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Whitney Wolfe Herd Visionary Leader Returns to Shape the Future of Bumble
Business

Whitney Wolfe Herd Visionary Leader Returns to Shape the Future of Bumble

Whitney Wolfe Herd Visionary Leader Returns to Shape the Future of Bumble By Desk Reporter Whitney Wolfe Herd, renowned for revolutionizing the online dating landscape, has recently reclaimed her role as CEO of Bumble Inc., the company she founded in 2014. This return comes after a year-long tenure as executive chair, succeeding Lidiane Jones, who resigned for personal reasons. Wolfe Herd’s reinstatement underscores her unwavering commitment to steering Bumble’s mission of fostering meaningful and equitable relationships in the digital age. Born in 1989, Whitney Wolfe Herd grew up in Salt Lake City, Utah. She pursued higher education at Southern Methodist University (SMU) in Dallas, Texas, where she earned a Bachelor of Arts degree. During her time at SMU, she was actively involved in campus life, which later influenced her entrepreneurial endeavors. Her professional journey began with her co-founding the dating app Tinder in 2012. As Vice President of Marketing, she played a pivotal role in the app’s rapid growth. However, her tenure at Tinder ended in 2014 amid allegations of sexual harassment and discrimination, leading to a lawsuit that was eventually settled out of court. This challenging period became a catalyst for her next venture. In 2014, leveraging her experiences and insights from the dating industry, Wolfe Herd launched Bumble, a platform designed to empower women by allowing them to initiate conversations. This innovative approach not only differentiated Bumble from its competitors but also resonated with users seeking a more respectful and equitable online dating experience.  The app’s success was bolstered by strategic marketing efforts, including grassroots campaigns at college campuses, which emphasized Bumble’s commitment to creating a safer and more empowering environment for women. In January 2024, Wolfe Herd transitioned from her role as CEO to executive chair, appointing Lidiane Jones as her successor.  Jones’s tenure saw significant organizational changes, including a workforce reduction of nearly 30%. However, citing personal reasons, Jones resigned in early 2025, prompting Wolfe Herd to reassume the CEO position in mid-March. Her return is marked by a renewed focus on enhancing user experience and addressing challenges such as “swiping fatigue” and the rising costs associated with dating. Under Wolfe Herd’s leadership, Bumble achieved remarkable milestones, including its initial public offering (IPO) in February 2021. At 31, she became the youngest female CEO to take a company public in the U.S., a testament to her visionary leadership. The IPO’s success propelled her onto Forbes’ list of billionaires, highlighting her as a prominent figure in the tech industry. Beyond her professional accomplishments, Wolfe Herd’s personal life reflects her values and commitments. She married Michael Herd, a restaurateur and businessman, in 2017, and the couple welcomed their first child in December 2019. Balancing her roles as a mother and a business leader, Wolfe Herd continues to inspire many by demonstrating that personal and professional fulfillment can coexist. As she resumes the helm at Bumble, Wolfe Herd is poised to navigate the evolving dynamics of the online dating industry. With plans to enhance safety features, verify user identities, and address the changing preferences of users, her leadership is expected to drive Bumble towards continued innovation and growth. Her return signifies not just a personal commitment but also a broader dedication to redefining the standards of online interactions. Whitney Wolfe Herd’s journey embodies resilience, innovation, and a steadfast commitment to empowering individuals in their personal and professional relationships. Her return as CEO marks a new chapter for Bumble, one that promises to build upon its foundational values while adapting to the ever-changing landscape of digital connection.

Demis Hassabis The AI Genius Behind DeepMind and Google’s Most Powerful Innovations
Business

Demis Hassabis The AI Genius Behind DeepMind and Google’s Most Powerful Innovations

Demis Hassabis The AI Genius Behind DeepMind and Google’s Most Powerful Innovations By Desk Reporter Demis Hassabis is a name synonymous with artificial intelligence breakthroughs, leading Google DeepMind to revolutionize multiple industries through AI-driven advancements. As a British AI researcher, neuroscientist, and entrepreneur, he has spearheaded some of the most groundbreaking developments in machine learning, including AlphaGo, AlphaFold, and AlphaZero. Born in London in 1976, Hassabis was a chess prodigy, reaching master level by age 13. His academic journey saw him graduate from the University of Cambridge at 19 with a double first-class degree in computer science, followed by a PhD in cognitive neuroscience from University College London. His deep understanding of the human brain later influenced his approach to AI, focusing on building systems that can learn, reason, and solve complex problems autonomously. Before founding DeepMind in 2010, Hassabis worked in the gaming industry, contributing to best-selling titles like Theme Park and later launching Elixir Studios. His experience in AI-driven gaming dynamics laid the foundation for DeepMind’s success. The company was acquired by Google in 2014 for $500 million, marking one of the biggest AI acquisitions in history. DeepMind’s biggest breakthrough came in 2016 with AlphaGo, the AI system that defeated world champion Lee Sedol in the ancient game of Go, proving that deep reinforcement learning could outperform human intuition. This was followed by AlphaZero, an advanced AI capable of mastering multiple board games without human input, and AlphaFold, which solved the 50-year-old biological puzzle of protein folding—transforming drug discovery and medical research. Beyond scientific advancements, Hassabis is a strong advocate for ethical AI, ensuring DeepMind focuses on responsible AI development with real-world benefits. His work has earned him numerous accolades, including a CBE from the British government and a place in Time’s 100 Most Influential People list. As AI continues to reshape industries, Hassabis remains at the forefront, pushing the boundaries of artificial general intelligence (AGI) while ensuring that its development aligns with human progress.  With DeepMind’s ongoing contributions to healthcare, climate research, and fundamental science, his vision of AI as a force for global good is closer than ever to becoming a reality.

GROK Elon Musk's AI Chatbot Revolutionizing Conversational AI
Business

GROK Elon Musk’s AI Chatbot Revolutionizing Conversational AI

GROK Elon Musk’s AI Chatbot Revolutionizing Conversational AI By Marina Ezzat Alfred In the ever-evolving world of artificial intelligence, one name consistently stands at the forefront of innovation,Elon Musk. His latest AI endeavor, Grok, a generative AI chatbot developed by xAI, has been making waves since its launch in 2023. Designed to compete with industry giants like OpenAI’s ChatGPT and Google’s Bard, Grok sets itself apart with a unique blend of humor, real-time data access, and direct integration with X, the platform formerly known as Twitter. This revolutionary chatbot is a reflection of Musk’s AI vision, blending intelligence with entertainment to create a highly engaging user experience. Elon Musk has long been a vocal advocate and critic of artificial intelligence. As one of the co-founders of OpenAI, he played a significant role in shaping early AI ethics and development discussions. However, he eventually distanced himself from OpenAI, citing concerns about its direction and alignment with his original vision. In response, he founded xAI, an independent AI research company, with a mission to push the boundaries of AI development while ensuring transparency and safety.  Under xAI’s umbrella, Grok emerged as an ambitious project aimed at creating an AI system that is not only highly intelligent but also engaging and entertaining. Its name, derived from Robert A. Heinlein’s 1961 science fiction novel Stranger in a Strange Land, signifies deep understanding and empathy,qualities Musk envisions for AI interactions. What sets Grok apart in the crowded generative AI market are its distinctive features. Unlike other AI chatbots that rely on pre-trained datasets and periodic updates, Grok has direct access to X, allowing it to provide real-time insights, summarize breaking news, and engage with trending topics as they happen. Whether it’s a major political development, a viral meme, or stock market fluctuations, Grok can pull the latest information and present it in an easily digestible manner.  Additionally, Musk has emphasized that AI interactions should not be sterile or robotic, leading to Grok’s built-in sense of humor, which offers witty responses, sarcasm, and even meme-like interactions. This makes it more relatable and engaging compared to the often formal tone of other chatbots. Powered by xAI’s proprietary large language model, Grok is designed to understand and generate human-like text with high accuracy. While specific details of its architecture remain proprietary, experts speculate that it leverages cutting-edge transformer-based models similar to GPT-4. This advanced AI framework ensures smooth and coherent interactions, making it an effective conversational tool. Moreover, Grok offers personalization features, allowing users to tailor responses to their preferences, whether they seek concise factual answers or elaborate discussions. With these capabilities, Grok has the potential to revolutionize various domains. Its integration with X makes it a valuable tool for social media engagement, enabling influencers, brands, and businesses to interact with audiences in real-time. It can generate tweets, summarize discussions, and even predict trending topics. As a news aggregator, it can provide live updates, fact-check claims, and deliver unbiased, comprehensive summaries. In the realm of entertainment and content creation, Grok’s humor-infused responses make it ideal for casual conversations, joke generation, and storytelling. Additionally, it holds promise as an educational tool, simplifying complex academic topics for students and educators alike. Despite its impressive features, Grok is not without challenges. AI models with real-time internet access must navigate risks such as misinformation, biased content, and ethical dilemmas. Ensuring that Grok delivers accurate and non-manipulative information remains a significant hurdle for xAI. Moreover, concerns about privacy and data security are paramount, as users need assurance that their interactions with Grok are secure and not exploited for commercial or surveillance purposes. Grok represents just the beginning of xAI’s journey in the AI space. Musk has hinted at future enhancements, including deeper integration with Tesla and SpaceX projects, AI-driven automation for businesses, and even potential applications in robotics. As AI continues to evolve, Grok is poised to play a key role in shaping the future of conversational AI.  With its distinctive blend of intelligence, humor, and real-time capabilities, Grok stands as a testament to Musk’s vision of making AI not only useful but also entertaining. Whether it will surpass its competitors remains to be seen, but one thing is certain,it is set to disrupt the AI chatbot landscape in unprecedented ways.

Global Economics and Development A Crisis to Overcome or an Opportunity to Seize?
Business

Global Economics and Development A Crisis to Overcome or an Opportunity to Seize?

Global Economics and Development A Crisis to Overcome or an Opportunity to Seize? By Desk Reporter In the face of escalating global challenges, ranging from climate change and geopolitical tensions to economic disparities, the discourse surrounding new economic models and international development has intensified. These crises, while daunting, present unique opportunities to re-evaluate and reshape economic paradigms to foster sustainable and inclusive growth worldwide. Traditional macroeconomic models, particularly the New Keynesian Dynamic Stochastic General Equilibrium (NK-DSGE) framework, have been foundational in economic analysis for decades. However, their efficacy in addressing large-scale shocks has been questioned. Critics argue that these models, predicated on the assumption of economies returning to a singular equilibrium post-shock, are ill-equipped to handle the complexities of modern crises. In response, economists are advocating for a paradigm shift towards more adaptable and empirically grounded models that can better navigate the multifaceted challenges of the 21st century. Moreover, the rise of digital economies, decentralized finance, and artificial intelligence-driven analytics is altering the way economies function. The traditional economic models that relied heavily on physical industries and predictable business cycles are being disrupted by rapid technological advancements. Governments and policymakers must adapt their regulatory frameworks to ensure that these innovations contribute to equitable economic growth rather than exacerbating wealth gaps. The climate crisis stands as one of the most pressing challenges of our time. Recent research suggests that proactive measures to mitigate climate change can simultaneously drive economic growth. Setting ambitious targets to reduce greenhouse gas emissions is projected to result in a 0.23% increase in global GDP by 2040, with even more substantial benefits by 2050.  For advanced economies, this could mean a 60% rise in GDP per capita, while lower-income countries might experience a 124% increase. Such findings challenge the narrative that environmental responsibility hampers economic progress, highlighting instead the potential for a symbiotic relationship between ecological stewardship and economic prosperity. Additionally, the transition to green economies presents opportunities for job creation in renewable energy, sustainable agriculture, and environmental conservation. Governments and private sector leaders must seize this moment to invest in green infrastructure, ensuring that economic growth is not only resilient but also environmentally responsible. The landscape of international development financing is undergoing significant transformation. With reductions in foreign aid and increasing debt burdens, many developing nations are approaching the limits of their populations’ tolerance for additional taxation. This scenario underscores the necessity for donors and international institutions to invest in building robust tax policies and efficient administrative systems within these countries. By enhancing domestic revenue generation capabilities, nations can achieve more sustainable development financing, reducing reliance on external aid and fostering greater economic autonomy. Moreover, innovative financial instruments such as social impact bonds, green bonds, and blended finance strategies are gaining traction. These mechanisms leverage private capital for public good, providing sustainable funding streams for infrastructure, education, and healthcare projects in developing regions. The challenge, however, lies in ensuring transparency, accountability, and equitable access to these financial resources. Malnutrition remains a critical issue, exacerbated by diminishing development assistance budgets. The recent Nutrition for Growth summit emphasized the need for strategic investments in nutrition, which have been shown to yield high-impact results at relatively low costs. By committing resources to combat malnutrition, world leaders can save lives, reduce inequality, and enhance global security. Such initiatives demonstrate how targeted investments in human capital can serve as both a moral imperative and an economic opportunity, fostering healthier populations capable of contributing more effectively to economic development. Furthermore, investing in nutrition and food security can yield long-term economic benefits by improving workforce productivity and reducing healthcare costs. Governments should prioritize policies that enhance agricultural sustainability, improve food distribution networks, and provide nutritional education to vulnerable populations. The future of international economic institutions is at a crossroads. As demographic shifts, particularly in sub-Saharan Africa, alter the global economic landscape, existing financial structures are being called into question. The anticipated surge in the working-age population in these regions presents both a challenge and an opportunity. To harness this potential, substantial investments—estimated at $400 billion annually—are required. However, current mechanisms have largely failed to mobilize the necessary private investment. This situation calls for a reimagining of global financial architectures to better support sustainable development and equitable growth, ensuring that burgeoning populations can contribute meaningfully to the global economy. In addition to increased investment, there is a need for structural reforms in institutions like the International Monetary Fund (IMF) and World Bank. Many developing nations argue that these institutions are outdated and disproportionately favor Western economic interests. Calls for a more inclusive decision-making process, greater representation for emerging economies, and a shift from debt-based aid to equity-based partnerships are growing louder. Housing affordability crises are prevalent across many nations, underscoring the need for innovative strategies to expand housing supply. Initiatives such as streamlining zoning processes, facilitating property acquisitions, supporting construction innovations, and strengthening financing mechanisms have been identified as effective approaches. For instance, Chicago’s “Cut the Tape” initiative aims to simplify municipal regulations, thereby reducing barriers to affordable housing development. By adopting such strategies, cities can stabilize neighborhoods, stimulate local economies, and promote inclusive growth. Additionally, governments should explore alternative housing solutions, such as modular construction and cooperative housing models. Public-private partnerships can play a crucial role in ensuring that housing remains both accessible and sustainable in rapidly growing urban areas. Forced displacement has reached unprecedented levels, with over 100 million individuals displaced globally. Traditional humanitarian assistance, while vital, is insufficient for addressing the long-term needs of these populations. Emphasizing socio-economic integration—through education, employment opportunities, and community engagement—can transform displaced individuals from passive aid recipients to active contributors to their host communities. This approach not only enhances the dignity and self-reliance of displaced persons but also stimulates local economies and fosters social cohesion. Incorporating refugees into the workforce, supporting their entrepreneurship, and facilitating their access to education can create a win-win situation for both the displaced and the host countries. Policymakers should prioritize policies that provide legal pathways for refugees to contribute meaningfully

Ben PASTERNAK
Business

Ben Pasternak the Young Visionary Redefining Tech & Food Innovation

Ben Pasternak The Young Visionary Redefining Tech and Food Innovation By Peter Davis Ben Pasternak, born on September 6, 1999, in Sydney, Australia, is a trailblazing entrepreneur whose innovative spirit has left a significant mark on both the technology and food industries. From a young age, Pasternak displayed a natural aptitude for innovation, quickly gaining international recognition for his groundbreaking creations. His journey from an ambitious teenager to a highly successful businessman is a testament to the power of creativity, risk-taking, and a deep understanding of consumer behavior. Raised in Sydney, Pasternak’s passion for technology became evident during his early teenage years. While attending high school, he developed a mobile game called Impossible Rush during a science class. What started as a simple project quickly turned into a global sensation, amassing millions of downloads and soaring to the 16th spot on the U.S. App Store charts. This unexpected success catapulted Pasternak into the tech world, attracting attention from industry giants like Facebook and Google, both of whom offered him internship opportunities. However, the young entrepreneur had bigger aspirations and turned down these offers to focus on building his own ventures. At just 15, Ben Pasternak made a bold decision to leave high school and move to New York City, determined to carve his own path. In 2015, he launched Flogg, a social networking app designed to facilitate buying and selling among teenagers. The app gained rapid traction, briefly reaching the top trending spot on the U.S. App Store. This early success solidified Pasternak’s reputation as a rising star in the tech industry and proved that he had a keen understanding of the digital habits of his generation. Building on his momentum, Ben Pasternak introduced Monkey in late 2016, an app that allowed teenagers to engage in video chats with peers around the world. The platform became an instant hit, attracting over 20 million users and facilitating billions of calls. Its popularity underscored Pasternak’s ability to create digital products that resonated deeply with young audiences. The overwhelming success of Monkey led to its acquisition by the social networking company Holla in 2018, marking another major milestone in Pasternak’s career. With an entrepreneurial mindset that refused to settle, Ben Pasternak shifted his focus to an entirely different industry—food technology. In 2018, he co-founded SIMULATE, a company dedicated to “upgrading the world to a positive food system.” His vision was to revolutionize the way people consume protein, making it more sustainable and accessible. The company’s flagship product, NUGGS, a plant-based chicken nugget alternative, debuted in July 2019 and quickly gained traction among consumers. Unlike traditional plant-based products that often struggled with taste and texture, NUGGS were designed to closely mimic real chicken, appealing to both vegetarians and meat-eaters alike. The product became a major success, positioning SIMULATE as a leader in the alternative protein market. Ben Pasternak’s ability to attract investors further validated his business acumen. By June 2021, SIMULATE had raised over $50 million in funding from high-profile investors, including Alexis Ohanian’s venture fund Seven Seven Six, billionaire entrepreneur Chris Sacca, global frozen food giant McCain Foods, and even rapper Jay-Z. The company’s valuation skyrocketed to over $250 million, a remarkable achievement for a venture founded by a young entrepreneur who had only just begun to explore the food industry. His trailblazing work has not gone unnoticed. Over the years, Ben Pasternak has been recognized for his extraordinary contributions to technology and business. In 2016, Time magazine named him one of the world’s most influential teenagers, an honor that reflected his growing impact on digital culture. In 2021, he was featured in Forbes’ 30 Under 30 list, further cementing his reputation as a game-changer in consumer technology and food innovation. Today, Ben Pasternak resides in the vibrant Soho neighborhood of New York City, where he continues to push the boundaries of innovation. His journey from a teenage app developer to a multi-industry entrepreneur is nothing short of inspiring. He has proven that age is not a barrier to success and that with the right mix of creativity, risk-taking, and vision, it is possible to disrupt even the most established industries. Ben Pasternak’s story is a reminder that the future belongs to those who dare to think differently. As he continues to redefine the way people interact with technology and food, the world eagerly awaits his next big move.

Caroline Receveur From Reality TV to Fashion Empire A Journey of Resilience and Reinvention
Lifestyle

Caroline Receveur From Reality TV to Fashion Empire A Journey of Resilience and Reinvention

Caroline Receveur From Reality TV to Fashion Empire A Journey of Resilience and Reinvention By Diya Vora Caroline Jocelyne Receveur stands as a multifaceted French personality, seamlessly blending roles as a fashion blogger, television presenter, actress, and entrepreneur. Born on November 10, 1987, in Épinal, Vosges, France, she is the second of three children in her family. Her father, Jacky Receveur, was a professional footballer who played for FC Metz during the 1970s. From a young age, Caroline harbored aspirations of becoming a model, a dream she pursued with determination. Caroline’s journey into the limelight began in her teenage years. At 14, she attended her first casting calls, often accompanied by her mother. She attended Claude Gellée High School in Épinal, where she completed her baccalauréat littéraire at 17. With her parents’ support, she relocated to Paris to chase her modeling ambitions.  Soon after, she secured a contract with the Roxane modeling agency. However, her height of 1.69 meters posed challenges in securing consistent modeling work, leading her to juggle roles as a waitress in Metz while attending casting calls in Paris. In 2008, Caroline ventured into reality television by participating in the second season of Secret Story on TF1.  Her secret involvement with another contestant, Nicolas, was unveiled early, resulting in her elimination after just two weeks. Undeterred, she returned to the reality TV scene in 2010 with appearances on NRJ 12’s La Maison du Bluff and the second season of Les Anges de la télé-réalité. These stints amplified her public profile, culminating in her role as Caroline Valès in the scripted reality series Hollywood Girls from 2012 to 2014.  Beyond acting, Caroline showcased her versatility by co-hosting Le Mag in 2014 and participating in the seventh season of Danse avec les Stars in 2016, where she honored her late father through her performances. Caroline’s entrepreneurial spirit led her to establish Wandertea in 2014, a brand offering detox products made from natural teas and plants, developed in collaboration with pharmacist and herbalist Julien Duschene.  Leveraging her growing influence, she launched a personal blog to share fashion insights, beauty tips, and lifestyle advice. Her authentic engagement attracted a substantial following, positioning her as a prominent figure in the digital space. In 2019, Caroline expanded her business portfolio by founding Recc Paris, a clothing line reflecting her signature rock and glamour style. The brand emphasizes originality and sophistication, with many pieces produced in Parisian ateliers and new collections released bi-monthly. Her entrepreneurial achievements garnered significant attention, leading to her feature on the cover of Forbes France’s summer issue in 2019. Caroline’s adept use of social media platforms, particularly Instagram, has been instrumental in her success. By 2019, she amassed over three million followers, a number that has since grown, enabling her to collaborate with renowned brands like L’Oréal, Braun, Moa, APM Monaco, and Morgan. Her content, a blend of personal moments, fashion showcases, and lifestyle snippets, resonates with a broad audience, solidifying her status as a leading influencer. Caroline’s personal journey has been marked by significant milestones and challenges. In January 2012, she began a relationship with Valentin Lucas, with whom she shared plans of marriage and starting a family. The couple moved to London in 2015 but parted ways in November 2016. Shortly after, Caroline started dating French model Hugo Philip in December 2016.  The couple welcomed their son, Marlon Philip Receveur, on July 6, 2018, and tied the knot in a private ceremony on July 11, 2020, in Paris. Later that year, they relocated to Dubai, citing both lifestyle preferences and financial considerations. In July 2023, Caroline faced a personal health challenge when she announced her diagnosis of early-stage breast cancer.  Her openness about her condition highlighted her resilience and commitment to raising awareness about health issues. Caroline’s business endeavors have not been without scrutiny.  In September 2019, her Paris residence and associated premises were searched by French tax authorities. The investigation centered on allegations that she had registered two of her companies, Island Keys Ltd and Caroline Receveur Ltd, in the UK while primarily operating in France. Caroline contested the legality of these actions, but in February 2021, the Paris Court of Appeal upheld the legitimacy of the searches, underscoring the complexities of international business operations. Caroline Receveur’s trajectory from aspiring model to influential entrepreneur and media personality exemplifies adaptability and determination. Her ability to navigate various industries, coupled with her entrepreneurial acumen, has established her as a role model for aspiring influencers and businesswomen. By authentically sharing her experiences, both triumphs and challenges, Caroline continues to inspire a global audience, leaving an indelible mark on the realms of fashion, media, and entrepreneurship.

Bakht art
Lifestyle

The Bakht Art Journey Arab Heritage Woven into Fashion

Arab Heritage Woven into Fashion The Bakht Art Journey By Wissal Labbane By Afef Yousfi The journey of Bakht Art began as a personal passion when I was preparing for my trousseau. I wanted every linen and embroidery piece to be uniquely designed to reflect my taste. My creations quickly caught the attention of friends and family, who began requesting personalized bedding and linens. Realizing the potential, I founded Bakht Art in 2017, establishing both a workshop and a brand. The response was overwhelmingly positive, leading to significant success in Tunisia. Initially focused on home linens and honeymoon nightwear, my creative vision evolved over time. I began reinterpreting traditional robes, incorporating embroidery and experimenting with fabrics. My designs gradually transformed into Carthaginian dresses, deeply inspired by Tunisia’s rich cultural heritage. Each year, especially during Ramadan, Bakht Art introduces new collections that push creative boundaries. My signature style—bold necklines—symbolizes the independence and strength of Tunisian women. I continuously explore new sleeve and neckline designs, making them standout features in my pieces. My color palettes are influenced by Tunisia’s landscapes, featuring shades of blue reflecting the sea and sky, green representing nature, pink inspired by native flowers, and golden hues reminiscent of desert sands. Tunisia’s 3,000-year-old history is a profound source of inspiration. With influences from multiple civilizations, the country has a vast artistic heritage reflected in embroidery, engravings, and traditional garments. This deep-rooted culture shapes the creative identity of Bakht Art, allowing us to honor our past while creating contemporary designs. While initially catering to Tunisian and Maghrebi women, our clientele has expanded following our participation in major exhibitions such as Abu Dhabi Exhibition 2024 and Dakkakin Exhibition in Riyadh, held under the patronage of Princess Adela bint Abdullah bin Abdulaziz. Our designs resonate with Arab women who value art and tradition, viewing our creations as a reflection of their heritage and identity. Many eagerly anticipate our latest collections, not only to wear but also to appreciate as wearable art. Inspired by Tunisia’s historical and social legacy, I have extensively studied the evolution of the jebba, a traditional garment once reserved for special occasions. My goal has been to modernize the jebba, making it an essential piece for today’s woman while preserving its authenticity. I carefully select fabrics and colors to enhance each woman’s individuality, ensuring that fashion becomes an expression of both soul and heritage. Many Tunisian celebrities have embraced Bakht Art, contributing to its widespread recognition. Influencer and TV personality Mariam Dabbegh has been a strong supporter, showcasing our designs globally. Our brand gained further prestige when media figures like Sonia Al-Younsi adorned our designs during Ramadan. A major milestone was our Paris Fashion Week show at the Shangri-La Palace, featuring the internationally renowned Rym Saidi. For Rym, we designed a bespoke Carthaginian jebba, incorporating sifsari silk and intricate Hammamet-style embroidery, completed in 52 hours using gold and silver threads. The design, inspired by Carthaginian warrior attire, fused ancient aesthetics with modern elegance, creating a regal, timeless piece. Our expansion plans include a strong presence in Dubai, a city known for fostering creativity and investment. London, a global fashion capital, is also on our radar, with a planned showcase at September Fashion Week. Since its inception, Bakht Art has thrived through social media exposure, particularly on Instagram. Looking ahead, we are excited to integrate artificial intelligence (AI) into our creative process, further evolving our designs. “Bakht Art’s designs are an extension of our history and a connection to our heritage, with a modern touch that reflects contemporary taste.”

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