SALLY MAKHOUL
EMPOWERING WOMEN TO ‘STAY COLOURFUL’ THROUGH BEAUTY
Sally Makhoul, an emerging beauty influencer, has captivated audiences with her engaging beauty content, especially on Instagram and TikTok. Known for her vibrant makeup tutorials and thoughtful product reviews, Sally has quickly built a loyal following drawn to her accessible, authentic approach to beauty. By creating content that appeals to diverse beauty enthusiasts, she has carved out a unique space for herself in the beauty industry, particularly connecting with Middle Eastern audiences.
Starting her journey as a way to share her love of beauty and connect with like-minded individuals, Sally aims to create a positive, empowering space where women can feel confident and celebrate their individuality. Her catchphrase, “Stay colourful,” not only captures her love for bold, dynamic looks but has also become a signature sign-off that resonates deeply with her followers. For Sally, beauty is more than skin-deep; it’s a form of self-expression and confidence that transcends mere aesthetics.
Her journey is defined by a commitment to authenticity, reflected in the care she takes when choosing brand collaborations. Sally selectively partners with brands like MAC Cosmetics and Sephora Middle East that align with her values of inclusivity, diversity, and quality. She prioritises connecting with her audience through genuine interactions, ensuring her recommendations are trustworthy and resonate with her own beauty philosophy. With a focus on products that enhance natural beauty, Sally remains a credible and trusted voice in beauty, steering clear of trends that don’t align with her personal style and values.
“BEAUTY ISN’T JUST ABOUT MAKEUP; IT’S ABOUT CELEBRATING WHO YOU ARE. MY GOAL IS TO CREATE A SPACE WHERE EVERY WOMAN FEELS EMPOWERED, CONFIDENT, AND COLOURFUL IN HER OWN SKIN.”
As she continues to build her career, Sally has a long-term vision to expand her influence within the beauty industry. She hopes to launch her own line of beauty or fashion products, staying true to her signature vibrant style and empowering message. Her dedication to creating meaningful content goes beyond beauty; she aims to inspire her followers to embrace their individuality, encouraging them to feel positive and confident.
Sally Makhoul’s journey from a passionate beauty enthusiast to a respected influencer exemplifies how one’s platform can be used to promote positivity, authenticity, and self-expression. With her sights set on the future, Sally is poised to further influence the beauty industry, embodying both cultural pride and a commitment to her followers, all while encouraging them to “stay colourful.”
“I’M HERE TO REMIND EVERYONE TO ‘STAY COLOURFUL’—NOT JUST IN THEIR LOOKS BUT IN HOW THEY LIVE, EXPRESS, AND EMBRACE THE BEAUTIFUL DIVERSITY OF WHO THEY ARE.”
