Exclusive Interview
Sadaf Talebi
on Beauty, Culture, and Building a Global Brand
By Afef Yousfi
Women today are taking the lead globally in business, fashion, and beauty, while keeping their cultural energy alive. They are shaping industries, breaking barriers, and redefining success on their own terms. In the world of beauty, it is no longer just about appearance,it is about vision, creativity, and authenticity. True beauty radiates from within, and those who understand this create lasting impact. One such visionary is Sadaf Talebi, a beauty and fashion influencer who has successfully merged cultural heritage with modern aesthetics.
With a passion for beauty and fashion that began at a young age, Sadaf Talebi has carved a niche for herself in the digital world as a beauty influencer. Her journey, rooted in both Middle Eastern elegance and Western simplicity, reflects her unique perspective on the global beauty industry. In this exclusive interview with Magnav, Sadaf opens up about her inspirations, cultural influences, and ambitious plans for the future.
For Sadaf, beauty and fashion were always more than just interests,they were a way of life. “My passion started at a young age, sharing tips with friends and family,” she recalls. As social media grew, she recognized an opportunity to reach a wider audience, creating a space for fellow beauty lovers. “I wanted to build a community where I could share my experiences, inspire others, and celebrate beauty in all its forms.”
Having grown up in Iran and traveled throughout the Middle East, Sadaf has always been fascinated by the contrasts in beauty standards. “Middle Eastern makeup is intricate and artistic, even for casual outings,” she explains. “In North America, the approach is often more understated and natural.
This contrast has sparked so many interesting conversations with my followers.” By blending both styles, Sadaf brings a fresh perspective to the beauty scene, bridging the gap between cultural traditions and modern trends.
Sadaf’s followers are more than just an audience,they’re a community. “Authenticity is key,” she emphasizes. “I share both the highs and lows of my life. By being transparent and relatable, I show my followers that I’m not just a curated version of myself but a real person with struggles and triumphs.” This genuine approach has helped her build a deeply engaged and loyal fanbase.
The differences between the beauty industries in the Middle East and the United States are striking, but Sadaf sees them as an opportunity rather than a challenge.
“Introducing Middle Eastern beauty concepts to North America required creativity and thoughtfulness,” she shares. “I had to present them in a way that resonates with my followers while staying true to my cultural roots.”
Despite her success, she remains selective about collaborations. “I haven’t worked with Sigma Beauty, but I’ve collaborated with two well-known multinational brands in fashion. These partnerships allow me to connect my cultural background with a global audience, especially in North America and Canada.”
As a public figure, Sadaf is mindful of how much she shares online. “I keep my personal and professional lives separate,” she says. “I focus my content on specific topics relevant to my audience, maintaining a professional tone while ensuring my personal privacy remains intact.” This careful balance allows her to maintain authenticity while protecting her personal space.
The digital landscape is constantly evolving, but Sadaf has found a way to stay ahead. “I simplify beauty information to make it accessible,” she explains. “Instead of using complex jargon, I break things down so that my followers can easily connect with the content.”
One of the most memorable moments in her career was receiving heartfelt feedback from a follower. “They told me they felt a deep connection with me because I was genuine and didn’t try to impress or show off,” she shares. “That reaffirmed that staying true to myself is what truly resonates with my audience.”
Sadaf’s influence extends beyond social media. She recently launched , a clothing business, and , her own beauty line. “My long-term goal is to expand both businesses globally, making them accessible to my followers around the world,” she reveals. “I also want to collaborate with international brands in both fashion and beauty, taking my vision to the next level.”
As women continue to redefine success in industries once dominated by men, they are proving that beauty and business go hand in hand. Sadaf Talebi embodies this evolution,she is not just a beauty influencer but a visionary shaping the future of fashion and cosmetics. With her deep cultural roots, passion for authenticity, and commitment to innovation, Sadaf is paving the way for a new generation of beauty entrepreneurs. The world is watching, and she is just getting started.
