Alycia Marvila
A Passionate Entrepreneur
The founder of Alycia Marvila Studio
Alycia Marvila, a passionate entrepreneur and the founder of Alycia Marvila Studio, has become a beacon of inspiration in the beauty industry. Her journey, which began in 2017, is a remarkable tale of determination, resilience, and a deep commitment to empowering women. Let’s delve into her story and insights.
In an exclusive interview Alycia shares her story with our readers. When Alycia started her journey into the beauty world in 2017, the road seemed impossible. No money, not much of a support system, no constant hands waiting for her.
She said, All I had was a dream and an unshakable faith in myself,” Alycia said. “There were moments when doubt tried to dominate me. Sleepless nights, days of intense training, and countless times the world told me ‘give up.’ But each obstacle only strengthened my resolve. Because I knew deep in my heart that there was something bigger waiting for me. And it wasn’t just about me – it was about all the women who, like me, had dreams they refused to let die.”
Reflecting on her journey, Marvila added, “Today, looking back, I feel immense gratitude. Not just for what I achieved, but for every challenge that shaped me and for all the incredible women who have the privilege of inspiring me every day.”
“My becoming an educator involves much more than just teaching courses. My course is much more than just techniques and skills. It’s a part of my journey, it’s a bridge so that other women can follow their own path of success and fulfillment. It’s not just about beauty, it’s about believing in yourself. For all the women who have ever felt the weight of the world on their shoulders, but chose to persist, this course is for you. May my story be the one in your ears saying, ‘Keep going, you can too,'” Alycia said passionately.
Marvila’s career began with eyelash extensions. “The starting point of my career was eyelash extensions. I always used them and was always very vain when it came to aesthetics,” she recalled. “From the moment I became interested in extensions, I tried to observe every time I was going to perform the procedure and delve deeper into this world. I started to admire them in such a way that I just thought, ‘I need to learn this.’ My great professional supporter, my father, motivated me to take a big step in my life. As one thing is linked to another, every new business arises from a great idea, that is, from inspiration.”
She continued, “It was then that I decided to combine the need to undertake with the opportunity to make money at that moment. I started my search for inspiration, talked to friends in the area, researched a lot on the internet, and dedicated myself to any and all knowledge. I wanted to know the stories of people who had started a brand because my main factor was never just to deliver my work but also to be the difference.”
“Of course, at the beginning, it’s not easy, and things don’t always go the way we want. There were many mistakes, many unsuccessful partnerships until I managed to get to my studio in the center of my city, alone,” Alycia said. “I was already doing new training and producing content. That’s when I also trained in micro pigmentation of eyebrows and lips. A whirlwind of difficulties, and I was firm, never thinking about giving up, always looking for solutions and ways out. It was and is a process to this day; it is necessary to always evaluate all ideas that arise along this path. Of course, everything takes time, and in this matter, we cannot be in a hurry. Today, I am immensely grateful for having arrived here.”
In a world as dynamic as beauty, staying updated is crucial. “In a world as dynamic as eyelashes, it is essential to master all techniques, even those that seem to be out of fashion at the moment!” Marvila emphasized. “After all, what may not be in the spotlight today, tomorrow could become the next big thing. Staying up to date and prepared for any scenario is the key to lasting success in this market. Therefore, I always tell my students, ‘don’t underestimate the power of mastering all the tools available.’ Be flexible, adapt to changes, and always be one step ahead. After all, fashion comes and goes, but knowledge and skill are timeless.
Being a mentor brings its own set of challenges. “The role of a mentor is not without challenges,” Alycia said. “Each class is an environment of diversity, where different personalities, life experiences, and contexts converge. Overcoming these obstacles requires dedication and passion in what you do. Each student is unique, with different abilities, difficulties, and ways of learning. Understanding and meeting each person’s individual needs requires constant effort in understanding and adjustment. The challenge is to create an egalitarian learning environment, where each student, regardless of their origin, has access to fair opportunities, seeking to overcome social barriers that can affect performance.
Seeing the positive impact on students’ lives over time is a unique achievement,” she added. “Witnessing academic and personal development, observing obstacles being overcome, and contributing to training are rewards that fuel our passion and dedication.
Staying relevant in the industry means continuous learning. “Being up to date with what is happening in the job market is essential to always stay relevant and achieve good positions,” Marvila pointed out. “Being an up-to-date professional means being in tune and connected to the latest trends, advances, and developments in your area of expertise and other relevant topics. To do this, you need to continue learning and improving your skills and competencies. This way, I remain relevant and effective in the job market.
Being up to date is also related to the ability to adapt to changes in the environment, understand demands, and maintain a learning mindset,” Alycia continued. “It is essential to map the important skills so it is possible to identify what needs to be developed and improved the most.
Offering advice to newcomers, Marvila shared, “Getting started in the beauty industry requires
hours of training and learning and can be exhausting, but it pays off. Each work environment will have its advantages and disadvantages. You need to consider them when reflecting on whether the alternatives correspond to your reality. Working for yourself requires discipline, commitment, and a series of other complementary skills.”
“Regardless of your choice, the secret is to position yourself innovatively in the job market, combining your technical skills with little or poorly explored niches, always paying attention to trends. We know that choosing a career is not simply looking at a catalog and pointing. It’s much more than that; it’s about realizing a dream, having a vocation, and dedicating a life. Remember to love your career and the rest will be easy!” she advised.
Discussing her vision for her business, Alycia said, “To be recognized as an innovative company, the best provider of services that meet, or exceed, the expectations of customers and students and, above all, the mentor of a technical revolution. Maintain or increase business profitability. Get greater productivity. Maintain fundamental values and many others. By defining what makes the most sense for the ‘personality’ of your business, it becomes easier to define what to look for.”
Alycia Marvila’s journey is a testament to perseverance, innovation, and the power of believing in oneself. Her story is an inspiration to many aspiring entrepreneurs in the beauty industry and beyond. Through her dedication to continuous learning and commitment to empowering others, Alycia not only created a successful business but also a legacy of inspiration and empowerment. Thank you, Alycia, for sharing your incredible journey with us.
May you also want to read about other inspiring stories in Magnav Magazine: Walaa Sonbul and Dr. Moe Alachkar.
