Business

Romi Allata  Entrepreneurial Visionary in Beauty, Fashion, and Lifestyle By Afef Yousfi Roumaissa Allata, known to many as Romi Allata, has established herself as a notable figure in the realms of makeup, fashion, travel, and lifestyle. Residing between Germany and France, she has seamlessly merged her cultural influences with her entrepreneurial flair to carve out a distinctive presence in these industries. As the Founder and CEO of RowabyRomiAllata, she has demonstrated an exceptional ability to transform her passion into a thriving business, reaching audiences on a global scale. Romi’s digital journey began with her authentic and engaging content on social media, which quickly resonated with a wide audience.  Her Instagram account, boasting over 2.2 million followers, serves as a platform where she shares everything from beauty tips and fashion advice to glimpses of her travel experiences. Her ability to connect with her followers in a genuine and relatable manner has not only bolstered her influence but also laid the foundation for her entrepreneurial ventures. At the heart of her achievements is her brand, RowabyRomiAllata, a venture that epitomises her creativity and business acumen. The brand, designed in Germany and offering worldwide shipping, is a collection of stylish and high-quality fashion pieces that cater to modern tastes. It has quickly gained popularity, attracting a significant following and maintaining impressive engagement levels. The ethos of the brand reflects Romi’s personal style while also aligning with the preferences of her audience, creating a sense of exclusivity and relevance in a competitive market. Romi’s success is a testament to her entrepreneurial skills and innovative approach. Her business strategies focus on quality, authenticity, and leveraging the power of social media to build a loyal customer base. By combining her keen eye for fashion with an acute understanding of branding, she has ensured that every aspect of her business resonates with her followers and clients. Her journey from a content creator to a successful businesswoman illustrates the importance of resilience and adaptability. Romi’s ability to balance her roles as a public figure and a CEO is remarkable, as she continues to inspire others with her creativity and determination. She has become a role model for aspiring entrepreneurs, demonstrating that it is possible to turn personal passions into meaningful and impactful careers. Looking ahead, Romi is determined to take RowabyRomiAllata to even greater heights. Her vision includes expanding the brand’s presence in global markets, ensuring her designs reach an even broader audience. Beyond business, she remains committed to empowering women, encouraging them to pursue their ambitions with dedication and confidence. Romi Allata’s story is a powerful example of how passion, innovation, and hard work can lead to extraordinary achievements. From her beginnings as a digital influencer to her ongoing success as a business leader, she continues to inspire countless individuals with her journey. Her ability to connect, create, and lead has solidified her place as a key figure in the modern landscape of fashion, beauty, and lifestyle. To explore her brand and its offerings, visit RowabyRomiAllata online.

Inoki BathHouse Tea and Herbs Bath Experience By Alhanouf Mohammed Alrowaili Inoki Bathhouse is a home spa experience made for those who struggle with daily life pressure or simply want to enjoy the luxurious life of putting themselves first. It’s a brand made with tea and herbs created by Helen Yin, a strong woman who suffered for years from depression and anxiety and who was raised  by her devoted working mother in a wonderful culture, Japan, China. Helen used natural power for healing both her physical and mental health.  Many drink tea for its health benefits or just to relax, but not all people bathe with tea. The skin is the largest organ in the human body and, according to science, anything applied to skin will be absorbed and goes to the blood stream and the smallest cells will feed on it. Drinking hot tea and herbs can help the body heal fast and stay calm and when you take a long hot relaxing bath with tea and herbs the healing process will be multiplied. The body and spirit will enjoy its marvelous effect of healing. Hot water with the beautiful, calming and natural scents of herbs like lavender and jasmine pearl tea  will calm the nervous system and, by that, the brain will wave all the stressful emotions and anxiety. It even helps people with insomnia to sleep longer hours and the natural medicine of herbs will cure physical illness such as chronic pain in muscles, bones, nerves and each cell in the body. Stress levels will decrease, and a healthy brain will heal the illness in the physical body. “This bath changed my life! At the peak of my career running an innovation consultancy, I went through a challenging two-year period of depression and anxiety. In my lowest moments, I often thought back to my childhood in Asia, where family visits to bathhouses brought relief and renewal. These bathhouses used healing teas and herbs that calmed the mind, lifted the spirit, and rejuvenated the body. When I looked for products to recreate that experience at home, I found nothing authentic—so I was inspired to create Inoki Bathhouse. I founded Inoki to offer the world’s most exceptional bathing experiences, deeply rooted in heritage and tradition, bath ritual to bring healing, relaxation, and tradition back into modern self-care.’’ Helen Yin. Fresh natural herbs and teas from its original lands are combined in an eco-friendly packaging with relaxing designs similar to luxurious spas around the world all in one box, making for the most relaxing home spa experience.  Not only that does she use the old authentic ways of old civilizations that combined the scenes of hearing, smelling, touching, taste, she added a music list to an app made for her brand to enjoy relaxing spa music while bathing or guiding meditations by her friend’s calming voice to help relax and reduce stress to heal perfectly. Each big box comes with 3 small candles from natural soy wax without perfumes and lavender to add to the candles.  Also, it contains a tea bag for drinking and the types and flavors are different in each box  due to its experience ”Mountain Fog-Ancient Forest-Ethereal Garden-Nordic Lagoon” and recently she launched the royal tea different flavors for drinking. These types are to enjoy the taste of relaxing. And, a small cotton bag to add all the bath ingredients of herbs and tea to hot water in the bathtub to sit and enjoy the healing power of nature. The details and care input in these packages all started in a small apartment where Helen lived with her husband who was and still the great support in her life, who believed in her vision and witnessed her struggles. The apartment became a large office for a company that ships people and spas worldwide. All the boxes are handmade with the richest ingredients on earth. The personal experience and struggle of Helen Yin, the co-founder and owner of this brand, led her business, vision and products to touch thousands of hearts across the world.  She used the power of herbs that rejuvenated the body and spirit for millions of years and transformed her pain into a recognized brand that heals thousands of people suffering from physical and mental pain. A story made about the hard times of Covid-19.

ELIANE AL HAJJREDEFINING MODEST FASHION WITH ELEGANCE AND PURPOSE By Afef Yousfi Eliane Al Hajj, a prominent media consultant and founder of the Medium agency, is a dynamic force in the world of media and communications. With an impressive portfolio of clients spanning media, music, fashion, and film, her journey reflects an extraordinary blend of creative disciplines, including journalism, theater character design, cinematic special effects, and alternative medicine. Known for her holistic approach, Eliane’s career path is deeply inspired by her love for the arts, spirituality, and commitment to positive change in society. Reflecting on her journey, Eliane explains that her diverse experiences have been foundational to her work. Her early days in journalism and radio built the flexibility and confidence that now help her collaborate effectively with creative artists. In all her projects, she emphasizes the human element, aiming to support artists not only in growing their careers but in finding personal fulfillment. Founded in 2012, Medium agency stands as a testament to Eliane’s 15 years of experience in the media world. Initially, the idea of a public figure requiring a full advisory team faced resistance, but Eliane’s vision has since evolved into a leading agency model in the Middle East and Africa. Her philosophy is to shield artists from unnecessary distractions so they can focus on honing their talent. Through her agency, Eliane and her team have introduced a new paradigm in artist management that prioritizes both career growth and personal well-being. Eliane has cultivated long-standing professional relationships with figures like SALXO, Universal Arabic Music, and Elyanna by emphasizing shared values and mutual respect. According to her, the most successful partnerships occur when both the artist and the agency align in terms of values and goals, allowing each to grow collaboratively and with integrity. Eliane’s approach to media consulting is deeply influenced by her background in alternative medicine. A Reiki master and advocate of positive energy, she brings spiritual insights into her work, helping clients unlock their potential. Raised in a family that valued spiritual awareness, she applies her Reiki training to guide artists through personal and professional challenges. This integration of energy work allows her to connect with clients on a unique level, fostering a nurturing environment for them to overcome fears and fulfill their dreams. Her commitment to humanitarian work is another central aspect of her career. Following the Beirut port blast, she spearheaded two campaigns to support her fellow Lebanese, raising over $1.2 million in just 24 hours for the Global Aid for Lebanon campaign, with backing from stars like The Weeknd and French Montana. Another memorable campaign, Ana Beirut, involved auctioning a dress by Lebanese designer Naja Saade, which raised over $82,000. For Eliane, this work reflects her profound dedication to her homeland, bringing together the power of her network for a cause she holds close to her heart. Through her involvement in media projects like Stars on Board and Al Hayba, Eliane has learned to navigate public criticism and high expectations, especially when introducing bold new ideas in uncharted territories. Developing marketing strategies for these high-profile projects has taught her the importance of resilience and adaptability, even when facing controversy. As a coach, Eliane tailors her methods to the unique needs of each client. She believes in building genuine, trusting relationships, taking care to choose clients who are ready for her hands-on approach. Representing multiple artists while ensuring each one receives the personalized attention they deserve is a challenge Eliane takes seriously, as she aims to make a lasting impact on every artist’s journey. Eliane stays ahead of industry trends by embracing fresh ideas and valuing input from young talents, including artists like Rayan Hayek and Issam Al Najjar. She believes that adopting an artist’s vision and refining it is essential for reaching new audiences, making Medium a standout agency that listens and adapts to emerging creative voices. In advice to aspiring media professionals in the MENA region, Eliane emphasizes the importance of authenticity and the responsibility that comes with being a medium for truth. Having spoken to media students at Azm University, she encourages future industry leaders to maintain self-awareness and remain true to their mission to illuminate truth in their work. For Eliane, authenticity is the key to building a meaningful, impactful career in media. Eliane Al Hajj’s journey is a powerful example of commitment, resilience, and empathy. Her dedication to her craft, coupled with her desire to inspire positivity and growth in her clients, has shaped her agency, Medium, into a beacon for the next generation of artists. In a world where media has a profound impact, Eliane stands as a transformative figure, spreading light, wisdom, and hope across the industry.

Ahmed Abou Hashima   Egypt’s Business Titan and Visionary Leader By Afef Yousfi Ahmed Abou Hashima, often referred to as Egypt’s “business titan,” is a visionary entrepreneur whose influence spans industries such as steel, cement, media, and politics. His journey, marked by resilience, innovation, and a deep sense of social responsibility, has made him a key figure in Egypt’s economic and political spheres. His ventures, including Egyptian Steel, Egyptian Cement, and Egyptian Media, are not only commercial successes but also vehicles for national development, supporting both Egypt’s economic progress and its global standing. Early Beginnings and Entrepreneurial Spirit Abou Hashima’s story began with a modest banking internship during his university years. This experience, while valuable, did not satisfy his entrepreneurial spirit, which led him to explore more dynamic industries. His big break came when he ventured into the steel industry in 2010 with the founding of Egyptian Steel. Abou Hashima’s vision was to revolutionize the steel production process by incorporating eco-friendly and cost-efficient technologies. His ambitious goal was not only to dominate Egypt’s steel market but also to contribute to global sustainability efforts. The success of Egyptian Steel marked the beginning of Abou Hashima’s rise as a business magnate. By modernizing the steel industry, he helped Egypt reduce its carbon footprint, setting an example for other industrial sectors to follow. Egyptian Steel quickly grew to become a market leader, with Abou Hashima’s focus on innovation positioning the company to meet both domestic and international demands for steel. Under his leadership, the company partnered with Danieli, an Italian firm specializing in steel plant technology, to establish state-of-the-art production facilities that significantly increased output. Diversification: Cement and Media Ventures Following his success in the steel industry, Abou Hashima expanded into the cement business with the launch of Egyptian Cement. This venture has played a critical role in Egypt’s infrastructure development, contributing to various construction projects that are central to the country’s modernization efforts. By strategically aligning Egyptian Cement with national development goals, Abou Hashima further cemented his reputation as an industrial leader committed to Egypt’s growth. In addition to his ventures in heavy industry, Abou Hashima made a bold move into Egypt’s media landscape. Recognizing the power of media in shaping public opinion and fostering national dialogue, he established Egyptian Media, acquiring several key outlets, including television channels. Through Egyptian Media, Abou Hashima has sought to promote progressive narratives, support free speech, and showcase Egypt’s rich cultural heritage to the world. His foray into media is not only a business venture but also part of his broader vision to help shape a modern, forward-thinking Egypt. Philanthropy and Youth Empowerment While Abou Hashima’s business ventures are impressive, his contributions to philanthropy and social responsibility are equally noteworthy. A firm believer in the power of entrepreneurship to drive national progress, he launched the Startup Power Competition, a platform designed to empower young entrepreneurs by providing them with mentorship, financial support, and access to valuable networks. Through this initiative, Abou Hashima has helped foster a new generation of Egyptian entrepreneurs, providing them with the tools needed to succeed in a competitive global market. Abou Hashima’s commitment to social causes extends beyond entrepreneurship. He has been a strong advocate for community development, initiating over 35 projects to improve Egyptians’ lives. These initiatives range from education and healthcare programs to efforts aimed at tackling unemployment by creating thousands of job opportunities. His philanthropic work reflects his deep belief that business success should go hand in hand with social responsibility. Political Influence and Public Service Abou Hashima’s influence is not confined to the business world. He is also a prominent figure in Egyptian politics, serving as a member of the Egyptian Senate and as the Vice President of the Republican People’s Party. His political roles complement his business endeavors, as he works to promote policies that support economic growth, youth empowerment, and national development. As the head of the Senate’s Youth and Sports Committee, Abou Hashima has been instrumental in championing initiatives that nurture young talents and promote Egypt as a hub for sports and youth innovation. Abou Hashima’s contributions to public service are part of his broader vision for Egypt—a vision that includes economic prosperity, social equity, and international prestige.  He has consistently advocated for policies that attract foreign investment, promote entrepreneurship, and improve Egypt’s global image. His campaigns, such as the New Egypt initiative, have helped position Egypt as a country of peace, progress, and opportunity. These efforts have been recognized internationally, with major campaigns promoting Egypt’s potential during high-profile events like the World Economic Forum in Davos. Global Recognition and Awards Abou Hashima’s contributions have not gone unnoticed. His visionary leadership and business acumen have earned him numerous accolades both in Egypt and internationally. He has received prestigious awards, including the CEO of the Year from CEO Middle East and the Best Visionary Award at Arabian Business events.  Additionally, he has been recognized for his commitment to corporate social responsibility, receiving the Stevie Award for the Best CSR Program in the Middle East and Africa. These accolades are a testament to Abou Hashima’s ability to balance business success with social impact. His leadership style, which emphasizes innovation, sustainability, and philanthropy, has set a new standard for entrepreneurs in the region. By focusing on long-term growth and national development, Abou Hashima has positioned himself as a role model for aspiring business leaders both in Egypt and beyond. The Road Ahead: A Legacy of Innovation and Progress As Egypt continues to evolve, Abou Hashima’s role in shaping its future remains significant. His businesses are poised for further growth, with plans to expand Egyptian Steel’s operations into other African countries, reflecting his belief that Egypt can be a business hub for the continent. His focus on sustainability, both in terms of environmental practices and social responsibility, ensures that his ventures are aligned with global trends towards green growth and inclusive development. Abou Hashima’s legacy is one of resilience, innovation, and a deep commitment to his country’s future. From his early days

Lojain Omran From Finance to Fame The Unstoppable Rise of a Middle Eastern Icon By Desk Reporter Lojain Omran has evolved into one of the most iconic figures in the Middle Eastern media landscape. With a remarkable career spanning banking, media, and social influence, she exemplifies the transformative power of ambition and adaptability. Born on October 26, 1977, in Jubail, Saudi Arabia, Omran’s journey from the corporate world to regional fame is a testament to her resilience, business acumen, and cultural relevance. Her success is a rare fusion of grace, strategy, and a deep understanding of the media’s evolving dynamics, making her an influential figure in both traditional media and the burgeoning digital space. Lojain Omran’s career did not start in the limelight. Instead, it began in the structured world of finance. Omran initially pursued a career in banking, where she worked as an operations manager at Citibank in Bahrain, followed by a similar role at Saudi Hollandi Bank. This period of her life equipped her with skills that would later become invaluable: financial literacy, business management, and an acute understanding of corporate structures. Despite her success, Omran felt her true calling lay elsewhere. In 2004, she made the bold decision to pivot toward media, a field that would eventually become her realm of influence. The move was significant, given the conservative cultural backdrop of Saudi Arabia at the time. Her entry into media was not just a career change; it was a personal leap into uncharted territory, one that would see her break numerous social and cultural barriers along the way. Her television debut came through roles in popular programmes such as Ya Hala and The Situation with Lojain. However, it was her role as co-host of Good Morning Arabs! on MBC that truly catapulted her into the public eye. The show, which became a staple of morning television across the Arab world, showcased Omran’s versatility, blending light entertainment with more serious social and cultural discussions. What sets Lojain Omran apart from other media personalities is her ability to maintain relevance across multiple platforms. Her rise to prominence in television was paralleled by her growing influence on social media, where she quickly amassed a following that now exceeds 11 million on Instagram. Her content—an eclectic mix of high-end fashion, beauty, lifestyle tips, and philanthropy—resonates particularly with millennials and young women, making her one of the most recognizable faces in the Arab world. Omran’s media influence extends beyond entertainment; she has also become a significant advocate for humanitarian causes. One of her most impactful roles has been as a UNHCR (United Nations High Commissioner for Refugees) ambassador. In this capacity, she has visited refugee camps, using her platform to raise awareness of displaced peoples’ struggles. Her involvement in such humanitarian efforts highlights a crucial facet of her public persona: a commitment to using her fame for social good. Her ability to engage with sensitive societal issues while maintaining a high-profile media presence has earned her widespread respect. By advocating for women’s empowerment and showcasing her own journey of personal growth, Omran has become a role model for many in the Arab world. Lojain Omran is not just a media personality; she is also a formidable businesswoman. Her extensive social media reach has made her a valuable partner for brands in the fashion, beauty, and lifestyle sectors. From collaborations with international names like Clarins and Van Cleef & Arpels to her own entrepreneurial ventures, Omran’s influence is vast and multifaceted. Unlike traditional celebrities, whose brand partnerships often feel transactional, Omran’s collaborations are rooted in authenticity. Her ability to blend cultural sensibilities with modern trends makes her a trusted voice for millions, especially when it comes to promoting products that align with her values. Brands do not merely seek her for endorsements; they look to her as a trendsetter and a driver of cultural conversations in the region. Moreover, Omran has ventured into creating her own product lines, including those in beauty and lifestyle, further showcasing her entrepreneurial spirit. In a region where social media influencers are beginning to shape consumer behaviour in unprecedented ways, Lojain Omran stands at the forefront of this shift. Her success in the digital economy demonstrates how influencers can now wield the same power as traditional business leaders. In 2017, Forbes listed her among the top 100 Arab celebrities, recognising her profound influence on both the media and business landscapes. Her blend of media savvy and business acumen places her in a rare category of individuals who have managed to dominate multiple industries. Omran’s rise to stardom is not only a personal achievement but also a cultural phenomenon. Born into a conservative Saudi family, her ascent in the media industry represents a significant challenge to traditional norms. In many ways, Omran has become a cultural ambassador, navigating the fine line between modernity and tradition—a balancing act that resonates with many in the Arab world, particularly women. Her openness about her personal life has further endeared her to her audience. As a single mother of two, she has shared parts of her journey that many women in the region relate to. Her candidness about the challenges she has faced, both as a public figure and as a mother, adds a layer of authenticity to her persona that is rare among celebrities. Her ability to maintain her family’s privacy while remaining open about her struggles has won her the admiration of countless fans, who see in her a reflection of their own lives. Lojain Omran’s global recognition took a significant leap in 2022 when she starred in Netflix’s reality series Dubai Bling. The show, which offers a glimpse into the opulent lives of Dubai’s elite, introduced Omran to an international audience, further cementing her status as a global media icon. Despite the glitz and glamour associated with the show, Omran remains grounded, often emphasising her commitment to personal growth and cultural values. Her involvement in charitable initiatives, particularly those focusing on education and women’s rights, underscores her dedication to making a positive impact beyond the screen. Lojain Omran’s

Abdelaziz Al Safadi A Journey from Passion to Global Recognition By Desk Editor Abdelaziz AlSafadi’s story is one of passion, persistence, and cultural depth. A photographer-turned-videographer, he has made a significant mark on the international stage with a creative journey that blends his Palestinian heritage with a distinct artistic flair. From humble beginnings as a hobbyist to collaborating with prestigious brands, his work transcends borders and speaks to a global audience. Photography, for AlSafadi, has been a lifelong passion. From a young age, he was captivated by the idea that beauty exists everywhere, waiting to be captured. His journey began with a simple love for the craft, but as his work gained attention through social media, he seamlessly transitioned from hobbyist to professional. “It became a journey of turning what I loved into something much bigger,” he reflects. His Palestinian roots have played a fundamental role in shaping his artistic vision. Raised in Doha, with a strong connection to his cultural background, AlSafadi’s work draws heavily from the traditions and rituals he observed during his upbringing. This blend of cultures has nurtured a unique perspective, allowing him to incorporate diversity into his digital storytelling. “I’m drawn to narratives that capture the beauty of culture,” he shares. His ability to fuse these influences into his work is what sets him apart in a crowded field of content creators. Transitioning from photography to videography was not without its challenges. While photography focuses on capturing a single moment, videography requires the construction of a narrative over time. For AlSafadi, learning to harness movement, sound, and timing to tell a compelling story was an opportunity for growth. “It pushed me to develop a new set of skills,” he says. This evolution in his craft has enabled him to push creative boundaries and expand his professional horizons. A pivotal moment in his career came with his first major international collaboration with Visit Oman. The project allowed him to capture the raw, uncaptured beauty of a destination that remains largely unexplored. This opportunity not only expanded his audience but also helped solidify his creative voice on a broader platform. Reflecting on this milestone, he notes, “It’s a moment in my career I’ll never forget.” AlSafadi is quick to acknowledge the transformative role social media has played in his career. Platforms like Instagram have become crucial tools in allowing him to connect with global audiences and brands. “Social media has become a portfolio where I can showcase my work, connect with my audience, and share my creative vision globally,” he explains. It has opened doors to collaborations with renowned luxury brands such as Prada, YSL, Valentino, Hermes, Gucci, and Guerlain, experiences that have pushed his creative limits while offering him a prestigious platform to showcase his work. Working with such renowned names is not only a professional milestone but also a personal achievement,” he adds. Balancing the demands of commercial projects with his personal creative vision is something AlSafadi navigates carefully. For him, maintaining the integrity of his artistic style while meeting client expectations is key. Every project, whether personal or commercial, receives the same level of dedication, and he finds a balance by interpreting the client’s message in a visually compelling way that stays true to his own aesthetic. A self-taught photographer, AlSafadi’s path to success has been marked by a relentless pursuit of knowledge. From YouTube tutorials to learning from industry professionals, his journey is a testament to the importance of consistency and practice. His advice for aspiring photographers? “Keep shooting, keep creating, and don’t be afraid to step outside your comfort zone. Every mistake is a learning opportunity.” When it comes to his creative process, AlSafadi begins with a story. Research is crucial to understanding the brand or location, after which he visualises the key moments he wants to capture. Storyboarding and meticulous planning help him execute his vision in a way that ensures cohesion between the narrative and the message he wishes to convey. Looking ahead to 2025, AlSafadi hints at a year full of promise. With several high-profile projects in the pipeline, he is also eager to explore new creative styles and dive deeper into travel-related content. “Expect to see some major projects that I can’t wait to share,” he teases. AlSafadi’s creative style is anything but confined. He believes that fashion, much like photography, is an expression of creativity and identity. His approach embraces versatility, keeping his work fresh and dynamic. “Style should be fluid and not restricted to a single genre,” he asserts. For him, personal style far outweighs the importance of following trends, which he believes are temporary. Instead, personal style is about confidence and self-expression, a trait that stands out and communicates individuality on a deeper level. When it comes to fashion, fit Trump brand for AlSafadi. A well-fitted outfit enhances appearance and boosts confidence, regardless of the label. “The brand might carry prestige, but if the fit is off, it won’t look or feel good,” he says. His focus remains on how clothes make you feel, rather than the brand itself. Abdelaziz AlSafadi’s journey is an inspiring testament to the power of passion, creativity, and authenticity. From his Palestinian heritage to his collaborations with global luxury brands, his work is a reflection of his unique artistic voice and relentless dedication to his craft. As he continues to evolve, one thing remains certain: AlSafadi’s creative vision will continue to push boundaries and inspire others across the world.

Nadia Babiak The Vision Behind Desert Rose, Qatar’s Ukrainian Gem By Sidra Asif Nadiia Babiak, a pioneering entrepreneur from Ukraine, has built a remarkable reputation in Qatar’s competitive hospitality sector. Her restaurant, Desert Rose, is not only the first in Qatar to offer authentic Ukrainian cuisine, but it also seamlessly fuses Middle Eastern flavours with traditional dishes, creating a one-of-a-kind dining experience. Located in the iconic Souq Waqif, Desert Rose has become a standout symbol of multiculturalism and innovation in the culinary world. Nadiia’s Culinary Journey: Blending Ukrainian Flavors with Middle Eastern Traditions Nadiia’s journey began when she first moved to Qatar, spending her early years absorbing the local culture and identifying a unique market niche that few others had recognised. “I realised there were unmet needs in the market, particularly in terms of bringing Ukrainian cuisine to Qatar,” she explains.  Driven by her passion and confidence in her abilities, she set out to create Desert Rose, a restaurant that not only caters to food lovers but also taps into the growing demand for cultural diversity in the region. At the heart of Desert Rose’s success lies Nadiia’s commitment to blending the flavours of her homeland with the rich culinary traditions of the Middle East.  Signature dishes such as Ukrainian Borshcht, Chicken Kiev, and the famous Varennuku dumplings sit alongside Arabic staples like Muthabal and Chicken Biryani, creating a menu that reflects her vision of cultural harmony through food. “Our goal is to give our guests an unforgettable experience, combining the warmth of Middle Eastern hospitality with the authenticity of Ukrainian cuisine,” she says. While the restaurant has enjoyed significant success, Nadiia admits that the journey of an entrepreneur is not without its challenges. “Working with people is always the hardest part, no matter where you are,” she remarks, highlighting the importance of strong leadership and consistent quality. To ensure that high standards are maintained, Nadiia and her team conduct regular quality checks and refresh the menu frequently, always looking for ways to innovate and improve. “In the hospitality industry, trust is everything. Losing a client’s trust can happen very quickly, so we make sure to stay on top of every detail,” she adds. As a public figure, Nadiia’s personal brand has also played a significant role in Desert Rose’s growth. “My brand instills trust, and the restaurant reinforces that trust by delivering exceptional products and services,” she notes. Her dedication to her craft is evident, but over the years, she has also learned the importance of delegation. Nadiia’s New Horizons: Expanding Desert Rose and Embracing New Opportunities “Five years ago, I would have tried to do everything myself, but now I understand that teamwork is crucial for success,” she reflects. With Desert Rose now a well-established name in Qatar, Nadiia is eager to explore new horizons. Her eyes are set on expansion, with plans to bring the restaurant’s unique blend of Ukrainian and Middle Eastern cuisine to Saudi Arabia. This ambitious goal is grounded in her belief that with the right market research and a clear understanding of what makes her business unique, success is attainable anywhere. “The key is to not replicate existing concepts but to find what makes your offering different and relevant to the local community,” she advises. In addition to its regular menu, Desert Rose also celebrates special occasions such as Easter and Christmas with tailored dishes, helping the Ukrainian expatriate community in Qatar maintain their cultural traditions even when far from home. This thoughtful approach to menu design is one of the reasons why Desert Rose has earned a loyal following among both locals and expatriates alike. Nadiia’s entrepreneurial journey is a testament to her resilience and adaptability. “I have seen a nation committed to becoming a global leader, and I firmly believe that we too can achieve greatness,” she says, reflecting on Qatar’s rapid development. As Desert Rose continues to thrive and expand, Nadiia’s vision remains as clear as ever: to bring people together through the universal language of food, offering a taste of Ukraine in the heart of the Middle East.

Tallis Gomes Innovator, Entrepreneur, and Visionary in the Edtech Sector By Afef Yousfi Tallis Gomes, a dynamic Brazilian entrepreneur, has made significant strides in the business world with his groundbreaking ventures, Easy Taxi and Singu. His journey, marked by remarkable achievements and insightful strategies, serves as an inspiration to budding entrepreneurs globally. Gomes attributes the success of his startups to four key factors: identifying customers’ exact pains and needs, developing a minimum viable product (MVP) that addresses these issues efficiently, constantly innovating with technology, and fostering an adaptive mindset across the company. He emphasizes the importance of building a strong team culture, quoting Peter Drucker’s famous adage, “culture eats strategy for breakfast.” One of the most formidable challenges Gomes faced was during the global scaling of Easy Taxi. Managing rapid expansion necessitated hiring hundreds of employees weekly. Reflecting on his experience, he acknowledges the mistake of appointing juniors to senior roles in new markets, which complicated management and led to numerous errors. Gomes learned to refine the hiring process and ensure each role was filled by the appropriately skilled individual. At G4 Educação, Gomes envisions a future where education is tailored to address specific student needs with immediate applicability. By leveraging AI to create personalized learning paths, G4 Educação aims to be more than just an educational institution—it seeks to be a comprehensive ecosystem offering diverse solutions to entrepreneurial challenges. His goal is to continually expand his portfolio to better serve his target audience. Recognized as a Young Leader of the Year in LATAM, Gomes defines effective leadership as striking a balance between achieving results and developing the team. An effective leader, in his view, is one who leads by example, applies appropriate pressure for team growth, and occasionally accepts the necessity of appearing demanding to foster independence and experience among team members. For young entrepreneurs, Gomes advises a blend of ambition, hard work, and market awareness. He stresses the importance of understanding the market’s perception of one’s brand, exploring diverse growth avenues, and maintaining a customer-centric focus. Crucially, he believes that resilience in the face of adversity is more important than the amount of success achieved. Staying ahead of technological trends is another area where Gomes excels. He credits his intellectual humility and a dedicated tech team for keeping him abreast of new developments. Gomes believes in setting aggressive goals and maintaining high standards, which inherently drives innovation. An exercise he practices with his board is proactively thinking of ways to outdo their business, thus staying ahead of competitors. The COVID-19 pandemic posed a significant challenge for G4 Educação, as the company lost 98% of its revenue overnight. Gomes and his team quickly pivoted to an online model, which led to a remarkable 50% growth in 2020 compared to the previous year. This adaptability under pressure underscores his strategic acumen. Gomes’s recognitions, such as being named to Forbes 30 under 30 and receiving the MIT Global Innovators award, have cemented his authority in the market. However, he remains grounded, crediting his friends for helping him stay humble despite the accolades. As a best-selling author, Gomes was inspired by the struggles of entrepreneurs he encountered. His book aims to guide and support entrepreneurs through their initial challenges, emphasizing the importance of persistence, quick adaptation, and constant innovation. Looking to the future, Gomes’s ambition for G4 Educação is to establish it as a trusted advisor to entrepreneurs, offering a wide array of solutions from courses to technologies. With an impressive compound annual growth rate (CAGR) of 120%, he aims to accelerate this growth further, targeting R$ 1 billion by 2028. He envisions G4 Educação as a pioneering end-to-end advisor in the education sector, setting a standard for others to follow. In conclusion, Tallis Gomes’s journey from launching successful startups to revolutionizing education in Brazil exemplifies his innovative spirit and leadership prowess. His insights and strategies provide invaluable lessons for entrepreneurs aiming to make a significant impact in their industries.

The Timeless Journey of Bafleh Jewellers Crafting Elegance Across Generations By Diya Vora In the ever-evolving world of jewellery, few names resonate with the harmony of tradition and modernity as Bafleh Jewellers does. Founded by the dynamic father-son duo of Mr. Ramesh Vora and Mr. Chirag Vora, Bafleh has carved out a niche in the competitive market, merging time-honored craftsmanship with contemporary design. Their journey from humble beginnings to becoming a globally recognized brand is a testament to their passion, resilience, and innovative spirit. The Birth of Bafleh Jewellers Bafleh Jewellers was established in 1992, a time when the jewellery market was dominated by well-established players. Entering this competitive field posed significant challenges, including building customer trust and gaining supplier confidence. However, the Vora family, who had been in the gold jewellery business for generations, was no stranger to the intricacies of the trade. With a strong foundation in jewellery, the transition to a new market, though difficult, was manageable. One of the initial challenges the Vora family faced was the language barrier. To connect with their customers and build lasting relationships, they learned Arabic, a skill that remains crucial even today. This adaptability and commitment to understanding their clientele laid the groundwork for the success that Bafleh Jewellers enjoys today.> Innovative Design and Supplier Relationships What sets Bafleh Jewellers apart from its competitors is its unwavering focus on innovation and strong relationships with both customers and suppliers. The brand’s approach to design is a careful balance between tradition and modernity. Bafleh caters to diverse tastes by offering 18, 21, and 22-carat gold jewellery. While the 18-carat pieces appeal to younger, trend-conscious customers, the 21 and 22-carat collections preserve the elegance of traditional designs. Bafleh’s commitment to quality extends to its sourcing practices. The brand sources jewellery from around 13 different countries, each known for its unique craftsmanship. To maintain its competitive edge, Bafleh regularly updates its collections, ensuring that no concept lasts more than three months. This constant innovation is driven by the brand’s management and in-house designers, who collaborate closely with exclusive manufacturing partners to create pieces that are not only beautiful but also unique. Navigating Market Challenges The jewellery industry is not immune to the fluctuations of the global market. Recent shifts in gold and diamond prices, coupled with geopolitical tensions in the region, have posed significant challenges. Despite these obstacles, Bafleh Jewellers has continued to thrive by staying true to its core values and adapting to the changing landscape. The brand’s foray into the retail sector began with serving close relatives and family members visiting from India. Recognizing the potential for growth, Bafleh expanded its reach, and today, it owns 10 retail stores. This expansion is a reflection of the brand’s strong social presence and its desire to grow beyond its initial customer base. Looking Ahead: A Vision for Global Expansion As technology advances, so too does the jewellery industry. The introduction of 3-D printing has made replicating designs easier, pushing brands like Bafleh to continually innovate. This drive for innovation is not just about staying ahead of the curve but also about maintaining the brand’s reputation for uniqueness and quality. Looking to the future, Bafleh Jewellers envisions strategic partnerships with its customers as a key to entering the global market. Rather than competing with its customers, Bafleh believes in growing alongside them, fostering relationships that benefit both parties. Conclusion Bafleh Jewellers is more than just a brand; it is a legacy of artistry, innovation, and enduring relationships. From its humble beginnings to its current status as a globally recognized name, Bafleh has remained true to its roots while embracing the future. With a commitment to quality, a passion for design, and a vision for global growth, Bafleh Jewellers is poised to continue its journey of crafting elegance for generations to come.

Magdalena Gorska A Visionary in Aesthetic Excellence By Wajiha Naaz In the ever-evolving realm of health and beauty, few names resonate with the same level of dedication, expertise, and visionary excellence as Magdalena Gorska. Her journey from the sports arena to the forefront of aesthetic medicine is a tale of passion, perseverance, and an unyielding commitment to improving the well-being of others. Magdalena’s foray into the health and beauty industry was born out of necessity and inspiration. Following a series of sports injuries, she found herself at a crossroads. The turning point came when a close friend, with whom she co-taught anatomy in aesthetic medicine courses, illuminated the path forward.  “Explaining complex concepts to our students made me realize my advanced understanding and potential in this field,” she reflects. With the support of esteemed doctors and a robust academic background, Magdalena embarked on a new journey, channeling her courage and determination into what would become a lifelong passion. A significant influence in her career has been Annas Wajs of Annas Beauty Center, a role model and close confidante who has been a guiding light at every step of her journey. Magdalena’s mother, too, played a pivotal role, instilling in her a relentless drive to excel and continuously improve.  For Magdalena, the interconnectedness of health, nutrition, skincare, and aesthetics is more than just a professional mantra—it’s a personal philosophy that she lives by, day in and day out. The creation of Mesoskin Aesthetics is a testament to Magdalena’s vision and the power of mentorship and support from other women. With over 15 years of practice in the field of aesthetic medicine, she was inspired by the advancements she witnessed and the encouragement of a family friend, a renowned global educator. “Her encouragement gave me the strength to open my own business and establish Mesoskin Aesthetics,” Magdalena shares.  What sets Mesoskin apart from others in the industry is not just its commitment to high-quality products and services, but the inspiring story of women supporting each other, and the involvement of top-tier professionals and mentors who have played an integral role in its success. At the heart of Mesoskin Aesthetics lies a set of core values that guide every aspect of the brand. “Competitiveness, continuous improvement, and attention to detail drive everything we do,” Magdalena emphasizes. Collaboration with businesses and educators, coupled with a steadfast commitment to transparency, loyalty, and honesty, ensures that Mesoskin consistently delivers exceptional care and results to its clients. As an expert in her field, Magdalena’s personal skincare routine reflects her dedication to quality and excellence. Her morning ritual begins with the Absolute Rich range, from face wash to toner, followed by SPF and Sebumelan Holistic Day Cream.  Throughout the day, she refreshes her skin with a hyaluronic acid mist, and her evening routine includes products from the Lift Peptango line, ensuring comprehensive care for her face, neck, and décolleté. Every few months, she undergoes Botox treatments and microneedling to maintain her youthful glow. Magdalena stays ahead of the curve by continually investing in her education, regularly attending seminars and training sessions led by top doctors and lifestyle specialists. “Being competitive drives me to be the best in my field,” she asserts, and this relentless pursuit of knowledge allows her to incorporate the latest trends and innovations into her brand. Providing an exceptional experience for clients is paramount at Mesoskin Aesthetics. For Magdalena, loyalty, honesty, and the maintenance of high standards are key to navigating challenges and delivering superior care.  In an era where sustainability and ethical practices are increasingly important, Mesoskin Aesthetics remains committed to sourcing high-quality, cruelty-free ingredients, choosing sustainable packaging, and ensuring transparency and integrity in all business practices. Magdalena’s journey has not been without its challenges. “Learning complex procedures such as volumetric surgery, mouth surgery, and phlebology was initially intimidating,” she admits. However, after 1.5 years of relentless dedication, she now performs these procedures with precision and confidence—a major milestone in her career and a testament to her perseverance. Looking to the future, Magdalena has ambitious goals for Mesoskin Aesthetics, with exciting projects and product launches on the horizon. Her advice to aspiring entrepreneurs in the health and beauty industry is simple yet profound:  “Stay committed to continuous learning and innovation. Build a strong network, deliver exceptional service, and maintain high ethical standards. Passion, dedication, and adaptability are the keys to success.” Magdalena Gorska’s journey in the health and beauty industry is a shining example of what can be achieved with passion, resilience, and a commitment to excellence. As she continues to push the boundaries of aesthetic medicine, she remains a beacon of inspiration for others, proving that with the right mindset and determination, the sky is the limit.