collection, managing production, and pricing according to a garment’s core value. However, the Egyptian revolution of 2011 forced her to shut down the brand, leading to a period of introspection and transformation.  “It wasn’t just a business transformation; it was a personal journey of growth,” Shaker reflects. This period of upheaval ultimately led to the creation of her eponymous label, Dina Shaker, which has become a platform for expressing the philosophies of resilience and authenticity that guide her work today. Despite the challenges of working in an environment where political and economic instability often prevail, Shaker’s brand has thrived, contributing to Egypt’s fashion renaissance. She sees her role not just as a designer, but as a cultural ambassador, helping to put Egyptian fashion on the global stage. “Rather than replicating folklore or traditional motifs, I aim to transform our cultural heritage into a contemporary design concept,” she says. By merging local craftsmanship with modern aesthetics, Shaker is able to create pieces that resonate globally while staying true to her roots . Sustainability also plays a vital role in Shaker’s vision. By supporting local artisans and craftsmen, she not only preserves Egypt’s rich cultural heritage but also contributes to a more sustainable fashion industry. Her focus on creating timeless, enduring pieces—rather than adhering to fast-fashion trends—ensures that her designs remain relevant and cherished by her customers for years to come. The opening of her flagship store, “The Shrine”, marks a new chapter in Shaker’s career. Designed in collaboration with architect Sherif Azmy, the store is a space where women can connect with the philosophy behind her creations.  The store’s circular layout and sustainable materials, inspired by Egyptian heritage, create an immersive experience, inviting customers to explore the intricate details of her designs from every angle. “This space is more than just a store—it’s a sanctuary where women can feel empowered and embrace their true selves,” Shaker explains. Dina Shaker’s story is one of resilience, transformation, and unwavering commitment to her craft. Her designs—whether deconstructed jackets or backless blazers — tell a deeper story about the power of women, the beauty of imperfection, and the importance of staying true to oneself.  As she continues to break new ground in the fashion world, Shaker remains a key figure in Egypt’s evolving fashion narrative, offering a fresh, thoughtful perspective on what it means to be a modern woman.

Ukrainian Fashion Lights Up London Fashion Week
Lifestyle

From Shelters to the Runway: Ukrainian Fashion Lights Up London Fashion Week: Ukrainian Fashion Lights Up London Fashion Week

From Shelters to the Runway Ukrainian Fashion Lights Up London Fashion Week by Aaveline Ramesh On a night that London will long remember, the world witnessed a side of fashion born not in the glossy studios of Paris or Milan, but in the heart of a country facing unimaginable challenges. Ukrainian fashion, rising amidst adversity, continues to create beauty where it’s needed most. This story of survival, creativity, and undying hope took center stage on September 13 at the UA in UK Fashion Show during London Fashion Week. For the fourth time, the Ukrainian community in London, led by activist Oleksandra Volkova, brought the vibrant pulse of Ukraine’s fashion industry to the world stage—reminding everyone not only of Ukraine’s innovative talent but of a nation standing strong. In this showcase, fashion was more than fabric—it was a statement of resilience and renewal. It was a celebration of life and creativity, even in the most difficult times. Creativity in Unexpected Places While circumstances have changed life drastically for many, the Ukrainian fashion industry continues to thrive. Designers have moved their studios underground, using spaces like shelters and basements to keep their dreams alive. Despite the loss of traditional workshops, Ukrainian fashion has found new ways to flourish, showing that creativity knows no boundaries. On that unforgettable Friday night in London, four young Ukrainian brands took to the runway to do more than just present their collections. They sent a powerful message: We are still here. “Our mission is cultural diplomacy,” Volkova said with deep emotion. “We want to showcase the brilliance of Ukrainian talent and say thank you to the UK for its support. Despite the challenges, we are thriving—and we will continue to rise.” The audience didn’t just witness a fashion show—they experienced the strength of the human spirit. Volkova’s models showcased bold creations against a backdrop of evocative visuals, reflecting the reality of life in Ukraine. These images reminded the world of the importance of keeping Ukraine’s story in the global spotlight. One of the evening’s most moving moments came when Stanislav Chabaly, a Ukrainian figure known as “Unbreakable,” graced the runway. After facing personal hardship, Chabaly received a high-tech prosthesis from the Protez Foundation, an organization dedicated to supporting Ukrainians in rebuilding their lives. His presence on the runway, confident and proud, was a powerful reminder that, no matter the circumstances, the will to dream and move forward remains unstoppable. The audience erupted in applause, many visibly moved by his strength and courage. A Fashion Revolution Every collection that graced the runway was a testament to the spirit of Ukrainian designers—crafted in difficult times yet infused with beauty, strength, and hope. These creations were more than just clothes; they told the story of a country that continues to stand tall. SHEVCHENKO: This brand, from Kharkiv, captured the quiet strength of women who embody both gentleness and resilience. The flowing fabrics in soft shades reflected femininity’s delicate yet enduring nature, celebrating women’s complexity and power. BÚDZIKO: The designer from Vinnytsia showcased the modern woman in all her facets. Whether light-hearted and joyful or strong and commanding, the collection reflected the balance of grace and determination that women embody even in challenging circumstances. E.P.P.S. DESIGN: Known for timeless elegance, this Dnipro-based brand reminded everyone that certain values—quality, class, and craftsmanship—transcend fleeting trends. These pieces were designed to endure, much like the spirit of Ukraine itself. ANDREAS MOSKIN: In a deeply moving collection, this Lviv designer shattered stereotypes, presenting a lineup of models who represented all walks of life. From students to fathers, his collection celebrated the strength of individuals contributing to Ukraine’s future. His designs were a tribute to those who give everything for their country, showcasing that fashion, too, can be a form of resilience. A Show of Strength This fashion show wasn’t just another event on the London Fashion Week schedule—it was a global moment of unity and reflection. As the BBC aptly put it, “From the frontline to the runway.” Every stitch, every model, and every applause declared that Ukrainian fashion holds a unique and rightful place on the world stage. The UA in the UK Fashion Show didn’t just introduce the world to the next wave of fashion; it gave a voice to a country that refuses to be forgotten. This evening was a triumph, not just for the designers but for Ukraine as a whole—a reminder that even in the face of hardship, life continues to blossom. Creativity, beauty, and talent can shine through any darkness. While challenges still persist in Ukraine, its fashion industry has shown the world that it cannot be diminished. As long as designers continue to create, the world will continue to watch. — From the shelters, with love.

Evelyn Gilibert The Artist and The Professor
Lifestyle

Evelyn Gilibert The Artist and The Professor

Evelyn Gilibert The Artist and The Professor by Alhanouf Mohammed Alrowaili Evelyne Gilibert, a renowned French artist, has carved an extraordinary path in the world of fine arts, restoration, and education. With a career spanning over three decades, her expertise in decorative painting and antique restoration has garnered her a global clientele. Her passion for the arts goes beyond her creative endeavours, as she also dedicates herself to teaching future generations. Through her distinctive work, particularly her personal project My Book of Ladies, Evelyne’s journey is a testament to the resilience and elegance of her craft, blending tradition with innovation. Evelyne’s artistic journey began early, receiving formal training in drawing at the Académie du Mousseau in Bourges during her teenage years. Her natural talent flourished, and in 1979, she was accepted into the prestigious Académie des Beaux-Arts.  By 1984, she had earned her Master’s degree with distinction in the History of Art, focusing her thesis on “The Modernity in Faux Marble in Giotto’s Painting.” Her pursuit of excellence led her to the Institut Van der Kellen in Brussels, where she was awarded a Silver Medal in 1985 for her mastery of traditional painting and decorative techniques. With over 30 years of experience in decorative painting, Evelyne has worked with an international clientele. Her expertise spans a wide range of surfaces, including walls, ceilings, cupolas, and special commissions. She has been entrusted with projects for private palaces and villas, and for the past six years, has been exclusively engaged in presidential projects across the UAE and internationally. In 2017, Evelyne became a partner and Artistic Director at Le Boudoir, where she supervises the production of bespoke furniture and decorative accessories for private clients and interior designers. Alongside her work at Le Boudoir, she continues to lead large-scale projects in Europe and the Gulf, while dedicating time to teaching at the Canadian University in Dubai. My Book of Ladies For nearly 25 years, Evelyne has worked on her personal project, My Book of Ladies, an intimate collection of intricate miniature paintings. Inspired by the concept of ‘Ladies’ works’, traditionally linked to fine embroidery, Evelyne created these pieces during her travels and late-night vigils.  The collection reflects the delicate balance of insects in their natural environments, sometimes blending in, other times standing out in stark contrast—much like the Ladybird, whose vivid red spots signal its toxicity despite its lack of defences. Each piece is meticulously dated and annotated, with a record of the doilies used as canvases, many of which have since become vintage. Techniques and Inspirations Evelyne’s techniques are as diverse as her inspirations. For instance, she uses dry pastels to depict door knockers, capturing their material, shape, and era while respecting their function. Her work is also rooted in academic drawing, using sepia ink, sanguine, and pastels to play with shadows and light. She draws inspiration from masters like Albrecht Dürer and Michelangelo, whose precision and attention to detail deeply influence her own work. Evelyne Gilibert’s career is a remarkable fusion of artistic skill, educational dedication, and cultural preservation. Her ability to move effortlessly between creating exclusive works of art, restoring historical pieces, and imparting her knowledge to the next generation makes her a truly inspiring figure. Through her highly sought-after bespoke creations and her intricate miniature paintings in My Book of Ladies, Evelyne continues to enrich the world with her vision and expertise. Her legacy remains a lasting inspiration for both artists and art enthusiasts alike.

Maryam Aldoub
Lifestyle

Maryam Aldoub: Redefining Modest Fashion with Elegance and Purpose

Maryam AldoubRedefining Modest Fashion with Elegance and Purpose By Afef Yousfi Maryam Aldoub has carved a unique space in the fashion industry by focusing on modest fashion, a niche she identified as underrepresented. Her journey began when she saw a gap in the market for stylish clothing that adhered to modesty guidelines, a challenge she personally experienced as a Muslim woman. “I found it difficult to find clothing that was both trendy and modest,” she recalls. Her vision was simple yet profound—fashion could be elegant, contemporary, and modest, all at once. Over the years, this vision has evolved, and so has the industry, with modest fashion becoming a recognised and celebrated category globally. As a mother to three young boys, an entrepreneur, and a prominent influencer, Aldoub’s life is a balancing act of immense proportions. However, she has found effective strategies to manage her multifaceted roles. Time management is at the core of her daily routine. “I prioritise my tasks and allocate specific time blocks for each role,” she explains. Delegation has also been crucial to her success, allowing her to focus on key areas both at home and in business.  Yet, Aldoub stresses the importance of self-care, recognising that she can only maintain balance by taking time for herself. Flexibility is another key aspect of her life, which helps her adapt to the unexpected challenges of motherhood, business, and influencing. Aldoub’s brand, Trend Driven, has become synonymous with a marriage of elegance and modesty.  Her vision was to provide women who choose to dress modestly with stylish, high-quality clothing that makes them feel beautiful and confident. This endeavour has not only shaped her journey as a businesswoman but also redefined her understanding of entrepreneurship. “Building this brand has taught me valuable lessons in staying true to my vision while understanding my audience and adapting to the ever-changing fashion industry,” she reflects.  Through her brand, Aldoub has built a global community of women who appreciate modest fashion, fostering connections across cultures. Modesty, for Aldoub, is far more than just a personal choice it is a symbol of empowerment. In a world where fashion often pushes boundaries in ways that conflict with modest values, Aldoub has remained committed to her principles. She takes current fashion trends and integrates them into her designs while adhering to modesty guidelines.  This delicate balance allows her to appeal to a wide range of women without compromising on her core values. Cultural sensitivity plays a significant role in her approach.  She designs with an understanding of the diverse cultural norms her customers live by, striving to create clothing that is respectful of various traditions, yet universally appealing. Her extensive social media presence, particularly on Instagram, has been an integral part of her success. With a devoted following, Aldoub manages the pressures of constantly being in the public eye by setting boundaries and being selective about what she shares. “I ensure that my content remains authentic and true to who I am,” she says. By collaborating with like-minded brands and engaging meaningfully with her followers, she has built a platform that is not only influential but also genuine. Aldoub’s sister, Dalal AlDoub, has been a constant source of support and inspiration throughout her journey. “Our bond has had a significant influence on my career,” she reflects. Their shared values have not only shaped her brand but also provided the grounding she needs in the highs and lows of her career. For Aldoub, family plays a central role in her professional life. Whether it is her sister, her parents, or her children, their unwavering support has given her the strength to pursue her dreams, even when faced with challenges. As someone who has successfully balanced motherhood, entrepreneurship, and influencing, Aldoub has invaluable advice for young women aspiring to follow in her footsteps. “Follow your passion, stay true to yourself, and don’t be afraid to take risks,” she advises. Her journey is a testament to the power of resilience and authenticity. She encourages women to build strong support networks, continuously seek personal growth, and, above all, believe in themselves. Cultural heritage is deeply ingrained in Aldoub’s work, particularly her Kuwaiti roots. By weaving her heritage into her designs, she not only adds depth but also connects with her audience on a more personal level. This cultural richness resonates with her global followers, who appreciate the diversity and authenticity that her work embodies. Looking to the future, Aldoub is excited about expanding her brand while remaining deeply committed to personal growth and family. She envisions launching new collections, collaborating with like-minded brands, and exploring innovative opportunities within the modest fashion industry. On a personal level, she is focused on nurturing her family bonds and continuing her spiritual and emotional growth. With her eyes set on the future, Aldoub is poised to take on new challenges with the same passion and purpose that have defined her career so far. Maryam Aldoub’s journey is an inspiring narrative of balance, empowerment, and a deep commitment to values, proving that fashion can indeed be modest, elegant, and influential all at once.

Zohrab Markerian Photographer with arabs
Lifestyle

Zohrab Markerian Photographer, Publisher, and Mountain Climber

Zohrab Markerian Photographer, Publisher, and Mountain Climber By Alhanouf Mohammed Alrowaili Zohrab Markerian’s name is etched into the minds of many art and photography enthusiasts, not only due to his connection with Jordan’s King Hussein Bin Talal but because of the incredible life he has led. From capturing historical moments to climbing Mount Kilimanjaro to raise funds for Al Hussein Cancer Center for Children, his life is a blend of artistry, adventure, and dedication. Zohrab’s journey began in one of the poorest areas of Amman, Jordan, where he was raised after losing his father at a young age. He left school to support his family, setting aside his early ambition of becoming a musician. His life’s goal became meeting his role model, King Hussein, whom he saw as a father figure. Little did he know that this dream would lead him to become the King’s personal photographer for nearly two decades. As the King’s photographer, Zohrab was not just an observer but a trusted friend who traveled the world alongside King Hussein, capturing moments of great historical significance. His photography offered a glimpse into the King’s leadership, wisdom, and humanity, painting a picture of the monarch’s life for the world to see. Zohrab’s work wasn’t just a career; it was a passion. Despite the proximity to power and influence, he remained humble, viewing his role as a way to get closer to his hero rather than a means for personal gain. One story Zohrab fondly recounts is during a military parade when he discreetly removed a cigarette packet from King Hussein’s uniform, showcasing the trust the King placed in him. It is these small yet significant moments that highlight the deep bond he shared with the royal family. Though his work with the royal family brought him recognition, Zohrab’s path to success was far from easy. In his early years, he worked in a photography studio in Amman, often developing black-and-white photos late into the night. His journey took him through eerie, quiet cemeteries as he walked home, foreshadowing the many surreal moments that would fill his life. One such moment came during a trip to Jerusalem in 1963, where Zohrab and his friends received tattoos of Saint George, a symbol of courage that would later become a source of strength during challenging times. Before his photography career took off, Zohrab was also a part of Jordan’s music scene, playing in a rock band called The Believers, which drew a significant following. Though he played a supporting role in the band, his love for spectacle and drama often placed him at the center of attention.  His talents were not limited to the arts; they were fueled by his charisma and leadership. Photography, however, became his true calling, and his admiration for King Hussein and the Hashemite family served as his greatest inspiration. He often reflects on his journey as one of rising “from nothing to everything,” crediting much of his success to his mother’s unwavering support.  Zohrab’s personal life also holds tales of spontaneity and charm. He met his wife, Elizabeth Kira Kossian, early in his photography career during his travels between Amman and Beirut. Elizabeth, a graceful young woman of Lebanese-Armenian descent, immediately captured his heart.  Their love story blossomed into a marriage that lasted three years. However, Zohrab’s demanding career and constant travels took a toll on their relationship. Elizabeth, considering a return to the United States to be with her family, nearly ended their marriage. But in an unexpected turn, King Hussein himself intervened, personally visiting their home to mediate a reconciliation.  His gesture of arranging a second honeymoon for the couple speaks volumes about the bond Zohrab shared with the royal family. Zohrab’s life continued to intertwine with the Hashemites. Queen Alia, King Hussein’s third wife, played a significant role in Zohrab’s personal and professional development. Her tragic death in 1977, during a helicopter crash, deeply impacted Zohrab.  On the night of her death, Queen Alia had shared with Zohrab her vision for him to become a professional photographer with an academic degree, even noting the name of an academy for him. Fulfilling her wish, King Hussein later sent Zohrab to study photography at the German School in New York. Zohrab’s time in New York wasn’t without its share of strange experiences.  Staying at an apartment on 83 Third Avenue, he encountered what he described as supernatural disturbances—nightly visits from a faceless ghost resembling Gandalf from The Lord of the Rings. After discovering that a murder had occurred in his apartment two decades earlier, Zohrab realized that the ghost was the spirit of the deceased. It was his faith, symbolized by the Saint George tattoo, that gave him the strength to confront and command the ghost to leave. Through all of these challenges and surreal encounters, Zohrab’s dedication to his craft remained unwavering. From his early struggles in Amman to becoming King Hussein’s personal photographe,his life is a testament to resilience, loyalty, and the pursuit of passion. Today, his photography continues to inspire, offering a window into both the royal family’s legacy and the unique journey of a man who rose from humble beginnings to international recognition. Zohrab Markerian worked closely with King Hussein Bin Talal of Jordan and the Royal family for over 20 years, serving as their personal photographer. His long-standing relationship with the monarchy earned him deep trust and respect. Beyond his professional accomplishments, Zohrab also demonstrated his commitment to humanitarian causes, notably by climbing Mount Kilimanjaro to raise funds for the Al Hussein Cancer Center for Children. His dedication to both his craft and his philanthropic efforts exemplifies his extraordinary life of service and passion.

Sara Rabeea The Melding Beauty
Lifestyle

Sara Rabeea The Melding Beauty, Culture, and Authenticity in the Digital Realm

Sara Rabeea Melding Beauty, Culture, and Authenticity in the Digital Realm By Afef Yousfi Sara Rabeea, a distinguished figure in the realm of social media and beauty, hath carved a unique niche for herself as both an influencer of note and a successful entrepreneur. As the mistress of OJO Salon and a creator of content whose followers are diverse and engaged, Sara’s journey is one of passion, authenticity, and cultural pride. Her tale doth stand as a testament to the power of remaining steadfast in one’s true self, whilst navigating the swift currents of social media and the competitive beauty trade. From Viral Sensation to Beauty Mogul Sara’s foray into the world of social media and content creation was both unexpected and fortuitous. In the year of our Lord 2019, a video of her playing the piano didst go viral, drawing attention not only to her musical talent but also to her style and bearing. “Suddenly, folk were inquiring after my hairstyle, my makeup, and all else betwixt,” she recalls. This moment marked a turning point, as Sara did recognize the potential of social media to connect with people and share her passions.  In the year 2022, she did resolve to take her online presence more earnestly, committing herself to building a community and crafting content that did resonate with her ever-growing audience. Sara’s content, ranging from beauty tutorials to lifestyle vlogs, is naught but a reflection of her life and interests.  She doth believe in remaining true to herself and sharing that which doth genuinely excite her at any given moment. “My content is a reflection of my life and interests, so I do decide what to share based on what doth stir me at the time,” she explains.  This approach hath helped her to build a loyal following, as her audience doth appreciate the relatability and sincerity she doth bring to her posts. Sara doth also pay heed to her followers’ preferences, using their counsel to guide her content decisions and ensure that she remains ever connected to her community. As the mistress of OJO Salon, a space inspired by the culture of Japan, offering a unique beauty experience, Sara doth face the challenge of balancing her entrepreneurial duties with her content creation. Yet she doth thrive upon organization and prioritization, crediting her success to the support of her loyal and dedicated team. “I have a wondrous team at the salon, which doth allow me to focus on both pursuits effectively,” she says. By planning ahead and setting aside time for both her business and content creation, Sara doth excel in both arenas, maintaining a high standard of excellence. Sara Rabeea’s Journey as an Influencer and Entrepreneur For Sara, one of the most rewarding moments in her career was the opening of OJO Salon, a dream that she did bring to life through hard work and steadfast dedication. “It was a dream to create a space inspired by Japanese culture where people could feel pampered and special,” she shares. On the side of influencing, collaborating with major brands and receiving positive feedback from her followers hath been deeply fulfilling. However, it is the ability to inspire and make a difference in others’ lives, even in small ways, that doth bring her the greatest satisfaction. Sara’s philosophy of wearing her heart on her sleeve is evident in the personal tales she doth share with her audience. One such moment was when she didst open up about her experience with PCOS and the challenges of weight loss. “It was a vulnerable moment, but I felt it was important to be open and honest with my followers,” she says. The overwhelming support she didst receive reinforced her belief in the power of vulnerability and the connections it doth foster. Sara’s Kuwaiti heritage doth play a significant role in both her content and business practices.  “Kuwaiti culture is rich in tradition, hospitality, and a strong sense of community, all of which have influenced both my content and business practices,” she explains.  Whether incorporating local traditions into her content or ensuring that OJO Salon doth provide an exceptional experience for clients, her cultural background is integral to her identity as an influencer and entrepreneur. As a young entrepreneur in the beauty trade, Sara hath faced her share of challenges, particularly in gaining trust and credibility. “As a young entrepreneur, gaining trust and credibility was something I had to work hard for,” she notes. Through persistence, patience, and a commitment to continuous learning, she hath overcome these obstacles, building a reputation for excellence and authenticity. Sara Rabeea’s Roadmap to Success in Influencing and Entrepreneurship Collaborations have been a key factor in Sara’s growth as an influencer. Working with brands such as Alo Yoga, La Roche-Posay, Jeep Wrangler, and Charlotte Tilbury hath allowed her to explore her passions and connect with a broader audience. However, it is the support of local Kuwaiti brands that Sara doth hold closest to her heart.  “These early collaborations, combined with my work with both international and beauty brands, have significantly shaped my journey as an influencer and entrepreneur,” she says, expressing her gratitude for those who believed in her from the start. For those who would follow in her footsteps, Sara doth offer valuable counsel: “Stay authentic and passionate about what you do.” She doth emphasize the importance of consistency, building genuine connections, and being open to sharing both successes and struggles. “Success doesn’t happen overnight, but with hard work and dedication, it will come,” she assures aspiring influencers and entrepreneurs. Looking to the future, Sara is eager to explore new content formats and collaborations that align with her passions and values. She is also considering expanding her audience through new platforms, such as podcasts or writing. For OJO Salon, there are plans to introduce new services and experiences that reflect the latest beauty trends while staying true to the salon’s roots. “There’s definitely some exciting stuff in the works, so stay tuned!” she teases, hinting at the innovative projects

Remarkable Odyssey of Haneen Alsaify
Lifestyle

The Remarkable Odyssey of Haneen Alsaify: Ardour to Eminence

Ardour to Eminence The Remarkable Odyssey of Haneen Alsaify By Michelle Clark Haneen Alsaify’s ascent in the fashion and beauty world is a story of passion, resilience, and personal evolution. What began as a childhood fascination with fashion and beauty blossomed into a thriving career that blends creativity with entrepreneurship. From humble beginnings as a digital influencer to the establishment of her own brand, “by Haneen Alsaify,” Haneen’s journey reflects a deep commitment to quality, authenticity, and cultural elegance. Her narrative is one of overcoming challenges, balancing motherhood with professional pursuits, and maintaining unwavering authenticity in a crowded digital landscape. Haneen embarked upon her journey in the realm of fashion and beauty with a fervent passion that kindled from an early age. Her interest in this domain was not a mere fleeting fancy but a profound expression of creativity, which found a voice through the digital medium. The allure of fashion, the delicate art of beauty, and the potential to connect with kindred spirits through shared interests drew her into this path.  What commenced as a mere hobby, soon burgeoned into a formidable career, marked by continuous personal and professional growth. As the years rolled by, her content matured in both substance and style, resonating with a burgeoning audience. The evolution of her journey is most evidently marked by her venture into entrepreneurship, wherein she established her own brand, a testament to her dedication and vision. The brand, “by Haneen Alsaify,” stands as a beacon of her success, driven by a steadfast commitment to quality, authenticity, and a harmonious blend of tradition and modernity. The essence of her brand lies in its unwavering adherence to these principles. Her Turbans, Hijabs, and beauty products have garnered immense popularity, not merely for their aesthetic appeal but for the cultural elegance they embody.  It is the careful attention to detail, the premium quality of materials, and the thoughtful design that distinguish her products in a crowded market. Haneen’s deep understanding of her audience’s needs has been the cornerstone of her brand’s success, creating products that resonate on a cultural and emotional level. As Haneen embraced the role of motherhood, she encountered the inevitable challenges that accompany the delicate balance between career and personal life. The demands of being a new mother, coupled with her responsibilities as an influencer and entrepreneur, presented a formidable task. However, her approach to this challenge has been one of prioritization and astute time management. She has mastered the art of delegating tasks and placing trust in her capable team, allowing her to carve out precious moments for her family.  Motherhood, while demanding, has also imparted invaluable lessons in patience and the significance of self-care, which have, in turn, enriched her work.  Her son stands as her greatest source of inspiration, fueling her drive to persevere, even in the face of adversity. Haneen’s journey on social media was not without its share of trials.  In the nascent stages of her career, the most daunting challenge was to find her unique voice amidst a cacophony of digital influencers. The journey was riddled with moments of self-doubt, exacerbated by slow growth and the occasional sting of criticism.  Yet, she remained resolute, her passion unwavering. Through consistent effort and a commitment to authenticity, she gradually cultivated a loyal audience. The trials she faced were not obstacles but stepping stones, shaping her journey and fortifying her resolve. Authenticity is the linchpin of Haneen’s content. In a digital world teeming with influencers, maintaining authenticity is no small feat, yet it is a principle she upholds with unwavering dedication. She remains true to her values, collaborating only with brands that align with her beliefs.  The temptation to chase fleeting trends is ever-present, yet Haneen’s content is a reflection of her real-life experiences, rooted in genuine connections and honest expression. This sincerity has fostered a deep trust with her audience, a bond she holds in the highest regard. Fashion, for Haneen, is not merely a pursuit of aesthetics but an expression of identity. Her summer style is a testament to this philosophy, embodying both modesty and elegance. Her choice of light, breathable fabrics paired with sophisticated cuts reflects a seamless blend of comfort and style.  Whether it be a flowy, long-sleeved maxi dress or carefully selected accessories, her style remains true to her values, prioritizing both modesty and fashion. Floral patterns, with their timeless appeal, are a particular favorite, offering a delicate femininity that resonates with her personal style. In her candidness, Haneen does not shy away from discussing her experiences with cosmetic procedures. She recounts a particular instance early in her career when a procedure did not yield the desired outcome, a lesson that underscored the importance of thorough research and consulting with trusted professionals.  Her advice to women is rooted in this experience take time, understand the risks, and choose procedures that enhance one’s natural beauty rather than conforming to external standards. True confidence, she believes, stems from embracing one’s own unique beauty. For new mothers, Haneen emphasizes the importance of self-care amidst the demands of motherhood. Finding small moments for oneself, be it a brief skincare routine or a relaxing bath, is crucial. She advocates for the importance of asking for help and not succumbing to guilt when taking time for oneself.  Hydration, nutrition, and rest are the pillars of maintaining both beauty and energy, ensuring that new mothers can meet the challenges of motherhood with grace and vitality. Haneen’s journey is one of grace, resilience, and an unwavering commitment to her craft.  From her humble beginnings as a fashion and beauty blogger to her current role as a successful entrepreneur and influencer, her story is a testament to the power of passion, authenticity, and perseverance. Through her brand, her content, and her personal journey, Haneen continues to inspire and connect with women around the world, offering a message of empowerment, authenticity, and self-love. Haneen Alsaify’s evolution from a fashion enthusiast to a prominent influencer and entrepreneur illustrates the transformative power of dedication and authenticity. Her

Scroll to Top