KATERINA DIMITRIOU
Beauty, Ambition, and Purpose
In the vibrant world of beauty and ambition, few names shine as brightly as Katerina Dimitriou. A trailblazer in her own right, Katerina is the reigning Miss Universe Cyprus 2024, a successful entrepreneur, a vegan advocate, and a fashion icon. Based in Dubai, she embodies grace, determination, and the spirit of multiculturalism. In this exclusive interview, Katerina opens up about her journey, her passions, and her vision for the future.
Representing Cyprus on the Global Stage
When asked about representing Cyprus at Miss Universe, Katerina describes the experience as a dream come true. “It fills me with immense pride and gratitude to showcase our nation’s heritage, beauty, and resilience to the world,” she shares. Her message is one of empowerment, reminding everyone that their unique qualities and purpose have the power to create positive change. “Confidence, kindness, and purpose are what truly make us shine,” she emphasises.
Advocating for a Vegan Lifestyle
Katerina’s journey to veganism began as an act of compassion towards animals and has since become a deeply fulfilling lifestyle. “It started with small, intentional choices,” she explains. This commitment has not only transformed her personal life but also influenced her professional endeavours. “Being vegan has improved my health, strengthened my mindset, and reinforced my sense of purpose,” she says, adding that while she promotes veganism, she respects everyone’s unique journey.
Entrepreneurship in the UAE nd Collaboration with Fashion Nova
As the CEO of Business Setup UAE, Katerina has turned her entrepreneurial vision into reality with Elite Zone Corporate Services. “The dynamic opportunities in the UAE inspired me to empower others to achieve their business dreams,” she explains. Navigating regulations and building trust were initial challenges, but the rewards, including contributing to the UAE’s thriving economy, have been immensely gratifying. “It’s a privilege to be part of a community that fosters innovation and growth,” she reflects.
Fashion Nova, a brand synonymous with inclusivity and empowerment, resonated strongly with Katerina’s values. “Fashion should be accessible and expressive for everyone,” she states. Through this partnership, she has been able to inspire confidence and creativity, embodying her belief that individuality is the essence of style.
Juggling her roles as a fashion model, entrepreneur, and advocate, Katerina attributes her balance to discipline, organisation, and self-care. “Meditation, fitness, and a strong belief in a higher purpose keep me grounded,” she reveals. Her passion and faith drive her to excel while maintaining meaningful connections in her personal life.
Living in Dubai and Future Aspirations
Dubai’s multiculturalism and opportunities have profoundly shaped Katerina’s journey. “I absolutely love the city for its dynamic energy and rich traditions,” she enthuses. Living in Dubai has broadened her perspective and fostered creativity, enabling her to collaborate with diverse individuals and thrive in her career. “The city continues to inspire me to evolve and strive for greater achievements,” she says with admiration.
Katerina finds a connection between her Aquarian traits and her professional ethos. “Innovation, independence, and a visionary mindset are key traits that influence my work ethic,” she explains. Her approach to challenges is defined by creativity and determination, traits that have propelled her forward in her career.
Looking ahead, Katerina envisions expanding her modelling career while branching out into fashion design and acting. “I aim to create sustainable and inclusive collections that reflect my values,” she reveals. Acting, she adds, offers another avenue to connect with audiences and share meaningful narratives.
Amid a demanding career, Katerina values the importance of strong relationships. “Communication, trust, and effort are essential,” she says. By prioritising quality time with her loved ones, she finds balance and strengthens the bonds that matter most.
To those looking to enter the UAE’s competitive market, Katerina offers sage advice: “Stay authentic, work hard, and build a strong network. Success requires adaptability, a clear vision, and embracing diversity.” She encourages young aspirants to see setbacks as opportunities for growth and to believe in their unique journey.
A Visionary Leader with a Heart
Katerina Dimitriou is more than a beauty queen or a businesswoman; she is a visionary leader with a heart. From representing Cyprus on a global stage to inspiring confidence through her advocacy and fashion, she continues to push boundaries while staying true to her values. As she looks toward the future, her journey serves as an inspiring testament to what can be achieved with passion, purpose, and unwavering determination.
