Magnav Exclusive In Conversation with
Ilyan Haki
By Afef Yousfi
In a digital landscape overflowing with curated perfection and filtered realities, Ilyan Haki stands out not for being polished but for being real. With a powerful blend of charm, candor, and cultural pride, she has captured the hearts of over six million followers across platforms. From her early days working in law to becoming a beloved voice in the influencer space and a rising entrepreneur, Ilyan’s journey is one of purpose, presence, and quiet revolution. Her story is not just about content creation—it’s about community, identity, and making space where there wasn’t any before.
Ilyan has always loved being unique. Her audience can sense when something’s true to her. They don’t come for a single niche; they come for her personality. That’s why simple talking videos resonate more than a slick montage set to music. If her voice and quirks shine through, they’ll watch anything she posts.
Back in 2020, during lockdown, she was still working in law. With extra time between client calls, she began chatting live on Instagram. Viewers kept asking about her outfits, so during lunch breaks, she’d shoot looks and post them. TikTok soon changed everything. Her iced-coffee “get ready with me” videos routinely hit a million views. That was when she realized content could become a full-time job if she treated it like one.
Her hair quickly became a signature. Most hair-care lines weren’t formulated for long, thick Middle-Eastern hair. Rather than compromise, she created a brand that was. It started selfishly, but it turned into a way for her audience to benefit too.
Splitting time between Los Angeles, Amman, and Dubai helps shape her content and collaborations. LA is where she grew up, keeping her grounded and creative. Jordan feeds her social life and reminds her of her roots. Dubai is a playground for business, where brands move fast and think globally. Experiencing all three cultures gives her a unique edge.
She doesn’t follow a rigid creative process. Content is trial and error. She puts things out, watches what performs, and doubles down until the numbers dip. If GRWM clips are working, she keeps going. When views slow down, she pivots. It’s simple. If it isn’t broken, don’t fix it.
Motivation is easy to come by. Ilyan is naturally competitive. Seeing other creators excel pushes her to level up. She loves watching others evolve and seeing their wins fuels her drive.
One of the most heartwarming moments was announcing her pregnancy. The flood of love and support from strangers reminded her how powerful social media can be. It felt like six million friends celebrating alongside her.
Her advice to aspiring influencers is simple. Be genuine. There’s only one you. Lean into that. Copying someone else never lasts, and what works for them might not work for you. Authenticity is timeless.
Looking ahead, Ilyan wants her legacy to be more than viral videos. As a creator, she hopes to be remembered for honesty and purpose. As an entrepreneur, her goal is to build something lasting. A platform or product that empowers people who rarely see themselves represented and gives them the courage to dream bigger.
From iced-coffee monologues to culturally inspired beauty products, Ilyan Haki is shaping a space where honesty thrives and individuality is the currency of connection. Her story is still unfolding, but one thing is clear—she’s not just building a brand, she’s building a movement.
