Electronic and print media have undergone significant changes over time, with new technological advancements transforming the dynamics of journalism. One of the most notable developments is the emergence of AI journalism, a specialized field dedicated to studying artificial intelligence and disseminating information about it to the public. As with any new technology, AI journalism generates both curiosity and fear. AI journalists aim to dispel myths about AI and foster a communicative environment to enhance understanding of this new tool.
Mattia Peretti, in a comprehensive article for the Global Investigative Journalism Network, addresses the concerns surrounding AI. He views AI as a transformational opportunity that can revamp traditional news organizations. Peretti’s tone is optimistic about the role AI can play in improving journalism. He highlights that while AI has its challenges, humans will always control its management. The efficient use of AI can free journalists from mundane tasks like content filtering and labor-intensive ones like data management. Allowing space for AI trials will help clarify its advantages and disadvantages, alleviating fears of the unknown.
A global survey on Journalism AI, which collected feedback from about 100 newsrooms across 46 countries, examined the adoption and experiences with AI in various news organizations. AI has been used to generate content for social media platforms, engage audiences, and make small inclusions in newsrooms. In countries like Indonesia, China, Taiwan, Malaysia, Kuwait, and India, generative AI has even created news presenters. The survey results show a mixed perception of AI’s trustworthiness, with 80% anticipating increased AI incorporation in the future, while 40% express concerns about the challenges AI might bring.
AI’s impact will differ between the global south and north, with language limitations and algorithm biases presenting significant challenges for the global south. Addressing these issues requires clarity in AI use and elaboration on its applicability, including AI training, algorithm settings, and associated costs. Policymaking must address information bias, cybersecurity, and regulations to ensure equitable AI usage.
AI journalism can effectively raise awareness about the use of generative AI and similar technologies. Adapting AI with necessary changes will enhance the effectiveness and inclusivity of media and journalism. The key is to implement comprehensive policies to prevent AI misuse and ensure broader benefits.
By Hajra Sumaira Imran
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