Lifestyle

Ninin KassimA Life Full of Passion and Spark, On Camera and Beyond By Jane Stevens With over two decades of experience in the media industry, Niiniin Kassim has witnessed and adapted to the significant shifts in the landscape of hosting and presenting. The media world has evolved dramatically, demanding hosts and presenters to be versatile, tech-savvy, and possess a strong social media presence. Authenticity and personal branding have become crucial, with the rise of streaming platforms broadening opportunities and changing content consumption patterns. Throughout her career, Niiniin has been involved in a diverse range of engagements, from overseeing weddings to hosting prestigious award ceremonies. She tailors her hosting style to match the unique tone and audience of each event. For weddings, she focuses on warmth and personalization, while for award ceremonies, she emphasizes professionalism and high energy. Glamour and style are essential for a TV host, enhancing the visual appeal and professionalism of the presentation.  A well-considered look creates a strong first impression and aligns with the show’s tone, contributing to a polished and engaging appearance. These elements not only attract and maintain viewer interest but also reinforce credibility and brand, ultimately impacting the overall success of the show. One of the most significant milestones in Niiniin’s career was earning the title of a celebrity interviewer after conducting a major interview with Shahrukh Khan. This achievement opened doors to more exciting opportunities, such as interviewing prominent figures like Sudha Murty, Gaur Gopal Das, Geetanjali Shree, and Niharika NM. Additionally, she secured movie roles in Diamond Necklace and 1001 Nunakal (Lies), marking a significant turning point in her career. Raised in Dubai with a Malayali background, Niiniin developed a distinctive style that set her apart as a bilingual TV presenter. Speaking English, Hindi, and Arabic on a Malayalam channel became her trend. She believes in owning one’s identity and confidently standing out uniquely in the field. In addition to hosting, Niiniin has ventured into modeling and voice-over artistry, enhancing her versatility as a TV presenter. Modeling helps her understand how to look good on camera, while voice-over work improves her voice control and expressiveness. Together, these skills make her on-screen presence more dynamic and engaging. Beyond the glamour and corporate life, Niiniin is a shy person who values spirituality deeply. Balancing her corporate job with media projects brings fulfillment in different ways, ensuring that her professional choices align with her values and beliefs. Behind the scenes, being a TV presenter involves extensive preparation, research, and rehearsals to ensure a good show or event. A common misconception is that it’s a fun, easy, and glamorous job, but it requires quick thinking, handling unexpected situations, and working long, irregular hours. Conducting celebrity interviews is a significant part of Niiniin’s career. She employs thorough research to ask meaningful and interesting questions, meeting and interacting with guests before the interview to create a comfortable atmosphere. Active listening and adaptability help her follow interesting tangents and uncover unique stories.  Memorable moments include asking SRK to hold her hands and promise to take her as his heroine if he ever needs a voluptuous woman, and making the usually serious Geetanjali Shree sing a song for the audience. To aspiring TV hosts and presenters, especially in the dynamic landscape of the UAE, Niiniin advises staying current with industry trends and continually improving skills. Registering with reputable agencies, networking extensively, and maintaining strong social media engagement are essential.  Focusing on finding meaningful opportunities rather than chasing money and fame is crucial, as good work will help establish a strong reputation. As Aamir Khan says in 3 Idiots, “Don’t chase success, chase excellence in what you do; success will follow you eventually.”

Jessica Holsman The Study Guru and Author Empowering Students Worldwide By Desk Editor Jessica Holsman, better known by her online moniker “Study With Jess,” has become a prominent figure in the educational sphere, inspiring students with her practical advice and motivational content. Born and raised in Australia, Jessica has leveraged her passion for education and personal development to build a multifaceted career as an author, YouTuber, and entrepreneur. Jessica Holsman is the author of “The High School Survival Guide: Your Roadmap to Studying, Socializing & Succeeding,” which has received acclaim for its relatable and effective approach to navigating the complexities of high school life. The book offers a comprehensive toolkit designed to help students manage their academic workload, social interactions, and personal well-being. Jessica draws on her own experiences and blends them with actionable tips and strategies, making the book an invaluable resource for high school students aiming to excel both inside and outside the classroom. Jessica’s impact extends far beyond the pages of her book. She has cultivated a substantial following on her YouTube channel, “Study With Jess,” where she shares study tips, organizational strategies, and motivational content. Her channel features a variety of videos, including study routines, productivity hacks, and mental health advice. Through her engaging and informative content, Jessica aims to make studying a more enjoyable and less daunting experience for her viewers. On Instagram, Jessica continues to inspire her followers with aesthetically pleasing and motivational posts. Her Instagram feed (@studywithjess) is a blend of educational content, personal insights, and glimpses into her daily life. She uses the platform to connect with her audience on a deeper level, sharing behind-the-scenes looks at her creative process and offering words of encouragement to her community. In addition to her writing and online presence, Jessica is also an entrepreneur. She is the founder of Education, a stationery company that designs products aimed at helping students stay organized and motivated. Education offers a range of planners, notebooks, and other study aids that reflect Jessica’s commitment to creating tools that are both functional and inspiring. Jessica Holsman’s success can be attributed to her genuine passion for helping others and her ability to relate to the challenges faced by students today. She advocates for a balanced approach to education, emphasizing the importance of mental health and self-care alongside academic achievement. Her work encourages students to set realistic goals, develop effective study habits, and maintain a positive mindset. Through her various platforms, Jessica has built a supportive community where students can find the resources and motivation they need to succeed. Her approachable and encouraging style resonates with a wide audience, making her a trusted and beloved figure in the education sector. Jessica Holsman, or “Study With Jess,” has made a significant impact on the educational journeys of many students worldwide. Through her book, YouTube channel, Instagram presence, and entrepreneurial ventures, she continues to inspire and empower young minds to achieve their full potential.  Jessica’s work exemplifies the power of combining passion with purpose, demonstrating that with the right tools and mindset, success is within reach for every student.

Safa Siddiqui The Glamorous Star of ‘Dubai Bling’ and Influencer Extraordinaire By Afef Yousfi Safa Siddiqui, a name synonymous with glamour and luxury, has carved a niche for herself in the world of social media and reality television. As a prominent influencer and a cast member of Netflix’s hit show “Dubai Bling,” Safa’s life is a captivating blend of opulence, style, and personal charm. Born and raised in Dubai, Safa embodies the cosmopolitan spirit of the city, sharing glimpses of her lavish lifestyle with a global audience. Safa Siddiqui’s journey to fame is a testament to her keen sense of style and entrepreneurial spirit. Her Instagram account (@safa_dubai) boasts an impressive following, where she shares her daily life, fashion choices, and luxurious experiences. From breathtaking travel destinations to exclusive events, Safa’s Instagram feed is a curated collection of moments that reflect her sophisticated taste and vibrant personality. Her influence extends beyond just fashion; she is an inspiration for many aspiring influencers who look up to her for guidance on how to build a personal brand and connect with a wide audience. In 2022, Safa Siddiqui took her fame to new heights by joining the cast of Netflix’s “Dubai Bling.” The reality show offers viewers an inside look at the glamorous lives of Dubai’s elite, showcasing their extravagant lifestyles, personal dramas, and intricate relationships. Safa’s role in “Dubai Bling” has brought her even closer to her fans, allowing them to see the unfiltered reality behind her social media persona. Her charismatic presence on the show has made her a standout character, drawing in viewers with her candidness, elegance, and the occasional glimpse into her personal challenges. Safa’s involvement in “Dubai Bling” has not only increased her visibility but also highlighted her multifaceted personality. She effortlessly balances her role as a reality TV star with her responsibilities as a mother and entrepreneur. Her ability to navigate the complexities of her public and private life with grace has earned her admiration from fans worldwide. The show’s portrayal of her life provides a deeper understanding of who Safa is beyond the glitz and glamour of her online persona. One aspect of Safa’s life that has particularly resonated with viewers is her relationship with her husband, Fahad. Their love story, characterized by mutual respect and deep affection, adds a relatable and humanizing element to her otherwise larger-than-life image. In various interviews and episodes of “Dubai Bling,” Safa and Fahad’s dynamic is showcased, offering fans a peek into their partnership and the support they provide each other in their respective careers. This genuine portrayal of their relationship has endeared Safa to many, illustrating that even amidst a life of luxury, the foundation of personal happiness often lies in meaningful connections and family. Beyond her on-screen and social media success, Safa Siddiqui is also known for her philanthropic efforts. She is actively involved in various charitable initiatives, using her platform to raise awareness and support for causes close to her heart. This aspect of her life showcases her commitment to giving back to the community and making a positive impact. Safa’s philanthropic endeavors range from participating in charity events to spearheading fundraising campaigns, reflecting her dedication to using her influence for good.  This procedure is minimally invasive, requiring no hospitalization, and works by refreshing and firming the skin on the face. Another sought-after service is body sculpting, a non-invasive and pain-free technique that targets areas such as the abdomen, thighs, buttocks, love handles, upper arms, and calves, effectively eliminating fat in these regions. Clients at Maria Aesthetic can expect the highest level of care and attention. Maria’s approach is centered around making her clients feel safe, comfortable, and relaxed. She begins each consultation by thoroughly understanding the client’s medical history and needs. This is followed by professional advice and a step-by-step explanation of the proposed treatment. Safa Siddiqui’s rise to fame is a compelling narrative of ambition, style, and resilience.  Through her social media presence and her role in “Dubai Bling,” she continues to captivate and inspire a global audience. Safa’s story is a reminder that with passion and determination, one can achieve extraordinary success and leave a lasting impact on the world. Her ability to connect with her audience on a personal level, combined with her strategic approach to brand building, sets her apart in the competitive world of influencers. As she continues to shine in the limelight, Safa Siddiqui remains a symbol of the dazzling allure of Dubai, embodying the city’s dynamic spirit and luxurious charm. Her journey is far from over, and her fans eagerly await the next chapter in the life of this remarkable influencer and reality TV star. With her unrelenting drive and the continued support of her family and fans, Safa is poised to reach even greater heights, further cementing her status as a leading figure in the worlds of fashion, social media, and reality television. Safa’s influence is not only limited to her immediate social media circle but has also penetrated various other domains such as business and lifestyle. Her collaborations with luxury brands and high-end fashion labels have further solidified her status as a fashion icon. She has been the face of numerous campaigns, showcasing products that align with her personal brand of sophistication and elegance. This strategic alignment with top-tier brands not only enhances her personal brand but also provides these brands with a direct connection to her extensive and engaged follower base. Her entrepreneurial spirit is evident in her ventures beyond social media. Safa has launched several business initiatives, including a fashion line that reflects her impeccable taste and understanding of contemporary trends. These ventures demonstrate her ability to diversify her interests and leverage her fame into successful business endeavors. Her fashion line, known for its luxurious fabrics and innovative designs, has been well-received, further establishing her as a businesswoman with a keen eye for market demands and consumer preferences. Safa’s personal story also resonates with many because of the challenges she has overcome along the way. Despite her

The Visionary Leadership of Fatema Dewji Business and Beyond By Prerna Vipul Kakad In the fields of marketing and corporate leadership, Fatema Dewji stands out as a beacon of empowerment, creativity, and achievement. With over a decade of experience as a founder, author, and marketing executive, Fatema has carved a niche in brand management, marketing strategy, empowerment, and personal development, particularly within the fast-moving consumer goods (FMCG) sector. Building a Foundation in Tanzania Fatema’s journey began after she graduated from Georgetown University with a degree in finance and management. Returning to Tanzania, she initially managed the finance division at MeTL, one of Africa’s largest business houses. Her role in the oil refinery sector, though essential, felt monotonous, prompting her to seek a more dynamic and engaging career path. Determined to bridge this gap, Fatema founded a marketing division within MeTL. Thirteen years ago, she embarked on this journey with a vision and a single designer. Today, she leads a team of over 70 talented individuals, transforming MeTL’s marketing strategy and establishing a strong, recognizable brand. Author and Influencer Fatema’s influence extends beyond marketing. Her published works, including “Marketing for an African Powerhouse,” “Storyteller: Build a Story for Your Brand, Capture Hearts and Transform Your Business,” and “The Alchemy of Self Love,” have become best-sellers and are incorporated into curricula at prestigious universities such as Harvard and Georgetown. A sought-after speaker, Fatema shares her experiences and insights on platforms like Forbes Africa, CNBC, and TEDx. Her dedication to female empowerment is exemplified by her program, Educate, Empower & Inspire, where she narrates the stories of African women. Her podcast, “Micro Moments of Self Love,” furthers her mission of encouraging self-improvement and self-care. Championing Africa’s Youth and Business Growth Fatema is passionately dedicated to Africa’s youth. She has conducted hundreds of workshops on personal development, business growth, and marketing, training the next generation of leaders. Her significant contributions to the continent’s economic advancement are recognized by her inclusion in the Choiseul 100 Africa ranking for three consecutive years. Fatema’s academic credentials include a Bachelor of Science in Business Administration from Georgetown University, where she double-majored in Management and Finance. This strong academic background, combined with her real-world experience, underpins her thought leadership, which she shares through her blog on personal growth, leadership, and marketing. Innovative Projects and Community Initiatives As the director of marketing for MeTL Group, Fatema has spearheaded over 70 successful product launches, managing more than 1,000 items across 25 divisions and creating 150 brands. Her focus on customer satisfaction and value for money is evident in the delivery of high-quality products and services. Her love for learning and empowering others inspired the creation of Bloom Hub, a STEM learning facility for children aged five to sixteen. Bloom Hub offers classes in robotics, coding, and 3D printing, combining creativity and technology to inspire young minds. Under her leadership, Bloom Hub has become a premier STEM learning facility, fostering an environment where children can dream big and develop essential life skills. Fashion and Sports Leadership Fatema’s fashion brand, FD The Movement, empowers individuals to break stereotypes and societal expectations. The brand’s mission is to inspire self-improvement and positive change through aspirational clothing. Each piece is designed with powerful affirmations, promoting a mindful approach to achieving goals and boosting confidence and positivity. As the matron of Simba Queens, the champions of the Tanzania Women Premier League (2023-24), Fatema is committed to empowering players both on and off the field. Her efforts in securing sponsorships and promoting the team ensure continuous support and development, highlighting her dedication to uplifting women through sports. Keys to Success: Versatility, Hard Work, and Lifelong Learning Fatema believes in the importance of adaptability, hard work, and lifelong learning. She emphasizes the need for a flexible mindset to find innovative solutions and navigate challenges. Enjoying the journey is crucial, as the process itself builds character and resilience. She advises aspiring leaders to seek mentors who can guide them through their chosen fields. Personal growth, characterized by hard work, resilience, and accountability, is paramount to success. Empowering Success, Inspiring Change Fatema Dewji’s journey is a testament to her innovative leadership, steadfast commitment, and significant impact on business and beyond. Her relentless pursuit of achievement, empowerment, and greatness continues to inspire and transform lives across Africa and beyond.

Azeez Omeed Ali Inspiring Through Culture and Social Media By Jane Stevens Azeez Omeed Ali, a prominent social media figure, grew up in Sulaymaniyah, a city steeped in culture and history. From a young age, he was captivated by storytelling and the power of media to connect people from diverse backgrounds. This fascination led him to explore various forms of content creation, including photography, writing, and eventually social media. Azeez recalls the turning point in his journey when he realised the profound impact of sharing his personal experiences and insights. He began by posting about local events, cultural traditions, and his personal journey, which resonated with a growing audience. The positive feedback and engagement he received motivated him to continue and expand his presence on social media platforms. His desire to make a difference truly inspired him to become a public figure. “I wanted to use my platform to raise awareness about important issues, share knowledge, and inspire others to pursue their passions,” Azeez explains. Over time, his content evolved to include a mix of educational, motivational, and entertaining posts, helping him build a loyal following. To maintain creativity and produce engaging content, Azeez employs several strategies. He creates a content calendar to organize ideas, themes, and posting schedules, providing a clear roadmap. He stays inspired by exploring various sources of creativity, such as books, films, events, or nature walks. Engaging with his audience is also crucial; listening to followers’ feedback, comments, and messages helps guide his content creation. Experimenting with different types of content videos, infographics, polls, and Q&A sessions keeps his feed fresh and engaging. Azeez values collaboration, partnering with other creators or brands to bring new perspectives and ideas, and broadening his audience. He also emphasizes the importance of taking breaks to recharge and foster fresh ideas. With 349K followers, Azeez employs a combination of strategies to ensure meaningful interactions. Hosting Q&A sessions or live streams allows real-time interaction, building a more personal connection. Running contests or giveaways boosts engagement and rewards loyalty while maintaining a consistent posting schedule keeps followers engaged and informed. Azeez is committed to using his platform to influence and inspire others. He shares positive messages, motivational content, and valuable insights to uplift and empower his followers. “By being authentic, relatable, and engaging, I aim to make a positive impact,” he says. Sharing personal stories of overcoming challenges has sparked conversations about resilience, self-care, and the importance of seeking help. Many followers have expressed gratitude for the relatable content, which has inspired them to take positive action. In handling business inquiries through DM and email, Azeez seeks collaborations and partnerships that align with his content, values, and audience. These include brand sponsorships, affiliate marketing, content creation, giveaways and contests, event collaborations, long-term partnerships, and charity and social causes. These collaborations aim to create meaningful and authentic connections with brands and organisations that align with his values and resonate with his audience. Looking to the future, Azeez envisions his social media presence and overall career continuing to grow and evolve. His goals include enhancing engagement, expanding his reach, and providing more educational and informative content. For his overall career, he aims for continuous learning, user-centric improvements, and staying at the forefront of technological advancements. “In five years, I see myself as a more robust and versatile presence, capable of providing even greater value to users by being more intuitive, knowledgeable, and responsive,” Azeez predicts. Balancing personal life with a demanding social media presence is challenging, but Azeez employs several strategies to maintain a healthy equilibrium. He sets clear boundaries between work and personal life, prioritizes self-care, and manages his time efficiently. Delegating tasks and seeking support when needed helps lighten the workload while unplugging from social media allows him to unwind and relax. Living in Sulaymaniyah, Iraq, Azeez’s culture greatly influences his content.  He incorporates elements of Iraqi and Kurdish culture, such as traditional music, dance, art, and folklore, into his posts. Using Kurdish and Arabic languages honors his roots, and highlighting the values, traditions, and customs of Iraq and Kurdistan emphasizes respect for family, hospitality, and community ties. He also shares stories and historical insights about Iraq’s past to educate and inspire his audience. Through collaborations and partnerships, Azeez promotes cross-cultural appreciation and dialogue worldwide. For aspiring influencers, Azeez offers several tips for growing their following and making a mark in the social media world. Finding your niche, creating engaging content, maintaining consistency, engaging with your audience, collaborating and networking, staying authentic, and being willing to learn and adapt is key. “Growing a following takes time and effort, so stay patient, persistent, and true to your unique voice and vision,” Azeez advises. Azeez Omeed Ali’s journey from Sulaymaniyah to becoming a prominent social media figure is a testament to his passion for storytelling and desire to make a positive impact. His dedication to authenticity, creativity, and cultural representation has not only garnered him a significant following but also inspired many others to pursue their passions and make a difference in their communities. You may be interested in reading this article: Kaya Scodelario, Arwa Alammari, Anjali Phougat, and Youmi Khoury.

Arwa Alammari Blending Modernism with Cultural Heritage in Fashion and Empowering Women Globally By Wajiha Naaz Arwa Alammari, the creative force behind ArAm, has established herself as a prominent figure in the fashion industry. As a Saudi Arabian fashion designer and an ambassador for the Arab Fashion Council, Arwa has earned a spot on the Forbes 30 Women List in 2022 and the Forbes 50 Women List in 2023. Her accolades include the EmiGala Award, the Saudi Cultural National Award, and the Grazia Award. Arwa also serves as a fashion sector development consultant, continually pushing the boundaries of the fashion world. In today’s world, fashion is synonymous with modernism and freedom of expression. It serves as a language for people to convey their identities, emotions, and creativity. A fashion designer’s role is to facilitate this medium of expression, allowing individuals to articulate their unique selves. Arwa Alammari, a celebrated fashion designer, takes immense pride in this profession. She understands the needs of women and caters to them with precision, blending modernism with cultural heritage in her designs to highlight the richness and essence of each piece. “Being a person who has loved art all her life and possesses entrepreneurial skills, I used my passion and expertise to explore the fashion market and identify gaps,” Arwa shares. During this exploration, she realized that the market lacked pieces reflecting their rich culture, taste, and heritage. Recognizing that women in her region had sophisticated tastes and exposure to the foreign market, she seized the opportunity to create a line that filled this gap—garments that reflected a woman’s status and heritage while offering something previously unavailable in the region. Arwa holds an MBA, complemented by her studies in fashion at Asmode. The name “ArAm” symbolizes her identity, derived from her name: A-R from Arwa and A-M from Alammari. Her long-term goal was always to establish an international presence, showcasing heritage and cultural richness on a global scale. This ambition has been well-received worldwide, with her collections showcased in London, Dubai, Moscow, New York, and more, garnering admiration from international audiences. “Art and culture inspire me deeply, and I aim to create pieces for modern women that empower them uniquely and femininely,” Arwa explains. “Wearing ArAm, they feel like they are donning timeless art, making them feel special. Clients who wear ArAm pieces often say they turn heads in a crowd, with people always asking where they purchased their outfits. This core value defines ArAm Designs and what we strive to introduce in the market.” Arwa skillfully merges tradition with modernity in her collection. “A standout example is the dress worn by Eva Herzigova at the Oscars Vanity Fair after-party,” she recalls. “Inspired by the ancient tombs and natural heritage of AlUla, the dress captures the region’s rich history through its lines and colors. My creation of the Saudi Tuxedo, inspired by the traditional Saudi Bisht, offers a modern twist that has captivated stylish men worldwide, including Vogue Arabia’s editor-in-chief, Manuel Arnault. Additionally, my Sadu dresses, inspired by traditional Bedouin weaving techniques, demonstrate how traditional elements can be seamlessly integrated into contemporary fashion.” Arwa’s professional journey is decorated with numerous accolades, including top international and local awards. “Starting in 2014, when I first received an award for having the ‘greatest style,’ followed by a ‘fashion style’ award in the next two years, I became an ambassador for the Arab  Fashion Council in 2017,” Arwa proudly states. “In 2020, BBC World covered my ‘creative journey collection,’ and in 2021, I won the Saudi Cultural National Awards. I received the Emmy Gala Award in 2022 and was listed in Forbes’ top 30 women supporting Middle Eastern brands. In 2023, I was listed among the top 50 women in Forbes. These awards motivate me to represent Saudi and Arab countries creatively and excellently.” Reflecting on the evolving fashion scene in Saudi Arabia, Arwa acknowledges the significant shift. “The Ministry of Culture established the Fashion Commission and other bodies to oversee policy formulation and support the fashion sector,” she notes. “Educational institutions like Princess Nourah University in Riyadh offer robust curriculums that equip students with a solid understanding of fashion and business. NGOs and associations are promoting best practices and empowering local fashion. The Cultural Development Fund supports the financial aspects, pushing the industry further.” “Fashion is not just about art; it encompasses cultural, commercial, and industrial elements,” Arwa emphasizes. “While society has accepted many successful stories, encouraging further collaboration with other associations is crucial. Many institutions, designers, and creators are working together to develop the fashion industry, though there is still much to achieve.” Arwa believes that sustainability goes beyond merely reusing materials. “Sustainability involves prolonging a product’s lifecycle, from design and packaging to creating high-quality clothing and offering after-sales services. Any action that extends a garment’s life contributes to sustainability,” she explains. Recognizing the world’s growing focus on Saudi Arabian designers, Arwa feels optimistic about the future. “Our region’s purchasing power is high, and our aesthetics, blending Eastern and Western elements, appeal to a global audience. Investments in Saudi brands for international exposure promise a bright future for the industry,” she asserts. As we conclude, Arwa shares advice for aspiring designers: “Develop a genuine and distinct vision.  Research the market thoroughly and look for opportunities. The road may be challenging and long, but with perseverance, continuous learning, and resilience, your hard work will pay off handsomely, leading to great success.” Arwa Alammari’s journey is a testament to her passion, creativity, and dedication to merging modernism with cultural heritage. Her work not only empowers women but also represents the rich cultural tapestry of her region on a global stage. Through ArAm, she continues to inspire and lead in the fashion industry, showcasing the best of Saudi and Arab creativity to the world. You may be interested in reading these articles: Kaya Scodelario, Azeez Omeed Ali, Anjali Phougat, and Youmi Khoury.

Anjali Phougat Redefining Fashion with Indo-Western Fusion By Diya Vora Every young child aspires to be just like their parents when they grow up. For their children, parents serve as heroes and role models. They inspire them, guide them, and seem almost God-like. One such individual who successfully followed in her parent’s footsteps is Anjali Phougat. Anjali Phougat is an American-based fashion designer, film fashion wardrobe stylist, and the proprietor of the popular brand Dream Design Collection. She has the remarkable ability to transform her collection into a captivating and visually stunning event. Her collections are often wedding-focused, elevating the overall impression of the clothing. Anjali’s journey into the world of fashion began in her childhood. Inspired by her mother, who owned a small home-based boutique, Anjali developed a keen interest in fashion. Over time, she realised her passion for design and aspired to launch her own multi-designer business. The path from conception to implementation was long and arduous. Anjali, an amateur who had recently migrated to the US, initially worked for her family and friends as a hobby. Anjali believes, “It takes an army to build a kingdom.” Her social media staff manages her profiles, and it took a few years to reach one million followers. Currently, Anjali has over two million followers across Facebook and Instagram. The team also manages her website, shops, and e-commerce platforms integrated with her social media portals. Consistently updated, her social media handles feature fresh and shareable content that engages users. Maintaining a loyal following interested in her products and company requires hard work, consistency, and high-quality material. Anjali’s journey was not easy; it was a collective effort through good days and bad. The key lesson learned was to persist even when the desired results were not immediate. Anjali emphasises, “You need a strong sense of passion to succeed as an entrepreneur. When something comes from within, there is no outside force such as monetary gain driving the business. You put your heart and soul into it, and success, though slow, is guaranteed.” Anjali faced numerous challenges, particularly transitioning from an IT background in a different country to the fashion industry. She encountered setbacks due to the lack of Indian designs in the Western market and the acceptance of individuals with brown complexions. To address this, she combined Western and Indian styles to create a more inclusive appeal. Anjali also navigated the complexities of starting an e-commerce business, obtaining a business permit, and managing her time as a mother with a busy lifestyle.  Her unwavering determination and “never give up” mentality saw her through these obstacles. Sustainability is a significant focus for Anjali. During New York Fashion Week, she created her runway collection using repurposed fabric. She promotes sustainability on her social media, encouraging quality over quantity. Anjali advocates for using quality garments that can be reused and passed down to future generations. She believes it is important for everyone, including business owners, to contribute towards a sustainable lifestyle. Living in America, Anjali primarily caters to an American audience. She designs wearable clothing for every size, shape, and skin tone, aiming to appeal to a wide range of customers.  DDC creates custom solutions for a diverse audience, with Indo-Western fusion being in high demand. Anjali respects and incorporates the customs and cultures of others into her designs, offering a contemporary consumer both Indian and Western elements. As a couture designer, Anjali creates memorable pieces that tell various stories. One such piece was showcased during Paris Fashion Week, where Bollywood actor Abhay Verma was the showstopper.  He wore a black Sherwani adorned with hand-embroidered sequins, offering a glamorous blend of traditional craftsmanship and contemporary design. This unique choice honored Indian heritage with elegance. Anjali’s collection for Paris Fashion Week, inspired by India’s national bird, the Peacock, received overwhelming praise. The initial concept always begins with brainstorming and jotting down ideas. The process involves multiple meetings to come up with a creative solution for clients, presenting shade cards, selecting fabrics, and determining the best cuts for comfort. The process is detailed and intricate, far beyond the finished product seen on social media. Anjali advises the younger generation to remain focused and consistent in their pursuits. She encourages them to embrace challenges as part of their journey and to learn from them. “Be consistent and focused on your goal,” she emphasises. Anjali envisions a global presence for DDC. Having showcased collections in Paris and dressed public figures at the Cannes Red Carpet Festival for five consecutive years, she aims to establish DDC franchises in every country and represent India on a massive global scale. Currently, she is designing for a movie project and has events lined up for Milan Fashion Week, New York Fashion Week, L.A. Fashion Week, and shows in India and Dubai. “We have a lot going on,” says Anjali. “We invite you to follow us on social media to learn more about our upcoming projects and other updates—we have a ton of exciting things in store for you!” Anjali Phougat’s journey from a young girl inspired by her mother’s boutique to an acclaimed fashion designer is a testament to passion, perseverance, and the power of following one’s dreams.   You may be interested in reading this article: Kaya Scodelario, Azeez Omeed Ali, Arwa Alammari, and Youmi Khoury.

From Unexpected Beginnings to Comedy Stardom:Sherouk Abdelaziz Shares Her Journey and Future Plans By Wajiha Naaz  In today’s dynamic world of comedy, where humour serves as a universal language of expression, Sherouk Abdelaziz has carved out a niche for herself through authenticity and wit. Initially trained in acting and directing, Sherouk never anticipated a career in comedy. However, her journey took an unexpected turn when she began sharing videos of her daily life in Dubai, infused with her trademark sarcasm. From navigating low salaries to comically dealing with midnight cooking escapades by flatmates, Sherouk’s genuine approach struck a chord with audiences who appreciated her relatable take on everyday challenges. Reflecting on her achievement as the first Entertainment Female in the UAE, Sherouk recalls the unexpected thrill of winning amidst tough competition. “When they announced my name, I was like, Whaaaaaaaat!!!” she exclaims, highlighting how the recognition boosted her career and opened doors to new collaborations and opportunities. Her Instagram bio, “Welcome to my vibrant life,” encapsulates Sherouk’s daily routine, filled with laughter, optimism, and a touch of madness. She approaches each day with a positive outlook, turning life’s frustrations into comedic gold while keeping her online presence vibrant and uplifting. Living in Dubai has significantly influenced Sherouk’s comedic style, blending humour with honesty about expat life and cultural nuances. “My comedy journey began with the amazement of daily life in Dubai—the cars, human traffic, even the metro!” she jests, illustrating how she navigates cultural sensitivity while sharing humorous insights. When asked about her comedic influences, Sherouk humorously quips, “I check out other influencers and hit that like and share button sometimes, but Sherouk Abdelaziz all the way!” For Sherouk, creating new material is an organic process rooted in her daily experiences. “No fire, no candies,” she playfully notes in Egyptian slang, emphasising how she translates everyday ups and downs into spontaneous, relatable sketches without scripts or rehearsals. To aspiring comedians, especially women, Sherouk offers straightforward advice: “Just do it! Comedy thrives on the quirky and absurd. Start finding your topics and your audience will find you. Don’t worry about perfection or judgement; authenticity resonates.” Looking ahead, Sherouk is excited about her upcoming projects, including her own show, “15 Minutes with Sherouk Abdelaziz,” and delving into scripted content. “I’m always pushing boundaries and can’t wait to share the fun with you all,” she concludes with infectious enthusiasm, promising more laughter-filled adventures ahead in the world of comedy and entertainment. Sherouk Abdelaziz’s journey exemplifies resilience and creativity in the realm of comedy, where she seamlessly blends cultural observations with humour, resonating deeply with her diverse audience. Her ability to turn everyday experiences into comedic gold reflects her innate talent and passion for storytelling through laughter.  Beyond accolades and recognition, Sherouk remains grounded in her mission to uplift spirits and spread joy through her comedic endeavours. As she continues to explore new avenues in entertainment and scripted content, Sherouk Abdelaziz stands as a beacon of inspiration for aspiring comedians, particularly women, encouraging them to embrace their unique voices and pursue their comedic dreams with unwavering determination. In conclusion, Sherouk Abdelaziz’s comedic journey is a testament to the power of authenticity and humour in connecting with audiences worldwide. With her infectious energy and genuine approach, she continues to make waves in the comedy scene, promising even more laughter and entertainment in the years to come.

The Art of Dressing Fashion’s Role in Crafting Personal IdentityThe Power of Fashion – How do clothing choices reflect and shape identity? By Prerna Vipul Kakad Fashion is more than just the latest trends on the catwalk or the newest collections from top designers. It is a powerful form of self-expression that transcends fabric and stitching, playing a crucial role in how individuals present themselves to the world and perceive their identities. From the colours and styles people choose to the brands and accessories they favour, clothing choices are deeply intertwined with personal and cultural identities. People often use their clothes as a canvas to communicate to the world the kind of person they wish to appear, emphasising their individuality, values, and interests. As we navigate different social spaces and contexts, attire serves as a visual language, communicating aspects such as who we are, what our values are, and what our aspirations might be. The significance of fashion in crafting personal identity can be traced back through history, where garments have been used to denote status, profession, and community affiliation.  Today, in a globalised world, fashion continues to be a dynamic and evolving medium through which individuals assert their uniqueness and align themselves with various social groups. The complex relationship between fashion and identity is multifaceted, with wardrobe choices both representing our inner selves and influencing the opinions of those around us.  The psychological and sociological facets of fashion reveal how our appearance affects our self-esteem, emotional state, and even our interactions with others. By understanding its power and using it appropriately, we can appreciate the significant role fashion plays in our lives and how it aids us in navigating the challenging terrain of identity in the modern world. As societies evolved, so did the role of fashion. The Industrial Revolution brought about mass production, making fashionable clothing more accessible to the general public. This democratisation of fashion allowed people from different social backgrounds to express their individuality and aspirations through their attire.  The 20th century, with its rapid social changes and the rise of youth subcultures, further emphasised fashion as a tool for personal and collective identity. From the rebellious spirit of the punk movement to the elegant sophistication of haute couture, fashion became a medium for both conformity and rebellion. On a psychological level, clothing has a profound impact on how we feel about ourselves and how we are perceived by others. The concept of “enclothed cognition” suggests that the clothes we wear can influence our psychological state and behaviour.  For instance, wearing professional attire can boost our confidence and improve our performance in work settings, while casual or athletic wear might make us feel more relaxed and active. Moreover, our clothing choices can serve as a form of self-affirmation, reinforcing our self-concept and helping us to embody the traits we wish to project. Thus, people often choose outfits that align with their personal values and aspirations, whether it be a tailored suit that exudes professionalism or a bohemian dress that reflects a free-spirited nature. From a sociological perspective, fashion plays a crucial role in forming and maintaining group identities. Through our clothing choices, we align ourselves with certain social groups and distinguish ourselves from others. This can be seen in the way fashion trends emerge within specific subcultures, such as the goth or hip-hop communities, where distinct styles of dress become symbols of group membership and solidarity. Fashion also serves as a medium for social commentary and change. Designers often use their collections to challenge societal norms and address issues such as gender, race, and sustainability. The rise of gender-neutral fashion, for example, reflects a growing movement towards inclusivity and the breaking down of traditional gender roles. As we move forward, the connection between identity and fashion will only deepen. Technological innovations like wearables and sustainable materials are already changing our perception of and interactions with fashion. Furthermore, the growing significance of social media and digital identities means there is a greater convergence than ever before between our online personalities and fashion choices. Fashion is a potent and versatile medium for shaping and expressing our identities. By comprehending its historical, psychological, and sociological aspects, we can recognise the significant influence that our wardrobe decisions have on both our lives and the world around us. Whether through striking declarations or subtle details, the art of clothing will always reflect who we are and who we aspire to be. Fashion is an effective way to express oneself. When you dress in a way that feels true to who you are, your personality and values shine through. Your confidence can be greatly increased by being authentic because you are showcasing a genuine version of yourself. Dressing in a way that showcases your originality and strengthens your sense of worth can make you feel exceptional and self-assured. With the right clothes, you can dramatically improve your physical appearance. Dressing in well-fitting, body-conforming clothing can make you feel more attractive and enhance your overall look. Choosing patterns and colours that complement your body shape and skin tone can also improve your appearance. When you are happy with how you look, your confidence automatically rises, ,allowing you to approach the world with more assurance. The idea of “enclothed cognition” postulates that your clothing can have an impact on your mental health. For example, dressing professionally can boost your self-esteem and sense of competence. Similarly, cheerful colours and cosy textiles can lift your spirits and help you develop a more positive self-image. You can greatly enhance the psychological impact of the clothes you wear, which will help you feel more confident. How you dress significantly impacts how others perceive you. Stylish and well-coordinated outfits can attract favourable attention and compliments, boosting your self-esteem. Dressing appropriately for different social settings can make you feel more welcomed and at ease, reducing anxiety and increasing confidence. Positive comments from others can significantly enhance your self-confidence. Having a diverse wardrobe helps you feel more confident and less stressed since

WALAA SONBUL From Family Kitchen to Culinary Spotlight By Michelle Clark In the vibrant culinary world of Saudi Arabia, one name stands out for her remarkable journey and dedication to the art of cooking: Walaa Sonbul. From her early days in her family’s kitchen to her notable appearance on Top Chef Season 6, Walaa’s story is a testament to passion, creativity, and an unyielding commitment to excellence. Cooking has been a significant part of Walaa Sonbul’s life since her childhood. Growing up, she enjoyed helping her mother and grandmother in the kitchen, a space where aromas mingled with laughter and love. It was here, amid the warmth of familial bonds and traditional recipes, that her love for food was ignited. The kitchen became her playground, and she learned early on that food could be a powerful expression of creativity and emotion. As she grew older, Walaa’s fascination with cooking deepened, leading her to pursue professional training. She enrolled at the prestigious Le Cordon Bleu, where she honed her skills and expanded her culinary knowledge. This experience opened doors to opportunities in fine dining restaurants, where she was able to express her creativity and refine her techniques. The rigorous training and exposure to diverse culinary styles were instrumental in shaping her approach to cooking, infusing it with a blend of tradition and innovation. Walaa’s journey took a significant turn when she became a contestant on Top Chef Season 6. The experience was a whirlwind, filled with intense challenges and high-pressure situations. One of the most memorable moments for her was creating a dish under severe time constraints.  This challenge pushed her to think on her feet and innovate with available ingredients, an experience that profoundly impacted her culinary style. Competing on the show taught her to be more adaptable and creative, constantly striving for excellence in every dish. The lessons learned from this high-stakes environment honed her skills and bolstered her confidence, enabling her to excel in the culinary world. Saudi Arabian cuisine, with its rich history and diverse flavors, plays a central role in Walaa’s culinary creations. She has a deep appreciation for traditional Saudi ingredients like cardamom, saffron, and dates, which she incorporates into her dishes to add a unique depth of flavor. However, Walaa is not content with merely preserving tradition; she believes in blending it with modern cooking techniques and international influences to create exciting and innovative dishes. This approach allows her to honor her cultural heritage while also appealing to a global palate, making her cuisine both familiar and novel. One of the most challenging projects Walaa undertook was creating a fusion dessert that combined elements of Saudi Arabian and British cuisine for a special event. Balancing the bold spices of Saudi cuisine with the delicate flavors of British desserts was no easy feat. She conducted thorough research on both culinary traditions, experimenting with different ingredient combinations and conducting several taste tests to ensure the flavors complemented each other harmoniously. This project was a true test of her creativity and skill, pushing her to explore new culinary frontiers and achieve a harmonious blend of disparate traditions. Walaa’s love for diving also significantly influences her culinary creativity. The underwater world, with its diverse and vibrant ecosystems, serves as a constant source of inspiration for her. The colors, textures, and forms she encounters while diving translate into her culinary creations, making them visually appealing and rich in flavor complexity. The beauty and serenity of the Red Sea, in particular, inspire her to create dishes that are both aesthetically pleasing and deeply satisfying to the palate. For Walaa, every dive is like embarking on a new culinary adventure, bringing fresh ideas and perspectives to her kitchen. In the fast-evolving world of gastronomy, staying updated with the latest trends and techniques is crucial.  Walaa ensures she remains at the forefront of the culinary scene by attending food expos and culinary workshops. These platforms provide her with opportunities to learn new skills, discover innovative cooking methods, and keep her creations fresh and exciting. Continuous learning and adaptation are key to her success, enabling her to maintain a dynamic and relevant presence in the culinary world. For aspiring chefs, especially those looking to pursue a career in Saudi Arabia’s culinary scene, Walaa offers valuable advice. She emphasizes the importance of immersing oneself in the local food culture and learning traditional Saudi recipes. Exploring the diverse flavors of the region and gaining professional training and experience in various types of kitchens are also essential steps. Networking with industry professionals and staying updated on culinary trends can help aspiring chefs thrive in the dynamic culinary landscape of Saudi Arabia. Passion, dedication, and a commitment to continuous learning are the cornerstones of a successful culinary career. Looking to the future, Walaa aspires to continue pushing the boundaries of flavor combinations and exploring new cooking techniques.  She envisions opening her own restaurant and catering service that showcases a fusion of global cuisines while incorporating the rich flavors of Saudi Arabian gastronomy. Her goal is to create unique dining experiences that delight the senses and inspire a deeper appreciation for the art of cooking. She aims to inspire others to appreciate the joy and creativity involved in cooking, spreading happiness one delicious dish at a time. Walaa Sonbul’s journey in the culinary world is a testament to her passion, creativity, and dedication. From her early days in her family kitchen to the high-pressure challenges of Top Chef and beyond, she continues to push boundaries and inspire others with her innovative approach to cooking. As she looks to the future, Walaa aims to blend tradition with modernity, bringing the rich flavors of Saudi Arabian cuisine to a global audience while fostering a love for the culinary arts. Her story is an inspiration to aspiring chefs and food enthusiasts alike, highlighting the importance of passion, perseverance, and a willingness to explore new horizons. May you also want to read about other inspiring stories in Magnav Magazine: Alycia Marvila and Dr.