ELIANE AL HAJJ
REDEFINING MODEST FASHION WITH ELEGANCE AND PURPOSE
Eliane Al Hajj, a prominent media consultant and founder of the Medium agency, is a dynamic force in the world of media and communications. With an impressive portfolio of clients spanning media, music, fashion, and film, her journey reflects an extraordinary blend of creative disciplines, including journalism, theater character design, cinematic special effects, and alternative medicine. Known for her holistic approach, Eliane’s career path is deeply inspired by her love for the arts, spirituality, and commitment to positive change in society.
Reflecting on her journey, Eliane explains that her diverse experiences have been foundational to her work. Her early days in journalism and radio built the flexibility and confidence that now help her collaborate effectively with creative artists. In all her projects, she emphasizes the human element, aiming to support artists not only in growing their careers but in finding personal fulfillment.
Founded in 2012, Medium agency stands as a testament to Eliane’s 15 years of experience in the media world. Initially, the idea of a public figure requiring a full advisory team faced resistance, but Eliane’s vision has since evolved into a leading agency model in the Middle East and Africa.
Her philosophy is to shield artists from unnecessary distractions so they can focus on honing their talent. Through her agency, Eliane and her team have introduced a new paradigm in artist management that prioritizes both career growth and personal well-being.
Eliane has cultivated long-standing professional relationships with figures like SALXO, Universal Arabic Music, and Elyanna by emphasizing shared values and mutual respect. According to her, the most successful partnerships occur when both the artist and the agency align in terms of values and goals, allowing each to grow collaboratively and with integrity.
Eliane’s approach to media consulting is deeply influenced by her background in alternative medicine. A Reiki master and advocate of positive energy, she brings spiritual insights into her work, helping clients unlock their potential.
Raised in a family that valued spiritual awareness, she applies her Reiki training to guide artists through personal and professional challenges. This integration of energy work allows her to connect with clients on a unique level, fostering a nurturing environment for them to overcome fears and fulfill their dreams.
Her commitment to humanitarian work is another central aspect of her career. Following the Beirut port blast, she spearheaded two campaigns to support her fellow Lebanese, raising over $1.2 million in just 24 hours for the Global Aid for Lebanon campaign, with backing from stars like The Weeknd and French Montana.
Another memorable campaign, Ana Beirut, involved auctioning a dress by Lebanese designer Naja Saade, which raised over $82,000. For Eliane, this work reflects her profound dedication to her homeland, bringing together the power of her network for a cause she holds close to her heart.
Through her involvement in media projects like Stars on Board and Al Hayba, Eliane has learned to navigate public criticism and high expectations, especially when introducing bold new ideas in uncharted territories. Developing marketing strategies for these high-profile projects has taught her the importance of resilience and adaptability, even when facing controversy.
As a coach, Eliane tailors her methods to the unique needs of each client. She believes in building genuine, trusting relationships, taking care to choose clients who are ready for her hands-on approach. Representing multiple artists while ensuring each one receives the personalized attention they deserve is a challenge Eliane takes seriously, as she aims to make a lasting impact on every artist’s journey.
Eliane stays ahead of industry trends by embracing fresh ideas and valuing input from young talents, including artists like Rayan Hayek and Issam Al Najjar. She believes that adopting an artist’s vision and refining it is essential for reaching new audiences, making Medium a standout agency that listens and adapts to emerging creative voices.
In advice to aspiring media professionals in the MENA region, Eliane emphasizes the importance of authenticity and the responsibility that comes with being a medium for truth. Having spoken to media students at Azm University, she encourages future industry leaders to maintain self-awareness and remain true to their mission to illuminate truth in their work. For Eliane, authenticity is the key to building a meaningful, impactful career in media.
Eliane Al Hajj’s journey is a powerful example of commitment, resilience, and empathy. Her dedication to her craft, coupled with her desire to inspire positivity and growth in her clients, has shaped her agency, Medium, into a beacon for the next generation of artists. In a world where media has a profound impact, Eliane stands as a transformative figure, spreading light, wisdom, and hope across the industry.
