Business

Ahmed Abou Hashima  Egypt’s Business Titan and Visionary Leader by Afef Yousfi Ahmed Abou Hashima, often referred to as Egypt’s “business titan,” is a visionary entrepreneur whose influence spans industries such as steel, cement, media, and politics. His journey, marked by resilience, innovation, and a deep sense of social responsibility, has made him a key figure in Egypt’s economic and political spheres. His ventures, including Egyptian Steel, Egyptian Cement, and Egyptian Media, are not only commercial successes but also vehicles for national development, supporting both Egypt’s economic progress and its global standing. Early Beginnings and Entrepreneurial Spirit Abou Hashima’s story began with a modest banking internship during his university years. This experience, while valuable, did not satisfy his entrepreneurial spirit, which led him to explore more dynamic industries. His big break came when he ventured into the steel industry in 2010 with the founding of Egyptian Steel. Abou Hashima’s vision was to revolutionize the steel production process by incorporating eco-friendly and cost-efficient technologies. His ambitious goal was not only to dominate Egypt’s steel market but also to contribute to global sustainability efforts. The success of Egyptian Steel marked the beginning of Abou Hashima’s rise as a business magnate. By modernizing the steel industry, he helped Egypt reduce its carbon footprint, setting an example for other industrial sectors to follow. Egyptian Steel quickly grew to become a market leader, with Abou Hashima’s focus on innovation positioning the company to meet both domestic and international demands for steel. Under his leadership, the company partnered with Danieli, an Italian firm specializing in steel plant technology, to establish state-of-the-art production facilities that significantly increased output. Diversification: Cement and Media Ventures Following his success in the steel industry, Abou Hashima expanded into the cement business with the launch of Egyptian Cement. This venture has played a critical role in Egypt’s infrastructure development, contributing to various construction projects that are central to the country’s modernization efforts. By strategically aligning Egyptian Cement with national development goals, Abou Hashima further cemented his reputation as an industrial leader committed to Egypt’s growth. In addition to his ventures in heavy industry, Abou Hashima made a bold move into Egypt’s media landscape. Recognizing the power of media in shaping public opinion and fostering national dialogue, he established Egyptian Media, acquiring several key outlets, including television channels. Through Egyptian Media, Abou Hashima has sought to promote progressive narratives, support free speech, and showcase Egypt’s rich cultural heritage to the world. His foray into media is not only a business venture but also part of his broader vision to help shape a modern, forward-thinking Egypt. Philanthropy and Youth Empowerment While Abou Hashima’s business ventures are impressive, his contributions to philanthropy and social responsibility are equally noteworthy. A firm believer in the power of entrepreneurship to drive national progress, he launched the Startup Power Competition, a platform designed to empower young entrepreneurs by providing them with mentorship, financial support, and access to valuable networks.  Through this initiative, Abou Hashima has helped foster a new generation of Egyptian entrepreneurs, providing them with the tools needed to succeed in a competitive global market. Abou Hashima’s commitment to social causes extends beyond entrepreneurship. He has been a strong advocate for community development, initiating over 35 projects to improve Egyptians’ lives. These initiatives range from education and healthcare programs to efforts aimed at tackling unemployment by creating thousands of job opportunities. His philanthropic work reflects his deep belief that business success should go hand in hand with social responsibility. Political Influence and Public Service Abou Hashima’s influence is not confined to the business world. He is also a prominent figure in Egyptian politics, serving as a member of the Egyptian Senate and as the Vice President of the Republican People’s Party. His political roles complement his business endeavors, as he works to promote policies that support economic growth, youth empowerment, and national development. As the head of the Senate’s Youth and Sports Committee, Abou Hashima has been instrumental in championing initiatives that nurture young talents and promote Egypt as a hub for sports and youth innovation. Abou Hashima’s contributions to public service are part of his broader vision for Egypt—a vision that includes economic prosperity, social equity, and international prestige.  He has consistently advocated for policies that attract foreign investment, promote entrepreneurship, and improve Egypt’s global image. His campaigns, such as the New Egypt initiative, have helped position Egypt as a country of peace, progress, and opportunity. These efforts have been recognized internationally, with major campaigns promoting Egypt’s potential during high-profile events like the World Economic Forum in Davos. Global Recognition and Awards Abou Hashima’s contributions have not gone unnoticed. His visionary leadership and business acumen have earned him numerous accolades both in Egypt and internationally. He has received prestigious awards, including the CEO of the Year from CEO Middle East and the Best Visionary Award at Arabian Business events.  Additionally, he has been recognized for his commitment to corporate social responsibility, receiving the Stevie Award for the Best CSR Program in the Middle East and Africa. These accolades are a testament to Abou Hashima’s ability to balance business success with social impact. His leadership style, which emphasizes innovation, sustainability, and philanthropy, has set a new standard for entrepreneurs in the region. By focusing on long-term growth and national development, Abou Hashima has positioned himself as a role model for aspiring business leaders both in Egypt and beyond. The Road Ahead: A Legacy of Innovation and Progress As Egypt continues to evolve, Abou Hashima’s role in shaping its future remains significant. His businesses are poised for further growth, with plans to expand Egyptian Steel’s operations into other African countries, reflecting his belief that Egypt can be a business hub for the continent. His focus on sustainability, both in terms of environmental practices and social responsibility, ensures that his ventures are aligned with global trends towards green growth and inclusive development. Abou Hashima’s legacy is one of resilience, innovation, and a deep commitment to his country’s future. From his early days in

Lojain Omran From Finance to Fame  The Unstoppable Rise of a Middle Eastern Icon by Desk Reporter Lojain Omran has evolved into one of the most iconic figures in the Middle Eastern media landscape. With a remarkable career spanning banking, media, and social influence, she exemplifies the transformative power of ambition and adaptability. Born on October 26, 1977, in Jubail, Saudi Arabia, Omran’s journey from the corporate world to regional fame is a testament to her resilience, business acumen, and cultural relevance. Her success is a rare fusion of grace, strategy, and a deep understanding of the media’s evolving dynamics, making her an influential figure in both traditional media and the burgeoning digital space. Lojain Omran’s career did not start in the limelight. Instead, it began in the structured world of finance. Omran initially pursued a career in banking, where she worked as an operations manager at Citibank in Bahrain, followed by a similar role at Saudi Hollandi Bank. This period of her life equipped her with skills that would later become invaluable: financial literacy, business management, and an acute understanding of corporate structures.  Despite her success, Omran felt her true calling lay elsewhere. In 2004, she made the bold decision to pivot toward media, a field that would eventually become her realm of influence. The move was significant, given the conservative cultural backdrop of Saudi Arabia at the time.  Her entry into media was not just a career change; it was a personal leap into uncharted territory, one that would see her break numerous social and cultural barriers along the way. Her television debut came through roles in popular programmes such as Ya Hala and The Situation with Lojain. However, it was her role as co-host of Good Morning Arabs! on MBC that truly catapulted her into the public eye.  The show, which became a staple of morning television across the Arab world, showcased Omran’s versatility, blending light entertainment with more serious social and cultural discussions. What sets Lojain Omran apart from other media personalities is her ability to maintain relevance across multiple platforms. Her rise to prominence in television was paralleled by her growing influence on social media, where she quickly amassed a following that now exceeds 11 million on Instagram. Her content—an eclectic mix of high-end fashion, beauty, lifestyle tips, and philanthropy—resonates particularly with millennials and young women, making her one of the most recognizable faces in the Arab world. Omran’s media influence extends beyond entertainment; she has also become a significant advocate for humanitarian causes. One of her most impactful roles has been as a UNHCR (United Nations High Commissioner for Refugees) ambassador. In this capacity, she has visited refugee camps, using her platform to raise awareness of displaced peoples’ struggles.  Her involvement in such humanitarian efforts highlights a crucial facet of her public persona: a commitment to using her fame for social good.  Her ability to engage with sensitive societal issues while maintaining a high-profile media presence has earned her widespread respect. By advocating for women’s empowerment and showcasing her own journey of personal growth, Omran has become a role model for many in the Arab world. Lojain Omran is not just a media personality; she is also a formidable businesswoman. Her extensive social media reach has made her a valuable partner for brands in the fashion, beauty, and lifestyle sectors. From collaborations with international names like Clarins and Van Cleef & Arpels to her own entrepreneurial ventures, Omran’s influence is vast and multifaceted.  Unlike traditional celebrities, whose brand partnerships often feel transactional, Omran’s collaborations are rooted in authenticity. Her ability to blend cultural sensibilities with modern trends makes her a trusted voice for millions, especially when it comes to promoting products that align with her values. Brands do not merely seek her for endorsements; they look to her as a trendsetter and a driver of cultural conversations in the region. Moreover, Omran has ventured into creating her own product lines, including those in beauty and lifestyle, further showcasing her entrepreneurial spirit. In a region where social media influencers are beginning to shape consumer behaviour in unprecedented ways, Lojain Omran stands at the forefront of this shift.  Her success in the digital economy demonstrates how influencers can now wield the same power as traditional business leaders. In 2017, Forbes listed her among the top 100 Arab celebrities, recognising her profound influence on both the media and business landscapes. Her blend of media savvy and business acumen places her in a rare category of individuals who have managed to dominate multiple industries. Omran’s rise to stardom is not only a personal achievement but also a cultural phenomenon. Born into a conservative Saudi family, her ascent in the media industry represents a significant challenge to traditional norms. In many ways, Omran has become a cultural ambassador, navigating the fine line between modernity and tradition—a balancing act that resonates with many in the Arab world, particularly women. Her openness about her personal life has further endeared her to her audience.  As a single mother of two, she has shared parts of her journey that many women in the region relate to. Her candidness about the challenges she has faced, both as a public figure and as a mother, adds a layer of authenticity to her persona that is rare among celebrities. Her ability to maintain her family’s privacy while remaining open about her struggles has won her the admiration of countless fans, who see in her a reflection of their own lives. Lojain Omran’s global recognition took a significant leap in 2022 when she starred in Netflix’s reality series Dubai Bling. The show, which offers a glimpse into the opulent lives of Dubai’s elite, introduced Omran to an international audience, further cementing her status as a global media icon.  Despite the glitz and glamour associated with the show, Omran remains grounded, often emphasising her commitment to personal growth and cultural values. Her involvement in charitable initiatives, particularly those focusing on education and women’s rights, underscores her dedication to making a positive impact beyond the screen. Lojain Omran’s career serves as an inspiring

Abdelaziz Al Safadi A Journey from Passion to Global Recognition By: Desk Editor  Abdelaziz AlSafadi’s story is one of passion, persistence, and cultural depth. A photographer-turned-videographer, he has made a significant mark on the international stage with a creative journey that blends his Palestinian heritage with a distinct artistic flair. From humble beginnings as a hobbyist to collaborating with prestigious brands, his work transcends borders and speaks to a global audience. Photography, for AlSafadi, has been a lifelong passion. From a young age, he was captivated by the idea that beauty exists everywhere, waiting to be captured. His journey began with a simple love for the craft, but as his work gained attention through social media, he seamlessly transitioned from hobbyist to professional. “It became a journey of turning what I loved into something much bigger,” he reflects. His Palestinian roots have played a fundamental role in shaping his artistic vision. Raised in Doha, with a strong connection to his cultural background, AlSafadi’s work draws heavily from the traditions and rituals he observed during his upbringing. This blend of cultures has nurtured a unique perspective, allowing him to incorporate diversity into his digital storytelling. “I’m drawn to narratives that capture the beauty of culture,” he shares. His ability to fuse these influences into his work is what sets him apart in a crowded field of content creators. Transitioning from photography to videography was not without its challenges. While photography focuses on capturing a single moment, videography requires the construction of a narrative over time. For AlSafadi, learning to harness movement, sound, and timing to tell a compelling story was an opportunity for growth. “It pushed me to develop a new set of skills,” he says. This evolution in his craft has enabled him to push creative boundaries and expand his professional horizons. A pivotal moment in his career came with his first major international collaboration with Visit Oman. The project allowed him to capture the raw, uncaptured beauty of a destination that remains largely unexplored. This opportunity not only expanded his audience but also helped solidify his creative voice on a broader platform. Reflecting on this milestone, he notes, “It’s a moment in my career I’ll never forget.” AlSafadi is quick to acknowledge the transformative role social media has played in his career. Platforms like Instagram have become crucial tools in allowing him to connect with global audiences and brands. “Social media has become a portfolio where I can showcase my work, connect with my audience, and share my creative vision globally,” he explains. It has opened doors to collaborations with renowned luxury brands such as Prada, YSL, Valentino, Hermes, Gucci, and Guerlain, experiences that have pushed his creative limits while offering him a prestigious platform to showcase his work.  “Working with such renowned names is not only a professional milestone but also a personal achievement,” he adds. Balancing the demands of commercial projects with his personal creative vision is something AlSafadi navigates carefully. For him, maintaining the integrity of his artistic style while meeting client expectations is key. Every project, whether personal or commercial, receives the same level of dedication, and he finds a balance by interpreting the client’s message in a visually compelling way that stays true to his own aesthetic. A self-taught photographer, AlSafadi’s path to success has been marked by a relentless pursuit of knowledge. From YouTube tutorials to learning from industry professionals, his journey is a testament to the importance of consistency and practice. His advice for aspiring photographers? “Keep shooting, keep creating, and don’t be afraid to step outside your comfort zone. Every mistake is a learning opportunity.” When it comes to his creative process, AlSafadi begins with a story. Research is crucial to understanding the brand or location, after which he visualises the key moments he wants to capture. Storyboarding and meticulous planning help him execute his vision in a way that ensures cohesion between the narrative and the message he wishes to convey. Looking ahead to 2025, AlSafadi hints at a year full of promise. With several high-profile projects in the pipeline, he is also eager to explore new creative styles and dive deeper into travel-related content. “Expect to see some major projects that I can’t wait to share,” he teases. AlSafadi’s creative style is anything but confined. He believes that fashion, much like photography, is an expression of creativity and identity. His approach embraces versatility, keeping his work fresh and dynamic. “Style should be fluid and not restricted to a single genre,” he asserts.  For him, personal style far outweighs the importance of following trends, which he believes are temporary. Instead, personal style is about confidence and self-expression, a trait that stands out and communicates individuality on a deeper level. When it comes to fashion, fit Trump brand for AlSafadi. A well-fitted outfit enhances appearance and boosts confidence, regardless of the label. “The brand might carry prestige, but if the fit is off, it won’t look or feel good,” he says. His focus remains on how clothes make you feel, rather than the brand itself. Abdelaziz AlSafadi’s journey is an inspiring testament to the power of passion, creativity, and authenticity. From his Palestinian heritage to his collaborations with global luxury brands, his work is a reflection of his unique artistic voice and relentless dedication to his craft. As he continues to evolve, one thing remains certain: AlSafadi’s creative vision will continue to push boundaries and inspire others across the world.

Nadia Babiak The Vision Behind Desert Rose, Qatar’s Ukrainian Gem by Sidra Asif Nadiia Babiak, a pioneering entrepreneur from Ukraine, has built a remarkable reputation in Qatar’s competitive hospitality sector. Her restaurant, Desert Rose, is not only the first in Qatar to offer authentic Ukrainian cuisine, but it also seamlessly fuses Middle Eastern flavours with traditional dishes, creating a one-of-a-kind dining experience. Located in the iconic Souq Waqif, Desert Rose has become a standout symbol of multiculturalism and innovation in the culinary world. Nadiia’s Culinary Journey: Blending Ukrainian Flavors with Middle Eastern Traditions Nadiia’s journey began when she first moved to Qatar, spending her early years absorbing the local culture and identifying a unique market niche that few others had recognised. “I realised there were unmet needs in the market, particularly in terms of bringing Ukrainian cuisine to Qatar,” she explains.  Driven by her passion and confidence in her abilities, she set out to create Desert Rose, a restaurant that not only caters to food lovers but also taps into the growing demand for cultural diversity in the region. At the heart of Desert Rose’s success lies Nadiia’s commitment to blending the flavours of her homeland with the rich culinary traditions of the Middle East.  Signature dishes such as Ukrainian Borshcht, Chicken Kiev, and the famous Varennuku dumplings sit alongside Arabic staples like Muthabal and Chicken Biryani, creating a menu that reflects her vision of cultural harmony through food. “Our goal is to give our guests an unforgettable experience, combining the warmth of Middle Eastern hospitality with the authenticity of Ukrainian cuisine,” she says. While the restaurant has enjoyed significant success, Nadiia admits that the journey of an entrepreneur is not without its challenges. “Working with people is always the hardest part, no matter where you are,” she remarks, highlighting the importance of strong leadership and consistent quality. To ensure that high standards are maintained, Nadiia and her team conduct regular quality checks and refresh the menu frequently, always looking for ways to innovate and improve. “In the hospitality industry, trust is everything. Losing a client’s trust can happen very quickly, so we make sure to stay on top of every detail,” she adds. As a public figure, Nadiia’s personal brand has also played a significant role in Desert Rose’s growth. “My brand instills trust, and the restaurant reinforces that trust by delivering exceptional products and services,” she notes. Her dedication to her craft is evident, but over the years, she has also learned the importance of delegation. Nadiia’s New Horizons: Expanding Desert Rose and Embracing New Opportunities “Five years ago, I would have tried to do everything myself, but now I understand that teamwork is crucial for success,” she reflects. With Desert Rose now a well-established name in Qatar, Nadiia is eager to explore new horizons. Her eyes are set on expansion, with plans to bring the restaurant’s unique blend of Ukrainian and Middle Eastern cuisine to Saudi Arabia. This ambitious goal is grounded in her belief that with the right market research and a clear understanding of what makes her business unique, success is attainable anywhere. “The key is to not replicate existing concepts but to find what makes your offering different and relevant to the local community,” she advises. In addition to its regular menu, Desert Rose also celebrates special occasions such as Easter and Christmas with tailored dishes, helping the Ukrainian expatriate community in Qatar maintain their cultural traditions even when far from home. This thoughtful approach to menu design is one of the reasons why Desert Rose has earned a loyal following among both locals and expatriates alike. Nadiia’s entrepreneurial journey is a testament to her resilience and adaptability. “I have seen a nation committed to becoming a global leader, and I firmly believe that we too can achieve greatness,” she says, reflecting on Qatar’s rapid development. As Desert Rose continues to thrive and expand, Nadiia’s vision remains as clear as ever: to bring people together through the universal language of food, offering a taste of Ukraine in the heart of the Middle East.

Tallis Gomes Innovator, Entrepreneur, and Visionary in the Edtech Sector By Afef Yousfi Tallis Gomes, a dynamic Brazilian entrepreneur, has made significant strides in the business world with his groundbreaking ventures, Easy Taxi and Singu. His journey, marked by remarkable achievements and insightful strategies, serves as an inspiration to budding entrepreneurs globally. Gomes attributes the success of his startups to four key factors: identifying customers’ exact pains and needs, developing a minimum viable product (MVP) that addresses these issues efficiently, constantly innovating with technology, and fostering an adaptive mindset across the company. He emphasizes the importance of building a strong team culture, quoting Peter Drucker’s famous adage, “culture eats strategy for breakfast.” One of the most formidable challenges Gomes faced was during the global scaling of Easy Taxi. Managing rapid expansion necessitated hiring hundreds of employees weekly. Reflecting on his experience, he acknowledges the mistake of appointing juniors to senior roles in new markets, which complicated management and led to numerous errors. Gomes learned to refine the hiring process and ensure each role was filled by the appropriately skilled individual. At G4 Educação, Gomes envisions a future where education is tailored to address specific student needs with immediate applicability. By leveraging AI to create personalized learning paths, G4 Educação aims to be more than just an educational institution—it seeks to be a comprehensive ecosystem offering diverse solutions to entrepreneurial challenges. His goal is to continually expand his portfolio to better serve his target audience. Recognized as a Young Leader of the Year in LATAM, Gomes defines effective leadership as striking a balance between achieving results and developing the team. An effective leader, in his view, is one who leads by example, applies appropriate pressure for team growth, and occasionally accepts the necessity of appearing demanding to foster independence and experience among team members. For young entrepreneurs, Gomes advises a blend of ambition, hard work, and market awareness. He stresses the importance of understanding the market’s perception of one’s brand, exploring diverse growth avenues, and maintaining a customer-centric focus. Crucially, he believes that resilience in the face of adversity is more important than the amount of success achieved. Staying ahead of technological trends is another area where Gomes excels. He credits his intellectual humility and a dedicated tech team for keeping him abreast of new developments. Gomes believes in setting aggressive goals and maintaining high standards, which inherently drives innovation. An exercise he practices with his board is proactively thinking of ways to outdo their business, thus staying ahead of competitors. The COVID-19 pandemic posed a significant challenge for G4 Educação, as the company lost 98% of its revenue overnight. Gomes and his team quickly pivoted to an online model, which led to a remarkable 50% growth in 2020 compared to the previous year. This adaptability under pressure underscores his strategic acumen. Gomes’s recognitions, such as being named to Forbes 30 under 30 and receiving the MIT Global Innovators award, have cemented his authority in the market. However, he remains grounded, crediting his friends for helping him stay humble despite the accolades. As a best-selling author, Gomes was inspired by the struggles of entrepreneurs he encountered. His book aims to guide and support entrepreneurs through their initial challenges, emphasizing the importance of persistence, quick adaptation, and constant innovation. Looking to the future, Gomes’s ambition for G4 Educação is to establish it as a trusted advisor to entrepreneurs, offering a wide array of solutions from courses to technologies. With an impressive compound annual growth rate (CAGR) of 120%, he aims to accelerate this growth further, targeting R$ 1 billion by 2028. He envisions G4 Educação as a pioneering end-to-end advisor in the education sector, setting a standard for others to follow. In conclusion, Tallis Gomes’s journey from launching successful startups to revolutionizing education in Brazil exemplifies his innovative spirit and leadership prowess. His insights and strategies provide invaluable lessons for entrepreneurs aiming to make a significant impact in their industries.

The Timeless Journey of Bafleh Jewellers Crafting Elegance Across Generations By Diya Vora In the ever-evolving world of jewellery, few names resonate with the harmony of tradition and modernity as Bafleh Jewellers does. Founded by the dynamic father-son duo of Mr. Ramesh Vora and Mr. Chirag Vora, Bafleh has carved out a niche in the competitive market, merging time-honored craftsmanship with contemporary design. Their journey from humble beginnings to becoming a globally recognized brand is a testament to their passion, resilience, and innovative spirit. The Birth of Bafleh Jewellers Bafleh Jewellers was established in 1992, a time when the jewellery market was dominated by well-established players. Entering this competitive field posed significant challenges, including building customer trust and gaining supplier confidence. However, the Vora family, who had been in the gold jewellery business for generations, was no stranger to the intricacies of the trade. With a strong foundation in jewellery, the transition to a new market, though difficult, was manageable. One of the initial challenges the Vora family faced was the language barrier. To connect with their customers and build lasting relationships, they learned Arabic, a skill that remains crucial even today. This adaptability and commitment to understanding their clientele laid the groundwork for the success that Bafleh Jewellers enjoys today.> Innovative Design and Supplier Relationships What sets Bafleh Jewellers apart from its competitors is its unwavering focus on innovation and strong relationships with both customers and suppliers. The brand’s approach to design is a careful balance between tradition and modernity. Bafleh caters to diverse tastes by offering 18, 21, and 22-carat gold jewellery. While the 18-carat pieces appeal to younger, trend-conscious customers, the 21 and 22-carat collections preserve the elegance of traditional designs. Bafleh’s commitment to quality extends to its sourcing practices. The brand sources jewellery from around 13 different countries, each known for its unique craftsmanship. To maintain its competitive edge, Bafleh regularly updates its collections, ensuring that no concept lasts more than three months. This constant innovation is driven by the brand’s management and in-house designers, who collaborate closely with exclusive manufacturing partners to create pieces that are not only beautiful but also unique. Navigating Market Challenges The jewellery industry is not immune to the fluctuations of the global market. Recent shifts in gold and diamond prices, coupled with geopolitical tensions in the region, have posed significant challenges. Despite these obstacles, Bafleh Jewellers has continued to thrive by staying true to its core values and adapting to the changing landscape. The brand’s foray into the retail sector began with serving close relatives and family members visiting from India. Recognizing the potential for growth, Bafleh expanded its reach, and today, it owns 10 retail stores. This expansion is a reflection of the brand’s strong social presence and its desire to grow beyond its initial customer base. Looking Ahead: A Vision for Global Expansion As technology advances, so too does the jewellery industry. The introduction of 3-D printing has made replicating designs easier, pushing brands like Bafleh to continually innovate. This drive for innovation is not just about staying ahead of the curve but also about maintaining the brand’s reputation for uniqueness and quality. Looking to the future, Bafleh Jewellers envisions strategic partnerships with its customers as a key to entering the global market. Rather than competing with its customers, Bafleh believes in growing alongside them, fostering relationships that benefit both parties. Conclusion Bafleh Jewellers is more than just a brand; it is a legacy of artistry, innovation, and enduring relationships. From its humble beginnings to its current status as a globally recognized name, Bafleh has remained true to its roots while embracing the future. With a commitment to quality, a passion for design, and a vision for global growth, Bafleh Jewellers is poised to continue its journey of crafting elegance for generations to come.

Magdalena Gorska A Visionary in Aesthetic Excellence By Wajiha Naaz In the ever-evolving realm of health and beauty, few names resonate with the same level of dedication, expertise, and visionary excellence as Magdalena Gorska. Her journey from the sports arena to the forefront of aesthetic medicine is a tale of passion, perseverance, and an unyielding commitment to improving the well-being of others. Magdalena’s foray into the health and beauty industry was born out of necessity and inspiration. Following a series of sports injuries, she found herself at a crossroads. The turning point came when a close friend, with whom she co-taught anatomy in aesthetic medicine courses, illuminated the path forward.  “Explaining complex concepts to our students made me realize my advanced understanding and potential in this field,” she reflects. With the support of esteemed doctors and a robust academic background, Magdalena embarked on a new journey, channeling her courage and determination into what would become a lifelong passion. A significant influence in her career has been Annas Wajs of Annas Beauty Center, a role model and close confidante who has been a guiding light at every step of her journey. Magdalena’s mother, too, played a pivotal role, instilling in her a relentless drive to excel and continuously improve.  For Magdalena, the interconnectedness of health, nutrition, skincare, and aesthetics is more than just a professional mantra—it’s a personal philosophy that she lives by, day in and day out. The creation of Mesoskin Aesthetics is a testament to Magdalena’s vision and the power of mentorship and support from other women. With over 15 years of practice in the field of aesthetic medicine, she was inspired by the advancements she witnessed and the encouragement of a family friend, a renowned global educator. “Her encouragement gave me the strength to open my own business and establish Mesoskin Aesthetics,” Magdalena shares.  What sets Mesoskin apart from others in the industry is not just its commitment to high-quality products and services, but the inspiring story of women supporting each other, and the involvement of top-tier professionals and mentors who have played an integral role in its success. At the heart of Mesoskin Aesthetics lies a set of core values that guide every aspect of the brand. “Competitiveness, continuous improvement, and attention to detail drive everything we do,” Magdalena emphasizes. Collaboration with businesses and educators, coupled with a steadfast commitment to transparency, loyalty, and honesty, ensures that Mesoskin consistently delivers exceptional care and results to its clients. As an expert in her field, Magdalena’s personal skincare routine reflects her dedication to quality and excellence. Her morning ritual begins with the Absolute Rich range, from face wash to toner, followed by SPF and Sebumelan Holistic Day Cream.  Throughout the day, she refreshes her skin with a hyaluronic acid mist, and her evening routine includes products from the Lift Peptango line, ensuring comprehensive care for her face, neck, and décolleté. Every few months, she undergoes Botox treatments and microneedling to maintain her youthful glow. Magdalena stays ahead of the curve by continually investing in her education, regularly attending seminars and training sessions led by top doctors and lifestyle specialists. “Being competitive drives me to be the best in my field,” she asserts, and this relentless pursuit of knowledge allows her to incorporate the latest trends and innovations into her brand. Providing an exceptional experience for clients is paramount at Mesoskin Aesthetics. For Magdalena, loyalty, honesty, and the maintenance of high standards are key to navigating challenges and delivering superior care.  In an era where sustainability and ethical practices are increasingly important, Mesoskin Aesthetics remains committed to sourcing high-quality, cruelty-free ingredients, choosing sustainable packaging, and ensuring transparency and integrity in all business practices. Magdalena’s journey has not been without its challenges. “Learning complex procedures such as volumetric surgery, mouth surgery, and phlebology was initially intimidating,” she admits. However, after 1.5 years of relentless dedication, she now performs these procedures with precision and confidence—a major milestone in her career and a testament to her perseverance. Looking to the future, Magdalena has ambitious goals for Mesoskin Aesthetics, with exciting projects and product launches on the horizon. Her advice to aspiring entrepreneurs in the health and beauty industry is simple yet profound:  “Stay committed to continuous learning and innovation. Build a strong network, deliver exceptional service, and maintain high ethical standards. Passion, dedication, and adaptability are the keys to success.” Magdalena Gorska’s journey in the health and beauty industry is a shining example of what can be achieved with passion, resilience, and a commitment to excellence. As she continues to push the boundaries of aesthetic medicine, she remains a beacon of inspiration for others, proving that with the right mindset and determination, the sky is the limit.

Sree’s Sweet Succes The Story Behind Aura by Sree Chemali by Diya Vora In today’s fast-paced world, where routines dominate our lives, there’s something undeniably comforting about indulging in a sweet treat. Bakeries and pastries offer that perfect touch of sweetness, breaking the monotony of our daily grind. One such haven of sugary delight is Aura by Sree, a cozy doughnut store in Dubai, owned and operated by SreeParvathy Sunil. With a passion for baking and a mission to bring joy through her creations, Parvathy has carved a niche for herself in Dubai’s vibrant food scene. This article delves into her journey, the challenges she faced, and the sweet success she has achieved. Parvathy’s love for the culinary arts began at a young age, leading her to pursue her dreams at the prestigious Culinary Institute of America (CIA) in New York after completing high school. It was during her time at CIA that the concept of Aura began to take shape. Surrounded by people from diverse cultures and exposed to a variety of global culinary trends, Parvathy was inspired to introduce something unique to Dubai’s bakery scene. New York, a city known for its bustling food culture, particularly in the realm of baked goods, served as a backdrop for Parvathy’s vision.  It was here that she was introduced to the concept of Korean doughnuts by an acquaintance at the institute. Fascinated by the idea, she decided to specialize in this niche, bringing something new and exciting to Dubai’s pastry lovers. The Challenges of Starting a Business Starting a business is never easy, and Aura by Sree was no exception. One of the biggest challenges Parvathy faced was finding the right team to support her vision. As a business owner, she knew the importance of surrounding herself with people who shared her passion and dedication.  However, finding the “ideal” employee is often an elusive goal. Parvathy had to settle for finding individuals who came close to her criteria and then worked on molding them into the team she needed. Perfecting her doughnut recipes was another significant challenge. It took Parvathy two months of rigorous testing and experimentation to develop the flavors that would define Aura by Sree.  She started by brainstorming ideas, creating sample batches, and gathering feedback from about 150 people, thanks to the support of her friends. This extensive process helped her identify the top six flavors that resonated with her customers, setting the foundation for her menu. Building Community Support and Overcoming Barriers From the moment she opened her doors, the local community embraced Aura by Sree with open arms. Customers from various nationalities, including Europeans, Filipinos, Indians, Pakistanis, and Arabs, have flocked to her store, applauding her for starting a business at such a young age. Dubai’s diverse cultural landscape has been instrumental in her success, as her doughnuts appeal to a wide audience, free from cultural or national barriers. Sourcing high-quality ingredients was another challenge that Parvathy faced. In the world of culinary arts, the quality of ingredients can make or break a product.  However, balancing quality with cost is essential for any business to thrive. Parvathy took her time to find suppliers who could provide the best ingredients within her budget, a process that involved personally testing various samples. Her dedication to maintaining the highest standards of quality has paid off, as customers continue to return for the unique flavors that Aura by Sree offers. The Role of Social Media and Work-Life Balance Social media has been a game-changer for Aura by Sree. From day one, most of Parvathy’s customers discovered her bakery through Instagram and other social platforms. She credits social media for driving 95% of her sales initially, with word-of-mouth recommendations gradually contributing to her growing customer base. The power of social media in building a brand and reaching a wide audience cannot be underestimated, and Parvathy has leveraged this tool to great effect. Balancing work and life was a challenge in the early days of her business. Parvathy often found herself working 12-hour days, with little time for anything else. However, as her business grew and her team became more self-sufficient, she was able to step back slightly and regain some personal time. Despite this, her mind is never far from her business, a reality that every entrepreneur must accept. Sustainability and the Future of Aura by Sree In an industry where food waste is a significant issue, Parvathy has taken steps to minimize the environmental impact of her business. All of Aura’s doughnuts are made fresh daily, with unsold products not being kept for the next day. > Instead of producing in bulk, she strategically plans her daily output based on trends and customer demand, reducing waste as much as possible. This commitment to sustainability is just one aspect of her thoughtful approach to business. As for the future of Aura by Sree, Parvathy prefers to keep her plans under wraps for now. However, given her track record of innovation and dedication, it’s clear that exciting things are on the horizon for this young entrepreneur and her beloved doughnut store. Conclusion Aura by Sree is more than just a doughnut store; it is a symbol of passion, perseverance, and the pursuit of excellence. Through her journey, SreeParvathy Sunil has shown that with the right mix of creativity, hard work, and community support, dreams can indeed come true. As she continues to innovate and delight her customers, Aura by Sree is set to become a staple in Dubai’s culinary scene, spreading sweetness and joy to all who walk through its doors. The following celebrities have also been interviewed by Magnav magazine: Lalisa Manoban Worldwide Phenomenon, and Krystel Chemali The Enchantress of Fashion

Youmi Khoury An Expedition of Resilience and Triumph From Orphanage to Entrepreneur, The Rise of Youmi Khoury by Michalle Clark Youmna Khoury, a public figure known for her remarkable journey from growing up in an orphanage to becoming a successful entrepreneur and influencer, has captivated millions with her inspiring story. As the founder of Youmi Beauty and a prominent figure in the fashion, beauty, and lifestyle industries, Khoury’s path to success is a testament to resilience, determination, and unwavering passion. Khoury’s early life in an orphanage instilled in her a sense of toughness and determination that would later become the cornerstone of her entrepreneurial spirit. “Growing up in an orphanage taught me to be tough and determined since I was a little kid. I learned the value of hard work and never giving up, which helped me later when I started my own business,” Khoury reflects.  Her journey began with running a salon business in Lebanon, which paved the way for her eventual move to Dubai. Despite the challenges and sacrifices, her perseverance paid off, and she now uses her platform to inspire others. “I want everyone to know that no matter their background, nothing is impossible, and they can achieve their dreams and goals in life.” Khoury’s passion for beauty and skincare led to the creation of Youmi Beauty, a brand dedicated to helping women achieve their everyday beauty looks at an affordable price. “Every product I developed stemmed from my own desire to achieve my daily looks, and I wanted every woman to have access to them,” she explains. Youmi Beauty offers a comprehensive range of products, from hair extensions to eye cosmetics, designed to boost a woman’s confidence and make a real difference in her life. Khoury emphasizes that quality is at the heart of her brand, utilizing only the finest ingredients and latest technologies to ensure exceptional results. While Youmi Beauty is rooted in catering to Arab women, Khoury ensures that her products meet the diverse needs of women worldwide. “Every woman, whether she’s Arab, European, Asian, or from any other background, shares common beauty needs,” she says. The brand prioritizes authenticity over artificiality, offering natural and genuine products that resonate with various tastes and preferences. By embracing diversity and focusing on delivering real solutions, Youmi Beauty empowers women globally to feel confident and beautiful in their own skin. The decision to take a two-year break to rebrand and relaunch in Dubai was significant for Khoury. This period allowed her to conduct thorough market research, refine her brand identity, and better suit Dubai’s diverse audience. “I’ve learned an important lesson: the importance of patience and adaptability,” she notes. This experience taught her to be flexible and responsive to changing market trends, underscoring the importance of thorough preparation before entering the market. Khoury’s philanthropic efforts are an integral part of her mission. The Youmi Beauty Charity Foundation, co-founded in 2017, focuses on giving back to children’s orphanages, charities aiding the disabled, and countries in need. “25% of all generated sales of Youmi Beauty are redirected towards these charities to make a positive difference in these deprived communities,” she shares. The foundation has undertaken various initiatives, from supporting students in Lebanon to providing aid kits to families in Syria and distributing food supplies during Christmas. With over three million followers on Instagram, Khoury masterfully balances the demands of being an influencer with running a successful business. Her passion drives her to divide her time and energy between influencer commitments and business operations. “I have a friendly relationship and special bond with my followers,” she says, crediting her supportive team for their dedication and assistance. Khoury addresses common misconceptions about being an influencer by sharing behind-the-scenes insights and emphasizing the hard work and strategic planning involved. Looking ahead, she foresees a focus on sustainable and inclusive beauty practices, eco-friendly packaging, and AI-driven beauty solutions shaping the industry. “It’s an exciting time to be part of such a dynamic industry,” she exclaims. To aspiring entrepreneurs, especially those looking to break into the beauty and lifestyle sector, Khoury advises, “Do what you love, and you will shine! Always use marketing smartly and stay adaptable. Listen carefully to your customers’ needs, and you will make your mark!”. For Khoury, success means doing what she loves and achieving great results. “Leaving a positive impact on everyone I meet,” she states. Her future goals include continuing to grow her brand internationally and seeing Youmi Beauty shine globally, which brings her immense happiness. Youmna Khoury’s story is a powerful reminder that with passion, resilience, and dedication, one can overcome any obstacle and achieve their dreams. Through Youmi Beauty and her philanthropic efforts, she continues to inspire and empower women worldwide. You may be interested in reading this article: Kaya Scodelario, Azeez Omeed Ali, Arwa Alammari, and Anjali Phougat.

Redefining failure and the pursuit of multiple dreams with Warren Ward By Zoe Cole From professional basketballer to podcast host, Warren Ward’s story is one of transformation In life, we often find ourselves chasing dreams with relentless passion, believing that the culmination of our efforts will bring us ultimate fulfilment. But what happens when the journey we’ve poured our hearts into takes an unexpected turn? When the path you’ve walked for years suddenly reaches a dead end, how do you find the strength to redefine your purpose? My name is Warren Ward, and my story is a testament to the power of resilience, the necessity of adaptability, and the beauty of reinvention. As a former professional basketball player who faced the abrupt end of my athletic career, I want to share with you the lessons I’ve learned about embracing change and finding new dreams beyond the ones that faded away. What do you do when the life you’ve been striving for suddenly comes to a halt? Do you give up, or do you continue to dream?  I offer you a raw and inspiring glimpse into what happens when your dreams come true but end sooner than you envisioned. As a former professional basketball player, my journey is one of unwavering determination and resilience.  From being named Canadian Player of the Year to becoming a Toronto Raptors analyst and now hosting my podcast, You Only Die Twice, I prove that there is life after sports. My story teaches that while we cannot control what happens in our lives, we can control how we respond to it. Join me as we explore how failure can be redefined and motivate us to pursue multiple dreams. I was the second child of Guyanese parents, growing up in the peaceful suburbs of London, Ontario. As a child, I had big dreams but realised early on that academics were not my strong suit. A lack of confidence and support from teachers taught me that traditional education might not be my path to success. Inspired by my older sister’s athletic achievements, I started playing football. However, it soon became clear that my skills weren’t at a professional level. Undeterred, I explored other sports, eventually finding my calling in basketball. Standing tall at 6’3″, I quickly became a high school standout. Despite my growing skills on the court, my confidence lagged behind. After receiving offers from various schools, I chose the University of Ottawa, where I blossomed into the star player. My confidence soared as I created a legacy for myself at the University of Ottawa. But then, disaster struck: a serious injury sidelined me for a year. During this challenging period, I discovered that basketball had much to teach me beyond the court. My time at the university became a crucible of adversity, communication, and leadership. I learnt that with great power comes great responsibility. While basking in the glory of victories, I also had to shoulder the blame when things went wrong. This period of growth taught me invaluable lessons about resilience and accountability. After my time at university, I graduated and had my sights set on the NBA. Due to be one of three Canadians to have ever entered the league, I spent time at a training camp in Las Vegas to prepare. However, my dream was cut short as I learnt I was ineligible. Players are given a specific draft year and my prior injury meant that I had missed mine. When the NBA was no longer an option, Europe came calling. I spent several years playing in France and Germany, where I once again faced the intense pressures of being a team’s star player. Sleepless nights, panic attacks, and mounting stress meant the European Dream became a nightmare and I went back to Canada. After two years and earning a Canadian Player of the Year trophy, I decided to give Europe another shot. Spain, home to the best basketball league in the world outside of the US, became my new home. I thrived in Spain. Excelling in my new team, I had my sights set on the ACB, the top league in Spain. However, life had other plans. On 18th January 2018, I suffered a devastating injury and tore my ACL, the same day I received an offer from the ACB league. The dream was over and my professional basketball career came to an end. So, what do you do when everything you have worked for comes to an end? For me, basketball had been my life for over a decade. Faced with an abrupt change, I knew I had to leverage my name and reputation whilst they still mattered. My love for the game is what kept me involved in the industry and I transitioned to a role as an Analyst for the Toronto Raptors. Despite my new direction, self-doubt lingered. I describe a time in life where days would go by and I would look in the mirror, seeing a failure staring back at me. In these dark moments, the conception of my podcast You Only Die Twice was created. My podcast became a platform to explore the struggles athletes face when their sporting careers end. I explain that no matter how much money or success one achieves, athletes often become by-products of the sport, dedicating their lives only to have it all end one day. With a new purpose in life, I look towards the future and how I can help other athletes post-career. I plan to continue growing the podcast, telling the stories of thousands of athletes. My commitment does not stop there. Looking ahead, I plan to create a consultancy company to help athletes transition out of sports. My story shows that life does not end when our dreams do. Instead, we can use the skills, the lessons and fears to create a new dream for ourselves. Life is about reinvention and helping others along the way. Through my journey, I’ve come to understand that the end of one dream