Lifestyle

Aliona Essaid  The Multifaceted Beauty and Lifestyle Maven by Nida Kanwal Aliona Essaid stands as a beacon of modern-day empowerment, seamlessly weaving together the roles of entrepreneur, influencer, intellectual, and family woman. With a growing Instagram audience of over 3.6 million, Aliona is more than just a social media figure; she is a leader in the beauty industry and an inspiring voice for women around the world. Her exceptional engagement rate, surpassing 5%, highlights her ability to connect deeply with her audience, making her a trusted source for beauty and lifestyle content. Academically, Aliona has an impressive background, holding a degree in Political Science and a master’s in Psychology. Her academic pursuits reveal a profound understanding of global dynamics and human behavior, providing her with a unique perspective that informs her entrepreneurial and personal decisions. This combination of knowledge and passion is evident in her business ventures and public persona. As the founder of Aliona Cosmetics, she has brought her vision of beauty to life. The brand reflects her personal values, offering products that resonate with her audience’s needs for authenticity and quality. Aliona Cosmetics has become a symbol of empowerment, encouraging women to embrace their individuality while enjoying luxurious, high-quality beauty products. Her leadership and innovative approach in this competitive industry have positioned her brand as a rising star. Beyond her professional endeavors, Aliona’s personal life is a significant part of her story. Married to Yazan Abweny and mother to their son, Zayan, she frequently shares heartfelt moments from her family life with her followers. These glimpses into her world showcase her dedication to creating a nurturing and fulfilling home environment. Her ability to balance the demands of family, career, and personal passions inspires many women striving to achieve similar harmony in their lives. Aliona’s Instagram is a visual journey through her multifaceted life. She shares beauty tips, showcases her elegant fashion choices, documents her travels, and provides a peek into her role as a mother and wife. Her authenticity and warmth shine through in every post, creating a loyal and engaged community that values her insights and recommendations. What sets Aliona apart is her unwavering commitment to authenticity and empowerment. She is not just an influencer promoting products but a storyteller sharing her journey, challenges, and triumphs. Her content reflects her belief in the importance of self-expression, self-care, and personal growth. Aliona’s ability to blend intellect, creativity, and relatability makes her a role model for women globally. She has carved a unique space where beauty meets substance, inspiring millions to pursue their dreams while staying true to themselves. As Aliona continues to grow her brand and influence, she remains a symbol of what it means to lead with both heart and ambition. Her journey is a testament to the limitless possibilities that arise when passion, dedication, and authenticity converge.

SALLY MAKHOUL EMPOWERING WOMEN TO ‘STAY COLOURFUL’ THROUGH BEAUTY by Wajiha Naaz Sally Makhoul, an emerging beauty influencer, has captivated audiences with her engaging beauty content, especially on Instagram and TikTok. Known for her vibrant makeup tutorials and thoughtful product reviews, Sally has quickly built a loyal following drawn to her accessible, authentic approach to beauty. By creating content that appeals to diverse beauty enthusiasts, she has carved out a unique space for herself in the beauty industry, particularly connecting with Middle Eastern audiences.  Starting her journey as a way to share her love of beauty and connect with like-minded individuals, Sally aims to create a positive, empowering space where women can feel confident and celebrate their individuality. Her catchphrase, “Stay colourful,” not only captures her love for bold, dynamic looks but has also become a signature sign-off that resonates deeply with her followers. For Sally, beauty is more than skin-deep; it’s a form of self-expression and confidence that transcends mere aesthetics. Her journey is defined by a commitment to authenticity, reflected in the care she takes when choosing brand collaborations. Sally selectively partners with brands like MAC Cosmetics and Sephora Middle East that align with her values of inclusivity, diversity, and quality. She prioritises connecting with her audience through genuine interactions, ensuring her recommendations are trustworthy and resonate with her own beauty philosophy. With a focus on products that enhance natural beauty, Sally remains a credible and trusted voice in beauty, steering clear of trends that don’t align with her personal style and values. “BEAUTY ISN’T JUST ABOUT MAKEUP; IT’S ABOUT CELEBRATING WHO YOU ARE. MY GOAL IS TO CREATE A SPACE WHERE EVERY WOMAN FEELS EMPOWERED, CONFIDENT, AND COLOURFUL IN HER OWN SKIN.” As she continues to build her career, Sally has a long-term vision to expand her influence within the beauty industry. She hopes to launch her own line of beauty or fashion products, staying true to her signature vibrant style and empowering message. Her dedication to creating meaningful content goes beyond beauty; she aims to inspire her followers to embrace their individuality, encouraging them to feel positive and confident. Sally Makhoul’s journey from a passionate beauty enthusiast to a respected influencer exemplifies how one’s platform can be used to promote positivity, authenticity, and self-expression. With her sights set on the future, Sally is poised to further influence the beauty industry, embodying both cultural pride and a commitment to her followers, all while encouraging them to “stay colourful.” “I’M HERE TO REMIND EVERYONE TO ‘STAY COLOURFUL’—NOT JUST IN THEIR LOOKS BUT IN HOW THEY LIVE, EXPRESS, AND EMBRACE THE BEAUTIFUL DIVERSITY OF WHO THEY ARE.”

Mihaela Scripnic A Fusion of Luxury and Moldovan Elegance on the Global Stage by Sidra Asif Mihaela Scripnic, a Moldovan-born influencer, model, and actress, has ascended to the heights of international fashion and media with a dazzling blend of luxury, artistry, and cultural pride. Her rise to prominence has been nothing short of meteoric, as she captivates audiences across the globe with her distinctive charm and sophisticated fashion sense. Having amassed nearly 700,000 Instagram followers, Mihaela is celebrated for seamlessly merging the opulence of haute couture with the grace and authenticity of her Moldovan heritage, carving a unique space for herself in the world of fashion and digital media. Mihaela’s journey into the spotlight saw a major boost with her appearances at prestigious events like the Cannes Film Festival. Known for her elegance on the red carpet, she made headlines in a show-stopping gown by Zima Maison, turning heads and earning accolades for her flawless sense of style. Her stunning looks, combined with an innate sense of refinement, have positioned her as a sought-after figure at international events, solidifying her status as both a fashion icon and cultural ambassador. Beyond the glamour, her online presence reflects a multifaceted individual who is equally passionate about travel, fashion, and sharing her artistic journey with her followers. Her versatility extends beyond modelling. Mihaela has also dabbled in acting and presenting, with notable appearances on Russia’s TNT Channel and contributions to Bloggmagazine by Skakovskaya. Her diverse talents are underpinned by formal training in theatrical arts from Moscow College of Arts, giving her a depth of character that resonates with her audience.  Mihaela’s content stands out not just for its aesthetic appeal but for the story it tells — a journey of a Moldovan woman who embraces her roots while flourishing in the world of luxury. In an increasingly globalised fashion landscape, Mihaela Scripnic’s rise serves as an inspiring example of cultural fusion.  She represents a new generation of influencers who balance the allure of luxury with authenticity, making her not only a fashion and beauty icon but also a symbol of modern Moldovan elegance. As her influence continues to grow, Mihaela’s ability to blend high fashion with cultural appreciation ensures that her impact will be felt for years to come, both within and beyond the fashion industry. Mihaela Scripnic’s journey is a powerful narrative of success, built on a foundation of grace, talent, and an unwavering connection to her roots. As she continues to expand her reach across international platforms, there’s no doubt that Mihaela’s story will remain one of cultural pride intertwined with the timeless allure of luxury. Her name is one to watch, not just in the world of fashion but in any space where elegance and authenticity are valued.

Keep It Real How Khalifa Abel Balances Qatari Pride with Social Media Stardom By Wajiha Naaz In less than three years, Khalifa Abel—known to his followers as 5haxy—has gained the admiration of thousands on social media, where his authentic storytelling and heartfelt celebration of Qatari culture shine through. Surprisingly, his path to becoming an influencer wasn’t premeditated. Today, Khalifa’s content captivates audiences worldwide with its authenticity, tradition, and his commitment to presenting an unfiltered version of himself. Khalifa’s journey began unintentionally, spurred by encouragement from friends and family. “My journey as an influencer was never intended,” Khalifa reflects. “My first appearance on social media came about when friends and family encouraged me to start posting. They loved the way I showcased the stories behind my pictures. Looking back, I’m grateful I listened to them—it turned out to be the best decision I could have made!” Khalifa’s content is distinct because of his profound connection to his heritage. His work honours Qatari traditions while blending in modern influences. “I am highly proud of my identity, and I love to show it whenever I can,” he says. “My inspiration often comes from my community, and I want to share a glimpse of that with the world.” Beyond cultural pride, Khalifa’s commitment to authenticity sets him apart. While many influencers create polished, seemingly perfect images, Khalifa’s posts reveal his true self—imperfections and all. “Authenticity comes naturally to me. I want my audience to see the real me, rather than a perfectly curated image,” he explains. His posts, whether he’s laughing, dancing, or simply going about his day, aim to show his genuine personality. “We have to leave the idea of ‘life must be perfect’ in every picture or video behind.” Although Khalifa enjoys participating in trends, he makes them his own by incorporating personal touches. He often chooses older Arabic songs, especially from 10 to 15 years ago, for his reels. While these tracks might not be trending, Khalifa reintroduces them with a sense of nostalgia, reinforcing a cultural connection. This same approach extends to his brand collaborations, where he always finds ways to represent his Qatari roots by including elements such as his homeland, pets, or traditional clothing. While his influence has grown rapidly, Khalifa’s journey hasn’t been without its challenges. At one point, he was juggling a full-time job, a master’s degree, and his online presence. “It was challenging at times, but I found a way to balance everything without compromising my mental health,” he says.  “Taking photos and recording videos is a passion for me, and I enjoy it without any pressure.” A significant part of Khalifa’s appeal is his openness about his mental health journey. “I made sure I opened up to my audience about my struggles with depression and how I fight it every day,” he shares. This willingness to reveal his personal battles has enabled him to connect deeply with his audience. “Showing that I’m just like everyone else—a human who laughs, cries, and fights personal battles—helps my audience relate to me.” Of course, being in the public eye has its drawbacks, and Khalifa isn’t immune to online negativity. “With everyone being on social media, hate will come,” he admits. However, he has learned to protect his well-being by ignoring harmful comments. “Once I stopped reading them, my life has been better. Ultimately, it’s not about what others think; it’s about how you view yourself.” Khalifa’s pride in his Qatari heritage is evident in every post. His affinity for older Arabic songs, particularly those from the early 2010s, is a hallmark of his style. When partnering with brands, he ensures that each collaboration aligns with his personal values. “I always ask myself if I truly relate to the brand and if I use their products. If the answer is yes, I jump right in,” he says. Khalifa’s creative approach doesn’t end there—each reel is meticulously planned, with every 0.5 second carefully scripted to convey his vision. One unforgettable moment for Khalifa occurred at Hamad International Airport. On his way to Dubai, a stranger approached him to say that his openness about depression had helped them through their own struggles. “Hearing that my openness about mental health—especially a topic that’s often taboo for men in our culture—could prevent someone from harming themselves truly touched me,” he recalls. As he looks to the future, Khalifa’s ambitions are boundless. “My list of goals is endless. I dream of acting in a series, as I’m just as passionate about acting as I am about social media,” he reveals.  With a few film projects already in the works, Khalifa is eager for the right opportunity to expand his career into television. He also has exciting brand collaborations lined up for the near future. Khalifa’s advice to his followers is simple but powerful: “Keep working hard for your dreams and never give up. We all face obstacles in life, and we all fall at one point or another. The most important thing is how you pick yourself up and do it all over again. Also, remember to always be kind and help others. You will never be successful if you don’t help others be successful.” Khalifa Abel’s journey is a powerful reminder of the impact of authenticity and cultural pride in today’s digital age. With his ever-growing influence, Khalifa continues to inspire and uplift his audience through genuine connections and a deep respect for his roots. As he looks forward to new adventures on screen and beyond, his followers can expect to see him reaching even greater heights. Khalifa Abel is a name to watch in the worlds of social media and television—bringing tradition, modernity, and inspiration together in an exceptional way.

Hilda HiaryArt for Humanity’s Sake By Alhanouf Mohammed Alrow In the vibrant Jordanian art world, Hilda Hiary stands out as a powerful visual artist whose work transcends the canvas to champion human dignity and social causes. Born in 1969 in Amman, Jordan, Hilda’s journey was marked by an early fascination with both social and political sciences as well as the arts. Influenced by her father’s political career and a supportive family, she pursued her passion, visiting galleries and exhibitions that ignited her love for visual expression. Surrounded by other Jordanian artists who welcomed her into their studios, she developed her style and found a way to combine her two worlds: art and social activism. For Hilda, art is a way to tell untold stories, especially those of women and marginalized groups. Each painting speaks to the strength and resilience of women, often set against the backdrop of conflict and loss. Hilda is devoted to helping others, particularly those most impacted by the hardships of life. Her paintings, which sell for thousands internationally, fund her charitable efforts to support families in need, covering educational fees and providing essentials. Most recently, she dedicated her art’s earnings to help Syrian refugees and victims of conflict, emphasizing her desire to inspire others to contribute and make a difference. This commitment to helping others stems from a personal philosophy: charity should be a private, heartfelt act. While many showcase charitable efforts online, Hilda maintains the privacy of those she assists. For her, it’s about real connection and support, not publicity. However, in certain instances—like her recent public support for Syrian crisis victims—she steps forward to encourage others to join her in making a tangible impact. Hilda’s art is an extension of her upbringing. Having grown up around political discussions and friendships with people from regions in conflict, her art often touches on political themes. She has held exhibitions that showcase the struggles faced by people affected by political turmoil in places like Syria and Iraq, highlighting her deep empathy and sense of responsibility as an artist. Collaboration has also played a significant role in her journey. Her studio doors are always open to artists from across the Arab world, fostering an environment where ideas are shared, perspectives are broadened, and creativity flourishes. Inspiration for Hilda’s work flows from her surroundings—the stories she encounters, the culture of Jordan, and the historical depth of her homeland. She spends hours thinking about her projects before even touching her canvas, believing that the conceptual process is as important, if not more so, than the act of painting itself. The women in her art embody the strength and resilience she sees in Arab women, whom she portrays as unwavering and proud, even in the face of loss and hardship. At the heart of Hilda’s ambition lies gratitude and a commitment to her family. Her children have been a constant source of support, and she is proud of the balance she has maintained between her life as a mother and her dedication to art. As she looks forward, her ambitions know no bounds; her art will continue to tell stories, advocate for change, and celebrate the enduring spirit of humanity. Hilda Hiary’s journey is one of resilience, compassion, and purpose. She is more than an artist—she is a storyteller, a humanitarian, and a champion of the strength within her culture. With every brushstroke, she reaffirms her commitment to using art as a powerful force for change, making her a true beacon in the Jordanian art scene.

Sylvain TremblayA JOURNEY FROM PASSION TO GLOBAL RECOGNITION By Alhanouf Alrowaili Sylvain Tremblay, a Canadian artist and professor at the Canadian University of Dubai, has captivated audiences with his deeply humanistic projects that explore themes like human suffering, the pandemic’s impact on relationships, and gender identity. Known for his unique technique of sculpture painting, Tremblay uses a textured base and gesso primer to create 3D shapes on canvas before bringing his compositions to life with vivid colors. His works range from large, thought-provoking pieces to intimate portraits commissioned by individuals and families, all carrying meaningful messages. Driven by a sense of compassion, Tremblay has made generous contributions to cancer charities, donating original paintings to support hospital fundraisers. Between 2012 and 2015, he embarked on a groundbreaking exploration of gender duality, traveling through France, Morocco, Taiwan, and South Africa to meet intersex individuals. This experience culminated in the creation of his book No Gender, as well as several art pieces and a documentary video.  His work on the No Gender project challenges the binary perception of gender, sparking discussions around the complexities of identity. In collaboration with Montreal’s Never Apart gallery, Tremblay presented an exhibition that questioned societal norms about gender, including how these norms impact those who don’t conform to traditional classifications.  The idea for the exhibition came after witnessing a life-changing event at an orphanage in Vietnam, where he saw medical professionals decide on a baby’s gender through surgery. Moved by the implications of such choices, Tremblay traveled the world to meet individuals with similar stories, creating art that explores the arbitrary and sometimes traumatic nature of gender assignment.  Tremblay’s exhibition included large modern artworks that addressed the challenges of the binary gender system. One of his most notable pieces was a canvas covered in children’s toys—often strongly associated with specific genders—splattered in red paint. “I chose red because blood symbolizes both life and death,” Tremblay explained. This color scheme, alongside modern films shown in a dark room within the gallery, created an immersive experience that questioned how society labels and restricts gender identity.  One visitor, a gender-neutral friend of Tremblay’s named Cigosi, provided powerful insights on the irreversible nature of early surgical interventions on intersex children. “Once a baby’s male organ is removed or their female organ is sewn up, that’s it,” Cigosi said. Tremblay’s display encouraged viewers to reflect on how deeply ingrained gender norms shape our lives, often leaving people feeling pressured to conform to limiting standards.  During the 2020 pandemic, Tremblay expressed his reflec – tions through art with The Pandemic, a piece inspired by his time separated from his partner due to travel restric – tions. Immersing himself in the experience of separation, Tremblay’s piece captures the emotional weight of physical barriers.  Set against a wall that symbolizes the US-Mexico border, his painting shows two figures, separated by wa – ter, one holding a heart—symbols of resilience and hope during challenging times. His experience at the Tijuana Playas wall in Mexico deeply influenced the artwork, where he saw how Mexican artists turned the border’s harsh symbolism into an expression of unity and connection.  Tremblay’s passion for art began in his childhood in Quebec City, under the influence of his grandmother, a professional painter who recognized his potential early on. She left him her studio after her passing, a legacy that fueled his journey into professional artistry. Though he initially considered a medical career, he was drawn to art’s emotional depth and creative freedom. His work has since been showcased internationally, from Canada and the United States to Europe and Asia, as well as in prestigious galleries such as the Opera Gallery and Thompson Landry Gallery. In 2014, Tremblay paid tribute to UAE heritage by cre – ating the largest portrait of Sheikh Zayed using colored sand, crafted from a hot-air balloon in the desert.  In 2016, he represented Canada at the G20 meeting in China and was honored by the Canadian Embassy for his contributions during Canada Week in the UAE. His work has appeared at global events, including Expo 2010 in Shanghai, where he participated in the Cana – da Pavilion through the Canada Council for the Arts.  Tremblay’s art extends beyond galleries into live performances, such as his memorable demonstration at the Burj Khalifa in 2014, where he created a sand portrait of the Mona Lisa in front of VIP visitors. Admitting to initial nerves, he soon embraced the unique energy of creating art live, connecting deeply with audiences as they watched his process unfold. Sylvain Tremblay’s journey is a remarkable blend of artistic exploration and social consciousness. His work, from introspective pieces on gender and identity to powerful representations of human connection and resilience, speaks to his commitment to making art a meaningful and transformative force. Using his distinct technique, he bridges the emotional and the surreal, offering viewers a canvas of shared stories that touch on love, pain, and empathy an artistry that continues to inspire across borders.

From Vision to Reality Dr Mahra Lutfi A Journey in Redefining Regenerative Healthcare in the UAE By Jane Stevens In the fast-paced world of medical innovation, few fields hold as much potential as regenerative medicine, where the dream of healing tissues and curing chronic conditions may soon be realized. Leading this transformative journey is Dr. Mahra Lutfi, a pioneering Emirati doctor who stands as the UAE’s first physician certified by the American Board of Regenerative Medicine. Driven by her deep dedication to patient care and her ambition to redefine healthcare, Dr. Lutfi’s career is a story of resilience, vision, and a relentless pursuit of excellence. Her journey, which began with an interest in science, has now evolved into a mission to establish the UAE’s first stem cell therapy hospital, making advanced therapies accessible to patients across the Middle East. A Vision Rooted in Advanced Medicine and Patient Care At the heart of Dr. Lutfi’s career is a profound commitment to patient care. She envisions a healthcare landscape where individuals with chronic and degenerative diseases can find effective treatment solutions within their own borders, reducing the need to seek medical care abroad. Her dedication is deeply personal, rooted in a desire to make transformative care available and affordable. For Dr. Lutfi, regenerative medicine offers the promise of treating conditions that have long been deemed untreatable, from autoimmune diseases to severe neurological disorders. Her vision is not only focused on curing individuals but also on setting a higher standard for healthcare in the UAE and the broader Middle East region. This commitment to creating a healthier, more self-sustaining society drives her determination to launch a dedicated stem cell therapy hospital in the UAE. By developing this facility, Dr. Lutfi aims to bring the most advanced treatments to patients’ doorsteps, which will also position the UAE as a regional leader in regenerative healthcare. Such a facility would support local and regional patients, and attract international medical tourists, enhancing the UAE’s standing as a destination for cutting-edge healthcare. In Dr. Lutfi’s view, patients should be able to receive advanced treatments without leaving their communities, surrounded by family and a support system, factors she believes significantly impact recovery outcomes. Global Expertise and Training Dr. Lutfi’s journey is marked by extensive global training that has shaped her approach to regenerative medicine. From her intensive training in China to her academic pursuits in Ukraine, she has gained a unique combination of technical expertise and cultural insight. China, with its robust regenerative medicine research, provided Dr. Lutfi with first-hand experience in advanced cellular therapies, allowing her to observe and participate in groundbreaking work. She expanded her skills in Ukraine, learning cutting-edge techniques and exploring innovative applications of stem cell therapies. This international training equipped her with the knowledge needed to not only perform regenerative treatments but also to advocate for the establishment of dedicated medical facilities in her home country. As a UN ambassador for stem cell research, Dr. Lutfi plays an active role in promoting ethical practices and fostering global collaboration in regenerative medicine. She emphasizes the importance of transparent, regulated practices, especially as the field rapidly evolves and more treatments become available. For Dr. Lutfi, ethical considerations in regenerative medicine are not only a matter of professional responsibility but also essential for public trust and acceptance. By adhering to international standards, she seeks to ensure that patients in the UAE receive the highest quality of care, comparable to that found in any leading medical facility around the world. Bringing Hope to Patients with Chronic Conditions One of the most compelling aspects of regenerative medicine is its potential to treat conditions for which conventional medicine has limited solutions. Chronic diseases like diabetes, multiple sclerosis, and Parkinson’s disease can be debilitating, often requiring lifelong medication or management without providing a cure. Dr. Lutfi is committed to exploring how regenerative medicine can offer new hope to patients suffering from these and other conditions. Through her work, she aims to make these treatments not only accessible but also financially viable for patients, a critical step toward integrating regenerative medicine into mainstream healthcare. Dr. Lutfi’s vision for stem cell therapy is ambitious and forward-thinking. By targeting the root causes of diseases and focusing on cellular regeneration, she believes that regenerative treatments can significantly improve patients’ quality of life. While the science is still developing, early results in some therapies have shown remarkable potential, giving Dr. Lutfi and her colleagues confidence in the future of this field. Her work is pioneering in a region where such treatments are still emerging, making her a trailblazer in both research and patient advocacy. Inspiring the Next Generation of Emirati Scientists Beyond her clinical work, Dr. Lutfi is a powerful advocate for the advancement of Emirati women in science and healthcare. Her journey, marked by perseverance and breaking barriers, serves as an inspiration for young Emiratis, especially women, who aspire to enter fields traditionally dominated by men. She believes that diversity and inclusivity in healthcare are crucial for innovation, as they bring new perspectives and ideas to the forefront. Through her presence on social media, she shares her experiences, educates her followers on regenerative medicine, and encourages young Emiratis to pursue ambitious careers in healthcare. Her role as a mentor is integral to her mission, as she believes that nurturing the next generation of scientists is essential for the future of healthcare in the UAE. By encouraging young people to explore careers in medicine and research, she hopes to create a legacy that goes beyond her immediate contributions. Dr. Lutfi envisions a future where the UAE has a thriving community of scientists, doctors, and researchers who are at the forefront of global medical advancements. A Leader in Public Health Awareness Dr. Lutfi’s influence extends beyond the confines of her medical practice. As an influencer in the field, she actively shares knowledge about regenerative medicine, debunking myths and providing clarity on complex topics. She believes that educating the public is crucial to the acceptance and success of

Cedra Ammara Exquisiteness Influencer Redefining Genuineness and Edifying Pride  by Nida Kanwal Cedra Ammara’s journey as a beauty influencer is a story of passion, resilience, and authenticity. Born in Syria and later relocating to Sweden and Dubai, Cedra has drawn on her multicultural experiences to build a platform that resonates with beauty enthusiasts around the world. Her content stands out for its genuine approach, and she’s become a trusted voice in the beauty community. Inspired by her family, especially her sisters, Cedra’s path in social media was sparked by a love for makeup and the joy of connecting with people. “Passion was really at the heart of it,” she explains. Cedra’s love for makeup and experimenting with different looks is what first pulled her toward content creation. Her sisters, who were already on YouTube, inspired her to join in, and she found it an exciting way to bond with audiences on a deeper level. Living in different countries has shaped Cedra’s perspective and personality. Moving from Syria to Sweden and eventually Dubai introduced her to varied cultural influences, which she reflects in her work. Her family has been a grounding force, helping her celebrate her roots and traditions no matter where they are. Staying true to her heritage is crucial to Cedra, and she believes it shines through in her content. Though her journey has been exciting, it hasn’t come without challenges. Moving from country to country meant leaving friends behind and facing the task of starting anew each time. Despite the obstacles, Cedra draws strength from her family and fans, who she regards as her extended family. Their support motivates her to keep going, even in the face of uncertainty. Cedra has become known for her honest approach to beauty trends, engaging with new styles and listening carefully to feedback from her followers. She believes beauty is an expressive art, which keeps her motivated to evolve with the times. However, for Cedra, staying current is about more than just trends; it’s about being true to herself and the people who support her. Her followers trust her for honest product reviews, a responsibility she takes seriously. Cedra firmly believes in only recommending products she genuinely uses and loves, emphasizing the importance of building that trust with her audience. “My fans have helped me reach this level, and they deserve honesty in every review,” she says, revealing her deep respect for her followers. For Cedra, the future holds many possibilities. Alongside her beauty content, she hopes to expand into fashion and showcase an aesthetic lifestyle that aligns with her personal style. She’s excited to explore these new areas and bring even more creativity to her platform.  Yet, at her core, social media remains Cedra’s second home—a space she’s grateful to be part of and dedicated to for the long run. In Cedra Ammara, her fans find more than just beauty tips—they find a role model who values integrity, family, and cultural pride. As she continues to inspire others with her journey, her influence in the world of beauty shows no signs of slowing down. Cedra’s dedication to authenticity and her fans makes her a powerful force, setting a new standard for what it means to be a beauty influencer today.

Basma Al Faris The Journey of a Young Entrepreneur Balancing Modesty, Fashion, and Ambition by Michelle Clark  Basma Al Faris, a remarkable young woman of 22, is making her mark in both the fashion and business worlds. Living between Iraq and the UAE, Basma is the co-founder of the Simy and Otely applications, a dentistry student at the American University, and an influential voice in fashion and lifestyle. Her journey, which began at 17 with a fashion boutique that quickly gained popularity in her home country, has grown to include an international following. Balancing the roles of student, entrepreneur, and influencer, Basma is dedicated to inspiring other young women to pursue their passions without compromising their cultural values or personal goals. Basma’s love for fashion runs deep, driven by a belief that style is an expression of the soul. Reflecting on her early days, she explains how her passion for creativity, self-expression, and connecting with others led her to launch her boutique, which became a stepping stone to where she is today.  This journey, she notes, is about more than selecting beautiful clothing—it’s about choosing pieces that truly resonate with one’s character and inspire others upon first glance. In terms of inspiration, Basma’s journey has been shaped by her admiration for other iconic figures in fashion. She names Dima Al Asadi and Lydia Millen among her favorites, crediting them for the distinctive style they bring to each look.  Their influence, Basma says, has taught her valuable lessons about the power of personal touches and the lasting impact of unique style. Basma is especially drawn to modest fashion, a style choice that reflects her cultural roots while allowing her to creatively interpret modern trends. Modest fashion, she explains, is not about following every passing trend but about selecting elements that feel authentic to her.  She curates her wardrobe with timeless pieces like long skirts, loose clothing, and blazers that are versatile enough to create elegant looks while staying true to her values. For Basma, modest fashion has grown into an international movement that offers endless possibilities for personal expression, elegance, and sophistication. On social media, Basma stays true to herself, sharing not only her fashion insights but also glimpses of her life, studies, and beauty routines. Her followers appreciate the honest, relatable content, which she approaches with a commitment to authenticity. Although maintaining this level of transparency is increasingly rare in the digital age, Basma believes it is essential for building genuine connections.  Through her posts, she has cultivated a community that values not only her style tips but her openness about the challenges and realities of her journey. Balancing her personal life with her social media presence has been a challenge. Basma understands that social media only offers a curated snapshot of her life, and she is mindful of maintaining boundaries. She notes that, while social media requires her to convey a certain image, her real life is, naturally, more complex.  Basma makes an effort to remind her followers that life has its ups and downs, and that it is perfectly okay not to have everything figured out. Basma’s advice to women is to be true to themselves, to pursue their dreams, and to remember that health and a strong mindset are key.  She encourages women to express themselves through fashion, seeing style as a form of empowerment. Her goal is not just to inspire beauty in the conventional sense but to show that women can simultaneously study, work, and be influential. Looking ahead, Basma is excited to focus even more on fashion, which remains her first passion. She has hinted at exciting new collaborations that she is confident her followers will enjoy. With her commitment to promoting modest fashion and inspiring other women, she hopes that more brands will recognise the value and uniqueness of modest pieces. Basma Al Faris is more than just a fashion influencer; she is an embodiment of ambition, balance, and purpose. As she continues her journey, she aims to leave a lasting impression by encouraging women to embrace their dreams and stay true to themselves. Basma’s story is a testament to the power of hard work, resilience, and authenticity—values that are certain to carry her far in the world of fashion and beyond.

 The Amazing voyage of Amal Jaderani Pour Embracing Authenticity and Culture with Elegance and Purpose by Afef Yousfi In an era dominated by polished, filtered images and trending aesthetics, Amal Jaderani Pour stands out as a beacon of authenticity in the influencer world. Known for her genuine content and cultural pride, Amal’s journey into social media was an unexpected shift rather than a planned pursuit. Initially a model who received frequent encouragement from Arab makeup artists to begin blogging, Amal chose to keep a low profile. It wasn’t until the onset of the COVID-19 pandemic that she embraced the digital world, driven by the need to adapt her work to a virtual setting. Her introverted nature had previously kept her from managing a public page, but the restrictions of lockdown allowed her to explore social media professionally. Amal’s content reflects her commitment to authenticity and quality. She approaches collaborations selectively, partnering only with brands and products she genuinely believes in and personally approves. This integrity resonates deeply with her followers, who trust her recommendations because they know they stem from careful choices. Amal’s philosophy is straightforward: she presents herself without filters and embraces her true personality.  For her, staying authentic isn’t challenging because it’s about being herself, which contrasts with the highly curated world of social media. Her audience appreciates this honesty, which sets her apart in an industry often criticised for its carefully crafted façades. Amal’s success lies in her unique style and creative approach, which blends cultural influences with a personal touch. Her followers, particularly those from Arab and Persian backgrounds, connect with her originality.  By ignoring criticism and staying true to her values, Amal has built a career rooted in positivity and self-assurance. She views negative feedback as an inevitable byproduct of visibility but remains focused on her work and her ethical principles. This mindset has been instrumental in minimising negativity and reducing conflict in her career. A distinctive element of Amal’s influence is her ethical stance. She encourages aspiring influencers to prioritise integrity and maintain strong values, regardless of their reach or follower count. Her message is clear: focus on quality and ethical influence, and let the numbers follow naturally. Her social media presence offers a refreshing alternative, where integrity takes precedence over popularity, positioning her as a role model for those looking to make a meaningful impact. Another defining feature of Amal’s content is her music selection. Rather than following trends, she chooses music that reflects her personal mood, creating a deeper connection with her viewers. This artistic choice, she believes, is one reason why her videos resonate so widely.  Amal’s cultural heritage also shines through in her content as she frequently incorporates Persian music, especially pop and rap, which connects her Arab and Iranian roots. Using Iranian music, inspired by her father’s heritage, she bridges cultural divides and shares her background with her audience, adding a unique dimension to her work that many find both refreshing and relatable. Looking ahead, Amal has ambitious plans to establish her own brand. Continuously seeking inspiration, she updates her knowledge and pushes her creativity to new levels. This goal is a natural next step, one that aligns with her commitment to offering her audience something authentic and deeply personal. A Legacy of Authenticity and Cultural Pride Amal Jaderani Pour’s journey reflects her belief that staying true to oneself can create a lasting, positive impact. Her commitment to cultural authenticity, ethical influence, and genuine connection resonates with her audience, inspiring others to embrace their values in a rapidly changing digital world. As Amal moves toward building her brand, she sets a powerful example for aspiring influencers by demonstrating that success is not only about followers but about making a meaningful and honest connection with one’s audience. Her path is a testament to the power of authenticity in an industry where it is often undervalued.