ABDULLAH SALEH
MOHAMMED AL-ALIWI
BLENDING TRADITION & WELLNESS THROUGH
NATURAL FOODS
By Alhanouf Mohammed Alrowaili
Al-Qassim, often called the “food basket” of Saudi Arabia, is a region defined by its rich agricultural heritage and timeless traditions. Known for its high-quality dates and sprawling palm groves, it’s a place where the local economy and lifestyle have been shaped by the land for generations. The people of Qassim are deeply rooted in Saudi values of hospitality, craftsmanship, and strong family bonds.
Traditional architecture, including mud-brick homes, continues to grace its towns and villages, reflecting a deep connection to the land. Festivals like the Qassim Date Festival celebrate not only the region’s agricultural legacy but also its vibrant folklore and crafts. In a world increasingly drawn to natural wellness and cultural authenticity, the brand Ghumsa stands out by blending time-honored recipes with a modern Saudi touch.
Ghumsa is more than a food company; it’s a story of heritage and a deep-rooted passion for natural living, founded by Saudi entrepreneur Abdullah Saleh Mohammed Al-Aliwi. Abdullah’s journey didn’t start in the food world. With a degree in Laboratory Science, he once envisioned a future in clinical labs.
However, his personal interests pulled him in a new direction, toward the healing traditions and clean eating habits he had cherished since childhood. This personal discovery ignited the idea for Ghumsa, a brand that would offer nutrient-dense, traditional products without compromising on purity or authenticity.
While Ghumsa draws inspiration from Moroccan culinary traditions, it carries a distinctly Saudi soul. Growing up in Saudi Arabia shaped Abdullah’s values: a deep appreciation for quality, hospitality, and cultural authenticity. He wanted to create a brand that honored Moroccan recipes like Amlou, a rich almond butter, but presented them through a Saudi lens.
The brand’s name, “Ghumsa,” was chosen to resonate across cultures and dialects, evoking the comforting act of “dipping” or “mixing,” turning every jar into a moment of tradition reborn in the present. The brand’s beginnings were humble, starting as an online store with a carefully curated selection of almond butter blends, natural honeys, and pure oils. Support from Abdullah’s family became a foundation for the brand’s growth, allowing it to evolve into a trusted name in the natural food space.
At the heart of Ghumsa’s offering is Amlou, a traditional spread that is both delicious and highly nutritious. Rich in healthy fats, vitamin E, and fiber, its nutrient profile supports heart health and overall wellness. Modern science confirms what tradition has long known: Amlou is a smart, functional food. Another key product is Sidr honey, derived from the nectar of the Ziziphus spina-christi tree.
Celebrated across the Arab world for its medicinal properties, modern research continues to validate its reputation. Sidr honey boasts strong antibacterial and antifungal properties, making it a natural remedy for digestive health and immune support. Ghumsa carefully sources this honey to ensure it reaches consumers in its purest, most potent form.
Abdullah’s philosophy extends beyond selling products; he is dedicated to reshaping how people view traditional foods. He keeps the brand fresh and relevant by introducing contemporary blends, updating packaging, and providing on-demand access through digital platforms.
This modern approach ensures Ghumsa resonates with younger generations while honoring the cultural wisdom of the past, creating a product line that feels both timeless and timely. What began with family and friends has grown into a loyal customer base across Saudi Arabia and the Gulf, as people buy into a story of health, nature, and cultural connection.
Abdullah envisions a future where Ghumsa reaches global markets, sharing its unique blend of tradition and innovation with the world. While the brand invests in social media and product development for expansion, its core remains unchanged: a commitment to quality, authenticity, and the daily rituals that connect us to our roots. Ghumsa stands as a powerful example of a brand that doesn’t just sell, but shares a story of heritage, health, and hope.
